Questionnaire On Consumer Buying Behaviour of Magazines

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QUESTIONNAIRE ON CONSUMER BUYING BEHAVIOUR OF MAGAZINES

1. How often do you read magazine?

 Daily
 Weekly
 Fortnightly
 Monthly
 Other

2. How much would you pay for a magazine?

 Below 500
 500-1000
 1000-2000
 Other

3. What convinces you to buy a magazine?

 Front cover
 Free products
 Content
 Price
 Other

4. What kind of cover stories you would like to see on front cover of a
magazine?

 Celebrity
 Current affairs
 Health
 World issues
 Other
5. What content do you like to read in a magazine?

 Daily news
 Sports
 Brand advertisement
 Politics
 Other

6. What is the primary source of reading the magazine?

 Hard copy magazine


 Digital magazine

7. Which magazine publication you prefer to read?

 Outlook
 Forbes India
 India today
 Other

8. Have you subscribed to any magazine for specific time duration?

 Yes
 No

If yes please mention the name of the magazine

9. How would you rate the overall layout of your preferred magazine?

 Excellent
 Good
 Fair
 Poor

10. Any Suggestions to improve magazines in general?

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