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Case Analysis Worksheet On Globalisation of Markets
Case Analysis Worksheet On Globalisation of Markets
Case Analysis Worksheet On Globalisation of Markets
If consumers are unique in their tastes then how is it possible to serve standard products?
What does ‘Hoover’ example on serving consumer preference of automatic washing machines convey?
‘Technology drives consumers towards same common goal –alleviation of life’s burden, expansion of
discretionary time and spending power.’ Explain from your experience and observations.
‘Small local market segment feels the pressure of global competition’ Explain with a local example.
‘If price is low, there is always a market for standard product’ do you agree with the author?