Professional Documents
Culture Documents
Final Issue 7
Final Issue 7
iConcept iConcept
8 March 2011 March 2011 9
iConcept iConcept
8 March 2011 March 2011 9
The first decade after the millennium has Here at iConcept the new decade comes with
brought us many profound innovations; many growth opportunities, we are launch-
innovations that changed how we think ing a radio show on Afro FM 103.5 after
about technology how we interact with some unforeseen delays it is set to go on air
each other, innovations like touch screen this month, and we are collaborating with a
phones, 3D TVs, social-networking, mo- Sudanes company to host an annual interna-
bile-payment and crowd-sourcing, despite tional technology exhibition in Addis Ababa,
the financial collapse and the global food Ethiopia, an exhibition envisioned to be the
inflation the past decade was a great be- best technology event in African much like
ginning to the new millennium. The next GITEX is in middle east.
decade is promising from the outset.
This issue of our magazine, naturally, has
Africa, having been kept in the dark for become semi-catalog for the exhibition, it
many decades, been playing catch-up to the features, few organization that are exhibit-
rest of the world, now, Africa is the fast- ing, the selection was made based on co-op-
est growing market for mobile and inter- eration to provide the necessary information
net services, Africa, is playing a leading about their company and the product and or
harnessing the mobile to solve problems service they provide, flip through it to see
of the marginalized society, the rest of the the companies featured.
world is following suit and trying to emu-
late m-Pesa’s success in mobile payment, We would like to thank all the organizations
Ushahid Africa’s innovation is being used who have shown interest to participate at
iConcept iConcept
10 March 2011 March 2011 11
payrolls, human resources, revenues, and customs will be
Tech-brief stored and retrieved from. Various government staff have Tech-brief
France telecom Takes over Man- been trained on the new suite starting last December.
agement of Ethio Telecom The IFMIS will enable MoFED to improve the quality of
The newly established Ethio-France partnership, Ethio- the nation’s financial decision making as well as obtain
Telecom, officially started operations in November. timely financial information, according to Tagel Molla,
Guided by France Telecom/Orange, the new company project manager of IFMIS for MoFED.
has taken over the state owned Ethiopian Telecommuni- The government envisions this system to interface with
cation Corporation for the next two years to improve and other systems such as those in banks, the Ethiopian Rev-
modernize Ethiopia’s telecom service. enues and Customs Authority, as well as debt and aid
The Ethiopian government will pay the French company management institutions.
30 million Euros for the period. France Telecom’s perfor- This is expected to enable the government to have all-
mance during this period will be evaluated by an interna- round access to financial information, both current and
tional supervisor. The management transmission started past, as well as to improve economic forecasting, plan-
in July. ning, and budgeting.
Debretsion Gebremichael, minister of Communication The existing IBEX was useful to keep track of budgets
and Information technology, said that the government and expenditures, but all government institutions have
had undertaken various studies on modernization of the different software packages to keep track of their pay- Surveyors to Take Addis’s Picture
telecom sector before outsourcing ETC’a management. rolls. Again
“We evaluated and decided to start building the compa- The latest project, which is part of the government’s Ex-
Debre Berhan Wind Project Getting ny’s management structure from scratch,” he told a press penditure Management and Control Programme, was ini- The Integrated Land Management Information System
off Ground conference. tiated 10 years ago, the ball got rolling only three years Project Development Office of the Addis Abeba City Ad-
The new management will rely on eTOM, a widely ac- ago. Transnational Computer Technologies (TCT), a Cal- ministration took aerial photographs of the city on Mon-
signed a memorandum of understanding (MoU) with cepted framework for telecom providers in many coun- ifornia based software development and consulting com- day, November 22, 2010, in its second attempt to update
Terra Energy Developers for on Friday, November 12, tries. pany with offices in Ethiopia and Nigeria, was selected in its cadastral map.
2010. “This system is entirely new for the country; so there is 2009 for the World Bank (WB) funded project. The office signed a 50 million Br deal with Hansa Luft-
Terra Energy, based in Nevada in the United States (US), an absolute need for international management with ex- [Fortune, December 12, 2010.] bild German Air Surveys for the project, of which the
has been awarded the engineering, procurement, and perience in new technologies,” he said. map is but a component. The project is to establish a Real
construction (EPC) of an estimated 400MW wind park The government expects France Telecom to lift the much Property Registration and Land Information, a.k.a. cadas-
project in Debre Berhan by the Ethiopian Electric Power criticised ETC to international standards. The 30 million tral, System; standardise an addressing system; and es-
Corporation (EEPCo). Terra, a joint venture (JV) be- Euro will be paid to France Telecom in quarterly instal- tablish integrated offices at the central and district level.
ments if the perfmroance level ranges between 70 to 95%.
tween Princeton Energy Group, Global Enterprise Engi-
A performance of more than 95% will earn the company
Quality Standards Auth. Declares The airial phtogrpahy was conducted on a Cessna 6 air-
neering (GE2) Solutions, and Pacific Renewable Energy craft fitted with an Ultracam, manufactured by Vexcel
Consulting, will set up a wind turbine assembly plant in an extra award from the government. Imported Electrics Poor Company, with a high resolution of 20cm to take the pic-
Ethiopia and arrange the required financing, according [Capital December 5, 2010.] tures. The pictured were taken from 2000m.
to the agreement. It will also to handle the technology The Ethiopian Quality and Standards Authority (EQAS) The city’s existing cadastral map was converted into a line
transfer and manage the plant. One of the founders of found that all the electrical equipment imported since it map in 2005 from an aerial photograph taken in 2001 by
the joint ventures, GF2, is established five years ago by had started enforcing mandatory testing in its laboratory Ofek, an Israeli company. However, the map has become
Behailu Assefa (Eng) and Dereje Abebe; the former is in October were below standard. Compact fluorescent outdated due to the large number of construction projects,
lamps (CFLs), incandescent lamps, cables, and street
chief operations officer while the latter is director of Af- Gov’t Starts Training Staff in lights were all substandard, EQSA said, based on crite-
demolition of existing houses, and flourishing of illegal
rica Operations. settlements which have occurred in the city. The map also
The Debre Berhan Wind Park is one of the seven wind Integrated Information Systems ria that included testing for wattage, luminosity, power lacked information like geometric and area descriptions
projects EEPCo plans to implement in the next five years. factor, light colour, protection against electric shock, life in addition to land use and legal ownership rights as well
Close to 1,000MW of the 8,000MW to which the coun- The Federal Government had been using only the inte- test, and labelling. as restrictions, according to city officials. The new map,
try’s power generating capacity is planned to increase grated budget and expenditure system (IBEX) software, Although the importers are required to bring accredita- which will be made after digitally converting the aerial
over the next five years is estimated by EEPCo to come which was implemented by Harvard University, for some tion of quality from an independent agent, they usually photographs, will include all the essential details.
from wind energy. time. But 2012 will see the addition of the integrated fi- bring a certificate from the manufacturers themselves, ac- Developing a standardised addressing system for house
Terra aims to have components of towers, fabrication, nancial management information systems (IFMIS) to cording to Authority. numbers and street names is another component of the
forging, and castings supplied by local companies, ac- monitor the financial records, human resources, and ac- This comes as the Ethiopian Electric Power Corporation project, which the German company is expected to final-
cording to its short-term sourcing plan included in the counts of its different organs. The system will enable all (EEPCo) is preparing to import its second round of CFLs, ise within 20 months, according to the agreement.
agreement. federal public bodies and regions to use a single system which are considered to save energy, at a cost of 5.3 mil- [Fortune, December 19, 2010.]
[Fortune, November 14, 2010.] with extensive facilities from one physical source. It will lion Br from China Electric (CE) Lighting Co through a
iConcept have a common database where all the information on long-term loan from the World Bank (WB). iConcept
12 March 2011 [Fortune, December 19, 2010.] March 2011 13
“
Cover Story Cover Story
iConcept iConcept
16 March 2011 March 2011 9
Organization Profile Organization Profile
“
the e-Government Directorate, The Capacity Building Directorate 4. Enabling conducive envi-
headed by Ato Mesfin Belachew; organizes short term ICT training ronment for the ICT business by
MOCIT
Ministry of Communication and Information Technology
the ICT Human Resource Capac-
ity Building Consultancy and Re-
search Directorate, headed by Dr
Leulseged Alemie; ICT Private
Sector Development Coordina-
tion Directorate, headed by Ato
Teshome Worku; and ICT Stan-
dardization and Regulatory Di-
rectorate, headed by Ato Balcha
Reba.
The e-Government Directorate,
which coordinates all government
information systems development
programmes for federal ministries
and regional governments; provides
expert advice on ICT curriculum de-
velopment, on information systems
development/ implementation and
on organizational structure of ICT
units and their staffing for govern-
ment organizations; monitors and
evaluates the consultancy services
provided by other consultants.
The ICT Private Sector Develop-
ment Coordination Directorate plays
an important role to put in place the
facilitating necessary policies and
other possible incentive mecha-
nisms to attract local and foreign
investors to businesses in ICT.
The Standard and Regulatory Di-
rectorate is mainly responsible for
developing national Communica-
tion and Information Technology
services and products standards,
laws, and frameworks and ICT
regulatory mechanisms for foster-
ing Communication and Informa-
tion Technology development
The Ministry of Communica- • Implementing Communi- and administers the National Data policies and programmes to attract endeavors at the national level. It
tion and Information Technology cation and Information Technol- Centre, has two major teams or- the private sector targeted for the is also mandated for the coordina-
(MCIT) was recently established The E-service ogy policy by formulating short, ganized for specific assignments:
the National Data Centre (NDC)
development of local ICT private
sector and the industry at large. Its
tion of potential stakeholders as
far as Communication and Infor-
when the Ethiopian Peoples medium and long-term Com-
Revolutionary Democratic Front
(EPRDF) formed a new govern-
team is working munication and Information pro-
grams,
team and the E-Service team.
Application and portal develop-
target areas of activities include:
1. ICT development promotion
mation Technology Standardiza-
tion and Regulatory issues are
ment after the 2010 general elec-
tion. It is a development of the with all • Monitoring and evaluating
implementation of Communica-
ments, hosting of all applications
to be shared to different organiza-
through forums and exhibitions to
share/ transfer knowledge, foster
concerned. The Directorate also
issues professional competency
influential Ethiopian ICT Devel- tion and Information Technology tions and branches of the same or- innovation, market searching, etc certification for individual profes-
opment Agency (EICTDA). Ato Government projects and programs, ganizations, domain name opera-
tion and administration, network
between the private sector and the
government as well;
sionals and companies in the ICT
sector.
Debretsion Gebre Michael, who • Developing frameworks
formerly headed the EICTDA,
holds the ministerial position by
Ministries and for the development of Commu-
nication and Information Tech-
administrations and operations
and securing of the government
2. Enabling private companies in the
export market to assist their main
The Ministry is located at ALTA
building, Mexico Square.
the appointment of the Prime
Minister. Agencies to nology in sectors such as Agri-
culture, Industry and Commerce,
networks and applications are
some major activities in the Di-
activities by ICT for ease of market
access with the outside world;
It has for its vision assisting every Education, Health, etc. rectorate. 3. Assisting SME’s: organizing
aspect of Ethiopian life with com- create online • Formulating projects and The NDC team coordinates and
runs different operations and ser-
young professionals to engage
them in ICT business. One of the
munication and information tech- programs to guide Communica-
nology. Its mission is to develop,
deploy and use communication
informational tion and Information Technol-
ogy development with focus on
vices such as video conferencing,
network operations, security of
programmes being implemented
is the incubation programme. The
and information technology to
improve the livelihood of Ethio- and transactional strengthening on-going initia-
tives in all the sectors aimed at
the networks, directory services,
internet services and hosting of
Directorate also assists SME’s en-
gaged in the export market, which
pians and optimize the contribu- improved service delivery and applications. are exporting local products (such
tion of the technology to the de- services for enhancing good governance. The E-service team is working
with all Government Ministries
as hand crafts and textile products)
to facilitate their marketing system
velopment of the country. The Ministry’s structure includes
The Ministry’s major responsi-
bilities include:
citizens. four directorates geared to the
achievement of its mission and
and Agencies to create online
informational and transactional
virtually, and thereby increasing the
customer’s interest, especially in the
iConcept iConcept
18 March 2011 March 2011 19
Organization Profile Organization Profile
functionality solutions across to handle ePayments, Banking dard ISO 8583 interface.
the entire electronic transaction/ Solutions, mCommerce and POS o The platform will handle all
payments value chain, while also solutions. Located in the heart of online authorization requests on
Offshoring helping to socialize processing
infrastructure investments
the city, Offshoring 2.0 Technol-
ogy Service’s infrastructure is
Mobile, Internet, Payment Cards,
and POS.
Technology
to deliver inclusive financial designed to provide reliability and o Fettan™ will deploy GSM/
services to the under-banked performance, “always on” con- GPRS/CDMA/PSTN enabled
and un-banked segment of the nectivity, secure and 24x7 opera- POS and MicroCash ATM ter-
Services population of Ethiopia.
Our value proposition is to en-
tions.
Fettan™ Value Proposition
minal at merchants and Microfi-
nance Institutions. The Fettan™
sure that our customers deliver o Fettan™ will implement and Mobile, POS and MicroCash
OTS
differentiation in their retail or manage the entire Infrastructure ATM terminals will offer the fol-
commercial product offering that for transaction/payment process- lowing transaction functions to
fundamentally ensures quickest ing services. the consumer:
ROI on their multi-channel trans- o Fettan™ will host at its
action/payment operations and Datacenter the transaction o Bill payments for Utilities,
investments. processing infrastructure that (Electricity, Telecommunication,
a collusive financial service to Fettan™ is a hosted transaction comprises of the EFT switch and Municipality)
the end customer; enabling them processing platform driving phys- and clearing system to drive and o Recharge Electronic Voucher
to access, aggregated financial ical transaction/payment channels monitor Mobiles, POS, Internet Online (EVD) – Mobile Airtime,
Offshoring Technology Services investment in eCRM methodolo- services from their banks, mo- (i.e. Mobile, POS, MicroCash and MicroCash ATMs; The Event ticket
(OTS) is one of Africa’s most gies, solution and know-how as bile operator, service provider ATM, Web, Call Center and IVR, Payment Card issuing/acquiring, o Salary and Pension Payments
mature and respected technology part of its own business offering and merchants at a single point while also delivering EMV Card authorizing and management o Merchandise Sale
outsourcing organization exclu- to deliver management services of service. Our initiative trade- and PIN issuing/acquiring and system; Merchant management o Merchandise Refund
sively focused on eCommerce, to our customers, and has first- marked Fettan™ offers solutions personalization services. Fettan™ and acquiring system; The Card o Void
mCommerce and ePayment solu- hand experience in the use of Call to key segments of the industry primarily offers transaction/ and PIN encryption, embossing o Pre-Authorization
tions. Through its comprehensive Center technology, Mobile SMS such as UTILITIES, RETAIL, payment solutions on a turnkey, and card personalization systems o Withdrawal
portfolio of eCommerce, mCom- and Interactive Voice Response POLICE, TRANSPORTATION, transaction or card fee-basis for as well as the underlying back-
merce, ePayment and financial (IVR). COMMERCIAL AND RETAIL financial institutions. office operations processes Fettan™ will undertake all tech-
products and services, built upon Fettan™ is a registered service BANKS, and MICROFINANCE and management and support nical requirements for preceding
the company’s unique delivery trademark of Offshoring 2.0 INSTITUTIONS AND CREDIT In its headquarters here in Addis personnel; The redundant functions: Testing, Certification,
methodology, OTS assists institu- Technology Services, PLC. Fet- UNIONS. Ababa, OTS has built state of the server processing, database and Upgrades, Single message, Dual
tions to become trusted transac- tan™ was established in March of Fettan™ is built on world class, art Datacenter and Business Pro- middleware platforms, network, message, with or without PIN,
tion hub for their retail and corpo- 2009 to focus and address “New industry standard, globally cess Outsourcing (BPO) facility security and power infrastructure with or without EMV chip, both
rate customers. Ways to Transact” for the Ethio- complaint, electronic transaction/ for outsource services to the local for the datacenter, at card issuing level as well as
The parent company, eVentive pian market. payments and card processing and international market. The o The system will also interface, Mobile, POS and ATM acquiring
LLC, had quartered in Chicago, Fettan™ - “The new way to technologies, and delivers an whole infrastructure is designed, where relevant, into any bank or level.
USA, is a leaving eCRM enabler Transact” is the ideal platform affordable business model developed and maintained by the country’s multi-bank national
for visionary institutions. Origi- that links Consumers, Merchants, to consumer and suppliers its own local technical staff. switch to enable inter-operability
nally formed in 1993 in Chicago Banks/MFIs, Mobile Operator enabling them to deliver multi- Currently OTS employs over of the Fettan™ Transaction/Pay-
under DC Systems, Inc and it has and Service Providers (Utilities, channel, multi-service low-cost 90 Technicians and BPO (call ment.
been known by its current name, Corporations, Government) into transaction/payment services. center) professionals. OTS has o The system will interface to the
eVentive, since 2002. an electronic transaction eco- Fettan™ delivers uniquely integrated best of breed applica- member bank’s Core Banking
OTS has made a considerable system. Fettan™ aims to deliver differentiated products and tion software in its environment system through an industry stan-
iConcept iConcept
20 March 2011 March 2011 21
iConcept iConcept
22 March 2011 March 2011 9
Organization Profile Organization Profile
Prolab
“Data Care Company”
iConcept iConcept
24 March 2011 March 2011 25
Organization Profile Organization Profile
tion. Fairfax Technologies has II compliant which also makes and Canada. Having worked in
certified OmniEnterprise profes- it ideal for our Disaster Recov- some of the top global IT tech-
sionals leading the various core ery Services. nology companies and having
banking projects fully supported Fairfax Technologies commit- run his own successful IT Con-
by Infrasoft Engineers. ment to Ethiopia’s IT sector is sulting firm in Canada with well
In the Managed Services space, evidenced by the investment known clients, he brings in a
Fairfax Technologies has part- made in building local capacity. wealth of management, business
nered with VMware, the global Instead of being commission and technology experience. Un-
leader in virtualization solutions agents, Fairfax Technologies der Yared’s leadership, Fairfax
from the desktop to the datacen- has formed full partnerships Technologies has grown from
ter—bringing cloud computing with leading technology ven- one to over twenty Ethiopian
to businesses of all sizes. Fair- dors committed to training and men and women IT profession-
fax Technologies has also part- certification of the local pro- als in under two years. Fairfax
Fairfax
nered with ThePlanet, a leading fessionals thereby advancing Technologies prides itself in
provider of global, on-demand Fairfax Technologies vision of being an equal opportunity em-
data center and hosting services. a self-sufficient Ethiopian IT ployer, hiring qualified profes-
Our clients enjoy best-in-class industry. sionals without regard to gen-
connectivity and technology in Fairfax Technologies is led by der, race and religion.
ThePlanet’s six data centers lo- Yared Demissie, a repatriate
cated in Houston and Dallas that entrepreneur with extensive
IT background from the US
T e c h n o l o g i e s
are certified to be SAS 70 Type
.
in 2007, is an innovative technol- Application Services ing and support services that are
ogy company providing IT Ser- Banking and Financial fully backed by SAP. As the sole
vices in Ethiopia. Fairfax is led partner in Ethiopia, Fairfax is ac-
.
Services
by highly experienced repatriates Managed Services tively engaged in the major SAP
with global industry knowledge In the application services space, ERP implementation projects in
and a deep understanding of the Fairfax Technologies has part- Ethiopia.
local environment. Its mission is nered with SAP, the leading In the Banking and Financial Ser-
to become the leading systems provider of business software. vices sector, Fairfax Technologies
integrator in Ethiopia that con- By being a full partner of SAP, has partnered with InfrasoftTech,
sistently exceeds objectives and Fairfax Technologies leverages a leading provider of Core Bank-
customer expectations. SAP’s experience in serving 120 ing Solutions. Five of the finan-
Fairfax Technologies mainly countries. Fairfax Technologies cial institutions in Ethiopia are
focuses on the following three has certified SAP professionals currently running Infrasoft’s Om-
verticals: niEnterprise Core Banking Solu-
iConcept iConcept
26 March 2011 March 2011 9
Organization Profile Organization Profile
record live video captured by our ment agencies, government au- Hotel, Rewina BLDG, Host Bou-
pioneering CCTV and range of thorities, banks, industries, large tique, Mulu Café and different
IP network cameras. private organizations, factories, residential apartments & com-
T e s a m
great new security products since 1998 CCTV is an entry level solution
for small business and home us-
warehouse and public area etc.
Tesam is able to provide its
plexes as well as different shops.
iConcept iConcept
28 March 2011 March 2011 29
Organization Profile Organization Profile
Software Technologies Plc, with business for POS comes from but solely to supply the hardware
a registered capital of 25,000 Br, the hospitality industry,” Bemnet developed by CNET Software
one laptop and a shared office. says. Technologies Plc. The hardware
During the day he did the market- Supermarkets, pharmacies, include touch screen, bar code
ing work and by night he worked health facilities, book stores and reader, bar code label printer,
on his laptop developing business other businesses mostly in Addis computerized scales for use by
solutions. The other companies Ababa but also in several towns supermarkets, passport scanners,
that could have been competitors in various regional states also use etc.
had little regard for the business this product. “The products that we import
and referred potential clients to “There are 107 two-star and are available only at our place,”
CNET. above hotels in Addis Ababa,” he Bemnet said. “We do not intend
Bemnet’s decision to offer busi- said. “Eighty-seven use CNET to supply to other vendors at the
CNET Ethiopia has embarked ness solutions to business has system. We have a big share in moment; there is a lot of work
on building a corporate structure paid off so much that the capital providing IT support for hotels.” here.”
since last August 2010. has now grown by over 4000 The property management sys- The creation of the college is also
Named CNET Technology times and the once one-man tem, deployed by many hotels, closely related to the services
Group, the structure has three show now employs several IT handles a lot of functions for the provided by the other two.
companies under it. The main and marketing professionals. hotels including booking, guest “Sixty to 65% of the clients for
company under the group is CNET focused on the Hospitality, account management and house- CNET come from the hospitality
CNET Software Technology Plc, Merchandise, Manufacturing and keeping. When the hotel supervi- industry,” he said.
whose services will be supported Health industries. The company sors make a tour of rooms, if they The students of the college will
by the other two companies, I- adapts existing applications for find a room that is not fit for rent, be given lessons on using the
CNET
POS International Trading Plc use by local businesses. they will use the telephone in the software and hardware technolo-
and Ibex Hotel and Tourism CNET takes part in several inter- room to feed the computer with gies introduced into the industry
Management College. national exhibitions to keep itself information to prevent the room by CNET. At the completion
CNET has an established reputa- abreast of latest development in from being rented until the prob- of the course they get user cer-
tion as a developer and supplier the industry. lem is fixed. This service could tificates, accrediting them for
of ERP (Enterprise Resource Today its most important pres- expand to cover all services of- services at various hotels and
Planning) Solutions that are suit- ence in the market is through fered by these hotels, such as restaurants.
able to local businesses. This its Point of Sales applications; gymnasium. Today the CNET Technology
company was created in 2001 this application is a sub-module Recently CNET has introduced Group of these three companies
out of a gap founder Bemnet of the ERP solution. This solu- the passport reader to hotels, employs 96 people, 38 of them
ETHIOPIA Demissie noticed in the local IT
business. Most businesses then
tion currently has eight modules
including Sales & Marketing
which scans passport details
and passes the data direct to the
at CNET Software Technologies
and 50 at Ibex Hotel and Tourism
went for large contracts, mostly module, Financial Management computer with out the reserva- Management College.
from the government. The rising module, Human Resource Mod- tion people having to type down
private sector businesses were ule and Property Management everything.
ignored. System. The devices used by the passport
Bemnet who says that “There CNET’s POS is deployed at 120 reader application as well all the
was almost no IT support for hotels and guest houses and over other modules are imported. This
the private sector,” jumped at 200 restaurants in all major cities business has grown so big that
the opportunity offered by this and towns in the country. I-POS International Trading has
and created the company, CNET “Sixty to seventy percent of our been created to run independently
iConcept iConcept
30 March 2011 March 2011 31
Organization Profile Organization Profile
At only 15 years of age DStv is on Demand is another one of our of investment and training in the
now offering nearly all of Africa technology innovations that puts creation of African channels that
over 80 channels of quality tele- us at the forefront of pay televi- support African film and televi-
vision from all over the world, sion in Africa.” sion production industries.
covering blockbuster movies, se- Khumalo also said, “We are very DStv is born and bred in Africa
ries, world-class documentaries, proud of our achievement in con- and has a strong belief in its fu-
DStv
sports, children’s programming sistently delivering cutting-edge ture; this is why MultiChoice Af-
and local and international news. digital technology that takes pay rica focuses its Corporate Social
Multichoice started this premium TV to new levels and stimulates Investment in education, where it
home entertainment service with growth and innovation in Af- acts as a catalyst in bridging the
only 22 channels in 1995, but the rica. Our DStv service provides digital divide through its DStv
improvement goes beyond the world-class digital technology Education bouquet. The educa-
numbers. which delivers great pictures and tion initiative seeks to aid learn-
DStv was the first to provide sound quality to television homes ing and to bring access to infor-
digital satellite television ser- across the continent. We remain mation to young minds across the
vices to Africa and to provide committed to DStv’s mission to continent.
such technology services as the provide our subscribers with the MultiChoice Ethiopia was estab-
Dual View Decoder, the Personal very latest in digital technology, lished as a franchise in February
Video Recorder (PVR), High the most exciting local and inter- 2000 and has a rapidly growing
Definition television (HD), DStv national television channels and subscriber base, driven primarily
on Demand - a video on demand support this offering with world by high demand for coverage of
services available on PVRs, and class customer service.” sports provided by SuperSport,
“
DStv Mobile, which allows for up-to- date news coverage and
television viewing on your mo- MultiChoice has also over the premium movies.
bile phone. years refined the DStv bouquet MultiChoice Ethiopia has 28
DStv on Demand, a new PVR offering to deliver tailor-made employees and is supported by a
decoder feature, was launched in DStv packages that allow sub- team of more than 110 certified
October 2010 enabling subscrib- scribers flexibility in pricing and installers who market and sell
ers to watch their favourite pro- choice without compromising DStv. It also has 30 agents who
DStv is born grammes at their convenience.
It provides access to 20 hours
quality or variety.
DStv celebrates its premium
provide an additional point of
presence all across the country.
of the most popular TV series content through DStv’s premium The first and new branch has
and bred in and sports magazine shows for channels – M-Net, Africa Magic opened at a convenient location
up to 7 days after broadcast and SuperSport. It celebrates its in the largest market in Africa
Africa and on one of the DStv channels. success as the largest investor on Merkato. This branch is equipped
Collins Khumalo, President of local content specifically made in with all the latest equipment and
has a strong MultiChoice Africa, said, “Multi-
Choice Africa is constantly driv-
Africa for Africa, thus catering
for the continents diverse cultural
dedicated team to provide first
class, and full-fledged service to
belief in its en to ensure that our subscribers
are delighted with the DStv of-
markets. MultiChoice showcases
more African channels than any
new and existing subscribers.
iConcept iConcept
32 March 2011 March 2011 33
Organization Profile Organization Profile
The first! The thinnest! The tallest!
These are attributes that pop up
here and there in the Samsung during the year. During the same Samsung says that all of its com-
technology business. Samsung year Samsung was also hon- panies are setting new standards
successfully undertook the con- oured with nine awards. in a wide range of businesses,
struction of the tallest building The word “first” shows up from consumer electronics to
in the world, the Burj Khalifa in so many times in relation to petrochemicals, from advertising
Samsung’s products that it is a to life insurance. “They share a
Samsung,
Dubai. It has made the thinnest
televisions (only 6.5mm thick) testimony to the vision of the commitment to creating innova-
conglomerate and its emphasis tive, high quality products that
on research and development are relied on every day by mil-
The first! The thinnest! The tallest! which has and market dominance based on
excellence.
lions of people and businesses
around the world,” it says.
SAMSUNG
now a pres-
Samsung, which has now a Samsung follows a simple busi-
presence in Ethiopia, is one of ness philosophy: “to devote our
those businesses that simply talent and technology to creating
keep grow-
powered mobile phone and ties, and retail. tors, TFT-LCDs, monitors and
the largest mobile phone, large Today the conglomerate consists CDMA mobile phones.
enough to go into the Guinness of 18 companies in the electron- “Looking forward, we’re mak-
Book of World Records in 2010.
For 8 years in a row, Samsung
was found to be number 1 in
ing upward. ics, machinery & heavy indus-
tries, chemicals, and finance sec-
tors. There are nine other affili-
ing historic advances in research
and development of our overall
semiconductor line, including
customer loyalty in the United ated companies and six affiliated flash memory and non-memory,
States, where its French Door re- organizations. custom semiconductors, DRAM
frigerators were the number one Samsung has grown to become and SRAM, as well as produc-
sellers. one of the world’s leading elec- ing best-in-class LCDs, mobile
In 2010 alone Samsung had at tronics companies, specializing phones, digital appliances, and
least 7 “firsts”, one “tallest”, two in digital appliances and media, more,” says Samsung.
“best”, one “largest” and two semiconductors, memory and
“thinnest” references – all su- system integration.
perlatives to works it undertook
iConcept iConcept
34 March 2011 March 2011 35
Organization Profile Organization Profile
MAK
also offers very competitive prices.
As part of the marketing and promotion
activity, MAK rarely misses technology ex-
hibitions. It has even travelled to Bahr Dar
on one such occasion. It has been part of six
exhibitions so far. Quality printing
“Electronics and IT have a bright future,”
says Mohammed, who holds a degree in &
management from St Mary College.
The company has accordingly shifted its
Creative Design
emphasis to computers and related products
Electronics & Industry from the original focus on television.
“We concentrate on hardware,” he said. “We
have HP computers and printers, Dell com-
The vision of the com- puters ad Toshiba products.”
pany is in the name. MAK’s primary clients are resellers who by
There is nothing indus- in bulk. But it also welcomes individual buy-
trial going on at MAK at ers.
this moment, a consumer “We say that we are still in the process of
electronics and IT prod- making ourselves known in the market,” he
ucts distributor and re- said, “because there are others who had been
tailer located on the sec- in the market for a much longer time.”
ond floor of Kurtu Com- Mohammed wants his company to grow
mercial Center around naturally offering quality products at reason-
Habtegiorgis Bridge. able prices and satisfactory before and after
Established only three sales service.
years ago, the company
iConcept iConcept
36 March 2011 March 2011 37
Product Review Product Review
Services
nology.
4x6, 5x7)
• A convenient way to
ditional fee.
all standard sizes (wallet,
or everyday moments, we
Special Orders
44 Neptune General trading plc Computer and Accessories 0911239967/0911300571 outside neptunecomputer@yahoo.com
45 Neuronet plc Training and IT infrastructure Solution 114169222/0911671309 2 neuronet@ethionet.et
8
offshoring 2.0
iConcept
March 2011
46 Technology Services Software (E-Payment Services) 0115540870/0115540357 2 sgetu@eventivellc.com
47 Omnitech plc Software 111571256 2 Betty.yitna@gmail.com
0116634163/53/
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