SALES PRESENTATION

CAR NUMBER 102

TEAM ID 20002
COLLAGE NAME KLE Technological University
BAJA EDITION 2021
COMPANY NAME Team Euros Racing
CEO Mr Bharath Ajjammanavar
PROJECT COST
Company Details and Organization:
Name and Location : Euros Racing, Pune
Factory shed area(m^2) : 40470 m^2
Product : All Terrain Vehicle
Installed capacity : 4000
Power connection required(KW) : 140 kVA
Total manpower : 112
Managerial manpower : 5
Company Organization:
Market Research / Analysis
SWOT:
Strengths: Weaknesses:
•Aesthetically pleasing design. •Power limitation due to engine displacement
•Inspired driver ergonomics. •Full tank mileage is not ideal for cruising.
•Light weight vehicle. •Limited industry experience.
•Automatic transmission. •Single seater.
•Easy availability of spares. •No boot/storage area.
•Constant R&D, continuously evolving innovation & •Reverse gear limitation.
Electronics.

Opportunities:
•Innovation in the field of events and recreation /
defense.
•Can revolutionize the off-road/ sand rail experience.
•opportunity in research and development.
•Expansion of product line-up by launching new
variants.
Threats:
•Feature/idea imitation by the competitors.
•Increasing demand for electric/hybrid vehicles.
•Customer base is sparse and remote.
•Increasing fuel prices
•Catering service/spares in remote locations.
•Lack of exposure for off-roading in India
•Government rules on ATVs.
MANUFACTURING AND SUPPLY CHAIN
VEHICLE DESIGN

Weight CC Ground- Mileage

Clearance (kmph)

160 310 12.5” 15

 Sales And Marketing:
Proposed sales/Marketing strategies:
❑ Targeting the right people with our automotive campaigns
❑ Compelling shoppers to come into our store with unique offers and by organizing events
❑ Using social media effectively and interactively
Dealerships/Locations: Delhi, Pune , Kolkata, Jaipur
Target customers: Outdoor enthusiasts, Farmers, providing
safety for those who are interested in
power sports and defense organizations
Warranty: Accept returns or exchanges of most accessories
All defective merchandise come with
● Operating cost
● Life cycle cost
COMPANY FINANCIALS :
Annual production volume : 4000 no’s
Production ratio(In-house : Outsource) : 1:0
Selling price ex factory before duties/taxes : Rs 600000
Annual sales turn over : Rs 200 crores
Investment required-factory shed : Rs 85 crores
Investment required-capital equipment : Rs 35 crores
Labour/Holding cost : Rs 27.5 crores/year
Working capital : Rs 15 lakhs/-
Material cost/vehicle : Rs 2,48,907.74/- (Rs 2,49,000)
Estimated annual gross profit : Rs 60 crores /-
Equity capital : 42 crores for 25 % equity
Borrowed Loan capital : Rs 60 crores
Advertisement cost and service cost : Rs 10.7 crores
Break even volume : 2800
Average inventory – days : 182.5
Project Execution Schedule-Timelines:
Market Research:

ATV & UTV Key Market Segments:

By Vehicle Type : 1]ATV, 2]UTV
By Displacement : 1]<400 (CC), 2]400-800 (CC), 3]800 (CC)
By Fuel Type : 1]Gasoline Powered, 2]Diesel Powered, 3]Electric Powered, 4]Solar Powered
By Application : 1]Utility, 2]Sports & Others
By End-user vertical : 1]Agriculture, 2]Military, 3]Mountaineering & Others
By Region : 1]North America, 2]Europe, 3]Asia-Pacific, 4]LAMEA