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The most complex type of buying behavior, extended decision making, occurs when purchasing
unfamiliar, expensive, or infrequently purchased products (e.g., a computer, television, car or
house). Consumers spend substantial amounts of time researching a large number of potential
options before they buy. They speak with trusted friends, family, colleagues and sales
professionals and read reviews and ratings online and in consumer magazines. Consumers
participating in an extended decision making process typically take more time to make a final
purchase decision and spend more time researching their options.
Source Information
Authors: Fatimah Furaiji, Malgorzata Latuszynska, Agata Wawrzyniak
Date: September 2012
Journal Information: Contemporary Economics , Volume 6 & Issue 3
Article Title : An Empirical Study of Factors Influencing Consumer Behavior in Electric
Appliances Market
Page Nos. 76-86
DOI: 10.5709/ce.1897-9254.52.
Paraphrased Paragraph
The most mind boggling kind of purchasing behavior, broadened dynamic, happens when buying new,
costly, or rarely bought items (e.g., a PC, TV, vehicle or house). Customers invest significant measures
of energy exploring countless possible alternatives before they purchase. They discuss with confided in
companions, family, associates and deals experts and read surveys and appraisals on the web and in
consumer magazines. Buyers contributing in broadened dynamic process take more time to settle on a
last purchasing choice and invest more time exploring their alternatives. (Furaiji et al., 2012)
Referencing
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Reference: Furaiji, F., Latuszynska, M., Wawrzyniak, A. (2012). An Empirical Study of Factors
Influencing Consumer Behavior in Electric Appliances Market. Contemporary Economics, 6(3), 76-86.
http://doi.org/10.5709/ce.1897-9254.52
Good Luck
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