India Oral Care Market Data Guide

(2013-2023)

Mordor Intelligence

Published: March 26, 2019

+1 617-765-2493 | 5th Floor, Brigade Towers, Financial District, Gachibowli, Hyderabad - 500032, India |

EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.

Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Contents

1 Oral Care Market - Scope 1

1.1 Breath Fresheners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

1.2 Dental Floss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

1.3 Denture Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

1.4 Mouthwashes and Rinses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

1.5 Toothpaste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

1.6 Toothbrushes and Replacement Heads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1.7 Distribution Channel Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1.8 CAGR Definition and Calculation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.9 Exchange Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.10 Research methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

1.11 The triangulated methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

2 India Oral Care Market: Overview 10

2.1 India Oral Care Historic Sales Analysis, 2013-2018: Value . . . . . . . . . . . . . . . . . . . . 10

2.2 India Oral Care Forecast Sales Analysis,2018-2023: Value . . . . . . . . . . . . . . . . . . . . 10

3 India Oral Care Market Category Breakdown ,2013-2023 11

3.1 India Oral Care Historic Sales Analysis by Category, 2013- 2018: Value . . . . . . . . . . . . 11

3.2 India Oral Care Forecast Sales Analysis by Category, 2018-2023: Value . . . . . . . . . . . . . 11

3.3 India Oral Care Historic Sales Analysis by Category, 2013- 2018: Volume . . . . . . . . . . . 14

3.4 India Oral Care Forecast Sales Analysis by Category, 2018- 2023: Volume . . . . . . . . . . . 14

4 India Dental Floss Market Segment Breakdown, 2013-2023 16

5 India Denture Care Market Segment Breakdown, 2013-2023 21

6 India Mouthwashes and Rinses Market Segment Breakdown, 2013-2023 24

EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.

Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

7 India Toothbrushes and Replacement heads Market Segment Breakdown, 2013-2023 28

8 India Toothpaste Market Segment Breakdown, 2013-2023 32

9 India Oral Care Market Channels Breakdown 36

9.1 India Oral Care Market Historic Sales By Channel, 2013-2018 . . . . . . . . . . . . . . . . . . 36

9.2 India Breath Fresheners Market Historic Sales By Channel, 2013-2018 . . . . . . . . . . . . . 38

9.3 India Dental Floss Market Historic Sales By Channel, 2013-2018 . . . . . . . . . . . . . . . . 39

9.4 India Denture Care Market Historic Sales By Channel, 2013-2018 . . . . . . . . . . . . . . . . 40

9.5 India Mouthwashes and Rinses Market Historic Sales By Channel, 2013-2018 . . . . . . . . . 41

9.6 India Toothbrushes and Replacement heads Market Historic Sales By Channel, 2013-2018 . . 42

9.7 India Toothpaste Market Historic Sales By Channel, 2013-2018 . . . . . . . . . . . . . . . . . 43

10 Appendix 44

10.1 About Mordor Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

10.2 Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

ii
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

List of Figures

1 India Oral Care Market by Category, 2013-2023: Value(INR Mn) . . . . . . . . . . . . . . . . 12

2 India Oral Care Market by Category, 2013-2023: Value(USD Mn) . . . . . . . . . . . . . . . . 13

3 India Oral Care Market Value YoY(%) by Category, 2013-2023 . . . . . . . . . . . . . . . . . 13

4 India Oral Care Market Volume(Mn Kg) by Category, 2013-2023 . . . . . . . . . . . . . . . . 15

5 India Oral Care Market Volume YoY(%) by Category, 2013-2023 . . . . . . . . . . . . . . . . 15

6 India Dental Floss Market Value(INR Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . . 17

7 India Dental Floss Market Value(USD Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . . 17

8 India Dental Floss Market Value YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . . . 18

9 India Dental Floss Market Volume(Mn litres) by Segment, 2013- 2023 . . . . . . . . . . . . . 19

10 India Dental Floss Market Volume YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . 19

11 India Denture Care Market Value(INR Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . 21

12 India Denture Care Market Value(USD Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . 21

13 India Denture Care Market Value YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . . 22

14 India Denture Care Market Volume(Mn litres) by Segment, 2013- 2023 . . . . . . . . . . . . . 23

15 India Denture Care Market Volume YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . 23

16 India Mouthwashes and Rinses Market Value(INR Mn) by Segment, 2013- 2023 . . . . . . . . 25

17 India Mouthwashes and Rinses Market Value(USD Mn) by Segment, 2013- 2023 . . . . . . . 25

18 India Mouthwashes and Rinses Market Value YoY(%) by Segment, 2013- 2023 . . . . . . . . 26

19 India Mouthwashes and Rinses Market Volume(Mn litres) by Segment, 2013- 2023 . . . . . . 27

20 India Mouthwashes and Rinses Market Volume YoY(%) by Segment, 2013- 2023 . . . . . . . 27

21 India Toothbrushes and Replacement heads Market Value(INR Mn) by Segment, 2013- 2023 . 29

22 India Toothbrushes and Replacement heads Market Value(USD Mn) by Segment, 2013- 2023 29

23 India Toothbrushes and Replacement heads Market Value YoY(%) by Segment, 2013- 2023 . 30

24 India Toothbrushes and Replacement heads Market Volume(Mn litres) by Segment, 2013- 2023 31

25 India Toothbrushes and Replacement heads Market Volume YoY(%) by Segment, 2013- 2023 31

26 India Toothpaste Market Value(INR Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . . . 33

iii
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

27 India Toothpaste Market Value(USD Mn) by Segment, 2013- 2023 . . . . . . . . . . . . . . . 33

28 India Toothpaste Market Value YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . . . 34

29 India Toothpaste Market Volume(Mn litres) by Segment, 2013- 2023 . . . . . . . . . . . . . . 35

30 India Toothpaste Market Volume YoY(%) by Segment, 2013- 2023 . . . . . . . . . . . . . . . 35

31 India Oral Care Market Channel Analysis, 2013-2018: Value(INR Mn) . . . . . . . . . . . . . 37

32 India Oral Care Market Channel Analysis, 2013-2018: Value(USD Mn) . . . . . . . . . . . . . 37

List of Tables

1 India Historic Exchange Rate, 2013 - 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2 India Forecasted Exchange Rate, 2019 - 2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

3 India Oral Care Historic Sales Analysis, 2013-2018: Value(INR Mn) . . . . . . . . . . . . . . 10

4 India Oral Care Historic Sales Analysis, 2013-2018: Value(USD Mn) . . . . . . . . . . . . . . 10

5 India Oral Care Forecast Sales Analysis, 2018-2023: Value(INR Mn) . . . . . . . . . . . . . . 10

6 India Oral Care Forecast Sales Analysis, 2018-2023: Value(USD Mn) . . . . . . . . . . . . . . 10

7 India Historic Oral Care Sales by Category, 2013-2018: Value(INR Mn) . . . . . . . . . . . . 11

8 India Historic Oral Care Sales by Category, 2013-2018: Value(USD Mn) . . . . . . . . . . . . 11

9 India Forecast Oral Care by Category, 2018-2023: Value(INR Mn) . . . . . . . . . . . . . . . 11

10 India Forecast Oral Care Sales by Category, 2018-2023: Value(USD Mn) . . . . . . . . . . . . 12

11 India Historic Oral Care Sales by Category, 2013- 2018: Volume(Mn litres) . . . . . . . . . . 14

12 India Forecast Oral Care Sales by Category, 2018- 2023: Volume(Mn litres) . . . . . . . . . . 14

13 India Dental Floss Market Historic Sales by Segment, 2013- 2018: Value(INR Mn) . . . . . . 16

14 India Dental Floss Market Historic Sales by Segment, 2013- 2018: Value(USD Mn) . . . . . . 16

15 India Dental Floss Market Forecast Sales by Segment, 2018-2023: Value(INR Mn) . . . . . . 16

16 India Dental Floss Market Forecast sales by Segment, 2018-2023: Value(USD Mn) . . . . . . 16

17 India Dental Floss Market Historic Sales by Segment, 2013-2018: Volume(Mn litres) . . . . . 18

18 India Dental Floss Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres) . . . . . 18

19 India Denture Care Market Historic Sales by Segment, 2013- 2018: Value(INR Mn) . . . . . . 20

20 India Denture Care Market Historic Sales by Segment, 2013- 2018: Value(USD Mn) . . . . . 20

iv
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

21 India Denture Care Market Forecast Sales by Segment, 2018-2023: Value(INR Mn) . . . . . . 20

22 India Denture Care Market Forecast sales by Segment, 2018-2023: Value(USD Mn) . . . . . . 20

23 India Denture Care Market Historic Sales by Segment, 2013-2018: Volume(Mn litres) . . . . . 22

24 India Denture Care Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres) . . . . 22

25 India Mouthwashes and Rinses Market Historic Sales by Segment, 2013- 2018: Value(INR Mn) 24

26 India Mouthwashes and Rinses Market Historic Sales by Segment, 2013- 2018: Value(USD Mn) 24

27 India Mouthwashes and Rinses Market Forecast Sales by Segment, 2018-2023: Value(INR Mn) 24

28 India Mouthwashes and Rinses Market Forecast sales by Segment, 2018-2023: Value(USD Mn) 24

29 India Mouthwashes and Rinses Market Historic Sales by Segment, 2013-2018: Volume(Mn

litres) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

30 India Mouthwashes and Rinses Market Forecast Sales by Segment, 2018-2023: Volume(Mn

litres) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

31 India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013- 2018:

Value(INR Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

32 India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013- 2018:

Value(USD Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

33 India Toothbrushes and Replacement heads Market Forecast Sales by Segment, 2018-2023:

Value(INR Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

34 India Toothbrushes and Replacement heads Market Forecast sales by Segment, 2018-2023:

Value(USD Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

35 India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013-2018:

Volume(Mn litres) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

36 India Toothbrushes and Replacement heads Market Forecast Sales by Segment, 2018-2023:

Volume(Mn litres) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

37 India Toothpaste Market Historic Sales by Segment, 2013- 2018: Value(INR Mn) . . . . . . . 32

38 India Toothpaste Market Historic Sales by Segment, 2013- 2018: Value(USD Mn) . . . . . . . 32

39 India Toothpaste Market Forecast Sales by Segment, 2018-2023: Value(INR Mn) . . . . . . . 32

v
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

40 India Toothpaste Market Forecast sales by Segment, 2018-2023: Value(USD Mn) . . . . . . . 32

41 India Toothpaste Market Historic Sales by Segment, 2013-2018: Volume(Mn litres) . . . . . . 34

42 India Toothpaste Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres) . . . . . . 34

43 India Oral Care Market Historic Sales By Channel Distribution, 2013- 2018: Value(INR Mn) 36

44 India Oral Care Market Historic Sales By Channel Distribution, 2013-2018: Value(USD Mn) 36

45 India Breath Fresheners Historic Sales by Channel, 2013-2018: Value(INR Mn) . . . . . . . . 38

46 India Breath Fresheners Historic Sales by Channel, 2013- 2018: Value(USD Mn) . . . . . . . 38

47 India Dental Floss Historic Sales by Channel, 2013-2018: Value(INR Mn) . . . . . . . . . . . 39

48 India Dental Floss Historic Sales by Channel, 2013- 2018: Value(USD Mn) . . . . . . . . . . . 39

49 India Denture Care Historic Sales by Channel, 2013-2018: Value(INR Mn) . . . . . . . . . . . 40

50 India Denture Care Historic Sales by Channel, 2013- 2018: Value(USD Mn) . . . . . . . . . . 40

51 India Mouthwashes and Rinses Historic Sales by Channel, 2013-2018: Value(INR Mn) . . . . 41

52 India Mouthwashes and Rinses Historic Sales by Channel, 2013- 2018: Value(USD Mn) . . . 41

53 India Toothbrushes and Replacement heads Historic Sales by Channel, 2013-2018: Value(INR

Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

54 India Toothbrushes and Replacement heads Historic Sales by Channel, 2013- 2018: Value(USD

Mn) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

55 India Toothpaste Historic Sales by Channel, 2013-2018: Value(INR Mn) . . . . . . . . . . . . 43

56 India Toothpaste Historic Sales by Channel, 2013- 2018: Value(USD Mn) . . . . . . . . . . . 43

vi
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

1 Oral Care Market - Scope

This research data involves the study of the oral care sector across six regions, covering 52 countries, with

around 50,000 data points, for the period 2010-2023. Below are mentioned six categories that are covered in

the market:

Breath Fresheners

Dental Floss

Denture Care

Mouthwashes and Rinses

Toothpaste

Toothbrushes and Replacement heads

Each category covers various segments. Category definitions and segment definitions are explained below:

1.1 Breath Fresheners

Includes sprays, capsules, and tab fresheners. Excludes confectionery products (including gum) that claim

to freshen breath. Excludes tongue cleaners and other such devices.

1.2 Dental Floss

This is an aggregation of dental tape, unwaxed dental floss, and waxed dental floss. Excluded are picks,

irrigators, and power flossers.

Flossing Tape: A tape used to remove food/plaque that is struck between the teeth. Includes both flavored

and unflavored varities. Examples: Oral B Satintape, Crest Glide Tape etc.

Unwaxed Dental Floss: A thin unwaxed nylon string that is inserted between the teeth to remove

food/plaque.

1
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Waxed Dental Floss: A thin waxed nylon string that is inserted between the teeth to remove food/plaque.

Example: Oral B Satinfloss.

1.3 Denture Care

Aggregation of denture fixatives and cleansers.

Denture Cleansers: Cleansers that are either liquid or in the form of a tablet, for brushing or soaking.

Examples: tablets from Steradent, Efferdent, and Polident.

Denture Fixatives: Denture fixatives, such as adhesive gels, creams, and powders, that help maintain the

denture against the gum. Examples: Super Poli-Grip Denture Adhesive Cream, Fixodent Adhesive Cream,

and Liodent Denture Fixative.

Other Denture Care Products: Includes temporary aids to hold loose dentures, denture repair kits,

specialist denture brushes, etc. Examples: Denturite Custom-Fit Denture Reliner, Seabond Denture Fixative

Seals, Tuff Dent Denture Brush, etc.

1.4 Mouthwashes and Rinses

Combination of dental rinses and mouthwashes that give freshness to the breath.

Mouthwash – Medicinal: Mouthwashes used on medical complaints, such as halitosis, gingivitis, or gum

disease. Examples: Dentech Dental Rinse, Preveneed, etc.

Mouthwash – Standard: Standard mouthwashes with mouth freshening, cosmetic, and dental action

properties. Includes alcohol-free mouthwashes. Examples: Listerine, Colgate Plax, Cepacol and Rembrandt,

Aquafresh, and Junior Reach “Yum” Mouthwash etc.

1.5 Toothpaste

Aggregation of various kinds of toothpastes. Includes standard, therapeutic, children’s, baking soda, and

liquid toothpastes. Also includes those whitening toothpastes not marketed as tooth polishes.

2
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Bicarbonate of Soda Toothpaste: Any toothpaste containing bicarbonate of soda. Example: Arm &

Hammer

Cosmetic Toothpaste: Toothpaste with a cosmetic effect, including toothpaste with whitening properties,

such as Colgate Total plus Whitening Toothpaste.

Specialist Toothpaste: Includes toothpaste for sensitive teeth, for smokers, and children’s toothpaste.

Examples include Sensodyne, available in all regions covered. Excludes denture care toothpaste.

Standard Toothpaste: Standard toothpaste, without any special properties, such as whitening effects or

bicarbonate of soda. Includes products marketed as 2 in 1 toothpaste and mouthwash products, such as

Theramed. Examples: Colgate, Crest, and Aquafresh.

1.6 Toothbrushes and Replacement Heads

Aggregation of manual and power toothbrushes, and replacement brush heads.

Manual Toothbrushes: An instrument used to clean the teeth and gums that consists of a head of tightly

clustered bristles, mounted on a handle, and facilitates the cleansing of hard-to-reach areas of the mouth.

Includes both branded and private label products. Examples: Colgate, Sonicare, Crest, Oral B, etc.

Electric Toothbrushes: Includes electric toothbrush units.

Battery Operated Toothbrushes: Battery toothbrush units.

Replacement Brush heads: Replacement heads for electric and battery toothbrushes .

1.7 Distribution Channel Definitions

Overall, 10 distribution channels are covered in the distribution data:

Warehouse Clubs: A general merchandise retailer that offers a limited merchandise assortment, with

little service and at low prices, to ultimate consumers who pay cash on the spot and transport goods away

themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual

3
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

fee. We have included the sales from these stores directly to the public only. Example: Costco, Sam’s Club,

Makro, Metro.

Department Stores: A department store is a large store, divided into departments that sell such products

as furnishings, groceries, electronics, clothing, footwear, toys, cosmetics, etc.

Pharmacies: A store that sells medicines and usually other goods, especially products relating to cleaning

and caring for the body

Convenience Stores: Includes stores that are smaller than 300 sq. m, and are specialized in a limited

range of grocery products, primarily for consumers with top up needs. Also includes sales in retail outlets

attached to fuel stations, where fuel is the main revenue driver, kiosks, and newsstands, small independent

retailers, mom & pop stores, kirana stores, etc.

Specialist Retailers: Retailers designated to sell specific goods, such as haircare stylists, unique category

stores, etc. Examples: Boots, Health & Glow, etc.

Supermarkets and Hypermarkets: Includes mass merchandisers with a floor area of over 2,500 sq.

m that carry full lines of general merchandise and grocery (Tesco, Wal-Mart). Supermarkets include the

retailers with floor area measuring 300 sq. m-2,500 sq. m that offer a wide range of groceries and general

merchandise lines (Sainsbury’s, Kroger).

On-line Retail: Includes retailers that sells their products through their website/mobile app. These include

pure play online retailers (Bigbasket in India) and online stores of brick and mortar retailers, like Walmart,

Tesco, Carrefour, etc. Excludes sales generated through counterfeit/illicit products.

Variety Stores: A retail store that sells a wide range of inexpensive/low priced goods, often with a single

price for majority of the items in the store. Typical merchandise lines include food and drink, personal

hygiene products, small home and garden tools, office supplies, decorations, electronics, garden plants, toys,

pet supplies, remaindered books, recorded media, and motor and bike consumables. Larger stores may sell

frozen foods and fresh produce. Generally these stores serve the needs of either the surrounding town or

rural area.

4
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Vending machines: A vending machine is an automated machine that provides items such as snacks,

beverages, alcohol, and cigarettes to consumers after money or a credit card is inserted into the machine.

Excludes machines located within a store.

Others: All other uncovered channels.

1.8 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period

of time. For this report,

CAGR for historic time period is Calculated from 2013-2018, as

CAGR = ((2018 Value / 2013 Value) ˆ (1 / (2018-2013))) - 1

CAGR for forecast time period is Calculated from 2018-2023, as

CAGR = ((2023 Value / 2018 Value) ˆ (1 / (2023-2018))) - 1

1.9 Exchange Rate

Table 1: India Historic Exchange Rate, 2013 - 2018

2013 2014 2015 2016 2017 2018

0.0171 0.0164 0.0156 0.0149 0.0145 0.0141

Table 2: India Forecasted Exchange Rate, 2019 - 2023

2019 2020 2021 2022 2023

0.0138 0.0135 0.0132 0.0129 0.0126

5
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

1.10 Research methodology

Overview

All data in the Healthcare industry models are constructed using the standard research methodology. This

method ensures that inputs from different sources are compared and a final consensus number between these

inputs is derived. In addition, standardized processes and quality controls across the entire data collection,

analysis and publication process ensure compliance with the methodology.

The Healthcare Market Data is a result of triangulation of primary and secondary research across 52 countries.

In order to create the data and ensure its robustness, a comprehensive and empirically robust research

methodology has been adopted. This combines both in-depth desk research with the results of extensive

primary industry interviewing. Furthermore, all definitions are standardized across products and countries

to ensure comparability.

The two main research methods, secondary desk research and primary research (the program of interviewing

industry contacts and on line store audits), are brought together to obtain final integrated data sets. In

addition, Independent Quality review is conducted in the final dataset to obtain additional insights and

conduct focussed research accordingly.

The secondary research process involves covering publicly available sources, trade associations, specialist

Market Data, company annual reports, and industry publications depending on the country and the specific

market to be tracked. Primary research involves a program of interviewing industry executives for each

category covered in each country - all with local country experts. These processes help analysts in capturing

both qualitative and quantitative information about the market.

The analysts feed the inputs from the above processes into the market models and try to fill gaps using the

same.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it goes

6
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

through multiple stages of quality checks prior to publishing.

1.11 The triangulated methodology

The triangulation method ensures that the results from three distinct phases of the research wherever avail-

able are brought together and cross-compared before finalizing the market numbers:

1. Internal sources evaluation and baseline development: The analyst starts by using existing data (if there

is any reports published on that particular category/sector) as an input. This is further refined through

other inputs including macro-economic data from internal sources, company information through deal

and company Market Data etc.

2. a) Secondary research:During secondary research process, analysts capture both qualitative and

quantitative information on each market from publicly available sources, trade associations, spe-

cialist Market data, company annual reports, and industry publications.

As part of this process, analysts conduct extensive desk research and collate the set of information pub-

licly available (associations, broker reports etc.). At this point, analyst compares the information available

through secondary research with existing and primary inputs. Analysts do take a judgment call on the cred-

ibility of the sources. For example, information available through associations, broker reports etc are given

higher importance over information available through an independent article published. Once all the inputs

are collected, analysts prepare a consensual data which is well supported by existing/primary/secondary

information.

Key data points to be collected in secondary research:

Sales value and volume at market, category, segment level Sales/share of the companies present in the

category/market Driver/forecast information- indications of trends on segments/categories/markets Shares

and trends of various distribution channels During the research, analyst also stores any qualitative trend

information and insightful commentary of analysis on a market in each of the countries.

Some of the key sources that are used:

7
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Government statistical agencies Key international sources Industry boards and associations Search engines

Broker reports Company websites Other sources

Primary interviews: (This will be conducted as and when we have an ambiguity on the analysis) Involves

a major program of interviewing industry executives for each category covered in each country - all with local

country experts; typically brand, product and marketing managers for major brands within each country.

Note, the primary research program is planned annually and each year we may decide to conduct this for

only selected categories/country (depending upon focus area or strength of the data).

Primary research is used for the following: To get a holistic view of the market in the country To under-

stand brand/company performance in a category To verify and authenticate the information collected from

secondary research To verify the brands Right of reply from industry participants

b. Industry research- Store Audits (As of now we are conducting online store audits only for segmen-

tation, there is separate plan to conduct on ground store audits in extension to this project ) : This

program is conducted across major categories and countries is a key input into our brand share research

process. The process helps in getting in-field input on key brands, companies and product pricing to

better understand the market. Please note, this program (if agreed as part of annual plan discussion) is

conducted annually and in some cases for only selected categories/country (depending upon focus area

or strength of the data), as conducting this for all may not be possibly every year. Also in certain cases,

for certain Products in a particular channel, information may not be available and this is acceptable

in such special cases.

3.Modeling and triangulation: The next stage in the process is to feed the results of the above research

processes into our market models and fill the gaps based on benchmarking techniques and analyst inputs.

This is carried out by the analysts based on their knowledge of the industry and geography. This triangulation

process in documented in detail using ‘formulation tables’ in each sector data file wherein all inputs and

assumptions are documented in a table format along with the new data point finalized by analyst for the

review year.

8
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Wherever information availability is scarce, analysts model the data based on their judgment of the mar-

ket/industry and available qualitative insights.

Data finalization: At this stage, analysts evaluate the relative merit of each of the inputs from the above.

Once a “triangulated” set of data has been finalized, these outputs are then thoroughly cross-checked using a

series of top-down checks which review the data against a series of reference benchmarking, including known

overall market sizes, growth trends and per-capita spending etc.

Standardized methodology and Quality control

The key elements of this approach are:

Standard Taxonomy: Segment definitions of all sectors - same across all countries - Standardized processes:

Data capture - all data received as part of the research is captured in standardized files and in a standardized

folder structure. Data creation - all modeling approaches are standardized in order to ensure consistency.

Finalization and verification- systematic methods and approaches are used to finalize data points

Country by country research structure - all research is conducted country by country for each sector

in order to ensure that data reflects local market trends and contexts. Data checks during creation: During

the data creation and finalization stage, analysts refer back to initial sources and inputs in order to ensure

accuracy of the data. - Top down and bottom-up cross-checks - specific analysis is carried out such as

abnormal growth rate changes, verifying data at both the overall and detailed level against research inputs

and checking per capita spends against analysis of consumers’ spending of other categories in a country.

9
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

2 India Oral Care Market: Overview

2.1 India Oral Care Historic Sales Analysis, 2013-2018: Value

Table 3: India Oral Care Historic Sales Analysis, 2013-2018: Value(INR Mn)

Year 2013 2014 2015 2016 2017 2018

Value 85510 93766 103249 114164 126757 140877

CAGR(%) NA 9.655 10.114 10.572 11.030 11.139

Table 4: India Oral Care Historic Sales Analysis, 2013-2018: Value(USD Mn)

Year 2013 2014 2015 2016 2017 2018

Value 1459 1536 1609 1699 1835 1987

CAGR(%) NA 5.286 4.754 5.564 7.991 8.306

2.2 India Oral Care Forecast Sales Analysis,2018-2023: Value

Table 5: India Oral Care Forecast Sales Analysis, 2018-2023: Value(INR Mn)

Year 2018 2019 2020 2021 2022 2023

Value 140877 156722 174519 194526 217038 242392

CAGR(%) NA 11.25 11.36 11.46 11.57 11.68

Table 6: India Oral Care Forecast Sales Analysis, 2018-2023: Value(USD Mn)

Year 2018 2019 2020 2021 2022 2023

Value 1987 2165 2358 2570 2803 3058

CAGR(%) NA 8.941 8.910 9.016 9.057 9.104

10
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

3 India Oral Care Market Category Breakdown ,2013-2023

3.1 India Oral Care Historic Sales Analysis by Category, 2013- 2018: Value
Table 7: India Historic Oral Care Sales by Category, 2013-2018: Value(INR Mn)

Category 2013 2014 2015 2016 2017 2018 CAGR

Toothpaste 67209.8 73860.6 81473.4 90206.5 100247.8 111510.9 10.656%

Toothbrushes and Replacement heads 12417.3 13460.6 14684.3 16120.5 17808.1 19692.1 9.661%

Mouthwashes and Rinses 3682.4 4042.3 4461.1 4949.7 5521.4 6166.7 10.862%

Dental Floss 1246.6 1363.7 1496.0 1645.6 1815.2 2003.9 9.959%

Denture Care 813.8 882.6 959.3 1045.0 1141.1 1248.9 8.942%

Breath Fresheners 140.3 156.3 175.1 197.2 223.4 254.6 12.651%

Table 8: India Historic Oral Care Sales by Category, 2013-2018: Value(USD Mn)

Category 2013 2014 2015 2016 2017 2018 CAGR

Toothpaste 1146.968 1210.243 1270.006 1342.452 1451.051 1572.933 6.52%

Toothbrushes and Replacement heads 211.907 220.559 228.899 239.905 257.765 277.769 5.562%

Mouthwashes and Rinses 62.842 66.236 69.540 73.661 79.920 86.985 6.718%

Dental Floss 21.274 22.345 23.319 24.490 26.275 28.266 5.848%

Denture Care 13.889 14.461 14.953 15.552 16.517 17.616 4.87%

Breath Fresheners 2.394 2.561 2.729 2.935 3.234 3.591 8.44%

3.2 India Oral Care Forecast Sales Analysis by Category, 2018-2023: Value
Table 9: India Forecast Oral Care by Category, 2018-2023: Value(INR Mn)

Category 2018 2019 2020 2021 2022 2023 CAGR

Toothpaste 111510.9 124155.2 138362.3 154339.1 172321.7 192579.3 11.547%

Toothbrushes and Replacement heads 19692.1 21797.2 24151.4 26786.7 29739.2 33050.0 10.911%

Mouthwashes and Rinses 6166.7 6895.9 7720.8 8654.9 9713.9 10915.7 12.099%

Dental Floss 2003.9 2213.8 2447.7 2708.4 2999.2 3323.8 10.651%

Denture Care 1248.9 1368.3 1500.7 1647.6 1810.9 1992.4 9.792%

Breath Fresheners 254.6 291.6 335.9 389.1 453.1 530.6 15.825%

11
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Table 10: India Forecast Oral Care Sales by Category, 2018-2023: Value(USD Mn)

Category 2018 2019 2020 2021 2022 2023 CAGR

Toothpaste 1572.933 1714.986 1869.256 2039.306 2225.580 2429.808 9.087%

Toothbrushes and Replacement heads 277.769 301.090 326.283 353.937 384.089 416.998 8.465%

Mouthwashes and Rinses 86.985 95.254 104.307 114.359 125.458 137.725 9.626%

Dental Floss 28.266 30.580 33.068 35.787 38.736 41.937 8.21%

Denture Care 17.616 18.901 20.274 21.770 23.388 25.138 7.37%

Breath Fresheners 3.591 4.028 4.538 5.141 5.853 6.695 13.27%

Figure 1: India Oral Care Market Value (INR Mn) by Category, 2013−2023
250000

200000
Category

Breath Fresheners

150000 Dental Floss

Denture Care

100000 Mouthwashes and Rinses

Toothbrushes and Replacement heads

Toothpaste
50000

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 1: India Oral Care Market by Category, 2013-2023: Value(INR Mn)

12
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 2: India Oral Care Market Value(USD Mn) by Category, 2013−2023

3000

Category

Breath Fresheners
2000
Dental Floss

Denture Care

Mouthwashes and Rinses

1000 Toothbrushes and Replacement heads

Toothpaste

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 2: India Oral Care Market by Category, 2013-2023: Value(USD Mn)

Figure 3: India Oral Care Market Value YoY(%) Growth, 2013−2023

17.5

Category
15.0
Breath Fresheners

Dental Floss

Denture Care
12.5
Mouthwashes and Rinses

Toothbrushes and Replacement heads

Toothpaste
10.0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 3: India Oral Care Market Value YoY(%) by Category, 2013-2023

13
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

3.3 India Oral Care Historic Sales Analysis by Category, 2013- 2018: Volume
Table 11: India Historic Oral Care Sales by Category, 2013- 2018: Volume(Mn litres)

Category 2013 2014 2015 2016 2017 2018 CAGR

Toothpaste 969.002 1028.209 1095.213 1171.043 1256.903 1350.403 6.863%

Toothbrushes and Replacement heads 177.987 189.315 201.830 215.670 230.991 247.966 6.856%

Mouthwashes and Rinses 52.229 55.530 59.150 63.122 67.486 72.247 6.704%

Dental Floss 19.936 20.950 22.076 23.326 24.713 26.254 5.661%

Denture Care 11.101 11.749 12.467 13.263 14.146 15.126 6.383%

Breath Fresheners 2.333 2.514 2.722 2.961 3.238 3.558 8.81%

3.4 India Oral Care Forecast Sales Analysis by Category, 2018- 2023: Volume
Table 12: India Forecast Oral Care Sales by Category, 2018- 2023: Volume(Mn litres)

Category 2018 2019 2020 2021 2022 2023 CAGR

Toothpaste 1350.403 1452.303 1563.45 1684.770 1817.309 1962.219 7.76%

Toothbrushes and Replacement heads 247.966 266.797 287.71 310.967 336.866 365.745 8.083%

Mouthwashes and Rinses 72.247 77.445 83.13 89.342 96.149 103.610 7.477%

Dental Floss 26.254 27.921 29.73 31.684 33.808 36.113 6.584%

Denture Care 15.126 16.192 17.35 18.617 19.996 21.500 7.286%

Breath Fresheners 3.558 3.929 4.36 4.861 5.446 6.131 11.494%

14
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 4: India Oral Care Market Volume (Mn Units) by Category, 2013− 2023

2500

2000
Category

Breath Fresheners

1500 Dental Floss

Denture Care

Mouthwashes and Rinses

1000

Toothbrushes and Replacement heads

Toothpaste
500

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 4: India Oral Care Market Volume(Mn Kg) by Category, 2013-2023

Figure 5: India Oral Care Market Volume YoY(%) Growth, 2013− 2023

11 Category

Breath Fresheners

Dental Floss

9 Denture Care

Mouthwashes and Rinses

Toothbrushes and Replacement heads

7 Toothpaste

5
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 5: India Oral Care Market Volume YoY(%) by Category, 2013-2023

15
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

4 India Dental Floss Market Segment Breakdown, 2013-2023

Table 13: India Dental Floss Market Historic Sales by Segment, 2013- 2018: Value(INR Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Waxed Dental Floss 852.4 931.6 1021.4 1123.4 1239.5 1368.6 9.934%

Unwaxed Dental Floss 200.5 220.4 242.8 268.0 296.3 327.8 10.338%

Flossing Tape 193.7 211.7 231.7 254.2 279.4 307.4 9.672%

Table 14: India Dental Floss Market Historic Sales by Segment, 2013- 2018: Value(USD Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Waxed Dental Floss 14.546 15.265 15.922 16.719 17.942 19.305 5.824%

Unwaxed Dental Floss 3.421 3.612 3.785 3.988 4.289 4.624 6.213%

Flossing Tape 3.306 3.469 3.612 3.783 4.044 4.336 5.573%

Table 15: India Dental Floss Market Forecast Sales by Segment, 2018-2023: Value(INR Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Waxed Dental Floss 1368.6 1512.3 1672.2 1850.4 2049.1 2270.7 10.656%

Unwaxed Dental Floss 327.8 362.9 401.9 445.4 493.9 548.0 10.823%

Flossing Tape 307.4 338.7 373.6 412.6 456.2 505.1 10.442%

Table 16: India Dental Floss Market Forecast sales by Segment, 2018-2023: Value(USD Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Waxed Dental Floss 19.305 20.890 22.591 24.450 26.464 28.650 8.215%

Unwaxed Dental Floss 4.624 5.013 5.430 5.886 6.379 6.915 8.379%

Flossing Tape 4.336 4.678 5.047 5.451 5.892 6.373 8.006%

16
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 6: India Dental Floss Market Value(INR Mn), 2013− 2023

3000

Segment
2000
Flossing Tape

Unwaxed Dental Floss

Waxed Dental Floss

1000

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 6: India Dental Floss Market Value(INR Mn) by Segment, 2013- 2023

Figure 7: India Dental Floss Market Value(USD Mn), 2013− 2023

40

30

Segment

Flossing Tape

20 Unwaxed Dental Floss

Waxed Dental Floss

10

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 7: India Dental Floss Market Value(USD Mn) by Segment, 2013- 2023

17
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 8: India Dental Floss Market YoY(%) by Segment, 2013− 2023

11.0

10.5

Segment

Flossing Tape

Unwaxed Dental Floss

10.0
Waxed Dental Floss

9.5
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 8: India Dental Floss Market Value YoY(%) by Segment, 2013- 2023

Table 17: India Dental Floss Market Historic Sales by Segment, 2013-2018: Volume(Mn litres)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Waxed Dental Floss 14.821 15.562 16.390 17.314 18.347 19.500 5.641%

Unwaxed Dental Floss 2.720 2.875 3.043 3.226 3.426 3.644 6.02%

Flossing Tape 2.394 2.514 2.644 2.786 2.941 3.110 5.367%

Table 18: India Dental Floss Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Waxed Dental Floss 19.500 20.751 22.108 23.581 25.183 26.925 6.665%

Unwaxed Dental Floss 3.644 3.879 4.133 4.407 4.702 5.022 6.624%

Flossing Tape 3.110 3.291 3.486 3.696 3.923 4.166 6.024%

18
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 9: India Dental Floss Market Volume(Mn litres) by Segment: 2013−2023

30

Segment

20 Flossing Tape

Unwaxed Dental Floss

Waxed Dental Floss

10

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 9: India Dental Floss Market Volume(Mn litres) by Segment, 2013- 2023

Figure 10: India Dental Floss Market Volume YoY(%) Growth by Segment, 2013 − 2023
7.0

6.5

Segment

Flossing Tape
6.0
Unwaxed Dental Floss

Waxed Dental Floss

5.5

5.0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 10: India Dental Floss Market Volume YoY(%) by Segment, 2013- 2023

19
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Table 19: India Denture Care Market Historic Sales by Segment, 2013- 2018: Value(INR Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Denture Fixatives 485.5 525.3 569.2 617.7 671.2 730.4 8.509%

Denture Cleansers 190.2 206.9 225.3 245.8 268.5 293.7 9.08%

Other Denture Care Products 138.1 150.3 164.7 181.6 201.4 224.8 10.232%

Table 20: India Denture Care Market Historic Sales by Segment, 2013- 2018: Value(USD Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Denture Fixatives 8.286 8.608 8.873 9.192 9.715 10.302 4.453%

Denture Cleansers 3.246 3.390 3.512 3.658 3.886 4.143 5.002%

Other Denture Care Products 2.357 2.463 2.567 2.702 2.915 3.171 6.112%

Table 21: India Denture Care Market Forecast Sales by Segment, 2018-2023: Value(INR Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Denture Fixatives 730.4 795.4 866.9 945.6 1032.3 1127.8 9.078%

Denture Cleansers 293.7 321.7 352.7 387.2 425.5 468.2 9.773%

Other Denture Care Products 224.8 251.2 281.1 314.8 353.1 396.4 12.015%

Table 22: India Denture Care Market Forecast sales by Segment, 2018-2023: Value(USD Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Denture Fixatives 10.302 10.987 11.712 12.494 13.332 14.229 6.672%

Denture Cleansers 4.143 4.444 4.765 5.116 5.496 5.907 7.351%

Other Denture Care Products 3.171 3.470 3.797 4.160 4.560 5.002 9.544%

20
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

5 India Denture Care Market Segment Breakdown, 2013-2023

Figure 11: India Denture Care Market Value(INR Mn), 2013− 2023

2000

1500

Segment

Denture Cleansers
1000
Denture Fixatives

Other Denture Care Products

500

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 11: India Denture Care Market Value(INR Mn) by Segment, 2013- 2023

Figure 12: India Denture Care Market Value(USD Mn), 2013− 2023

25

20

Segment
15
Denture Cleansers

Denture Fixatives

10
Other Denture Care Products

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 12: India Denture Care Market Value(USD Mn) by Segment, 2013- 2023

21
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 13: India Denture Care Market YoY(%) by Segment, 2013− 2023

12

11
Segment

Denture Cleansers

Denture Fixatives
10
Other Denture Care Products

8
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 13: India Denture Care Market Value YoY(%) by Segment, 2013- 2023

Table 23: India Denture Care Market Historic Sales by Segment, 2013-2018: Volume(Mn litres)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Denture Fixatives 5.950 6.288 6.658 7.063 7.507 7.994 6.082%

Denture Cleansers 3.210 3.410 3.631 3.878 4.152 4.458 6.787%

Other Denture Care Products 1.941 2.051 2.177 2.322 2.486 2.674 6.623%

Table 24: India Denture Care Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Denture Fixatives 7.994 8.521 9.093 9.714 10.389 11.123 6.832%

Denture Cleansers 4.458 4.791 5.155 5.552 5.987 6.462 7.706%

Other Denture Care Products 2.674 2.880 3.104 3.350 3.620 3.915 7.921%

22
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 14: India Denture Care Market Volume(Mn litres) by Segment: 2013−2023

20

15
Segment

Denture Cleansers

10 Denture Fixatives

Other Denture Care Products

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 14: India Denture Care Market Volume(Mn litres) by Segment, 2013- 2023

Figure 15: India Denture Care Market Volume YoY(%) Growth by Segment, 2013 − 2023

8.0

7.5

Segment

Denture Cleansers
7.0
Denture Fixatives

Other Denture Care Products

6.5

6.0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 15: India Denture Care Market Volume YoY(%) by Segment, 2013- 2023

23
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

6 India Mouthwashes and Rinses Market Segment Breakdown, 2013-2023

Table 25: India Mouthwashes and Rinses Market Historic Sales by Segment, 2013- 2018: Value(INR
Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Mouthwash - Standard 2730 3012 3343 3734 4198 4724 11.588%

Mouthwash - Medicinal 952 1031 1118 1215 1323 1443 8.67%

Table 26: India Mouthwashes and Rinses Market Historic Sales by Segment, 2013- 2018: Value(USD
Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Mouthwash - Standard 46.60 49.35 52.11 55.57 60.76 66.63 7.416%

Mouthwash - Medicinal 16.25 16.89 17.43 18.09 19.16 20.35 4.608%

Table 27: India Mouthwashes and Rinses Market Forecast Sales by Segment, 2018-2023: Value(INR
Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Mouthwash - Standard 4724 5322 6001 6774 7655 8660 12.886%

Mouthwash - Medicinal 1443 1574 1720 1881 2059 2256 9.352%

Table 28: India Mouthwashes and Rinses Market Forecast sales by Segment, 2018-2023: Value(USD
Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Mouthwash - Standard 66.63 73.51 81.07 89.51 98.87 109.26 10.396%

Mouthwash - Medicinal 20.35 21.75 23.23 24.85 26.59 28.46 6.94%

24
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 16: India Mouthwashes and Rinses Market Value(INR Mn), 2013− 2023

9000

Segment
6000
Mouthwash − Medicinal

Mouthwash − Standard

3000

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 16: India Mouthwashes and Rinses Market Value(INR Mn) by Segment, 2013- 2023

Figure 17: India Mouthwashes and Rinses Market Value(USD Mn), 2013− 2023

100

Segment

Mouthwash − Medicinal

Mouthwash − Standard
50

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 17: India Mouthwashes and Rinses Market Value(USD Mn) by Segment, 2013- 2023

25
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 18: India Mouthwashes and Rinses Market YoY(%) by Segment, 2013− 2023

13

12

Segment
11
Mouthwash − Medicinal

Mouthwash − Standard

10

9
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 18: India Mouthwashes and Rinses Market Value YoY(%) by Segment, 2013- 2023

Table 29: India Mouthwashes and Rinses Market Historic Sales by Segment, 2013-2018: Volume(Mn
litres)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Mouthwash - Standard 33.35 35.51 37.88 40.48 43.34 46.46 6.856%

Mouthwash - Medicinal 18.88 20.02 21.27 22.64 24.15 25.79 6.433%

Table 30: India Mouthwashes and Rinses Market Forecast Sales by Segment, 2018-2023: Volume(Mn
litres)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Mouthwash - Standard 46.46 49.88 53.63 57.75 62.27 67.25 7.677%

Mouthwash - Medicinal 25.79 27.56 29.49 31.59 33.87 36.36 7.114%

26
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 19: India Mouthwashes and Rinses Market Volume(Mn litres) by Segment: 2013−2023

100

75

Segment

Mouthwash − Medicinal
50
Mouthwash − Standard

25

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 19: India Mouthwashes and Rinses Market Volume(Mn litres) by Segment, 2013- 2023

Figure 20: India Mouthwashes and Rinses Market Volume YoY(%) Growth by Segment, 2013 − 2023

8.0

7.5

Segment

Mouthwash − Medicinal
7.0

Mouthwash − Standard

6.5

6.0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 20: India Mouthwashes and Rinses Market Volume YoY(%) by Segment, 2013- 2023

27
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

7 India Toothbrushes and Replacement heads Market Segment Breakdown, 2013-2023

Table 31: India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013-
2018: Value(INR Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Manual Toothbrushes 12052.19 13055.58 14233.3 15616.40 17242.52 19056.94 9.597%

Replacement Brush heads 233.64 260.07 290.7 326.46 368.15 415.35 12.195%

Electric Toothbrushes 94.50 102.90 112.2 122.66 134.27 147.15 9.262%

Battery Operated Toothbrushes 36.97 42.06 48.0 54.96 63.14 72.61 14.452%

Table 32: India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013-
2018: Value(USD Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Manual Toothbrushes 205.676 213.9223 221.8692 232.4031 249.5792 268.810 5.5%

Replacement Brush heads 3.987 4.2614 4.5322 4.8584 5.3288 5.859 8.001%

Electric Toothbrushes 1.613 1.6860 1.7496 1.8254 1.9436 2.076 5.177%

Battery Operated Toothbrushes 0.631 0.6892 0.7482 0.8179 0.9139 1.024 10.174%

Table 33: India Toothbrushes and Replacement heads Market Forecast Sales by Segment, 2018-2023:
Value(INR Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Manual Toothbrushes 19056.94 21083.27 23348.25 25882.3 28719.8 31900.0 10.853%

Replacement Brush heads 415.35 468.84 529.47 598.2 676.2 764.8 12.986%

Electric Toothbrushes 147.15 161.45 177.33 195.0 214.6 236.5 9.958%

Battery Operated Toothbrushes 72.61 83.61 96.38 111.2 128.5 148.7 15.412%

Table 34: India Toothbrushes and Replacement heads Market Forecast sales by Segment, 2018-2023:
Value(USD Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Manual Toothbrushes 268.810 291.228 315.432 341.986 370.923 402.488 8.408%

Replacement Brush heads 5.859 6.476 7.153 7.904 8.734 9.649 10.494%

Electric Toothbrushes 2.076 2.230 2.396 2.576 2.772 2.984 7.532%

Battery Operated Toothbrushes 1.024 1.155 1.302 1.470 1.660 1.876 12.866%

28
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 21: India Toothbrushes and Replacement heads Market Value(INR Mn), 2013− 2023

30000

Segment

20000 Battery Operated Toothbrushes

Electric Toothbrushes

Manual Toothbrushes

Replacement Brush heads

10000

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 21: India Toothbrushes and Replacement heads Market Value(INR Mn) by Segment, 2013- 2023

Figure 22: India Toothbrushes and Replacement heads Market Value(USD Mn), 2013− 2023

400

300
Segment

Battery Operated Toothbrushes

Electric Toothbrushes
200
Manual Toothbrushes

Replacement Brush heads

100

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 22: India Toothbrushes and Replacement heads Market Value(USD Mn) by Segment, 2013- 2023

29
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 23: India Toothbrushes and Replacement heads Market YoY(%) by Segment, 2013− 2023
16

14

Segment

Battery Operated Toothbrushes

Electric Toothbrushes
12

Manual Toothbrushes

Replacement Brush heads

10

8
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 23: India Toothbrushes and Replacement heads Market Value YoY(%) by Segment, 2013- 2023

Table 35: India Toothbrushes and Replacement heads Market Historic Sales by Segment, 2013-2018:
Volume(Mn litres)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Manual Toothbrushes 177.2676 188.5213 200.9513 214.6930 229.9003 246.7479 6.838%

Replacement Brush heads 0.6053 0.6675 0.7392 0.8223 0.9186 1.0268 11.147%

Battery Operated Toothbrushes 0.0690 0.0771 0.0865 0.0973 0.1098 0.1240 12.44%

Electric Toothbrushes 0.0453 0.0489 0.0529 0.0573 0.0622 0.0677 8.375%

Table 36: India Toothbrushes and Replacement heads Market Forecast Sales by Segment, 2018-2023:
Volume(Mn litres)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Manual Toothbrushes 246.7479 265.4345 286.1864 309.2616 334.9550 363.6034 8.062%

Replacement Brush heads 1.0268 1.1483 1.2847 1.4381 1.6106 1.8046 11.938%

Battery Operated Toothbrushes 0.1240 0.1403 0.1590 0.1803 0.2046 0.2326 13.399%

Electric Toothbrushes 0.0677 0.0736 0.0802 0.0875 0.0955 0.1044 9.071%

30
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 24: India Toothbrushes and Replacement heads Market Volume(Mn litres) by Segment: 2013−2023

300

Segment

Battery Operated Toothbrushes

200
Electric Toothbrushes

Manual Toothbrushes

Replacement Brush heads

100

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 24: India Toothbrushes and Replacement heads Market Volume(Mn litres) by Segment, 2013- 2023

Figure 25: India Toothbrushes and Replacement heads Market Volume YoY(%) Growth by Segment, 2013 − 2023
14

12

Segment

Battery Operated Toothbrushes

Electric Toothbrushes
10

Manual Toothbrushes

Replacement Brush heads

6
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 25: India Toothbrushes and Replacement heads Market Volume YoY(%) by Segment, 2013- 2023

31
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

8 India Toothpaste Market Segment Breakdown, 2013-2023

Table 37: India Toothpaste Market Historic Sales by Segment, 2013- 2018: Value(INR Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Standard Toothpaste 60445.4 66463 73365.3 81300.0 90442.5 100708.5 10.749%

Cosmetic Toothpaste 3854.7 4195 4574.7 4997.4 5469.2 5987.7 9.208%

Specialist Toothpaste 2372.5 2622 2906.2 3230.0 3599.7 4015.3 11.098%

Bicarbonate of Soda Toothpaste 537.3 580 627.1 679.1 736.4 799.3 8.269%

Table 38: India Toothpaste Market Historic Sales by Segment, 2013- 2018: Value(USD Mn)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Standard Toothpaste 1031.530 1089.029 1143.618 1209.91 1309.12 1420.56 6.609%

Cosmetic Toothpaste 65.782 68.744 71.310 74.37 79.16 84.46 5.126%

Specialist Toothpaste 40.487 42.965 45.302 48.07 52.10 56.64 6.945%

Bicarbonate of Soda Toothpaste 9.169 9.504 9.776 10.11 10.66 11.28 4.222%

Table 39: India Toothpaste Market Forecast Sales by Segment, 2018-2023: Value(INR Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Standard Toothpaste 100708.5 112246.0 125223.6 139834 156296 174861 11.667%

Cosmetic Toothpaste 5987.7 6557.7 7184.5 7874 8633 9468 9.597%

Specialist Toothpaste 4015.3 4483.0 5009.6 5603 6272 7028 11.846%

Bicarbonate of Soda Toothpaste 799.3 868.5 944.6 1028 1121 1222 8.865%

Table 40: India Toothpaste Market Forecast sales by Segment, 2018-2023: Value(USD Mn)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Standard Toothpaste 1420.56 1550.48 1691.75 1847.64 2018.60 2206.25 9.204%

Cosmetic Toothpaste 84.46 90.58 97.06 104.04 111.49 119.46 7.18%

Specialist Toothpaste 56.64 61.92 67.68 74.03 81.01 88.67 9.38%

Bicarbonate of Soda Toothpaste 11.28 12.00 12.76 13.59 14.47 15.42 6.464%

32
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 26: India Toothpaste Market Value(INR Mn), 2013− 2023

200000

150000

Segment

Bicarbonate of Soda Toothpaste

100000 Cosmetic Toothpaste

Specialist Toothpaste

Standard Toothpaste

50000

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 26: India Toothpaste Market Value(INR Mn) by Segment, 2013- 2023

Figure 27: India Toothpaste Market Value(USD Mn), 2013− 2023

2500

2000

Segment
1500 Bicarbonate of Soda Toothpaste

Cosmetic Toothpaste

1000 Specialist Toothpaste

Standard Toothpaste

500

0
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 27: India Toothpaste Market Value(USD Mn) by Segment, 2013- 2023

33
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 28: India Toothpaste Market YoY(%) by Segment, 2013− 2023

12

11
Segment

Bicarbonate of Soda Toothpaste

Cosmetic Toothpaste
10

Specialist Toothpaste

Standard Toothpaste

8
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 28: India Toothpaste Market Value YoY(%) by Segment, 2013- 2023

Table 41: India Toothpaste Market Historic Sales by Segment, 2013-2018: Volume(Mn litres)

Segment 2013 2014 2015 2016 2017 2018 CAGR

Standard Toothpaste 881.338 935.671 997.38 1067.442 1147.020 1233.740 6.959%

Cosmetic Toothpaste 57.136 60.084 63.24 66.621 70.244 74.131 5.346%

Specialist Toothpaste 25.449 27.163 29.08 31.213 33.603 36.209 7.307%

Bicarbonate of Soda Toothpaste 5.079 5.291 5.52 5.768 6.036 6.323 4.478%

Table 42: India Toothpaste Market Forecast Sales by Segment, 2018-2023: Volume(Mn litres)

Segment 2018 2019 2020 2021 2022 2023 CAGR

Standard Toothpaste 1233.740 1328.32 1431.55 1544.305 1667.576 1802.445 7.877%

Cosmetic Toothpaste 74.131 78.30 82.78 87.594 92.768 98.335 5.814%

Specialist Toothpaste 36.209 39.05 42.16 45.558 49.273 53.341 8.056%

Bicarbonate of Soda Toothpaste 6.323 6.63 6.96 7.313 7.692 8.099 5.075%

34
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 29: India Toothpaste Market Volume(Mn litres) by Segment: 2013−2023

2000

1500

Segment

Bicarbonate of Soda Toothpaste

1000 Cosmetic Toothpaste

Specialist Toothpaste

Standard Toothpaste

500

0
3

3
201

201

201

201

201

201

201

202

202

202

202
Figure 29: India Toothpaste Market Volume(Mn litres) by Segment, 2013- 2023

Figure 30: India Toothpaste Market Volume YoY(%) Growth by Segment, 2013 − 2023

7 Segment

Bicarbonate of Soda Toothpaste

Cosmetic Toothpaste

6
Specialist Toothpaste

Standard Toothpaste

4
3

3
201

201

201

201

201

201

201

202

202

202

202

Figure 30: India Toothpaste Market Volume YoY(%) by Segment, 2013- 2023

35
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9 India Oral Care Market Channels Breakdown

9.1 India Oral Care Market Historic Sales By Channel, 2013-2018

Table 43: India Oral Care Market Historic Sales By Channel Distribution, 2013- 2018: Value(INR
Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 53394.61 58712.8 64841.8 71903.8 80062.0 89239.2 10.818%

Supermarkets and Hypermarkets 19092.18 21036.2 23228.7 25774.0 28633.1 31982.6 10.869%

Pharmacies 6466.69 7101.3 7825.6 8660.4 9621.9 10704.0 10.604%

Others 4940.52 5094.6 5270.7 5419.9 5701.4 5836.1 3.388%

Department Stores 614.04 680.0 757.7 845.1 948.2 1064.5 11.632%

Variety Stores 579.83 647.4 725.3 815.1 919.9 1039.9 12.393%

Specialist Retailers 325.26 360.4 403.3 449.6 506.2 569.6 11.857%

On-line Retail 97.16 133.3 196.0 296.5 364.2 441.0 35.332%

Table 44: India Oral Care Market Historic Sales By Channel Distribution, 2013-2018: Value(USD
Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 911.204 962.039 1010.753 1070.072 1158.869 1258.776 6.676%

Supermarkets and Hypermarkets 325.817 344.689 362.089 383.569 414.454 451.135 6.725%

Pharmacies 110.357 116.358 121.985 128.883 139.274 150.986 6.47%

Others 84.312 83.478 82.160 80.659 82.526 82.322 -0.477%

Department Stores 10.479 11.143 11.811 12.577 13.725 15.016 7.46%

Variety Stores 9.895 10.608 11.306 12.130 13.315 14.669 8.192%

Specialist Retailers 5.551 5.905 6.287 6.691 7.326 8.034 7.676%

On-line Retail 1.658 2.184 3.055 4.413 5.272 6.221 30.273%

36
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

Figure 31: India Oral Care Market Value(INR Mn) by Channel, 2013− 2018

Channels

Convenience Stores

100000 Department Stores

On−line Retail

Others

Pharmacies

50000
Specialist Retailers

Supermarkets and Hypermarkets

Variety Stores

0
3

8
201

201

201

201

201

201
Figure 31: India Oral Care Market Channel Analysis, 2013-2018: Value(INR Mn)

Figure 32: India Oral Care Market Value(USD Mn) by Channel

2000

Channels

Convenience Stores
1500
Department Stores

On−line Retail

1000 Others

Pharmacies

Specialist Retailers

500 Supermarkets and Hypermarkets

Variety Stores

0
3

8
201

201

201

201

201

201

Figure 32: India Oral Care Market Channel Analysis, 2013-2018: Value(USD Mn)

37
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.2 India Breath Fresheners Market Historic Sales By Channel, 2013-2018

Table 45: India Breath Fresheners Historic Sales by Channel, 2013-2018: Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 63.4138 70.5965 79.0406 88.9960 100.7698 114.7404 12.592%

Supermarkets and Hypermarkets 52.8946 59.5120 67.3498 76.5202 87.3623 100.5523 13.709%

Pharmacies 11.9165 13.3657 15.0757 17.1001 19.5046 22.3709 13.424%

Others 8.1182 8.1909 8.1573 8.2138 8.2500 7.9526 -0.411%

Specialist Retailers 1.6279 1.8722 2.1885 2.5257 2.9618 3.4794 16.407%

Variety Stores 1.2894 1.4886 1.7475 2.0230 2.3803 2.8049 16.817%

Department Stores 0.8503 0.9702 1.1128 1.2828 1.4864 1.7311 15.279%

On-line Retail 0.2045 0.2946 0.4049 0.5711 0.7287 0.9248 35.233%

Table 46: India Breath Fresheners Historic Sales by Channel, 2013- 2018: Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 1.0822 1.1568 1.2321 1.3244 1.4586 1.6185 8.383%

Supermarkets and Hypermarkets 0.9027 0.9751 1.0498 1.1388 1.2645 1.4184 9.459%

Pharmacies 0.2034 0.2190 0.2350 0.2545 0.2823 0.3156 9.185%

Others 0.1385 0.1342 0.1272 0.1222 0.1194 0.1122 -4.134%

Specialist Retailers 0.0278 0.0307 0.0341 0.0376 0.0429 0.0491 12.055%

Variety Stores 0.0220 0.0244 0.0272 0.0301 0.0345 0.0396 12.451%

Department Stores 0.0145 0.0159 0.0173 0.0191 0.0215 0.0244 10.97%

On-line Retail 0.0035 0.0048 0.0063 0.0085 0.0105 0.0130 30.178%

38
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.3 India Dental Floss Market Historic Sales By Channel, 2013-2018

Table 47: India Dental Floss Historic Sales by Channel, 2013-2018: Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 703.000 769.683 845.029 930.315 1027.03 1134.690 10.049%

Supermarkets and Hypermarkets 224.819 246.860 271.267 299.615 331.33 366.879 10.29%

Pharmacies 193.735 212.734 234.240 258.631 286.34 317.271 10.368%

Others 91.584 96.884 103.152 109.184 116.62 124.094 6.264%

Department Stores 10.850 11.989 13.282 14.757 16.43 18.316 11.04%

Variety Stores 10.434 11.553 12.863 14.295 15.98 17.851 11.337%

Specialist Retailers 10.058 11.101 12.309 13.644 15.20 16.926 10.97%

On-line Retail 2.108 2.912 3.844 5.183 6.29 7.835 30.025%

Table 48: India Dental Floss Historic Sales by Channel, 2013- 2018: Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 11.9970 12.6117 13.1723 13.8449 14.8659 16.0055 5.935%

Supermarkets and Hypermarkets 3.8366 4.0449 4.2285 4.4589 4.7959 5.1751 6.168%

Pharmacies 3.3062 3.4858 3.6513 3.8489 4.1447 4.4753 6.243%

Others 1.5629 1.5875 1.6079 1.6249 1.6881 1.7504 2.292%

Department Stores 0.1852 0.1964 0.2070 0.2196 0.2379 0.2584 6.889%

Variety Stores 0.1781 0.1893 0.2005 0.2127 0.2312 0.2518 7.175%

Specialist Retailers 0.1716 0.1819 0.1919 0.2031 0.2199 0.2388 6.822%

On-line Retail 0.0360 0.0477 0.0599 0.0771 0.0910 0.1105 25.165%

39
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.4 India Denture Care Market Historic Sales By Channel, 2013-2018

Table 49: India Denture Care Historic Sales by Channel, 2013-2018: Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Pharmacies 504.302 549.554 600.235 657.051 720.914 792.816 9.47%

Supermarkets and Hypermarkets 123.199 133.920 145.905 159.327 174.386 191.315 9.201%

Convenience Stores 113.356 123.417 134.676 147.296 161.469 177.419 9.373%

Others 51.816 51.894 51.725 51.108 50.415 49.223 -1.021%

Variety Stores 7.691 8.698 9.843 11.146 12.633 14.221 13.081%

Specialist Retailers 8.498 9.315 10.233 11.266 12.430 13.746 10.097%

On-line Retail 1.504 2.067 2.712 3.633 4.355 5.364 28.956%

Department Stores 3.477 3.691 3.924 4.180 4.460 4.768 6.517%

Table 50: India Denture Care Historic Sales by Channel, 2013- 2018: Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Pharmacies 8.6062 9.0047 9.3565 9.7782 10.4350 11.1832 5.378%

Supermarkets and Hypermarkets 2.1024 2.1943 2.2744 2.3711 2.5242 2.6986 5.12%

Convenience Stores 1.9345 2.0223 2.0993 2.1921 2.3372 2.5026 5.285%

Others 0.8843 0.8503 0.8063 0.7606 0.7297 0.6943 -4.721%

Variety Stores 0.1312 0.1425 0.1534 0.1659 0.1829 0.2006 8.854%

Specialist Retailers 0.1450 0.1526 0.1595 0.1677 0.1799 0.1939 5.982%

On-line Retail 0.0257 0.0339 0.0423 0.0541 0.0630 0.0757 24.136%

Department Stores 0.0593 0.0605 0.0612 0.0622 0.0646 0.0673 2.536%

40
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.5 India Mouthwashes and Rinses Market Historic Sales By Channel, 2013-2018
Table 51: India Mouthwashes and Rinses Historic Sales by Channel, 2013-2018: Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 2127.742 2342.532 2590.70 2880.84 3212.87 3603.36 11.111%

Supermarkets and Hypermarkets 616.318 682.012 755.04 841.71 941.03 1060.49 11.465%

Pharmacies 583.440 642.946 712.29 793.33 888.34 995.95 11.288%

Others 209.475 213.157 221.26 227.05 245.95 243.32 3.04%

Specialist Retailers 100.998 111.013 122.68 136.30 152.25 170.26 11.009%

Department Stores 20.329 22.496 25.02 27.96 31.39 35.44 11.759%

Variety Stores 18.862 20.994 23.49 26.42 29.86 33.79 12.367%

On-line Retail 5.228 7.179 10.63 16.07 19.66 24.06 35.705%

Table 52: India Mouthwashes and Rinses Historic Sales by Channel, 2013- 2018: Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 36.3109 38.3836 40.3839 42.8727 46.5051 50.8277 6.958%

Supermarkets and Hypermarkets 10.5178 11.1751 11.7695 12.5263 13.6211 14.9589 7.299%

Pharmacies 9.9567 10.5350 11.1032 11.8063 12.8585 14.0485 7.128%

Others 3.5748 3.4927 3.4490 3.3790 3.5601 3.4321 -0.811%

Specialist Retailers 1.7236 1.8190 1.9124 2.0284 2.2037 2.4016 6.86%

Department Stores 0.3469 0.3686 0.3901 0.4161 0.4544 0.4999 7.582%

Variety Stores 0.3219 0.3440 0.3661 0.3931 0.4322 0.4766 8.166%

On-line Retail 0.0892 0.1176 0.1656 0.2391 0.2845 0.3394 30.633%

41
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.6 India Toothbrushes and Replacement heads Market Historic Sales By Channel, 2013-2018
Table 53: India Toothbrushes and Replacement heads Historic Sales by Channel, 2013-2018:
Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 7922.99 8609.49 9410.82 10358.37 11467.85 12710.14 9.914%

Supermarkets and Hypermarkets 2853.96 3096.16 3379.29 3711.96 4102.70 4539.54 9.727%

Pharmacies 770.35 836.16 912.84 1003.04 1108.93 1227.66 9.769%

Others 647.49 671.11 700.93 725.55 764.85 802.96 4.398%

Department Stores 90.03 98.85 109.20 121.41 135.75 151.94 11.033%

Variety Stores 78.12 86.23 96.19 107.22 120.76 135.95 11.719%

Specialist Retailers 41.94 45.83 50.68 55.92 62.43 69.67 10.682%

On-line Retail 12.43 16.77 24.37 36.99 44.81 54.21 34.245%

Table 54: India Toothbrushes and Replacement heads Historic Sales by Channel, 2013- 2018:
Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 135.2096 141.0709 146.6958 154.1532 165.9929 179.2846 5.805%

Supermarkets and Hypermarkets 48.7041 50.7322 52.6764 55.2414 59.3851 64.0331 5.625%

Pharmacies 13.1463 13.7009 14.2294 14.9272 16.0513 17.3170 5.666%

Others 11.0497 10.9965 10.9261 10.7976 11.0709 11.3262 0.496%

Department Stores 1.5365 1.6197 1.7023 1.8069 1.9649 2.1432 6.883%

Variety Stores 1.3331 1.4130 1.4994 1.5957 1.7480 1.9177 7.543%

Specialist Retailers 0.7158 0.7510 0.7900 0.8323 0.9037 0.9827 6.545%

On-line Retail 0.2122 0.2748 0.3799 0.5506 0.6487 0.7647 29.227%

42
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

9.7 India Toothpaste Market Historic Sales By Channel, 2013-2018

Table 55: India Toothpaste Historic Sales by Channel, 2013-2018: Value(INR Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 42464.10 46797.1 51781.5 57498.0 64092.0 71498.8 10.983%

Supermarkets and Hypermarkets 15220.99 16817.7 18609.9 20684.9 22996.3 25723.8 11.065%

Pharmacies 4402.95 4846.5 5350.9 5931.2 6597.9 7347.9 10.786%

Others 3932.04 4053.4 4185.5 4298.8 4515.3 4608.6 3.226%

Department Stores 488.50 542.1 605.1 675.5 758.7 852.3 11.775%

Variety Stores 463.44 518.5 581.2 654.0 738.3 835.3 12.505%

On-line Retail 75.68 104.1 154.0 234.1 288.4 348.6 35.732%

Specialist Retailers 162.14 181.3 205.2 229.9 260.9 295.5 12.754%

Table 56: India Toothpaste Historic Sales by Channel, 2013- 2018: Value(USD Mn)

Channels 2013 2014 2015 2016 2017 2018 CAGR

Convenience Stores 724.670 766.794 807.169 855.685 927.709 1008.537 6.834%

Supermarkets and Hypermarkets 259.753 275.567 290.091 307.833 332.863 362.851 6.914%

Pharmacies 75.138 79.412 83.409 88.268 95.502 103.647 6.645%

Others 67.102 66.417 65.244 63.975 65.358 65.007 -0.633%

Department Stores 8.337 8.882 9.433 10.053 10.982 12.023 7.597%

Variety Stores 7.909 8.495 9.060 9.733 10.686 11.783 8.299%

On-line Retail 1.292 1.705 2.401 3.483 4.174 4.918 30.658%

Specialist Retailers 2.767 2.970 3.199 3.422 3.776 4.168 8.54%

43
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

10 Appendix

10.1 About Mordor Intelligence

Mordor Intelligence is a fully bootstrapped company that believes in logic and has passion for data. We

specialize in analysis across all sectors value chain, covering suppliers, producers, and consumers.

Mordor Intelligence’s dedicated research and analysis team of 200+ experienced professionals with an in-

dustry background in marketing, market research, consulting and advanced statistical expertise. We offer

value-added market research, insight and strategic analysis and our products help companies to make better,

more informed, strategic and tactical sales and marketing decisions.

Mordor Intelligence’s areas of expertise include online research, qualitative and quantitative research, indus-

try analysis, custom approaches, and actionable insights.

Mordor Intelligence catered to over 500 clients, spread across 76 countries, in less than four years with an

on-site data sourcing network in 31 countries with support from industry-specific associations in 85 countries

and third-party collaborations with consultants across 101 countries

Our Solutions: Mordor Intelligence provides a range of ways that clients can access our data and insights

to meet their individual business needs: Intelligence Center Consulting Services Reports

Our Expertise: Market Insights Innovation and New Product Development Strategy and Planning Tech-

nology Management Marketing Communications Channel and Sales Management

44
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.
India Oral Care Market Data Guide to 2023

10.2 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by

any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of

the publisher, Mordor Intelligence.

The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.

Please note that the findings, conclusions and recommendations that Mordor Intelligence delivers will be

based on information gathered in good faith from both primary and secondary sources, whose accuracy we

are not always in a position to guarantee. As such, Mordor Intelligence can accept no liability whatsoever

for actions taken based on any information that may subsequently prove to be incorrect.

45
EMISPDF us-eyintranet from 157.33.96.111 on 2021-08-16 12:28:09 BST. DownloadPDF.
Downloaded by us-eyintranet from 157.33.96.111 at 2021-08-16 12:28:09 BST. EMIS. Unauthorized Distribution Prohibited.