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Jaiib May 2021 PPB Important - Mcq-60
Jaiib May 2021 PPB Important - Mcq-60
com
PPB
MCQ Q.6 Factors influencing the promotion mix is/are
a) Type of product/market
JAIIB New Batch
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b) Buyers’ Readiness stage
c) Product life cycle stage
d) All of the above
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PPB
MCQ Q.7 The benefits of test marketing is/are:
a) More reliable forecast of future sales
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(Link in the Description) b) An opportunity to decide about launching or dropping
the product
c) Determining the better promotional strategies
d) All of the above
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PPB
MCQ Q.9 In integrated marketing communications, the
elements of promotion mix are blended.
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(Link in the Description) a) True
b) False
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PPB
MCQ Q.10 Promotion mix of a firm includes public
relations.
JAIIB New Batch a) True
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b) False
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