Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 2

ACTIVIDAD DE APRENDIZAJE 3 EVIDENCIA 6: SEGMENTATION

“DESCRIBING POTENTIAL CLIENTS”

En la proyección de mercados, la segmentación permite identificar las


necesidades y el comportamiento de los consumidores para satisfacer sus deseos,
teniendo en cuenta que la idea es exportar el producto seleccionado a un
país de habla inglesa ya establecido, entonces es importante tener en cuenta
el vocabulario y las estructuras necesarias en inglés para elaborar una
adecuada consulta y así lograr un mayor conocimiento de las necesidades y
expectativas de los clientes, y con ello obtener una mejor visión de lo que se
pretende ofrecer al mercado internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo


siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

I usually buy the cleaning products from the chain stores because there are several offers.

 Do you consider yourself as a neat person? Why?

Of course, I consider myself a clean and tidy person, and all the more so at home
because a clean house will give us positive energies and a healthy mind and body.

 Do you feel satisfied with the cleaning products you buy? Why?

If I am satisfied with the cleaning products I buy because in addition to being good quality
products, they are economical products within reach of my family budget.

 Mention 5 cleaning product brands you consider as the best ones Ariel P&G
 Axion
 Colgate Palmolive
 Clorox
 Clorox de Colombia
 Fabuloso
 Colgate Palmolive
 Suavitel
 Colgate Palmolive

 Which are the most important aspects to be taken into account to choose a cleaning
product brand?

For me the most important aspects are: Label indications. Product usefulness. Dosage.
Price. Mode of use.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o


servicio, de acuerdo con el país ya seleccionado.
Projected product: Control clothing Country selected: United States Currently the
cosmetic surgeries and everything related to having a toned and harmonious body, is
in fury, in addition the girdles and control clothing, not only serve as clothing for
postoperative, but also to use them daily, simply to shape the body with the pressure
exerted by the garment or to perform exercises. This product is projected to the
American population both men and women between 20 and 65 years, also taking into
account that the United States gives preferential access to the market in topics such
as the variety of designs and innovation, quality, competitiveness, they don’t skimp on
prices as long as they feel really benefited by the products, for these reasons America
is our biggest customer

You might also like