Key Information

Incorporated
May 25th, 2000

Stock Market
HYUNDAI BIOSCIENCE Co., Ltd. KOSDAQ-listed corporation since August
A KODAQ-listed company 2002 (Code: 048410)

CEO & President

Mr. Sang Ki Oh

Products
Vitabrid C12
History
Vitabrid CG Cosmoprof Hong Bio-fusion Launch in Korea Cosmoprof Vitabrid C¹² Cosmoprof
Developed by Kong Research Center and Las Vegas exclusively at Bologna
Dr. Jin-ho Choy Japan Trendsetter Barneys NY (2017 & 2018)
Award

‘HAIR’ 'SKIN' 'HAIR' 'HAIR' ’DUAL SERUM’ ‘Scalp Shampoo’

Innostar Barrier Monde Selection Monde Selection DERMATEST Clinical Cosmoprof NaturallyCurly.com
Best Product Grand Gold Grand Gold EXCELLENT Bologna Awards Editor’s Choice
in Korea Award Award Rating Finalist Award

Awards
 Regular
VITABRID CG Vitamin C VITABRID CG
ABSORPTION VIA ION-EXCHANGE MECHANISM

Brightening

Anti- Skin
Oxidant Damage
Accumulated Amount of Vitamin C Released Efficacy Recovery

Vitamin C

Anti- Anti-Hair
Wrinkle Loss

Hair-
Growth
Promotion
 ORGANIC-
INORGANIC
HYBRID
Accumulated Amount of Vitamin C Released
 VITABRID CG
A SAFE INGREDIENT FOR COSMETICS
EMPIRICAL
RESEARCH
 MELANIN INHIBITION V I TA B R I D C 12 S K I N
B Y V I TA B R I D C G BRIGHTENING EFFECT
12-HOUR
TRANSDERMAL
VITAMIN C
A revolutionary stabilized form
of active Vitamin C that can be
customized and mixed with your
current skin care regiment

• Skin brightening
• Improves skin tone / texture ANTIOXIDANT EFFECT V I TA B R I D C 12
O F V I TA B R I D C G ANTI-WRINKLE EFFECT
• Skin rejuvenation
• Reduces fine lines / wrinkles
• Customized skin care
 V I TA B R I D C 12 – H A I R S O L U T I O N
Collagen is the key to anti-hair loss

Vitamin C
Regrows Hair!
Hair loss is driven
by a deficiency of collagen 17A1,
which activates
hair follicle stem cells

• Promotes collagen synthesis

• Promotes hair loss prevention
and the appearance of thicker hair
• Antioxidant: suppresses
aging of the scalp
• Soothes scalp and
alleviates itchiness
• Supplies moisture and
nutrients to the scalp and hair

Vitabrid C12
HAIR Tonic Set
Scalp Relief
 V I TA B R I D S C A L P S H A M P O O
Scalp and hair stimulating total care shampoo

Remember, Effect 1 Effect 2 Effect 3

the scalp is Hair-Loss Lustrous Relaxing and
Prevention and Flowing Calming Hypo-
skin too! Scalp Care Hair Care allergenic Care

Packed with safe Contains ingredients Contains 7 natural plant Vegetables stimulating
and effective ingredients care with invigorating
and vitamins effective extracts, and free of
to improve the scalp's health
for hair loss prevention harmful ingredients, interface. Uses botanical
while reducing hair loss
and hydrating the scalp and increasing hair leaving hair rich and surfactants to prevent
thickness. healthy. allergic reactions
• Hair loss prevention
and thicker hair growth
Before Use 2 Weeks After Use
• Nourishes scalp with vitamins
• Vitality and luster through
natural extracts
• Mildly acidic with pH level of 5.5
• Free of harmful silicon,
parabens and sulfates
 HAIR IMPROVEMENT
Root volume / Hair resilience / Cuticle Improvement / Moisturizing / Color-dyed hair

Remember,
the scalp is
skin too!
Packed with safe
and effective ingredients
to improve the scalp's health
while reducing hair loss
and hydrating the scalp

• Hair loss prevention

and thicker hair growth
• Nourishes scalp with vitamins
• Vitality and luster through
natural extracts
• Mildly acidic with pH level of 5.5
• Free of harmful silicon,
parabens and sulfates
 V I TA B R I D C 12 S P O T
Total Solution Flow Chart

A to Z Total 1 2 3 4 5

Solution for Removal

of Keratin
Eliminates
Acne
Heals
Damaged
Pigmentation
Recovery Maintains

Acne Treatment Plugs

Bacteria and
Inflammation
Skin Caused
by Acne
and
Whitening
Skin Health

Vitabrid CG delivers Breaks down the pore- Inhibits melanin

stabilized Vitamin C clogging keratin Strong anti- production, relieves Reduces the effects of
Increases protein
inflammatory effect of
to target and treat all (hardened sebum that
Vitamin C eliminates
synthesis of collagen effects of active active oxygen to help
problems related to acne. blocks pores) and to repair damaged skin oxygen, restoring and maintain firm and
acne and sebaceous
naturally eliminates it caused by acne brightening damaged healthy skin
gland inflammation
as waste skin
• Safely solve acne problems with no
side effects
• Delivered deep into the skin for 12
continuous hours
• Aids in pigmentation and damaged
skin recovery
 PEPTIBRIDTM
A Cutting Edge Peptide Delivery Platform

1. UNIQUE TECHNOLOGY

Unique Technology – A patented DPES Effective Skin Delivery – The key

(Drug Permeation Enhancement System) ingredient, PeptibridTM delivers high purity
technology improves the stability of peptides, peptides deep into the skin for an effective
maximizes permeation efficiency, and maintains rejuvenating, firming, moisturizing, soothing and
long-lasting effects. brightening effects on the skin.

Increased Penetration of Peptides Boosting Effect – PeptibridTM induces a

powerful boosting effect to maximize the efficacy
of other effective ingredients.
 PEPTIBRIDTM
A Cutting Edge Peptide Delivery Platform

2. SPECIAL INGREDIENTS

Biometric Peptides for Anti-Aging – High Purity – The peptide itself is safe, but
Claims excellent safety as it is designed to be because it is a synthetic material, various
easily decomposed in vivo. It is possible to impurities may be present. The peptides used in
amplify more than a thousand times if the signal PeptibridTM use raw materials with a purity of
is transmitted or commanded properly to more than 95%. In fact, it uses raw materials
guarantee proper cell function. with a purity of 98% or more because it
performs its own additional refining process.
Effective Skin Delivery –
- Pal - Tripeptide-1 (GHK)
- Pal - Tetrapeptide-7 (GQPR)
Pal - Tripeptide-1 (GHK)
- Pal - Pentapeptide-4 (KTTKS)
- Acetyl Hexapeptide-8 (Ac-EEMQRR-
NH2)
 INTERNAL CARE
Anti-Aging / Firming / 3-Brightening Effects

Reverse the age of

your skin with
Dual Serum!
Both inside and out!
Anti-wrinkle
Internal Care with
Ultra-Hydration
Outer Care
EXTERNAL CARE
• Improve wrinkles & firmness Strengthen Skin Barrier / Brighten Skin Tone / Improve Skin Texture
• Moisturize & Sooth
• Moisture retention improvement
for 100 hours
• Brighten skin tone
• Improve vitality
• Strengthen skin barrier
• Improve skin texture
 1 0 0 % S A T I S F I E D R E S U LT S
Efficacy Survey Results by the Study Participants

A Skin Care Miracle

Contained in
Skin
One Sheet Brightening

PEPTIBRID™ and
nutrient-rich cream Exfoliate Even Skin
boost skin firmness Effects Texture

• High nutrition delivery Spots and

and moisturizing with Pigmentation
cream type formulation Color
Uniformity
• Composed of only safe
ingredients Inner Skin Inner Skin
• Safe for use on sensitive skin Elasticity Density
• Microfiber sheet perfectly
adheres to the face
Inner Skin
Moisture
Retention
Vitabrid Japan – Sales Status

Monthly Sales 6 millions USD a month

FACE Brightening alone has been sold over 1 million units.

Annual Sales Growth doubled each year since 2016

The estimated annual sales are 70million USD in 2018
and 100million USD in 2019.

Vitabrid Japan Product Line-Up

- FACE Brightening
- HAIR Tonic Set EX (Quasi-drugs)
- SKIN
- Scalp Shampoo (Quasi drugs)
- Powder Foundation
- Facial Boosting Water
- All Day UV Defense
Vitabrid Japan – Sales Strategy

First-Time Discount
- Promotion of 80% discount for the first time purchase
- FACE, SKIN: 1,500 yen (regular price: 6,200 yen, regular delivery price: 4,960
yen)
- HAIR: 1,800 yen (regular price: 8,700 yen, regular delivery price: 6,960 yen)
- Offer is operated on a separate landing page.

Monthly Purchase Program

- First time discout automatically subscribes customers to a monthly purchase
program.
- More than 90% of customers purchase Vitabrid products online. 20% discount
on the regular price when purchasing online.
- Customer Retention after 1st purchase: More than 70%
- Customer Retention after 4 purchases: More than 80%

Limited-Time Discount
- 500 yen discount coupon for 30 minutes within the first time discount offer page.
Vitabrid Japan – Marketing

Viral Marketing
- FACE Brightening ranked TOP 10 in @cosme, one of the biggest Japanese
cosmetics review website(その他スキンケア, Other Skin Care Sector).
(Renewal Date : 2018/04/13 , Data collected : 2018/01/12~2018/04/11)

Celebrity Marketing
- Aproduct used by Japanese celebrities (in beauty, arts, sports, etc.) through
various media channels, such as TV programs and SNS etc.

Social Media & Blogs

- PR technique is effective in attracting new customers.
- Japanese customers relies more on customer reviews than media articles.

Promotional Material
- More than 80% of Vitabrid customers are on a monthly purchasing program.
- Promotional material is enclosed in a packing box to induce continuous
purchase by delivering information on beauty, the effects of the product or
introduction of new products.
Time square NY
“A new form of vitamin C that
promised to actually brighten
skin and, after a few weeks of
testing, has delivered real
results.”

“Twice a day, I patted it over my face and

neck and performed a quick lymphatic
drainage massage. One week later, I
looked healthy again; one month later,
my face was brighter and more even-
toned than ever before.”

VOGUE 2017.03
“Even though they’re brand
new, I know that these are
products with longevity and
that people will come back for
more once they see the
results.”

“What’s incredible and so different

about Vitabrid C12is that they’ve created
this mechanism that protects the vitamin
C and stabilizes it to be released into
your skin or hair over the course of 12
hours without destroying the benefits of
it.” (The Window)
The Window, Barneys NY 2017.08 The New York Times 2017.09
Barneys New York
Madison Avenue

Beverly Hills
Barneys New York Barneys.com
Barneys features Vitabrid in prominent positioning on
Barneys.com in seasonal emails to support the collection

Homepage Feature – Included in the Love Yourself

promotion on the homepage of Barneys.com

Category Landing Page – Featured on relevant Women’s

and Beauty landing pages

Email – Barneys featured Vitabrid in a dedicated email

Love Yourself Event – Vitabrid

products are included in the Women’s
(12K bags) and Men’s (2K bags)
beauty bags as part of the event.
Promotion of the event through:
- In-store signage
- Ads in 6 regional newspapers
- Digital advertising
- Emails sent to the opt-in database
- Social Media channels
Barneys New York The Window
’The Window’, Barneys editorial site, receives over 150,000
unique monthly visits and features exclusive content, designer
interviews, and trend stories.

Audience – Comprised of Barneys’ most engaged clients,

with a higher AOV, that are the most likely to make a purchase
on the Barneys.com

Feature
- ‘The Window’ team worked collaboratively with the
Vitabrid team to create a unique editorial feature on the
website.
- “Best in Beauty” video series
- Multi-brand stories and “We Adore”
Barneys New York Social Media
Social Media Channels – Barneys features Vitabrid across
all social media channels:

- Facebook (over 1.2 MM followers)

- Google+ (over 1.7 MM followers)
- Instagram (over 1.2 MM followers)
- Twitter (over 472 K followers)
- Pinterest (over 95K followers)

Influencers – Barneys features a chosen Vitabrid

ambassador or influencer in a dedicated live content across
Barneys New York social channels (including Facebook and
Snapchat).

The Window – Barneys amplifies content from ’The Window’

across all dedicated social media channels.
In Clinics & Hospitals
THANK YOU
FOR YOUR
ATTENTION
Address
3F, 150 Bugahyeon-ro Seodaemun-gu, Seoul 03759, Korea
Phone: +82-70-7008-1044
Fax: +82-70-7008-0133
Factory: 106 Apogongdan-gil, Apo-eup,Kimcheon city, Gyeong-book, Korea