[LC809] FY21 EA Azure Customer Adds Accelerator Campaign

The EA Azure Customer Adds Accelerator Campaign rewards partners for acquiring new Azure
Purpose customers through EAs and driving their consumption of Microsoft Azure services

How to earn Incentive Opportunity

To participate, partners must have an active MPN membership and meet
the following eligibility and enrollment requirements:

Eligibility Eligible and enrolled for global Azure program Incentive structure Earning Opportunity
Partner program Azure Consumed Revenue of New Customer Adds 10%
Active Gold or Silver competency in Cloud Platform
tier
Partner
DPOR or PAL Association Definition of New Customer Add Minimum Threshold
Association
Customer TPID that achieves $5K for the first
$5K per month
Program Term Jul 1, 2020 through June 30, 2021 time in the past 12 months

Partner Center Valid and complete identification, tax and banking

Enrollment information submitted and accepted by Microsoft

Eligible Segment Enterprise; SMC – Corporate; SMB

Effective Jul 1, 2020 – June 30, 2021

How it works
Eligibility: Qualified partners are eligible to participate in the campaign based on the following criteria – MPN
enrollment, Partner status and performance and Partner onboarding onto Partner Center.
• MPN enrollment: Partners must have an active MPN membership.
• Gold competency in Cloud Platform
• Partner program participation: Qualified partners are partners who are participating in the global Azure
(DPOR) program
• Partner onboarding: Partners must also be enrolled in Partner Center by the end of the earning period in
order to receive payment. Partners who are not enrolled at the end of the earnings period will forfeit their
rebate. To enroll, visit: https://docs.microsoft.com/partner-center/.

How to participate: All qualified partners are automatically eligible to participate in the EA Azure New
Customer Adds Accelerator [LC809] campaign. To opt-in and actively participate, please ensure valid and
complete tax and banking information have been submitted and accepted by Microsoft through the Partner
Center dashboard.

Payment schedule: The EA Azure Customer Adds Accelerator [LC809] campaign incentive will be paid as rebate
payments on a quarterly basis.
 Example Customer Scenarios

Monthly Monthly Monthly Monthly Monthly New Meet Incentive Monthly New Meet Incentive
Customer ACR ACR ACR ACR ACR Customer Monthly ACR Customer Monthly Total Incentive
FY20-Q1 FY20-Q2 FY20-Q3 FY20-Q4 FY21-Q1 Add? Threshold? Award Q1 FY21-Q2 Add? Threshold? Award Q2
A $3,000 $3,000 $4,000 $4,000 $5,000 Yes Yes $1,500 $7,500 Yes Yes $2,250 $3,750
B $3,000 $3,000 $4,000 $4,000 $5,000 Yes Yes $1,500 $20,000 Yes Yes $3,500 * $5,000*
C $5,000 $3,000 $4,000 $4,000 $5,000 No - $0 $8,000 Yes Yes $2,400 $2,400
D $3,000 $3,000 $4,000 $4,000 $10,000 Yes Yes $3,000 $4,000 Yes No $0 $1,500