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    S.No - Bucket Functional Area SOW KPI / Target

    Uploaded by

    Neeraj Jangra
    1. Migrating the old website to a new framework to ensure a seamless transition and that the new website is fully functional with all proper security and pages working as expected. 2. Setting up Google Analytics tracking across all channels and campaigns to accurately measure acquisition and ensure no issues. 3. Submitting and verifying the website with Google Search Console to track search performance metrics. 4. Auditing the existing website to identify technical, SEO, and user interface issues and recommend modifications to improve page speed, URL structure, broken pages, and indexing.

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    S.No - Bucket Functional Area SOW KPI / Target

    Uploaded by

    Neeraj Jangra
    8 views1 page
    1. Migrating the old website to a new framework to ensure a seamless transition and that the new website is fully functional with all proper security and pages working as expected. 2. Setting up Google Analytics tracking across all channels and campaigns to accurately measure acquisition and ensure no issues. 3. Submitting and verifying the website with Google Search Console to track search performance metrics. 4. Auditing the existing website to identify technical, SEO, and user interface issues and recommend modifications to improve page speed, URL structure, broken pages, and indexing.

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    1. Migrating the old website to a new framework to ensure a seamless transition and that the new website is fully functional with all proper security and pages working as expected. 2. Setting up Google Analytics tracking across all channels and campaigns to accurately measure acquisition and ensure no issues. 3. Submitting and verifying the website with Google Search Console to track search performance metrics. 4. Auditing the existing website to identify technical, SEO, and user interface issues and recommend modifications to improve page speed, URL structure, broken pages, and indexing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views1 page

    S.No - Bucket Functional Area SOW KPI / Target

    Uploaded by

    Neeraj Jangra
    1. Migrating the old website to a new framework to ensure a seamless transition and that the new website is fully functional with all proper security and pages working as expected. 2. Setting up Google Analytics tracking across all channels and campaigns to accurately measure acquisition and ensure no issues. 3. Submitting and verifying the website with Google Search Console to track search performance metrics. 4. Auditing the existing website to identify technical, SEO, and user interface issues and recommend modifications to improve page speed, URL structure, broken pages, and indexing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    S.

    No Functional
    Bucket SOW KPI / Target
    . Area
    Migrating old
    Functional website
    website to desired
    with all the web
    framework and
    Website & hygiene checks in
    Platform ensure that the
    1 Tracking place like no pages
    Migration transition is seamless
    Setup going broken, website
    and the website is up
    having the SSL
    and running as
    certificate
    expected
             
    a. This has to be
    setup and tested to
    ensure that all the
    Website & Google Accurate tracking
    reports and the
    2 Tracking Analytics across channels and
    channel wise
    Setup Tracking campaigns
    acquisition, campaign
    tracking is working as
    expected.
          b. Ensure that there  
    no tracking issues.
          C. Custom report  
    setup if any
             
    Google Health and search
    Website &
    Search Submit and verify performance related
    3 Tracking
    Console website in Google metrics getting
    Setup
    Setup search console tracked
             
             
             
    Ensure that the gaps
    Audit of the existing and shortcomings are
    website from a identified and
    technical, SEO, rectified and the
    SEO Technical
    4 search engine website scores well in
    (Organic) SEO
    friendly UI terms of page speed,
    standpoint and basis URL structure, no
    that recommend broken pages, better
    modification/changes indexing

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