Holy Name University

Questionnaire

Customers Preferences Towards Online And Direct Shopping

As part of our research thesis at Holy Name University. We are conducting a
survey to our study which is the Customers preferences towards online and direct
shopping. It is very much appreciated if you could get to complete the following table.
Any information obtained by the researcher in connection with the study will remain
confidential.
Please fill in the following:

Name: Age:
Strand:
Please check the following that suits your opinion.

Do you use Online Shopping in buying things?

Yes No

How frequent do you use Online Shopping?

Always Sometimes Never

Legend:
3 2 1
Strongly Agree Agree Strongly Disagree
Part I: Profile of Customers’ Preferences towards Online Shopping
PARTICULARS 3 2 1
SERVICE
Shopping on the internet saves time
It is a great advantage to be able to shop at any time of the
day
PRICE
It is more expensive than the prices in retail store
There is payment safety and guarantee
Price discounts and promos are attractive
QUALITY OF THE PRODUCT
The products are well presented in terms of product image,
description, and specifications.
Selection of goods available on the internet is very broad

There is satisfaction on the quality of the products.

Part II: Profile of Customers’ Preferences towards Direct Shopping

SERVICE
Direct Shopping can build strong relationships between
customers and entrepreneur
Better quality service
Allocate long period of time
Increase direct customers contact
It is easier to choose what products the customers want to buy

PRICE
Cheaper than online products
The price of the product is based on its quality
Seller can reduce the price based on the customer’s
perception about the product.
QUALITY OF THE PRODUCT
There is satisfaction on the quality of the products.
Physical products are well presented and have clear
descriptions and specifications.
The quality of the products are apparent to the customers.