Similarly, consumer behaviour would be measured by observing customers going

about their business within permitted stores or shopping malls. By watching

customers, it is possible to discern a great deal of information about their behaviour.
For instance, any information related to optimum height or location of a given
product and store layout is derived from observational consumer behaviour measures.
Other techniques include the usage of raw data to provide a measurement tool. As an
example, introducing a new product to the market and observing if the same is being
bought regularly in conjunction with another product advocates the usage of raw data.
Then an assumption can be made accordingly that it has a similar demographic to the
parallel product. Using the raw data to determine the weather, time of the year, time of
the day in which people buy a product gives ample information on consumer
behaviour. This can be fulfilled by using separate objective and subjective data
obtained from an interview or a survey. The primary data gathered from respondents is
used to make objective judgements, which are supposedly free from bias.

2.7 Internet Promotion and Consumer Behaviour

The evolution of the Internet as a global communication infrastructure has generated
a new promotion channel for sellers and promotion agencies to utilize and will
provide sellers with the means to more economically target their promotional messages
to customers. Psychological influences such as thinking, feeling, sensation, and
intuition directly correlate with customers’ online promotion experience.
Organizations should aim to strengthen customer communications with
advertisements on the Web, keeping both context and cognition in mind.
Unfortunately, most Organizations provide a generic experience to all customers
rather than relying on customer analysis to deliver a personalized experience. They’ve
failed to innovate and bring the online promotion experience to a whole new level
of communication and integration that would truly let them achieve effective
communication. As customers experience and respond to stimuli around them,
emotions arise. Their reactivities manifest themselves as physiological changes they
experience as feelings. Likewise, as people react to stimuli online. For
example, to an online advertisement, they have emotional responses that are
directly proportional to their reactivities to these stimuli. On the other hand, when
customers repeatedly experience the same stimuli, they may not cause any
emotional response. People become conditioned to ignore the ever-present ads on
Web sites, which is called ad blindness.

Promotion offer a news function to customers. Personal communications with other

customers and service providers play a very important role while shopping online.