Appendix # 3

Phase 3: SECOND MARKETING IMPLEMENTATION.

Marketing concept for 2015

1. Marketing development and Promotion strategy – elaboration,

implementation, feedback and controlling.

Based on the results of the marketing research we acquire the relevant measures
and marketing activities:
- Creation and implementation of the project plan
- Complication of each image champagne per industry sector
- Professional support of the Avantgarde Experts
- Increasing of the image through the integration of the testimonials
- Coordination of the contractors, cooperation partners and sponsors (Financial Times,
Forbes, etc.)
- Planning of the production costs/costs for logistic/ PR of each marketing channel
- Illustration of the marketing activities
- Visualisation of the marketing activities and creation of the whole corporate identity
- Booking of the channels
- Set up the chosen campaigns of each channel
- Planning and execution of marketing events
- Feedback, monitoring and controlling of each marketing activity

2. Advertisement channel

The following channels will be used by the commercialization of Palladium and Norilsk
Nickel:
- Advertisement (Print media, OOH, cinema, online advertisement, radio)
- Public relations (Articles, press clippings)
- Events & happenings (Shows, fairs, conferences, meeting and events)
- Sponsoring & cooperation (Magazines, sports, art, business cooperation)
- Individual touch point selection and set up
- Extensive commercialization (Blow up’s)
- Social media
- Experiential marketing

3. Marketing concept for 2015

1st step:
Four professional discussion platform with investment bankers and focus on
Palladium.
Relevant cities 2015:
 Davos (World economic forum & annual meeting Davos 2015)

 Tokyo

 Moscow

 London
 BUSINESS COUNSEL
As the year before Avantgarde brings a high-profile series of conferences into being
where investors, brokers and characters of economy, industry and politics will be
invited.
THE TOUCHPOINTS:
- Airports

- - Hotels

- FINANCIAL TIMES „HOW TO SPEND IT“. PALLADIUM ISSUE

- Business conferences/ congresses/ expert forums

- PALLADIUM CIRCLE AND PALLADIUM CARD

- PUBLIC RELATIONS (articles in financial magazines)

2nd step:
New image campaign for Norilsk Nickel at several (automotive) trade fairs.
TOUCHPOINTS FOR IMAGE CAMPAIGN
Relevant trade shows/ cities 2015:
 Frankfurt (IAA 2015)

 Dubai (Dubai Motor Show 2015)

 Shanghai (Auto Shanghai 2015)

 Hong Kong (Industrial Trade Fare 2015)

 Genf (Automobile Trade 2015)

 Hannover (Industrial Trade Fare 2015)

THE TOUCHPOINTS:
- Airports

- Airplanes

- Trade Fairs

- Outdoor Branding

- BUILD FROM PALLADIUM

4. In accordance with the advertising agreement # ______

Company A (The Contractor) commits to make money transfers to Company B
(The Customer) according to the following schedule:

January 12th, 2015 – $ 10 000 000

April 1st, 2015 - $ 10 000 000
July 1st, 2015 - $ 10 000 000
October 1st, 2015 - $ 10 000 000

Total amount in Phase 3 - $ 40 000 000

 5. This Appendix is an integral part of the advertising service contract #
_____/
6. This Appendix is prepared in 2 (two) copies, having equal validity in
law, one for each Side.