TV Commercial Ad Magazine Ad Sunday Ad

3 14 7.75
No. of Exposures / unit 1300000 600000 500000

Budget Constraints
Advertising Cost 300000 150000 100000 3775000 <= 4000000
Planning Cost 90000 30000 40000 1000000 <= 1000000

Min Acceptable Level

Young Children 1200000 100000 0 5000000 >= 5000000
Parents 500000 200000 200000 5850000 >= 5000000

Available TV Comercial Spots 3 <= 5

Coupon Redemption 0 40000 120000 1490000 = 1490000

Total Exposure 16175000

Decision Variables
Constraints
Objective Function