Digital Initiatives in

Pharmaceutical Supply
Chain

Hammad Ahmed,
AbbVie DLS20012
Supply Chain Digital Transportation of
AbbVie
• AbbVie is one of the biggest, biopharmaceutical company founded in 2013. It originated as
Abbott Laboratories. (https://www.abbvie.com/)

• Collaborated with Project44 in 2018 to understand, resolve and evolve their supply chain
issues and solutions.

• Project44 - Architected to be the supply chain’s connective tissue. Over the years built
the world’s most robust multimodal network, focusing on Data, Privacy, Security and Workflow
Automation. (https://www.project44.com/)

• Additional Reading, https://www.project44.com/blog/how-supply-chain-visibility-helped-abbvie-

stay-agile-for-customers
• Also watch, AbbVie's Path to Visibility - Transform 2021.
 Supply Chain Digital Transportation of AbbVie
• AbbVie’s Driver for Real-Time Transportation
Visibility - Why is my shipment?
• Shipping a lot of high-value shipments and
pharmaceutical products that are temperature controlled,
so having that visibility was important.
• Building and Maintaining Credibility with
Customers.
• The immediate real-time understanding of the position of
shipments, being able to respond, creates a level of added
assurance to the customers.
• Deciding on a Visibility Approach – Build in house
or partnering with a reputed firm – Project44.
• As AbbVie encountered challenges with unreliable or
outdated information, the confidence level internally was
low. Without this confidence from internal teams, it was
hard to gain adoption. It’s one of those classic examples
of partnering up with the right experts to really drive the
capabilities.
• Connecting to Carriers and Driving Performance
Using Data.