Certified Company

UPCOMING SESSION
3 Day Instructor-Led Classroom / Live Online
Date: 23 -25 March 2021
Training Course 08:30 to 14:10 Instructor-
led Live Online
Advanced Business Fees: R8 999.00

Writing Online Masterclass

Date: 23 - 25 March 2021
08:30 to 15:00
Instructer-led Classroom Training
Writing for Your Reader Fees: R14 999.00
REGISTER NOW

THIS TRAINING COURSE

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how
a clear and concise message is the key to having powerful impact in today’s business world.

In this course, we start by outlining good practices in business writing. We then experiment with writing to address
complex business scenarios and deal with difficult people. We explore the particularities and risks associated with
business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and
political elements of a message.

Lead Africa is proud to be associated with the following training partners and accreditation bodies:

This course is Designed, Developed, and will be Delivered under ISO Quality Standards ISO 29990:2010
WHO IS THIS TRAINING COURSE FOR?

All individuals with responsibilities requiring extensive business THE COURSE SCHEDULE
writing in the form of emails, memos and letters. Setup, Registration,
8:00 - 8:30
Joining Meeting

8:30 – 10:00 Session One

HOW WILL TRAINING COURSE THIS BE
PRESENTED? 10:00 – 10:30 Break (30 mins)

Thi training course will utilise a variety of proven online learning 10:30 – 12:00 Session Two
techniques to ensure maximum understanding, comprehension,
12:00 – 1:00 Lunch
and retention of the information presented. The online course
is conducted online using zoom. The online training course has
1:00 – 3:00 Session Three
three sessions each day and starts at 0800 (for registration) and
ends at 1500 3:00 End of day

Course Objectives
THE CERTIFICATE
By the end of the course, participants will be able to: A Lead Africa Certificate will be given to
• Write effective emails, memos and letters delegates who attend and complete the
• Use rules for organizing content in a clear and concise manner course.
• Match writing complexity to the modern business environment
• Apply advanced structuring techniques in writing that yields a
desirable response
• Identify and talk to their reader’s interests

Target Competencies
• Written communication
• Business writing etiquette
• Structured thinking
• Assertiveness
• Ability to address complex situations
• Reading between the lines

292 Surrey Avenue, Regus Centre, 1st Floor, Randburg | Website: www.lead-africa.co.za | Lead
Africa Email: kennedy@lead-africa.co.za | Tel: +27 10 005 5337 | Fax: +27 86 592 5557
COURSE OUTLINE

Advanced techniques for effective writing Logical sequencing of ideas

• Defining effective writing • Building your key message
• Characteristics of effective writers • Organizing the introduction, body and ending
• Understanding the hallmarks of effective communicators • Structuring ideas from the bottom up
• Elements of written communication • Refining the flow from the top down
• Writing in a business context • Drawing impeccable conclusions
• Understanding your audience • Summarizing ideas effectively
• Setting a purpose for your writing
• Understanding sources of miscommunication
• Tips for business writing

Organizing content Responding to complex situations through

writing
• The 3 forms of communication
• Using simple and specific language to avoid confusion • Building rapport with your audience
• Using positive language • Managing expectations: responding to bad news
• Applying rules for bullet points • Managing expectations: saying no
• Maintaining an impersonal style • Effectively handing difficult individuals
• Avoiding repetitions • Hostile: responding assertively
• Using active verbs to promote a response • Pessimist: sticking to facts
• Nagger: setting the rules
• Mr. Know-it-all: staying focused
• Egoist: getting descriptive
Writing style • Manipulator: taking the initiative

• Adding a personal touch to business writing

• Organizing paragraphs effectively
• Using varied sentences
• The 6 Cs of effective writing
• Recognizing clichés and jargon
• Applying the gunning fox index for writing complexity
• Using visual aids to support text
• Going the last inch: proof reading your work

292 Surrey Avenue, Regus Centre, 1st Floor, Randburg | Website: www.lead-africa.co.za | Lead
Africa Email: kennedy@lead-africa.co.za | Tel: +27 10 005 5337 | Fax: +27 86 592 5557
Advanced Writing Online Masterclass
Email: kennedy@lead-africa.co.za Tel: +27 10 005 5337 Cel: 061 2038314 Website: www.lead-africa.co.za
Telepho : +27 10 005 5337 | Fax : +27 86 592 5557 | e-mail: kennedy@lead-africa.co.za | www.lead-africa.co.za

4 DATE Delivery Method FEE (ZAR)

23 - 25 March 2021 Virtual Classroom R8, 999.00

23 - 25 March 2021 Live Classroom R14, 999.00

This fee is inclusive of instruction materials, documentation, lunch, coffee/tea breaks & snack. All Fees are subject to 15% Value Added Tax (VAT).*

REGISTRATION FORM

DELEGATE DETAILS (Name to Appear on the Certificate, Please PRINT Clearly)

Name: Tel:

1 Job Title: Cell:

E-mail: ID No.
Name: Tel:

2 Job Title: Cell:

E-mail: ID No.
Name: Tel:

3 Job Title: Cell:

E-mail: ID No.

AUTHORISATION By:
Name: Tel: Cell:
Position: Post Code: Country:
Company: Date:
Address: Signature:

FINANCE (ACCOUNTS) PAYABLE DETAILS

Name: Position:
Tel: Mob: E-mail:

TERMS & CONDITIONS

Cancellation of Courses
• It may be necessary for Lead Africa to amend or cancel any course, course times, instructors, dates or published fees due to unforeseen circumstances and we reserve the right
for such changes
• Any amendments will be advised before the course start date and any bookings already paid in full will not be subject to increased fees

Cancellation by Client
• Once you have confirmed your booking, received a confirmation of enrollment and a dated invoice, you are deemed to have a contract with Lead Africa. You reserve the right to
cancel this contract given the below terms
• All cancellations must be received in writing at info@lead-africa.co.za and registration@lead-africa.co.za at least 14 days prior to the training
• After the cancellation period has expired, consideration may be given, on a case to case basis, if a registered delegate nominates a substitute on the same course, shifts to next
session of the course or moves to a new course
• For a cancellation request made on or before the statutory 14 day cancellation period, a refund may be given or a credit note issued which can be used against future course fees
• A 25% administration fee (of the total course fee at the time of booking) will be charged for any cancellations made outside of the statutory cancellation period

I have read and agreed to the

Signature: following terms and conditions!

*Note: If your PDF reader is not able to submit this registration form, please save a local copy, attach it, and send it via Email to: kennedy@lead-africa.co.za