TRAYA HEALTH – Social Media Manager JD

About Traya Health

Traya Health is an early-stage start-up that focuses on the best of Ayurveda, Allopathy (dermatology), and
Food science to formulate a customized and personalized solution to address the problems of Hair loss and
related issues in the Indian market.

Job Brief
We are looking for a talented Social media manager to administer our social media accounts. You will be
responsible for creating original content, managing posts, and responding to followers. You will manage
our company image in a cohesive way to achieve our marketing goals.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and
customer engagement.

Role description
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Create monthly content calendar and execute it across channels.
• Manage content creation with team of photographers, videographers and graphic designer
• Set specific objectives and report on ROI
• Set process and oversee ORM and manage influencers.
• Oversee social media accounts’ design work
• Suggest and implement new features to develop brand awareness, like promotions and
competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Good to have skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to execute creative content (text, image and video) with your team
• Knowledge of online marketing channels

If you feel the above role meets your skillset and you are ready for the challenge the opportunity presents
please reach out to us on the below-given contacts.
• Altaf Saiyed – Co-founder – Traya health (email - Altaf@traya.health)
• Saloni Anand – Co-founder – Traya health (email - Saloni@traya.health)
• Harsh Khanna – Head of Digital Marketing (email – Harsh@traya.health)