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    Nivedkrishna Thavarayil
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    The document discusses a survey that aims to understand the impact of social media on consumer behavior. It contains 11 multiple choice and rating scale questions about respondents' social media usage, how it influences their purchasing decisions and opinions, and which social media platforms and features they use and find most useful. The questions cover topics like how often respondents search for product information on social media before purchasing, whether social media helps them discover new products, whether brand engagement and ads on social media build trust, and how much their purchasing decisions are influenced by social media. It also asks respondents to rate and rank various social media platforms and features.

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    The document discusses a survey that aims to understand the impact of social media on consumer behavior. It contains 11 multiple choice and rating scale questions about respondents' social media usage, how it influences their purchasing decisions and opinions, and which social media platforms and features they use and find most useful. The questions cover topics like how often respondents search for product information on social media before purchasing, whether social media helps them discover new products, whether brand engagement and ads on social media build trust, and how much their purchasing decisions are influenced by social media. It also asks respondents to rate and rank various social media platforms and features.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    18 views5 pages

    Questionaree in Progress (Async)

    Uploaded by

    Nivedkrishna Thavarayil
    The document discusses a survey that aims to understand the impact of social media on consumer behavior. It contains 11 multiple choice and rating scale questions about respondents' social media usage, how it influences their purchasing decisions and opinions, and which social media platforms and features they use and find most useful. The questions cover topics like how often respondents search for product information on social media before purchasing, whether social media helps them discover new products, whether brand engagement and ads on social media build trust, and how much their purchasing decisions are influenced by social media. It also asks respondents to rate and rank various social media platforms and features.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 5

    Impact of social media on consumer behaviour

    1. What is your gender ?


    A. Male
    B. Female
    C. Others nominal
    D. Prefer not to say

    2. Which region of india do you belong to ?


    A. North
    B. South nominal
    C. East
    D. West

    3. HOW OFTEN DO YOU SEARCH FOR RELATED INFORMATION ON SOCIAL MEDIA BEFORE
    A PURCHASE?

    A. ALWAYS
    B. OFTEN
    C. SOMETIMES
    D. RARELY
    E. NEVER

    4. 2. SOCIAL MEDIA HELPS ME IN FINDING NEW PRODUCTS?


    A. STRONGLY AGREE
    B. AGREE
    C. C. NEUTRAL INTERVAL SCALE

    D. DISAGREE
    E. STRONGLY DISAGREE
    5. 3. THE SOCIAL MEDIA ENGAGEMENT AND ADVERTISEMENTS OF THE BRAND ACTUALLY
    CREATES A TRUST WORTHY RELATIONSHIP WITH CONSUMERS ?

    A. STRONGLY AGREE
    B. AGREE
    C. NEUTRAL
    INTERVAL SCALE

    D. DISAGREE
    E. STRONGLY DISAGREE
    6. 4. MY OPINIONS ON SPECIFIC PRODUCTS/SERVICES OR BUSINESSES WAS CHANGED
    AFTER SOCIAL MEDIA INTERACTIONS AND INFLUENCE BY THOSE COMPANIES?

    A. STRONGLY AGREE
    B. AGREE
    C. NEUTRAL INTERVAL SCALE

    D. DISAGREE
    E. STRONGLY DISAGREE

    7. 5. HOW MUCH OF YOUR PURCHASE DO YOU THINK IS INFLUENCED BY


    SOCIAL MEDIA ?
    A. 0-20%
    B. 20-40% RATION SCALE

    C. 40-60%
    D. 60-80%
    E. 80-100%
    8. 6. HOW OFTEN HAVE YOU SEEN A VERY INTERSECTING, INNOVATIVE AD
    AND CLICKED THE LINK TO KNOW ABOUT THE PRODUCT BUT DIDN’T

    INTEND TO BUY IT ?
    A. ALWAYS
    B. OFTEN
    C. SOMETIMES
    D. RARELY
    E. NEVER

    9. RANK THE APPS BELOW ACCORDING TO YOUR USAGE ON SCALE OF 1-5


    Mark only one oval per row.

    1 2 3 4 5

    Facebook

    Instagram

    Linkedin

    Twitter

    Reddit

    YouTube

    ORDINAL SCALE

    10. RANK THE FOLLOWING SERVICES PROVIDED BY USAGE {FROM 1 TO 5}


    (RANK ORDER SCALING)

    Adaptability Security Influencing


    Insatgram
    Facebook
    Twitter
    9) Mark the following facilities in these applications – (CONSTANT SUM SCALING)
    Connections Knowledge Influencing
    Instagram
    Facebook
    Twitter
    100 100 100

    10) what facility would you prefer in these applications more as compared to other
    applicability. (paired comparison scaling)

    Social Media Advertisements Influencing Connections # of times


    Facilities preferred
    Advertisements -
    Influencing -
    Connections -

    11) RATE THE DAILY USAGE OF THESE FEATURE IN INSTAGRAM, TWITTER OR


    FACEBOOK

    +5 +5 +5

    +4 +4 +4

    +3 +3 +3

    +2 +2 +2

    +1 +1 +1

    STORIES (STATUS) POST LIVE

    -5 -5 -5

    -4 -4 -4

    -3 -3 -3

    -2 -2 -2

    -1 -1 -1
    +4

    +3

    +2

    +1

    STORIES (STATUS)

    -5

    -4

    -3

    -2

    -1

    A. Mohit Surya – 1923029


    B. Nivedkrishna Thavarayil - 1923026

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