Suggestion and Recommendation

1. Although the company has owned the global market share there is still lacks of
promotional activities. This will further add value in the sales turnover.
2. There increase intense competition in this industry, competitors is also competing in the
same market. Therefore, company should come up with innovative product to catch the
attention of customer. For this company should invest on research and development.
6. References
Hultman, J., Johnsen, T., Johnsen, R. and Hertz, S., 2012. An interaction approach to global
sourcing: A case study of IKEA. Journal of purchasing and supply management, 18(1), pp.9-21.

IKEA, 2012, welcome inside: IKEA Group yearly summaryY12,http:/www.ikea.com/

ms/en_CA/pdf/yearly_summary/ys_welcomeInside_2012_final.pdf

IKEA, 2009, welcome inside: IKEA Group yearly summaryY09, http:/www.ikea.com/

ms/en_CN/about_ikea/press/press_realese/welcomeInside_2010.pdf

IKEA, 2012, IKEA Corporates Structure, http://www:ikeafan.com/articals/1000-ikea-

corporate/330-ikea-corporate-strecture-ht