PROTOKOLL

KUNDE NORILSK NICKEL DATUM 18.10.2013

PROJEKT PHASE 1 (Rebranding NN) SEITE 1/2
JOBNUMMER PROJEKTLEITUNG SANGEETA AMIN

01 PARTICIPANTS Kirpichnikov (Norilsk Nickel)

Natalia Vinogradova (Norilsk Nickel)
Sergiy (AltanCapital)
Leonid Schlachover (AltanCapital)
Guido Emmerich (Avantgarde)
Sangeeta Amin (Avantgarde)
Tim Strathus (Avantgarde)

02 STATUS

Timing:
18.10. 2013
11:00 am at Norilsk Nickel HQ

1. Introduction Meeting with the Norilsk Nickel PR department :

 Derivation to a new Logo possibility in accordance to the analysis of phase 0

 Introduction of four Norilsk Nickel logo examples from two directions: Polaris and Shapes &
Structures
 Introduction of several name possibilities in accordance to the new Logo
 Open discussion of the historical approach of the two directions
 Historical approach to be lead towards the Norilsk Nickel PR Strategy which leads towards a
communication of a „mountain“
 Colour code of the examples were discussed and need to go further towards the colours of the
actual logo, not too dark and not too grey
 Two of the logo examples were chosen to be developed further
 The new names “NOBEL NORTH” and “NORTHSCAPE” are the names which were most
favoured

03 NEXT STEPS To Dos for next meeting:
 Revision oft he two logo directions in accordance to the input from the Norilsk Nickel Team
which includes the internal „mountain“ strategy and the colour code
 Further name examples will be developed but the example next to “NOBEL NORTH” and
“NORTHSCAPE”
 Logo animation to explain better the transformation from the existing logo to the new logo
 Norilsk Nickel Team to support the Agency with some high resolution images for the graphical
work.

04 NEXT MEETING 11.11.2013 – Moskau (Norilsk Nickel HQ) or Munich (Avantgarde HQ)
PROTOKOLL
KUNDE NORILSK NICKEL DATUM 18.10.2013
PROJEKT PHASE 1 (Rebranding NN) SEITE 2/2
JOBNUMMER PROJEKTLEITUNG SANGEETA AMIN