B R A N D STANDAR D S

for Chapters of the Institute for Healthcare

Improvement (IHI) Open School

This guide and all files are available at

ihi.org/IHIOpenSchoolBrand
Contents

About the IHI Open School 1

About IHI Open School Chapters 2
About These Branding Guidelines 3
The Program Name 4
Your Chapter Name 5
Your Chapter’s Visual Lockup 6
Social Media 9
10
Templates
Materials and Giveaways 11
PowerPoint Presentations 12
 About the Institute for Healthcare Improvement (IHI) Open School

The Institute for Healthcare Improvement (IHI) Open School exists to advance

quality improvement and patient safety competencies in the next generation of health

professionals. More than 150,000 students, faculty, and professionals are part of the

IHI Open School’s interprofessional community, which includes Chapters in more

than 60 countries around the world.

The IHI Open School is a program of the Institute for Healthcare Improvement,

a leading innovator in health and health care improvement worldwide. An

independent not-for-profit organization, IHI partners with visionaries, leaders, and

front-line practitioners around the globe to spark bold, inventive ways to improve

the health of individuals and populations. IHI focuses on building the will for change,

seeking out innovative models of care, and spreading proven best practices. Based

in Cambridge, Massachusetts, with a staff of more than 140 people around the world,

IHI mobilizes teams, organizations, and nations to envision and achieve a better

health and health care future.

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 About IHI Open School Chapters

IHI Open School Chapters are face-to-face, interprofessional groups located on

university campuses or in health care organizations. These Chapters create a forum for

like-minded health care students, residents, and professionals to interact and help each

other gain skills to improve care. IHI Open School Chapters provide opportunities

to learn about quality improvement and improving care for patients, to network with

peers, to connect with engaged and supportive faculty, and to accomplish scholarly
activities, such as publishing and presenting improvement work.

IHI Open School Chapters are typically formed and led by a Chapter Leader. Students

or residents usually lead Chapters, although faculty, deans, and health professionals

can also serve as Chapter Leaders. The primary responsibilities include:

• Recruiting students, faculty, and other health professionals;

• Facilitating events and activities that provide learning

and networking opportunities;

• Connecting with other Chapter Leaders, locally and

internationally, to share ideas and best practices; and

• Advocating for patient safety and quality improvement topics to

be included in their formal curriculum and training program.

To learn more about starting a Chapter, please visit ihi.org/OpenSchool and click on

Chapters or contact OpenSchool@ihi.org.

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 About These Branding Guidelines for IHI Open School Chapters

“If you want to go fast, go alone. If you want to go far, go together.” ~ African proverb

The Institute for Healthcare Improvement (IHI) and the IHI Open School are well-

known in many parts of the world. The IHI brand relays high quality, integrity, and a

genuine focus on improving health and health care worldwide. In an effort to help
our community stand together behind this important mission, we’ve created these

branding guidelines for IHI Open School Chapters.

The guidelines will help Chapters around the world stay connected to one another

with a consistent look and feel. They are not intended to restrict your creativity or

uniqueness as a Chapter; instead, they will increase your standing as an organization

and raise the volume of our unified voice. With your help, we will, together, continue to

accelerate this important work of improving health care.

For Chapters that identify themselves with the IHI Open School by using the program
name and visuals — whether on the web, in electronic or printed materials, etc. —

these branding guidelines provide specific parameters that you must follow.

PLEASE NOTE: The Institute for Healthcare Improvement is a not-for-profit 501(c)3 organization. If you are speaking as a member
of, on behalf of, or representing IHI, the IHI Open School, IHI Open School Chapters, or any initiative that has the IHI Open School
as a collaborator, you may not utilize IHI or IHI Open School brands, logos, visuals, templates, names, or messages to imply
endorsement of or lend support to:
• a political candidate or political party;
• a product or service that may benefit financially; or
• any commercial or for-profit activity.
If you have questions or wish to discuss any of these scenarios, please contact OpenSchool@ihi.org.

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 The Program Name

Full Program Name

Please use the full program name (as shown below) when included in a title (e.g., in the header of a
document), the first time the program is referenced in text, and any time the complete name would
clarify the connection to IHI.

Institute for Healthcare Improvement

(IHI) Open School

Abbreviated Program Name

You may use the abbreviated program name (shown below) only after the full formal program name
has been used on first reference in a document, presentation, etc.

IHI Open School

IHI Open School is one program of the Institute We ask that you do NOT use the following variations in
for Healthcare Improvement. Please use the above any verbal or written communications:
program names whenever you are writing or speaking
about the overall mission, curriculum, or online courses • IHI School
of the program. • IHI Chapter
• OS

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 Your Chapter Name

When naming your Chapter, you can either place “Institute for Healthcare Improve-
ment Open School” before or after your organization’s name. Please select one of the
three approaches below to create your Chapter name and then consistently use that
name in your Chapter communications and materials.
Full Chapter Name

Please use your full Chapter name (as shown below) the first time your Chapter is referenced in text,
and any time the complete name would clarify the connection to IHI.

The [insert organization name] Chapter of the

Institute for Healthcare Improvement Open School

Institute for Healthcare Improvement Open School

[insert organization name] Chapter

Institute for Healthcare Improvement Open School Chapter

at [insert organization name]

Abbreviated Chapter Name

You may use your abbreviated Chapter name (shown below) only after the full Chapter name has been
used on first reference in a document, presentation, etc.

The [insert organization name] Chapter of the IHI Open School

IHI Open School [insert organization name] Chapter

IHI Open School Chapter at [insert organization name]

Examples
• The University of Beantown Chapter of the Institute for Healthcare Improvement Open School
• Institute for Healthcare Improvement Open School University of Beantown Chapter
• Institute for Healthcare Improvement Open School Chapter at the University of Beantown

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 Your Chapter’s Visual Lockup, Part 1

Create your Chapter’s visual lockup (a visual lockup shows the logo with all related elements locked in
their positions in relation to the logo) and then consistently use the same visual for all communications
and materials. To create your Chapter’s visual lockup, you may choose to use written text or a logo for
your organization or school. Locking your organization’s identity up with the IHI Open School visual will
signal that your Chapter is integrated into the overall IHI Open School network. This association may help
your Chapter gain credibility with constituents, speakers, and donors or on campus with administrators
and other students.
Your school or organization
text should appear visually
Chapter Visual Lockup with Text balanced (so one side is not
visually dominating) with the
IHI Open School visual.

Beantown University
Keep immediate
area around the
lockup clear of
other elements,
lines, or text.
Use Arial font and left align
your text.
The left side of the Chapter visual lockup Keep spacing even
should never appear on its own without an between line and Chapter Your school or organization
organization’s name or logo on the right. name or Chapter logo may need one or two lines of
The left side of the Chapter visual lockup text, depending on length.
should not be interpreted as a separate
logo for the IHI Open School.

Chapter Visual Lockup with Logo

Your school or organization

logo should appear visually
balanced (so one side is not
visually dominating) with the
IHI Open School visual.

The IHI Open School visual should always appear in

PLEASE NOTE: Once you have created your Chapter’s
English and not translated into other languages.
visual lockup, it should be the ONLY graphic used by
your Chapter. Please do not use the graphics seen on
the IHI website or on general materials from the IHI
Open School program in Cambridge, Massachusetts
(see exception on page 11).

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 Your Chapter’s Visual Lockup, Part 2

Although we highly recommend using color versions of the Chapter visual lockup, we recognize that
there will be occasions when your production process and budget will not allow more than one color. In
those instances, please use a grayscale version of the lockup.

Color Version
Chapters may use a 4-color version (CMYK) of the Chapter visual lockup as is common with many digital
printers. Alternatively, Chapters may use a 3-color version with PMS 3135 for the blue, PMS 432 for
the dark gray, and PMS 346 for the green. Please note that the “i” within the blue symbol must appear
as white or a color very close to white. If you have other color scenarios to contend with, please contact
OpenSchool@ihi.org for assistance.

Beantown University

Blue Green Dark Gray

PMS 3135 PMS 346 PMS 432
C100 M0 Y16 K9 C55 M0 Y47 K1 C23 M2 Y0 K77
R0 G159 B194 R115 G198 B161 R69 G85 B96
Hex #009fc2 Hex #73c6a1 Hex #455560

One Color/Grayscale Option

Beantown University

Chapter Visual Lockup Minimum Size

This is the minimum size of the left side of the
Chapter visual lockup. Please do not make this
smaller than 0.375” or 3/8” in height.

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 Your Chapter’s Visual Lockup, Part 3

Once you create your Chapter’s visual lockup, it may be easier to avoid these common issues.

Avoid Stretching or Compressing

Be careful not to stretch or compress either side of the visual lockup. Also note that this problem
can occur with the entire lockup so always resize your lockup with the corner of the graphic and
keep the correct proportions.

This visual has been stretched and appears This visual has been compressed and appears
shorter and wider than it should. narrower and taller than it should.

Beantown University Beantown University

Avoid Visual Imbalance

Be careful not to make one side of the lockup much bigger or smaller than the other. Keep both
sides visually balanced. In this example, Beantown University is still not as tall as the left side but it is
visually dominating.

Beantown University

Avoid Using the IHI Logo

IHI Open School Chapters should only use the IHI logo with the “Open School” program name
included in green.

Beantown University
Missing “Open School”
text in green.

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 Social Media

If your Chapter uses social media sites like Facebook, LinkedIn, and Twitter, you will need to set up your
Chapter’s landing page and a social media icon.

This space is for photos, your

Social Media Name Chapter’s visual lockup, or other
Please use your full Chapter name to label your social graphics that your Chapter may
media site. You may use your abbreviated program wish to showcase.
name with “IHI Open School instead of the full IHI Open School Beantown University Chapter

“Institute for Healthcare Improvement Open School”

in this context, if you prefer.

Social Media Icon, Option 1

For your Chapter icon, you may use your own organization’s logo.

Social Media Icon, Options 2 and 3

For your Chapter icon, you may combine your organization’s logo with the IHI Open School social
media icon. Alternatively, you can use your school colors and include your organization’s name,
abbreviated name, or acronym in text in combination with the IHI Open School social media icon.

Social Media Icon, Options 4 and 5

For your Chapter icon, you may choose to use a general IHI Open School Chapter icon (shown on left
below) or an image or graphic that is completely unrelated to the IHI Open School visuals (example
shown on right below). Please avoid creating graphics from the IHI logo, any of the logo elements, or
the names of any IHI program, including the IHI Open School.

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 Templates

IHI has created templates that you can use for Chapter recruitment, meetings, and promotional
materials.You can access the templates shown on this page as well as a host of other templates that
will assist you in your Chapter communications and marketing by going to ihi.org/IHIOpenSchoolBrand.
If the IHI marketing team can assist you with additional guidance and resources, please feel free to
email us at OpenSchool@ihi.org.

Chapter Lockup Here

Organization Name or Logo Organization Name or Logo

Chapter Meeting Agenda

Name of Event
Date:

Attendance:
Leader:

That Might Be
a Little Bit Long
Item Discussion Next steps Responsible Person

Date of Event

Description of Event. Aqui conse offictorita ad et hicipsum velenia pro do-

lorepudi ditas est exeris namusam reperio cus nonseque aut vero dellesciis
etur adiscidem et prectem repudit, quaestrum sequi simolut ullam que verro
invellautem volupta tquibus enissit pel magnita speraeseque nimpor anihilis
esequisin nus magnamu sapiet ipis autatet ventiis sae adis cones et volupta
sit ute pro et lab ipsumquatem unt, sita ad quae nectur?

Minutes submitted by:

Agenda Flyer

Organization Organization
Name or Logo Name or Logo

Student Name Student Name

Chapter Leader/Member - University Name Chapter Leader/Member - University Name
555-555-5555 student@emailaddress.com 555-555-5555 student@emailaddress.com

Business Card

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 Example Materials and Giveaways

You can use your Chapter’s visual lockup to create a host of marketing materials and giveaways that
will help you bring your Chapter brand to life.

Pen T-Shirt

Exception to Using a Chapter Visual Lockup on Giveaways

If your university or organization does not allow you to print your Chapter name or visual lockup on
giveaways or other stand-alone materials, like table cloths, the IHI Open School can work with you to
possibly grant an exception to these brand standards and give permission to use the main program
visual in certain instances. Contact us about any special circumstances at OpenSchool@ihi.org.

This example shows the main visual used by IHI Open School program
team. This visual can be used on giveaways or stand-alone items ONLY
if an exception to these brand standards has been granted.

The visual above is used by the program team of the IHI Open
School in Cambridge, MA, so you will see it on core materials and
on the IHI Open School website. Chapters should NOT use this
graphic on materials. Instead, Chapters should use a Chapter
visual lockup as described on page 6 of this guide.

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 PowerPoint Presentations

When describing the IHI Open School, the courses and practicum, the concept of Chapters, and
other similar elements of the overall program, we encourage you to use the prepared presentation
that is available online at ihi.org/IHIOpenSchoolBrand.

Chapter Presentations
If your Chapter is presenting content, we suggest using your Chapter visual lockup for your title slide.

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