As we witness the growing makeover in the market trends from changes associated with the

business models of an organization to changes pertaining to digitalization of the economy. There

is no stone unturned in the process of revolutionization in the talent acquisition sphere too.

Amidst everything, there’s something more that’s grabbing the limelight, i.e., ‘Gig Economy’
Gig Economy refers to collaborative economy where market is characterized by the
persuasiveness of short-term contractors or freelancers. In the Restaurant world, Gig workers are
already an established concept in the form of contractors who deliver food at their doorsteps
from the outlets. There are established brands like Prad, Instawork, etc. which provides resources
in the form of Gig workers and the numbers registering to be a part of the Gig economy is
humongous.

Gig workforce is growing both in blue - collared and while - collared jobs. There has been an
effective increase in the number of jobs especially in the logistics and transportation sectors. A
2019 report suggested that 73% of the surveyed respondents opted for freelance work over full-
time jobs.

LinkedIn serves as a talent hub for recruiting freelancers from the beauticians and plumbers to
Web Developers. It became a ‘One Stop Solution’ supporting the Gig Economy at its best.
Platforms like TapChief assists in sourcing Gig workers. It has more than 75,000 gig workers
listed, they have delivered approximately 20,000 gigs to startups and MNCs.

A dedicated team of TA is a must to spot the right gig workers. The Gig workers update their
skill and proficiencies in the platform where the TA team can reach out to them and interview
them. Once the candidate is selected, compensation and legal contracts are discussed and signed
followed by the onboarding process.

The reason behind the growth of the Gig Economy is a two - way thing. From the Organizational
point of view, they get to hire the right candidates with the right skill sets for the required time
span, while the gig workers receive more money, more flexibility and more freedom to choose
their project