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“Back to the Future” – rarely has this film title been more appropriate than it is FIBO 2021 will be showcasing new studio and training concepts focusing on
today. Back to a new normal. It is a time of major challenges, as well as major health and highlighting the opportunities for the industry to grow in the post-
opportunities. And we are facing these with courage and conviction. coronavirus world while keeping the industry abreast of best practices and
future scenarios for digitalisation.
Under the motto ‘For a strong and healthy society’, the leading international
trade show for fitness, wellness and health will once again be taking place live This focus on core topics is also reflected in a new and more focused exhibition
and in person at the Cologne Exhibition Centre – naturally with an intelligent hall configuration for the autumn 2021 event.
hygiene and safety concept. The trade show will be combining physical and
digital components to ensure that the entire international fitness industry can We look forward to finally seeing you once again!
take part in the action.

We will be highlighting the fact that fitness’ contribution to public health is

also indispensable from a medical standpoint. Together with our partners, we Your Silke Frank
deliver tangible solutions for how not only fitness studios and trainers, but the Event Director FIBO
entire industry can safeguard and grow their economic performance over the
long term once the coronavirus crisis has passed.
 2 0 2 1
FIBO G L A N C E
A T A

INDUSTRY
EXHIBITION CENTRE GET-TOGETHER
COLOGNE First big reunion of the
fitness sector on site
Concentrated hall set-up 4 – 7 NOVEMBER 2021
for FIBO 2021 European Health & Fitness Forum
(EHFF) on 3 November 2021

CONTENT- AND
INNOVATIONS KNOWLEDGE PLATFORM
New products and COMMUNITY SUPPORT Look forward to the FitTech Summit, the
customized solutions Networking and exchange ECC Cologne, the Future Forum,
with strong partners the Meeting Point Health, and much more

FIBO DIGITAL EXPERIENCE

Exciting hybrid combinations of
BE SAFE. physical and digital components
STAY HEALTHY.
Clear and easy-to-practice hygiene and protection
measures for exhibitors and trade visitors
 E A S O N S
R O N G R 0 2 1
7 S T F I B O 2
R T H E
FO EP ART OF
EST
THE BIGG ITY
UN
B HEALTH COMM
&
FITNESS

T
FROM THE BES
BENEFIT PORTUNITIES
S OP
BUSINES

LATEST TRENDS
E THE S ST
EXPLOR ISED SOLUTION ED BY THE MO ORONA
STOM IR C
AND CU GET INSP TOPICS AFTER
ANT
IMPORT

NESS
E GREATEST FIT
H E
ENJOY T RIENCE ONLIN SITE
EX PE ON
AND


OF THE WORLD´S
AT ONE UES
T
THE BES S REUNITE EST SHOW VEN ROUNDING
N F RO M RT LARG FE SUR
LEAR S TRY EXPE IN A SA
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 S TA N D
R E Y O U
H E
KN OW W FUTURE FORUM
VIP LOUNGE HALL 1
MEETING POINT HEALTH & WELLNESS EUROPE ACTIVE CARDIO & STRENGTH
HEALTH & FITNESS CORNER DSSV TRAINING EQUIPMENT
DFAV
HALL 4.1
HEALTHY SPORTS NUTRITION
Kristallsaal
8
FASHION & BEAUTY

Entrance West
7 GROUP FITNESS
NEW BUSINESS

6 HOME FITNESS

1 HALL 4.2
5.2 HEALTH TRAINING EQUIPMENT

4.2 5.1 9
WELLNESS & SPA
INTERIOR

4.1
HOTEL BUSINESS
CONSULTING SERVICES
2 10 CARDIO & STRENGTH

3 HALL 5.1
POWER CLASSIC
Entrance South POWER LIFESTYLE

11 HALL 5.2
CARDIO & STRENGTH
FUTURE OF FITNESS
FIBO POWER STAGE DIGITALISATION
STRONGMAN AREA FUNCTIONAL TRAINING
INFLUENCER LOUNGE EMS & VIBRATION
MEET & GREET AREA TRADING & E-COMMERCE
CONGRESS CENTRE EAST

*Last updated: March 2021

Subject to change
 A F E .
BE S E A LT H Y.
S TA Y H
With a view to ensuring the safety of all exhibitors, visitors and employees FIBO
2021 will be held with a comprehensive hygiene and safety concept. Next to
the mandatory hands-face-space precautions this also encompasses modern
routing systems, enlarged areas, adapted visitors numbers and effective con-
tact tracing. Your safety is absolutely centre stage for us.
At fibo.com you can find our e-paper featuring all our measures on site and key
information for exhibitors and visitors. For other questions please feel free to
contact us.
Health feeds on shared responsibility:
We would like to thank you already now for your understanding and
your support.
MANDATORY FACE MASK COVERING MOUTH AND NOSE
Wearing face masks covering mouth and nose is mandatory
throughout the entire fairgrounds. Only seating at stands
and in food service establishments is excluded. Please use
your own face masks. Should you have accidentally forgot-
ten yours we will be pleased to provide you with one.
LIMITED NUMBER OF VISITORS
We can precisely control the number of visitors by means
of online registration and online tickets. This way we ensure
that the minimum distance of 1.5 m can be observed easily
everywhere.
SANITISING
You will find hand sanitiser dispensers especially in highly
frequented areas: Please make frequent use of them. Ob-
jects and surfaces that are touched particularly often (e.g.
counters, tables, hand rails etc.) are cleaned and disinfected
by our staff at shorter intervals.
HYGIENE
Please make sanitiser available at your stand as an exhibitor
and clean used surfaces at regular intervals, especially after
every conversation and/or business appointment.
ENLARGED AREAS
The areas for exhibitors and visitors to stay at and pass
through have been more spaciously dimensioned. This free-
dom of movement makes it easy to keep the required safety
distance of 1.5 m.
 1
HALL 4.
ITION
TS NUTR
Y SPOR
HEALTH

N&B EAUTY
FASHIO

ST
ITNESS

E
F

T
GROUP

THE LA
OF
ESS
W BUSIN

OP
NE

HOME F
ITNESS
ON T ENT S
ELO PM
DEV Your Benefits
/ Target group mix increases B2B & B2C success
/ Direct sales and brand awareness
The hybrid character of the new Hall 4.1 makes this a one-of-a-kind customer ex- / Build up sales network & find business partners
perience. Numerous touchpoints in both the B2B and B2C segments are created / Participation offers from the areas of Step & Dance, Martial Arts,
Functional Training, Aerobics, Crossfit, Calisthenics
here. In addition to the providers of healthy foods, sports nutrition and fashion
& beauty, additional movement comes into the hall with the hot topic Home Fit- Your Target Groups
ness. This is the place to win new fans and do good business with first movers. / Trend-oriented fitness enthusiasts
The catwalk offers the ideal stage to present your collections and innovations in / Fitness club operators and managers
/ Dealers and buyers (nutrition, fashion)
an unforgettable setting. Optimally integrated: the group fitness segment. Here, / Nutrition-conscious end consumers and body shapers
trainers, instructors, wellness experts, studio owners and fitness fans can find the / Group fitness professionals
full spectrum of what is on offer in a single location. Innovative newcomers and / (Personal) trainers
/ Potential investors
fitness start-ups also enjoy a magnificent venue here for presenting their unique / Athletes & Influencers
ideas and new concepts to an enthusiastic audience. / Health experts
 2
HALL 5.

& STR ENGTH

CARDIO

OF F ITNESS
FUTURE

ISATI ON
DIGITAL
AL TR AINING
NCTION

N
FU
ATION

USIN G O
C
I B R

FO
EMS & V
ERCE

T URE
E FU
-COMM
ING & E

H
TRAD

T
Fitness equipment and functional training combined with innovations, develop-
ments and digitalisation: this unique combination of topic areas opens up entire-
ly new possibilities. Here, studio operators looking to equip their gyms encoun-
ter trainers and instructors in search of new programmes – such as functional
training methods and new concepts for training and professional development.
Your Benefits
/ Two combined market segments make synergy effects and maximum exposure
/ Consistent complementation of B2B and B2C target groups
/ Future Forum hosting events of FitTech Summit (Digitalisation) and ECC Köln (IFH)
(Trading, E-commerce) with great appeal to the audience
/ Innovations, trends and visions for the fitness market
/ Digital solutions for the fitness world

The visionary element finds an appealing and inspiring expression in the Future Your Target Groups
Forum, which is home to popular events including the FitTech Summit (digi- / Fitness club operators and managers
talisation) and the E-Commerce-Center (ECC) Cologne (IFH Köln) (trading, e- / (Personal) trainers
commerce). Take advantage of this forward-looking combination to successfully / Decision-makers from sports clubs and associations
/ Decision-makers and buyers from the hospitality and wellness sector
generate customer loyalty. / Dealers
/ Active and interested people from the fields of Functional Training
HALL 1
H
&S TRENGT
CARDIO
QUIPM ENT
TRA INING E

I A L T O P
PERE N N
R M E R S
P E R F O

Fitness classics will be showcased in the new Hall 1. This is where potential Your Benefits
customers and investors can find training equipment of all types and sizes. This / Innovations, trends and visions
allows studio owners to get the things they need to keep their gyms up to date. / Digital solutions for the fitness world
/ Very poular among trade visitors
This is also where associations come to find out about the latest hardware.
/ The who´s who of the fitness equipment industry

Exhibitors in Hall 1 benefit from the heterogeneous make-up of trade visitors. Your Target Groups
Studio owners, personal trainers, journalists and investors come here to discover / Fitness club operators and managers
the latest trends and products and find out more about employment opportu- / (Personal) trainers
/ Decision-makers and from sports clubs and associations
nities in the fitness industry. It is a central marketplace for the fitness market of
/ Decision-makers and buyers from the hospitality and wellness sector
the future. / Dealers
 2
HALL 4.
T
G EQ UIPMEN
TRAININ
HEALTH

S & SPA

O N
S
WELLNE

B I N AT I
INTERIO
R

H Y C O M
SS
H E A LT
A
BUSINE

S S
HOTEL
RVICES
S U C C E
O R
ING SE

F
CONSULT

CARDIO
& STR ENGTH
Your Benefits
/ Central meeting point for the future market that is health
/ Ideal mix of fitness, health and wellness ranges
/ Meeting Point Health & Wellness, Wellness & Spa Innovations
as well as Body & Mind allow undisturbed B2B
/ Multiplier for new customer contacts
The event’s new hall concept combines health, training, wellness, hotels and oc-
/ Fast lane for trade visitors
cupational health management with a calm and professional atmosphere. The
Meeting Point Health & Wellness not only serves as an information and networ- Your Target Groups
king platform, but it also plays host to an extensive presentation and workshop / Physiotherapists and practice owners
/ Fitness club operators and managers
programme. Also new: the Health & Fitness Corner with exhibitor and partner
/ (Personal) trainers
presentations on the very latest topics and trends and the newest concepts. The / Decision-makers from sports clubs and associations
Interior area presents innovative technology and elegant design, from changing / Decision-makers and buyers from the hospitality and wellness sector
/ Doctors, sports physicians and therapists from rehab centres and clinics
rooms and entrance concepts to lounges with beverage systems.
/ Physiotherapy students
/ HR and Corporate Health Managers
/ Potential investors
/ Dealers
 1
HALL 5.

C LASSIC
POWER
E
L IFESTYL
POWER

S H O W
A POW ERFUL
Your Benefits
/ The meeting point of the year for the international body-building community
/ Athletes and stars present themselves as brand ambassadors
and fan magnets on stage
Athletes can show off their muscles under the spotlights in a ‘magical’ setting. / There is no better promotion than competitions that show off brands to
This is where the conventional bodybuilding scene gets together. Competitions their best advantage
/ Influencer Lounge and Meet & Greet Area
come fast and furious – traditionally must-see occasions for large numbers of vi-
sitors. When the scene’s athletes, stars and influencers are making appearances Your Target Groups
and presentations, the result is an environment that is sure to benefit powerful / Retailers, buyers and distributors (national and international)
bodybuilding brands. With this multifunctional exhibition hall concept, Thursday / Fitness club operators and managers
/ Power fans
and Friday’s focus is on trade visitors, while private fitness enthusiasts generate a / Body builders / strength athletes
hive of activity and awareness at the weekend. The scene’s influencers and stars / Bodyshapers
are a huge draw for their communities – and it goes without saying that this hall / Influencer
/ Athletes
will once again be the place where social media content with tremendous reach / (Personal) trainers
is generated on a regular basis. For likes and more likes! / Nutrition experts
 REACH:
ELS AND
CHANN
R S T H AT *
N U M B E R Y O U
R K F O
WO

288.000 >52 million 660 m 1,6 m

follower & fans on media reach* reach via social media personalised e-mails &
social media channels* newsletter sent*

As the largest trade show for fitness, wellness and health FIBO enjoys strong appeal and convincing reach.

With tailor-made marketing by e-mail, newsletters, social media and PR/media we reach out on your behalf to many potential customers
you can only address in such an orchestrated manner with our help.

* KPIs from 2019

 R P T )
N E R S (EX C E
PART
 YOUR
ONTACTS
C

Karolina Mosdorf Guido Küpper Marina Kelly Marcel Nowak

Head of Sales Key Account Manager Senior Sales Manager Sales Manager
T: +49 211 90191-102 T: +49 211 90191-261 T: +49 211 90191-190 T: +49 211 90191-318
F: +49 211 90191-127 F: +49 211 90191-127 F: +49 211 90191-127 F: +49 211 90191-127
M: karolina.mosdorf@reedexpo.de M: guido.kuepper@reedexpo.de M: marina.kelly@reedexpo.de M: marcel.nowak@reedexpo.de

AT FIBO!
SEE YOU BER 2021
7 NOVEM
4–
Veranstalter / Organiser
Reed Exhibitions Deutschland GmbH
Veronique Voellmecke Florian Pompino Völklinger Straße 4
40219 Düsseldorf / Germany
Sales Manager Sales Manager
reedexpo.de
T: +49 211 90191-231 T: +49 211 90191-211

fibo.com
F: +49 211 90191-127 F: +49 211 90191-127
M: veronique.voellmecke@reedexpo.de M: florian.pompino@reedexpo.de