Name: Robert John T.

Vanguardia Date: 04/01/2020 Score: ___/100

Grade & Section: 12-Zeppelin
Subject: APPL 221 Entrepreneurship
Activity Title/PT#: SLA p. 160

Argue on: There is a general assumption that rapid growth is good for business and
served by
keeping the scope of its manageable operations. Which is better?
a. “bigger is better”
b. “small is better”

b. “small is better” in my own opinion because there are several reasons why small
businesses are likely to deliver better customer service than a large company.
Being small means better customer knowledge. A small company is closer to its
customers and requires fewer resources to learn what people want to meet their
expectations. It also encourages flexibility because the costs of adapting to volatile
market demand and changing consumer preferences are much lower. They could
spot a new trend earlier and have the rare luxury of applying common sense over
standardized operating procedures. Also, being small can facilitate trust. Trust is
probably the most valuable asset that a business can possess. At the times of
large businesses' failures and corporate governance scandals, customers lose their
faith in huge conglomerates and instead tend to empathize with local companies
that have a stake in their community.