LOGISTICS MANAGEMENT ASSIGNMENT

PACKAGING MATERIAL DEVELOPMENT

INTRODUCTION:
Packaging is the science, art and technology of enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the process of designing, evaluating, and
producing packages. Packaging can be described as a coordinated system of preparing goods for
transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves,
transports, informs, and sells. In many countries it is fully integrated into government, business,
institutional, industrial, and personal use. Packaging fresh fruits and vegetables is one of the
more important steps in the long and complicated journey from grower to consumer. Bags,
crates, hampers, baskets, cartons, bulk bins, and palletized containers are convenient containers
for handling, transporting, and marketing fresh produce.
NEEDS OF PACKAGING:
 Even after a product is developed and branded, it is important to adopt strategies for other
product-related aspects of the marketing mix.
 One such product feature and a strategic one for some products is packaging, which
consists of all the activities of designing and producing the container or wrapper for a
product.
 A package is the actual container or wrapper. Thus packaging is a business function and a
package is an item.
 A package is basically an extension of the product offered for sale. In many situations the
packaging may be more important than the product it contains.
 Packaging involves decisions about labels, inserts, instructions for product use, graphic
design, as well as decisions about the sizes and types of physical containers for individual
product items with the outer package.

OBJECTIVES OF PACKAGING
Three main objectives of packaging are:

1. Protection:
The basic objective of packaging for industrial goods such as components and machinery is to
protect the product while in transit. But packaging for consumer goods has a broader aim.

2. Cognizability:
It is not enough for packaging to protect the product. Since the product is meant for sale in final
form to the ultimate customers, it must also make the particular brand recognisable and
appealing to buyers. This is very important in the case of packaged foodstuffs and other
frequently purchased items from supermarkets and self-service stores. Here several brands of a
product are displayed next to one another on the shelves, and it is important that the colour and
design of a package attract the attention of the customers and thus play a major part in
promotional strategy.

The packaging lends charm to the product and reinforces the brand name. If the packaging does
not induce the consumer to pick the commodity’s brand in this situation, then all previous
promotional efforts to differentiate these brands are wasted. Thus, packaging is an aid to
advertising.

3. Shortage and usage:

Packaging also facilitates the storage and use of products. Thus packages may be so designed as
to conduce to the ease of handling by consumers and by members of the channel of distribution.

Functions of Packaging:

A package design is supposed to attract attention and convey an easily identifiable image. It must
tell consumers what the product is and why they should buy it.

In short, packaging provides:

(i) A containment function

(ii) A protection-in-transit function

(iii) A storage function

(iv) A usage facilitation function

(v) A promotion function.

Firstly, packaging protects the product on its way to the consumer. A package protects a product
during shipment. Furthermore, it can prevent tampering with products—notably medications and
food products — in the warehouse or the retail store.
Secondly, it provides protection after the product is purchased. Compared with bulk (that is,
unpackaged) items, packaged goods generally are more-convenient, cleaner, and less susceptible
to losses from evaporation, spilling, and spoilage.
Thirdly, it becomes a part of company’s trade, marketing, wholesaling and retailing programme.
A product must be packaged to meet the needs of wholesaling and retailing middlemen.
Fourthly, it becomes a part of a company’s consumer marketing programme. Packaging helps
identify a product and thus may prevent substitution of competitive products.
All these suggest that developing and designing a package is not unlike designing the product
itself. The package designer must be as buyer-oriented as the product designer.

MATERIALS USED AND PROCESS INVOLVED:

Boxes
Keep the coffee mug safety until it reach to the consumer.
Newspaper
Coverage is additional safety as like it prevent some damages and it price less safety.
Card paper
It covers the coffee mug very safety
PACKAGING MATERIAL MODEL ( Juice Glass PACKAGING):

Market potential:

Global Juice Glass Market Overview

The Global Juice glass Market is growing at a faster pace with substantial growth rates over the
last few years and is estimated that the market will grow significantly in the forecasted period i.e.
2019 to 2026.
The Global Juice glass Market report provides a holistic evaluation of the market for the forecast
period (2017–2026). The report comprises of various segments as well an analysis of the trends
and factors that are playing a substantial role in the market. These factors; the market dynamics,
involves the drivers, restraints, opportunities and challenges through which the impact of these
factors in the market are outlined. The drivers and restraints are intrinsic factors whereas
opportunities and challenges are extrinsic factors of the market. The Global Juice glass Market
study provides an outlook on the development of market in terms of revenue throughout the
prognosis period.

Global Juice glass Market: Scope of the Report

This report provides an all-inclusive environment of the analysis for the Global Juice glass
Market. The market estimates provided in the report are the result of in-depth secondary
research, primary interviews and in-house expert reviews. These market estimates have been
considered by studying the impact of various social, political and economic factors along with
the current market dynamics affecting the Global Juice glass Market growth
Along with the market overview, which comprises of the market dynamics the chapter includes a
Porter’s Five Forces analysis which explains the five forces: namely buyers bargaining power,
suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of
competition in the Global Juice glass Market. It explains the various participants, such as system
integrators, intermediaries and end-users within the ecosystem of the market. The report also
focuses on the competitive landscape of the Global Juice glass Market.

Global Juice glass Market: Competitive Landscape

The market analysis entails a section solely dedicated for major players in the Global Juice glass
Market wherein our analysts provide an insight to the financial statements of all the major
players along with its key developments product benchmarking and SWOT analysis. The
company profile section also includes a business overview and financial information. The
companies that are provided in this section can be customized according to the client’s
requirements.

Global Juice glass Market, By Product

Ceramic ,Porcelain ,Paper ,Others

Global Juice glass Market, By Application

• Commercial
• Household
Global Juice glass Market, By Geography
North America, U.S ,Canada ,Mexico ,Europe ,Germany ,UK ,France ,Asia Pacific ,China ,Japan
,India

Global Juice glass Market, Key Players

Dixie Paper Products ,Snapcups ,Tupperware ,Konitz ,Libbey (LBY) ,Hefty ,Honsun Glassware ,
IKEA ,Shakti Color Craft ,Shandong Awalong Ceramics

ADVANTAGES:
 Less cost.
 Comfort packaging for customer.
 Packaging protects the product.
 Packaging keeps the product from going bad.
 Packaging decreases costs.
 Packaging provides hygiene.
 Packaging means economy.
CONCLUSION:
Packaging is a coordinated system made up of any materials of any nature, to be used for
preparing goods for containment, protection, transport, handling, distribution, delivery and
presentation. Packaging logistics primarily brings together different packaging disciplines with
logistics and supply chain management disciplines to complement and support one another.
Logistics is an application‐oriented management discipline of the “flow of things”.