S.

No Functional
Bucket SOW KPI / Target
. Area
SEO Technical Optimal Indexing
5 robots.txt, XML Sitemap
(Organic) SEO of website
setup & canonicalization
         
         

Review the META tags and Top rankings for

content of the existing the targeted
SEO On-page
6 pages and provide search potential
(Organic) SEO
optimized META and keywords with
recommend content existing pages
optimization/enhancement
suggestions 
         
         
         

Top rankings for

the targeted
SEO On-page Considering the business
7 search potential
(Organic) SEO objective of visits and keywords with
conversions, recommend new pages
new pages and content
which will helps rank for
relevant keywords and
rank better.
         
High quality
back links
Better organic
by
performance for
influencer
SEO the keywords /
8 outreach Build at least 20 high
(Organic) pages for which
and other quality backlinks for the the links are being
credible most important pages of built
avenues (if website including but not 
any) limited to the home page