RTX stands for Ray Tracing Texel eXtreme and is also a variant under

GeForce. Nvidia RTX may be a high-end graphics rendering

development platform. These RTX cards were specially designed to
support real-time ray tracing which made the video looked more
beautiful. They were first announced in 2018 and uses Turing
architecture. NVIDIA RTX platform includes a ray tracing technology
that brings real-time, cinematic-quality rendering to content creators
and game developers.
STRENGTHS:
* Superb Performance in New Markets – Nvidia has built expertise at
entering new markets and making success of them. The expansion
has helped the organization to create new revenue stream and
diversify the economic cycle risk within the markets it operates in.
* Strong dealer community – It has built a culture among distributor &
dealers where the dealers not only promote company’s products but
also invest in training the sales team to explain to the customer how
he/she can extract the utmost benefits out of the products.
* Strong Free Cash Flow – Nvidia has strong free cash flows that
provide resources in the hand of the company to expand into new
projects.
* Strong distribution network – Over the years Nvidia has built a
reliable distribution network which will reach majority of its potential
market.
WEAKNESS:
* Days inventory is high compare to the competitors – making the
company raise more capital to invest within the channel. This can
impact the long-term growth of Nvidia
* Not able to tackle the challenges present by the new entrants - The
company has not been able to tackle the challenges present by the
new entrants in the segment and has lost small market share within
the niche categories. Nvidia has got to build internal feedback
mechanism directly from sales team on ground to counter these
challenges.
* Limited success outside core business – Even though Nvidia is one
of the leading organizations in its industry it has faced challenges in
moving to other product segments with its present culture.
* High rate of attrition in manpower – compare to other organizations
within the industry Nvidia features a higher rate of attrition and need to
spend tons more compare to its competitors on training and
development of its employees.
OPPURTUNITIES:
* New trends in the consumer behavior - can open up new market for
the Nvidia . It provides an excellent opportunity for the organization to
create new revenue streams and diversify into new product categories
too.
* New environmental policies – The new opportunities will create A
level playing field for all the players within the industry. It represents a
great opportunity for Nvidia to drive home its advantage in new
technology and gain market share in the new product category.
* The market development will cause dilution of competitor’s
advantage and enable Nvidia to extend its competitiveness compare
to the other competitors.
* Decreasing cost of transportation because of lower shipping prices
can also bring down the cost of Nvidia’s products thus providing an
opportunity to the company - either to boost its profitability or pass on
the advantages to the customers to gain market share.
THREATS:
* No regular supply of innovative products – Over the years the
corporate has developed numerous products but those are often
response to the event by other players. Secondly the availability of
latest products isn't regular thus resulting in high and low swings
within the sales number over period of your time .

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* Intense competition – Stable profitability has increased the amount
of players within the industry over last two years which has put
downward pressure on not only profitability but also on overall sales.
* Changing consumer buying behavior from online channel might be a
threat to the existing physical infrastructure driven supply chain model.
* Liability laws in different countries are different and Nvidia may be
exposed to various liability claims given change in policies in those
markets.