BSB108

Assessment 2

STUDENT NAME:
STUDENT NUMBER:
ABSTRACT (approximately 200 words)

Insight Report

(Word Count 2497)

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 Abstract

To attain more sustainable growth, the Australian tourism board is trying to advocate the

critical role of integrating multiple stakeholders in all stages of development, from government

policy to project implementation. As per the context of sustainable development, tourism will

also achieve high levels of sustainable development if all are highly interrelated in its

development. As interest in investors has grown, partnerships have become prevalent vehicles

for achieving strategic objectives, to the point where other more dynamic, resource-efficient

forms of stakeholder engagement may be overlooked. Tourism is a vital component of Australian

frugality and is critical to numerous communities' long-term viability and vitality. The tourism

industry has frequently been chastised for its lack of tactical direction, most notably in policy and

planning. Indeed, some have criticized the public sector for its excessive focus on products and

services. With this context in mind, this paper presents an analysis of current and future tourism

issues identified in a study of Australian national tourism strategic plans. Despite pressing global

problems such as the COVID19 pandemic and climate change, the Australian tourism industry is

mainly concerned with product development on a national level.

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 Introduction

The Australian tourism industry has experienced significant challenges in recent years.

The global ripple effects of terrorist attacks, social instability, environmental catastrophes, and

the COVID19 pandemic, combined with skilled labour scarcities and the pressing need to

address climate change, ecological management, and sustainability, have all changed impact on

the Australian tourism industry's viability and growth. Tourism is an odd industry to analyze

because it is so ingrained in the fabric of daily activities. The tourism business has a solid

connection with the worldwide economy's financial development. However, various elements

influence the tourism area emphatically and adversely, which controls the worldwide economy

contrarily or decidedly in the long or short run. Among the critical issues affecting tourism in

Australia are; globalisation and competitive pressures; the economic impact; climate variability

and sustainable development; the technology sector; human resources; and competiveness are

just a few examples. Among these components are culture, security, the world's created

framework, visa assistance, everyday excellence, mentalities of individuals, various dialects, and

lodging rates. Due to the recent focus on the COVID19 pandemic, climate change, and

sustainable development, industry planners and managers have expanded their previously narrow

scope of concern.

Significant issues affecting the Australian tourism industry

Numerous factors contribute to the growth of Australian worldwide tourism interest,

including rising real family wages, changes in the general expense of tourism in substitute

destinations, and declining travel costs. The most contributing to an expansion sought after by

Australian global tourism change is family income and relative costs. Several factors, including

transportation, peace, tourist numbers, the price of various commodities and hotel rates, the

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population's attitude, natural revitalization, infrastructure, vocational training, population trends,

hills and greenfields, hospital facilities, cottage industries, and multiple languages, all have a

positive effect on the tourism industry. The items mentioned earlier demonstrate that tourism is

interconnected with every sector of the economy. Each missed opportunity creates problems for

the tourism industry, and tourism industry failures harm the global economy. The current

coronavirus has wreaked havoc on the tourism industry on numerous occasions. Now that the

virus has shut down all sectors of the worldwide economy and prevented anyone from leaving

their homes to start a business, billions of dollars have been lost in the global economy in a

single month (Ruhanenn & McLennan, 2015). Likewise, emerging technological advances have

influenced how people travel, particularly how visitors inquiry and book tour packages.

Understanding the factors that influence growing demands for international tourism helps ensure

that any government regulation in the industry is focused on areas expected to generate the most

significant net benefits to society.

Overview of the Australian Regulations and policy Environment

Australian governments are directly involved in activities affecting the international

tourism sector. Tourism-specific policies and programs guide the industry's development. The

Australian Government has undertaken the Tourism 2020 strategy, which includes

responsibilities from all governmental bodies. The plan aims to increase annual overnight visitor

investment to $115–140 billion by 2020. (Khan et al., 2020). The Australian Government, along

with all state and local governments, promotes the overseas tourism industry through various

initiatives, including tourism planning to promote Australia and funding sporting events, cultural,

and resulting in a positive trade. Tourism Australia or the state and county tourism agencies, in

particular, play a critical role in overseeing these activities.

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 In 2013-14, Australia's tourism agencies spent more than $1 billion, with more than $513

million (90 per cent) coming from government funding. These figures address a lower bound on

complete Government subsidizing for tourism advancement and significant occasions since it

rejects financing for some critical events that tourism offices do not oversee. Government

organizations additionally lead tourism-related examination, which may incorporate the

assortment, accumulation, investigation, and dispersal of information (Khan et al., 2020). For

example, Tourism Australia and Tourism Research Australia lead tourism-related exploration

and examination to help with objective advertising. At the same time, the Australian Bureau of

Statistics conducts a general tourism-related inquiry.

Specific public policies and exercises that are not explicitly identified with tourism also

affect the worldwide tourism industry. More than 99% of unfamiliar tourists show up via air, the

flying approach is essential, and the Australian Government assumes a fundamental part in line

handling. Interest in territories like conveniences, guest attractions, and transportation foundation

is also needed to work with the tourism area in Australia. Governments have a task to carry out

in both giving some tourism-related foundation and guaranteeing that administrative structures

don't block private interest in this area.

Indeed, it has been asserted that the tourism industry's health is inextricably linked to a

range of issues, including new technologies in food production, an evolving natural environment,

and an impending global humanitarian crisis. Primary concerns include; feasibly pandemics, new

transportation innovations, and the information communication technology that drive

advancements in developmental solutions, fuel efficiency, and engine technology (Abbas et al.,

2020). For many years, development was defined as a country's stage of socio-economic

advancement as measured by macroeconomic variables such as protein consumption, access to

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water supply, air quality, fuel consumption, healthcare, education, and investment, with a

particular emphasis on GDP and GNP (Clift & Page, 2015). Simply put, those with more were

perceived as having a higher level of development. There is a strong emphasis on sustainable

growth at the moment, which has benefited neither the majority of the world's population nor its

environment. Society's growing dissatisfaction with this state, as demonstrated by society and the

environment movements, appears to be advocating change. The emphasis placed on national

resources casts serious doubt on how development has been conceptualized. It is emphasized

because 20% of the world's population consumes 80% of the world's resources (Australian

National Audit Office, 2017), exposing the truth that global 'development' in the conventional

sense is unattainable.

Overview of the international business environment

As tourism's profile in macroeconomic planning continues to rise, there is a consistent

need to ensure that consideration is given to its long-term potential for development. Such an

approach necessitates comprehensive planning process for the industry's future – in part for the

reasons outlined earlier in this chapter, most notably the need to maintain competitiveness by

ensuring that the industry grows at least as rapidly as other growth sectors. National governments

must take the initiative in strategic planning for the industry. This long-term strategy

development process necessitates the adoption of a shared objective for tourism. It should be

founded on an open dialogue with all stakeholders and take into account the importance of

involving all relevant ministries in order to ensure an extensive cross-government response.

The Policy Brief summarizes the pandemic's socio-economic impact on tourism,

including the thousands of livelihoods it supports. Tourism development has the potential to

enhance the sustainable environment of different regions significantly. Tourism is a catalyst for

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change and a critical economic development strategy that enables the gap between rich and poor

to close. It emphasizes the role of tourism in advancing the Sustainable Development Goals,

particularly about environmental and cultural goals (Gonzalo, 2016). The Brief emphasizes the

critical nature of mitigating livelihood impacts, particularly for women, youth, and informal

workers.

The crisis provides an opportunity to rethink tourism's relationship with our cultures,

other economic sectors, and resources and biodiversity; to improve its measurement and

management; to ensure equitable distribution of its benefits; and to accelerate the transition to a

carbon-neutral and resilient tourism industry (Productivity Commission, 2015). The brief makes

five priority recommendations for mitigating the massive impact on lives and economies and

rebuilding tourism with citizens at the centre. It highlights examples of government support for

the sector, advocates for a reopening that places a premium on the working environment,

travellers, and host communities. It lays out a strategy for tourism transformation.

How are the critical Issues impacted and addressed by the Australian regulations and

policy environments?

The COVID-19 tourism employment impacts have stepped up its efforts on tourism

education. It has had a significant effect on job creation opportunities globally. Students must

also contend with training distractions, recruitment, and volatile work opportunities in the

tourism industry due to virtual learning and teaching. Tourism programs, development projects,

and academic institutions face the challenge of decreasing new enrollment numbers, brand

management and state funding, and funding for research. Tourism scholars should consider novel

approaches and research opportunities for determining organizational distance while likewise

considering the emotional wellness and protection worries of COVID-19 partners (World

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Intellectual Property Organization, & World Tourism Organization, 2021). Analogously,

teaching aspects must be examined, including the development and implementation of more

"self-sustaining," flexible, and adaptable methods of tourism education and the student

experience with transferable and vocational skills applicable to other business sectors.

Tourism 2020 is a cross-government strategy aimed at increasing the tourism industry's

resilience and competitiveness. The methodology means to build the number of tourists to and

inside Australia while likewise tending to an assortment of variables influencing the inventory of

tourism administrations, like venture, work accessibility, and tourism-related framework.

Tourism 2020 has been set up to accomplish a yearly short-term guest use of between $100

billion and $145 billion by 2020 (Abbas et al., 2020). Tourism Australia has a policy framework

to ensure that the Board of Directors and executive management team make sound and

transparent decisions. The Board's roles and obligations are apparent, similar to the Board's, top

administration teams, and Audit and Finance Committee's administration measures. Critical

arranging is inseparably connected to material laws, methodologies are combined to destinations,

and execution measures are related to explicit targets. Procedures and dangers are explored

routinely.

Tourism Australia has made reasonable and straightforward funding allocations. Tourism

Australia depended on information investigation to illuminate its financing choices for tourism

markets and each correspondence channel inside each market. It has brought about changes from

develop markets and toward quickly developing business sectors over the long haul, just as a

decrease in the all-out number of business sectors focused on—mirroring a more focused on,

effective use of public financing. Moreover, Austrade's administration of a vast tourism supply-

side undertaking was sound (OECD, 2020). Tourism Australia's promoting drives are guided by

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target measurements set out in the provincial working pay plan and association arrangements.

However, the way performance measures are defined, calculated, and reported in global tourist

marketing campaigns varies. There is room to improve the consistency of how these KPIs are

defined, calculated, and said.

Additionally, a cumulative Return on Investment survey of Tourism Australia's

marketing and industry construction process could be conducted as part of the reform 2017

assessment of Tourism 2020. Additionally, require sophisticated subjects in the ground of

COVID-19 merit investigation. Over the last decade, social entrepreneurship has grown in

popularity due to tourism, particularly during the financial crisis of 2008. COVID-19 helps

facilitate these tourism social projects to increase social impact, address COVID-19-related

social problems, and assist those in need (Uur & Akbyk, 2020). The rapid growth of relevant

social international tourists in COVID-19 offers numerous chances to participate and accurately

understand this principle in new biodiversity, organizations, and conditions.

How are the critical Issues impacted and addressed by the international business

environments?

COVID-19's emergence has resulted in substantial financial losses and triggered global

health and social crises on a worldwide scale. The most frightening news about coronavirus

outbreaks, epidemics, natural disasters, and disasters results in a sharp decline in the travel and

tourism industry, a significant contributor to the hospitality sector. Pandemics have a detrimental

effect on tourists' behaviour and mental health. As a result, they cancel their planned tours out of

fear of contracting the disease, as it appears impossible to limit spread during travel.

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 The Internet has reached almost every region of the world. Tourists are benefiting from

the Internet. While organizing a tour, tourists attempt to understand the locations they will visit,

the effectiveness of amenities and facilities, and the destination's attractions. After reaching the

goal, seasoned tourists share their impressions on a variety of online platforms. Thus, the online

reviews of seasoned tourists serve as a guide for subsequent tourists. Therefore, similar to a

double-edged blade, the Internet can both boost and harm the tourism industry.

Due to the fact that tourism influences and is influenced by numerous other sectors of the

economy, global competition is a broad concept for policymakers at the national, regional, and

local levels. Perhaps most significantly, enhancing competitiveness through adaptation strategies,

except those related to the progressive agenda, necessitates a more seamless integration of

programs and resources across tourism and non-tourism policies. Tourism policies alone may not

address the sector's broader obstacles and constraints, as improving the sector's competitiveness

does not fall under the purview of a single ministry or policy advisory group: it requires cross-

cutting legislation and coordination across the federal and state governments to produce

successful tourism policy outcomes.

Tourism Research Australia has relied on robust performance measures to monitor and

report progress toward the Tourism 2020 target and critical strategies. Tourism 2020's strength is

its standard investigating progress toward the Tourism 2020 objective for evening guest

spending. Additionally, the KPI developed in support of different approaches has provided

credible and appropriate performance indicators. Nonetheless, the shortfall of an evaluation of

Tourism 2020's financial effect makes a gap all through the exhibition information—that is, the

degree whereby the Tourism 2020 strategy system has profited Australia's economy and general

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monetary success (UNWTO, 2020). This aspect of effectiveness should be evaluated as part of

the Tourism 2020 evaluation scheduled for later 2017.

Intrinsic Motivation To most people, tourism serves as a means of satisfying mental

necessities like travel, recreation exercises, investigation of superficial point of interest and

abilities, cognizance and self-assurance, inventiveness, contest, a craving for unwinding, and a

sense of belongingness (Productivity Commission, 2015). Intrinsic motivations are concerned

with ensuring one's capability on a variety of emotional fronts. Tourists choose tourism for an

inherent reward like fun, assurance, or other emotional needs.

Conclusion

Tourism Australia accepts the proposal to use a more consistent approach when

establishing, calculating, and reporting critical success factors for international tourism

promotional activities. Before the audit, attempts to enhance this area were already underway

and will be a priority. Tourism Australia would also continue to explore this process to identify

opportunities to improve campaign design, execution, and reporting consistency. Over the next

few years, the tourism market will continue to undergo rapid and unexpected changes.

Cataclysmic events, climate change, the natural environment, shifting customer behaviour

patterns, and technological advancements: the list goes on and on. Continued volatility in the

world market, coupled with the pressing need to address climate change and biodiversity loss,

indicate that the tourism industry is likely to enter a period of economic instability. As with

previous events, the sector must demonstrate readiness and adaptiveness to challenges, ideally

before becoming a problem. As a result, consider the concept and strategic planning are required

to maximize opportunities, mitigate negative consequences, and sustain a competitive advantage.

Tourism organizers and policymakers should have the option to recognize and anticipate current

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and future issues. The attribution, investigation, and observation of enormous industry patterns

fill in as establishing strategy bearings and vital plans.

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