Mohindra India Ltd is manufacturing printers to supply
European markets. The company offers a type of printer.
The printer cost is $400 per unit. If the firm uses air mode to transport, it can fly in smaller lots of 100 units, while shipping via sea requires minimum size of 800 units. The demand in Europe is normal 100 units per week. Air mode needs 1 week for transportation and clearance whereas sea takes 5 weeks for that. Freight cost by air is $7.2 per unit while sea will be $1.8 per unit. The annual inventory-carrying cost for the printer is 30% of the cost of the item. The firm wants to decide on the optimum mode of transport.