PRESTIGE INSTITUTE OF

MANAGEMENT

MBA BATCH 2015 – 2017

 PESENTED BY:-

RAKHI BHATNAGAR
EKTA JHA
AMAN CHAURASIA
VARSHA BHADORIYA
 Content
• Introduction
• Marketing Mix
• Product
• Price
• Place
• Promotion
• Swot
OUR COMPANY OUR PRIDE
 HISTORY
 History begins in 1866.
 Its founder was Mr. Henri Nestle. Its logo
HENRI NESTLE
was introduced in 1868.
 It is Founded by Americans Charles and
George Page.
 Its Headquarters in Switzerland.
 Company operates in 86 countries around the
world.
 Employees over 2,80,000 people in nestle
India ltd.
 First factory was set up in the year 1961 at
moga in Punjab .
PETER BRABECK-LETMATHE PAUL BULCKE
CHAIRMAN C.E.O
Marketing Mix of Nestle
 PRODUCTS

Offers To Target Market.

Bundle Of Utility.

Satisfy Needs.

In Service & Idea Form.

Products
 Logo

NESTLE ’+ CAFÉ = NESCAFÉ

 NESCAFE
Nescafe Coffee Is Originated In Brazil In
1930.
 Nescafe Developed Soluble Coffee.
In 1965 Innovation By Gold Blend.
5500 Cups Drunk Each Second.
Nescafe Is Present Globally In 180
Country’s.
 PRICE
“The amount of money or other consideration –
that is, something of value – given in exchange
for a product.
 Price
Weight: Price:
classic 300gms Rs.315

 200gms Rs.230

 50gms(mostly Rs.65
consumed)
Rs.10
13gms
Rs.33.50
 sunrise 50 gm
Rs.19
 50gms choco café
Nescafe mild is now also available in small sachet of 1 rupee
 PLACE

The Location Where The Products Are

Available And Can Be Sold Or Purchased.

A Physical Markets Or Virtual Markets.

Position And Distribute Product That

Access Potential Buyers.
 PROMOTION

Promotion Refers To The Various Strategies

And Ideas Implemented By The Marketers.

It Boost Brand Recognition And Sales.

 PROMOTION STRATEGIES

• Promotion Advertising and sales promotion.

• Television
• Newspapers
• Internet

• NESCAFÉ mainly focuses on 3 social

media tools to reach out to their target
market – Facebook, Twitter and You tube.
PROMOTION CHANNELS
Social Network TV Commercial
Print Ad Print Ad

Road Road Ads

 PEOPLE

 Nestle Recruiting Lakhs Of People To Join Their

Company.

 Employees Will Perform The Best They Can.

 Honest Feedback About The Business.

 Better Customer Services.

 Campaigns For Sales Promotion In Different States.

 PEOPLE INVOLVES

Employees

Management

Culture

Customer Service
 TAG LINES

Argentina:”change The Day Start Within”

Germany: “Give Yourself A Break”

United State: “The Smart Choice”

India:”good Food Good Life”

 STRENGHTS
Strong & Globally Known Brand
Fascinating And Excellent Marketing
Campaigns.
Many Flavors
Strong Financial Position
Great Marketing P’s.
Good Quality Control Over The Products.
 WEAKNESS

People Avoid Caffeine If They Are Health

Conscious

They Have To Pay A Lot Indirect Taxes.

 OPPORTUNITIES

 They Must Reduce Their Price According To

The Places They Are Selling Their Products

 They Can Expand Their Business Into The

Rural Areas

 They Can Simplify Their Taxing Schemes

 THREATS

Competitors in the global market.

Many people avoid coffee due to their health

reasons.
CONCLUSION
THANKYOU