Professional Documents
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Groundswell Roll-Out Schedule
Groundswell Roll-Out Schedule
Our simple, constant message is “if you put your food } Win prizes
and garden waste into this bin, we will compost it and By consciously using combinations of all six
get it back into agriculture.” It is a simple and powerful motivators in media releases, article and letters, we
message. are able to reach the whole community. For example,
The result is people KNOW that everything they put someone who has no interest in climate change may
in the City to Soil bin is going to end up on a local be motivated by the prospect of reduced waste costs
farmer’s paddock. The collection becomes about food or reduced waste to landfill.
and food production rather than waste and garbage.
Possible Barrier Ideas for Key Messages (grabs for press releases)
Collecting
food waste is Corn starch bags work -trials around the world overwhelmingly support
yucky,
dirty, messy, smelly, the use of the corn starch bag with the Maxair Bin
attracts flies, cockroaches,
T horoughly tested – we think this is the best system, but we welcome your
vermin etc.
comments and feed back, Ultimately, we need to find a system that works
for everyone, we think this might be it.
Try it and see for yourself! Please let us know what you think.
reathable corn starch bags prevent smells, even if the food scraps are
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smelly when you first put them in.
If you are worried about smells, replace bags every 2 or 3 days. 150 bags
should last 12 months. If you run out before a year is up, contact your
council for new bags. Replace bags more often in warmer months.
Space/clutter in kitchen axAir Bin is designed to go on your bench top or integrated into your
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modular kitchen bin system.
Carrots Sticks
Prizes for zero contamination. Note address and send letter to household explaining
Inspect City to Soil MGBs on kerbside or individual there was contamination in their City to Soil bin,
biobags at composting site. remind them what goes in, what doesn’t, and how it
is important for worker safety and farmers that there
Target streets of poor performers.
is no contamination in the collection.
Ensure good press coverage of winners.
Regular press releases highlighting the collections, Door knock non-compliant household, speak to them
the excellent participation by householders, and about the collection, about the contamination, and
the excellent compost being made. how it impacts on the compost.
Press releases with farmers who purchase or use Refuse to pick up MGBS with contamination.
the compost. Photos of compost being delivered or Place a ‘rejected’ or ‘contaminated’ sticker on wheelie
spread and quotes about how good the community bins that are not picked up due to contamination.
is doing and how lovely the compost is.
For updates and more information on the Groundswell project go to: www.groundswellproject.blogspot.com
Written by Simone Dilkara, 2010. Graphic design/illustration by Carolyn Brooks The Groundswell Project
was assisted by the NSW
This work is licensed under the Creative Commons Government through its
Attribution 3.0 Unported License and can be reproduced Environmental Trust
providing the Groundswell project is acknowledged as
Groundswell: rolling out City to Soil the original source.
Suggested steps in the roll-out of City to Soil
The following timeline outlines how City to Soil might be rolled out across a town in two stages.
Pre-planning ecide how you want to let the community know about City to Soil. Will this involve a series
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of workshops, media events, or letters from council? A low key option would be a letter to each
household (perhaps included in a council update) and a press release saying this is what Council
is going to do, these are the reasons why and this is how it is going to roll-out. Presentations
to Rotary, Lions, CWA or other similar clubs can help engage local leaders in City to Soil. It
really depends on the nature of your town, the political situation, and the relationship between
Council and residents. Ideally, you want people to find out about City to Soil from a combination
of formal (letters, press releases) and informal sources.
3 months prior rder vented kitchen top bins and compostable bags. Decide if bags should be printed with
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unique numbers for each roll, so that bags can be traced back to the household where it came
from.
Allow 3 months lead time for bags.
3 months prior Order City to Soil MGBs if necessary. Allow 3 months lead time.
Make provisions for the MGBs to be delivered. Decide who is going to deliver them for the trial
site and for the rest of the town.
Organise contracts if using external organisation. Time delivery carefully if supplier is going to
deliver.
5 weeks prior raft 2 letters from Council for trial area residents. The first letter is to notifying residents of the
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new collection. Key message is: “Your suburb has been selected to trial City to Soil, this is what
Council is going to do, this is how it is going to happen.” The second letter is for inclusion in City
to Soil kits. Key message is “ Here is your new City to Soil kit, this is what you do, please place
stickers on MGB”.
5 weeks prior raft up 2 letters for rest of town. The first letter is delivered 2 weeks prior to delivery of the City
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to Soil kits. Key message for first letter is: “This is what Council is doing, it has been trialled in
xxx area and is working very well, based on success of trial, we are rolling out to the whole town,
and this is how it is going to happen”. Second letter is delivered with the City to Soil kits. Key
message is” Here is your City to Soil kit, this is what you do, please place City to Soil sticker onto
your MGB”.
4 weeks prior Information leaflets printed. Stickers printed (if adding City to Soil to existing Green waste
collection).
2 x letters from Council for trial area produced.
3–4 weeks prior Assemble City to Soil kits for trial area.
Kits contain: MaxAir Bin, Biobags, City to Soil instruction leaflet. 2nd letter from Council, sticker
and invitation to “help show your support and spread the work about City to Soil by placing this
sticker on your Green Waste Wheelie Bin”.
2 weeks prior Send out press release for roll-out in trial area.
2 weeks prior Information letter about City to Soil commencement delivered to trial area residents.
2 weeks prior ommence delivery of MGBs to trial area. Do not do this until residents have received letter
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about commencement of City to Soil collections in their area.
2 weeks prior rganise delivery of City to Soil kits to residents in trial area (kitchen top bins, compostable bags,
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2nd letter, instruction leaflet, sticker).
1st week after Hold information session / public meeting in trial area if desired.
1st week after rganise prizes, media and select and notify prize winners in trial area. Remember to take photos
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of the prize winners and to get permission to publish photos and names.
Run press release on prize winners.
3–4 weeks after Assemble City to Soil kits for rest of town.
1–6 weeks after F ollow up meetings/discussions with trial area residents. Is there a councillor or residents group
for that area?
6–8 weeks after Send out first City to Soil letter to rest of town.
8–10 weeks after Deliver City to Soil kits with second letter to rest of town (2 weeks after delivery of 1st letter).
8–10 weeks after S end out media kits to coincide with either delivery of City to Soil kits of commencement of
collections (ideally both).
10–12 weeks after Organise prizes, media and select and notify prize winners.
Remember to take photos of the prize winners and to get permission to publish photos and names.
Run press release on prize winners.
Ongoing Keep prizes going. Monitor for participation, contamination and compliance.
Ongoing K eep press releases going. Write articles about the quality of the collections, the low
contamination rate, and the quality of the end product. Show photos of the composting site and
the compost being processed. When compost is finished, write articles about where it goes to
- ideally try and get photos of a local farmer using the compost and saying nice things about it.
Always be positive. Focus on people doing the right thing.
Ongoing ddress poor performing households or streets at the street or individual house level, never in
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the media. Use a combination of prizes for best performers on bad streets and bin stickers, door
knocks, letters or bin refusal. See section on managing contamination. In the media, always be
positive. Focus on people doing the right thing.