NAME : WAQAS KHAN

ID : NO : 13445

Critical Thinking Exrercise:

Bloggers can be highly influential. On the one hand, we read their pieces because
we value their opinions and ideas, but on the other, do we really know their
motivations? There is a growing trend for social media and public relations
agencies to approach bloggers to get them to “blogvertize” on their behalf. The
agencies also insist that such bloggers make no mention of the fact that they are
being paid to make positive statements about certain products and services. In
the United Kingdom, the Advertising Standards Authority (ASA) state that it is
acceptable for a blogger to receive payment for a positive review, but the blogger
has to be clear that they are advertising. The ASA suggests sign posting paid for
posts. The ASA argues that just like any other media, consumers need to be able
to judge whether or not they are seeing an advertisement. The clear rules are that
advertisements must be obviously identifiable as such and not likely to mislead

QUETION NO : 1
ANSWER 1: we have been reading many such kind of blogs where the
bloggers is writing about a product or service in a very Normal way, which raises a
genuine question over the intention of the blogger.In Many kinds of posts it
maybe an advertisement it is because the post is based on some product which is
going to be advertized and it Not saying wrong that bloggers is being paid for an
openion to change our view because we read their peaces and value their
openions and ideas and there is also a growing trend on social media . Due to this
happening agencies approach bloggers to get them to (blogvertize) on their behalf
and also insist that such bloggers make no mention of the fact that they are being
paid to make positive statements about certain products and services.But on the
other hand, do we really know their motivations? Offcourse not but due to the
trust and dependency we value bloggers openions and ideas and buy that product
or avail these service without more well knowing about the product and services
or anything as we peoples are dependents on some other such that kind of
peoples.

QUESTION NO : 2
ANSWER 2 : Yes there rules in our country concerning blogvertorials, such as
the U.S. Federal Trade Commission's disclosure rules on using social media for the
promotion of products and services because the countries that have advertising
standards and control may not have necessarily kept up with developments like
this on the Internet and also these rules are helpfull which can be help in
controlling blogvertorials written in other countries.Moreover, those who
promote blogvertorials without calling them so they should have to stop it and
government should have take necessory steps on those peooples and
blogvertorials that it is acceptable for a blogger to receive payment for a positive
review, and the blogger has to be clear that they are advertising.