Semester III

BBA 3.1: QUANTITATIVE TECHNIQUES-II

W.e.f. academic year 2014-15 & onwards
MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week

=====================================================================
Objective: To Train The Students In The Areas Of Applying Statistical Techniques For Business
Decisions.

Module 1: (6 Hrs)

Introduction to Vectors, Matrices, Properties and Operations of Matrices.

Linear and Quadratic Equations, Solutions of Linear Equation by Using Matrices.
Queuing System- Different types of Queue disciplines, Kendalls notation of representation of
queue.

Module 2: (12 Hrs)

Operations Research - Introduction, Meaning, Scope, Aid to decision making, Importance of OR

Techniques in Business & Industry.
Linear Programming, Problem –Introduction, Construction of LP Model, Characteristics of LP
Problems, Limitations. Solution By Graphical And Simplex Methods, Big M And Two Phase
Methods.

Module 3: (12 Hrs)

Transportation Problem: Meaning, Solution By North - West Corner Ru1e, Column minimum,
Row Minima, Matrix Minima And Vogel's Approximation Methods, Testing For Optimality.
Assignment Problems: Meaning, Initial solution (HUNGERIAN METHOD),Optimal solution,
Maximization Problem as assignment problem.

Module 4: (12 Hrs)

Game Theory: Pure Strategy, Mixed Strategy, Saddle Point, A Solution Of Game by Graphical
Method, Rules Of Dominance, 2xn & nx2 games. Merit & Demerits Of Game Theory.

Module 5: (4 Hrs)

Statistical Quality Control - Introduction, Control Charts X, R, P and C Charts.

Module 6: (4 Hrs)

Network Analysis:
Activity, event, drawing network, critical path method, Finding total float and free float.
PERT & CPM Analysis.

Note: Extra 10 hours devoted for activities like seminars, GD, Projects, Role-plays,
Management Games, Tests and tutorials.

Suggested Reading:

1. Mathematics of Management -Raghavachari - Tata Mc Graw Hill Publishing Co. Ltd.

2. Operations Research - H.A. Tata - Macmillan Publishing Company.
| ASPCC/BBA/3 & 4 Sem./2017-18
 Semester III
BBA3.2: MARKETING MANAGEMENT II
W.e.f. academic year 2014-15 & onwards
MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week

=====================================================================
Objectives: To Provide Inputs In Major Decision That Marketing Managers And Top
Management Face In Their Efforts To Harmonize The Objective And Resource Of The
Organization With The Needs And Opportunities In The Market Place.

Module 1: (08 Hrs)

Product Related Strategies, Product and Product Mix, Product Line, New Product Development –
Brief Idea, Branding – Brief Idea, Packaging and labeling.

Module 2: (10 Hrs)

Product Life Cycle Concepts, Introduction Stage, Growth Stage, Maturity Stage/Saturation
Decline, Marketing Strategies in all the Stages.

Module 3: (10 Hrs)

Pricing
Factors Affecting Pricing Decisions Selecting Pricing Objectives, Selecting Pricing Method: Cost
Based And Competition Based, Pricing Strategies - New Product Pricing Strategies Product Mix
Pricing, Price Adjustment Strategies, Initiating And Responding To Price Changes.

Module 4: (10 Hrs)

Distribution:
Channels of Distribution Meaning and Types
Wholesale Channel, Retail Channel and Direct Selling, Selling Through Agents, (2PL, 3PL)
Functions of each Intermediator.
Channel Design Decisions: Channel Conflicts, Reasons and Remedies, VMS, HMS AND Multiple
Marketing System.
Introduction to Logistic Information System.

Module 5: (12 Hrs)

Promotion Mix, Advertising Sales Promotion, Public Relations And Personal Selling Advertising
– Meaning, Types In Media,
Sales Promotion: Meaning Purpose and Tools
Public Relations- Meaning and Tools
Personal Selling, Meaning and Process.
Use of Technology in Marketing

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading: Jim

BBA 3.3: FUNDAMENTALS OF COMPUTERS
W.e.f. academic year 2017-18 & onwards
| ASPCC/BBA/3 & 4 Sem./2017-18
TOTAL MARKS : 150 TOTAL HOURS: 50
TEACHING HOURS: 4 hrs/week
=====================================================================
Pedagogy: Lectures, Assignments and Practical.

Objective: To acquaint the students with computer fundamentals and provide a thorough
knowledge on using Office packages and Internet

Course Contents:
Module 1: Computer Fundamentals (06 Hrs)
Evolution of Computers, History and Generation of Computers, Types of Computers,
Classification of Computers, Characteristics and Uses or Computers, Basic Structure of Computer
Input Devices, Output Devices, Processing Module and Memory, Computer Memory - Primary &
Secondary Memory, Diagram of Floppy Disk, CD-ROM. Introduction to Operating, System
Function of Operating System, Types of Operating System.

Module 2: Introduction to Windows (03 Hrs)

Introduction to Windows, starting windows, Desktop, Taskbar, Startup Menu, Working with file
and folders. Settings, My Computer and Accessories and Windows explorer.

Module 3: MS-Office (12 Hrs)

MS-Word - Meaning of Word Processing. Various Types of Word Processing Software, Opening,
Saving the Document & Non-Document Files, Protection of Files. Functions of Screens, Mail-
Merging, Table Creation, using word art, clip art, creating templates.

Module 4: (18 Hrs)

MS-Excel - Spread Sheet Software. Basic Features of Spreadsheet, Rows, Columns Formulas,
Graphic Representations, Calculation In Applied Areas Like Marketing, Finance, Production Etc.,
Application of Excel in Business.
Using various Formulas, Goal Seek analysis, Changing string data using str, len, left, right,
concatenate and substitute functions.

Module 5: (07 Hrs)

MS-PowerPoint – Introduction to PowerPoint, preparing slides, working different layouts,
preparing master slides, slide transitions, custom animations, setup slideshows, rehearsals, adding
music, videos, hyperlinks, images, clip-arts, graphs, etc.,

Module 6: Internet (04 Hrs)

Concept of internet, establishing connectivity to the internet, different browsers, Necessity of
Internet in today's world, Sending E-Mail, Social Media and its importance today.

Practical Journal
10 Practical Assignments each on Word Processing, Spreadsheets, and Presentations

Suggested Reading:
1. Computer Application In Business -Dr. S. Sudalaimuthu & Mr. S. Anthony Raj.
2. Computer Fundamentals -V. Rajaramanna.
3. Introduction to Computer -Sanjay Saxena .
Semester III
BBA 3.4: ENTREPRENEURSHIP DEVELOPMENT
W.e.f. academic year 2014-15 & onwards

| ASPCC/BBA/3 & 4 Sem./2017-18

MARKS : 100 TOTAL HOURS: 50
CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objectives:
It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them
to set up and manage their own small units.

Course Contents
Module 1: (08 Hrs)
Introduction:
Concept of Entrepreneurship
Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur –
Classification of Entrepreneurs – Factors influencing Entrepreneurship – Functions
of Entrepreneur. Role of Entrepreneur in economic growth of a nation.

Module 2: (10 Hrs)

Creativity Innovation Problem solving skill: definitions, exercises of creativity.
Successful Indian entrepreneurs: class room discussion about Successful Indi to an entrepreneurs.
Achievement, Motivation and Training.
How to Develop Need for Achievement (N.Ach).
Women entrepreneurship in India.

Module 3: (08 Hrs)

MSME:
Importance of MSME – Definition – Contribution to national
Economy – Classification of small scale Modules – Cottage, tiny, village, ancillary, KVIC. Problems and
challenges of MSME.

Module 4: (12 Hrs)

Promotion of Venture: Opportunities analysis, External environmental analysis, Preparation of project
and feasibility report, Legal requirements for establishment of a new unit (registration) and raising fund,
Sources of Venture, Capital and Capital Structure decision.

Module 5: (12 Hrs)

B-PLAN:
Business idea generation techniques – Identification of Business opportunities – B-Plan Preparation
-Preparation of Preliminary Project Report - Tools of Appraisal/feasibility study.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:

1. Entrepreneurship -Vasant, Desai; Himalaya Publishing House, 2003.

2. Entrepreneurship Development -Taneja & S.L. Gupta.; 2003.
3. Venture Capital–The Indian Experience - Pandey, I.M.;  Prentice Hall Of India, 2003.
4. Environment and Entrepreneur -Tandon B.C, Chug Publications, Allahabad.
Semester III
BBA 3.5: FUNDAMENTALS OF FINANCIAL MANAGEMENT
W.e.f. academic year 2017-18 & onwards

| ASPCC/BBA/3 & 4 Sem./2017-18

MARKS : 100 TOTAL HOURS: 50
CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objective:
1. To help students to understand the conceptual framework of financial management in the
context of Business Enterprises.
2. To help student to apply the principles of financial management and financial analysis in a
given situation.

Module 1: Introduction (08 Hrs)

Financial management- Meaning, Nature, Scope, and objectives. Profit Vs Wealth maximization.
Finance decisions and their inter-relationship. Relationship with other Functional areas of the
business. Organization of finance function, Role of finance manager, Significance.

Module 2: Financial Planning & Capitalization (08 Hrs)

Financial Planning- Meaning, Objectives, Factors affecting financial planning, Steps, Principles of
sound financial planning, Advantages and disadvantages. Capitalization-meaning, Types-fair, over
and under capitalization, Causes, Evils and remedies of under & over capitalization. (Theory and
problems)

Module 3: Cost of Capital (12 Hrs)

Cost of capital -Meaning, Types and significance. Computation of specific cost of capital: Cost of
equity, Cost of preference shares, Cost of retained earnings and cost of debt. Computation of
weighted average cost of capital, Book value weights and market value weights.

Module 4: Capital Structure (06 Hrs)

Capital structure-Meaning and determinants of capital structure. Optimum capital structure. EBIT-
EPS analysis (Problems). (No theories of capitalization)

Module 5: Leverage (06 Hrs)

Leverage-meaning, Types-financial, Operating & combined. Problems on financial, operating &

combined leverage, Income statement.

Module 6: Working Capital (10 Hrs)

Working Capital - Meaning - Factors - Types – Estimation of Working capital on basis of Current
Assets and Current Liabilities.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

| ASPCC/BBA/3 & 4 Sem./2017-18

Suggested Readings:

1. Principles of Financial Management-S.N. Maheshwari, Sultan Chand & Sons, New Delhi.
2. Fundamentals of Financial Management-Sharma & Gupta, Kalyan Publishers, NewDelli
3. Fundamental of Financial Management-Vanhorne, PHI, New Delhi.
4. Elements of Financial Management-S.N. Maheshwari, Sultan Chand & Sons
5. Principles of Financial Management-Shashi Gupta, R.K. Gupta & Neeti Gupta, Kalyani
Publishers.
6. Theory and Problems in Financial Management-M.Y. Khan & P.K. Jain.
7. Principles of Financial Management-A.D. Bhat.
8. Management Accounting-M. E. Thukaram, New age International Publications
9. Financial Management-G.Sudarshan Reddy, Himalaya Publishing House.
10. Essentials of Financial Management-I.M. Pandey, Vikas Publishing House Ltd.

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester III
BBA 3.6: INDIAN CONSTITUTION
W.e.f. academic year 2017-18 & onwards

MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objective:
1. To familiarize the students with the Indian Constitution & its values.
2. To acquaint the students with basic principle of Indian Constitution with various
Fundamental rights and remedies.

Module 1: Significance of Constitution (10 Hrs)

Meaning of term ‘Constitution’, Making of Constitution, Role of Constituent Assembly, Salient
Features, The Preamble, Citizenship.

Module 2: Fundamental Rights & Remedies (10 Hrs)

Fundamental Rights, the right to equality, Right to freedom, Right against exploitation, Right to
freedom of religion, Cultural & Educational rights, Types of Writs.

Module 3: Directive Principal of State Policy (08 Hrs)

Nature of DPSP, difference between Fundamental Rights & DPSP, Classification of DPSP,
Fundamental Duties.

Module 4: Union Government (08 Hrs)

Powers & functions of President, Prime minister, Council of ministers, Powers & functions of the
Parliament, Organization of Judiciary, Jurisdiction of the Supreme court.

Module 5: State Government (08 Hrs)

Powers & functions of Governor, Chief Minister, Council of ministers, Powers of functions of
State legislature, Devolution of Powers to Panchayat Raj institutions, Powers & functions of Gram
sabha, Taluka & Zilla Panchayat.

Module 6: Election Commission & emergency provisions of constitution (06 Hrs)

Role & Function of Election Commission, Chief election commissioner & election commissioner,
State election commission, Role & function, concept of National emergency, emergency due to
failure of constitutional machinery in state, Financial emergencies.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:

1. Constitutional Law of India -Pandey J. N. Allahabad: Central Law Agency

2. The Constitution of India- A politico- Legal Study -Johari J. C.: New Delhi: Sterling
Publication Pvt. Ltd.
3. The Indian Constitution- Cornerstone of Nation -Granville Austin: New Delhi, Oxford.
4. An Introduction to the constitution of India -Pylee M. V: Vikas Publishers, New Delhi,
(2000).
5. Indian Constitution and Constitutional Law -Suhhas C. Kashyap. National book Trust
Publication, New Delhi, (2000). S.Chand & Co., New Delhi

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester III

BBA 3.7: MODERN INDIAN LANGUAGES (MIL)/ ADDITIONAL ENGLISH

nd
Detailed Syllabus for BA / BSW / BA in CCJ 2 Year

Semester – III Additional English

Teaching Hours : 5Hours per Week

(80 Marks per paper of three hours) (20 Marks for I.A)

Pattern of question paper

1) Objective type questions 10X1= 10

2) Comprehension Questions (Answer in a sentence or two) 5X2=10
3) Essay type Question on the essays (One out of two)
10
4) Essay type question on essays (One out of two) 10
5) Short notes on the essays (Two out of Four) 2X5=10
6) a) Noun forms of Words 5X1=05
b) Plural forms of words 5X1=05
10
7) Futurity in English 10
8) a) Sentence Linkers 5X1=05
b) Concord 5X1=05 10
----------
80

Text Book:

The Spectrum of Life (Ed) Manmohan K. Bhatnagar, Delhi : Macmillan, 2000

1. Dale Carnegie: ‘If you are wrong admit it’

2. C. Bevers : Streamlining
3. Bronowski and Mazlish: The Western Intellectual Tradition
4. JBS Haldane: The Scientific Point of View
5. Bertrand Russell : An Outline of Intellectual Rubbish
6. AG Gardiner : The Rule of the Road
7. Nirad Chaudhari : Public Transport System in London and Delhi

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester IV
BBA 4.1: MANAGEMENT INFORMATION SYSTEM
W.e.f. academic year 2017-18 & onwards

TOTAL MARKS : 150 TOTAL HOURS: 50

TEACHING HOURS: 4 hrs/week
=====================================================================
Pedagogy: Lectures, Assignments and Practical.

Objective: To acquaint the students with the knowledge and role Of Management information
systems and decision making process in any organization.

Course Contents:

Module 1: Introduction to MIS (06 Hrs)

 Definition of MIS,
 Distinction between Data and Information
 Information and Management

Module 2: Information and Decisions (08 Hrs)

 Types and Sources of Information – Published and unpublished.

 Attributes of Information
 Types of Decisions (Idealistic vs. Realistic)
 Models of Decision Making
 Tools for Decision Making

Module 3: Systems Theory (06 Hrs)

 Definition of System
 Characteristics of Systems
 Types of Systems
 Negative Feedback and Entropy

Module 4: Information Systems in Organizations (08 Hrs)

 Overview of Various Information Systems

 ERP Systems
 SCM Systems
 CRM Systems
 Business Intelligence

Module 5: Decision Support Systems (14 Hrs)

 Definitions of DSS
 Structure of DSS
 Applications of DSS

| ASPCC/BBA/3 & 4 Sem./2017-18

Module 6: Role of MIS in Organizational Learning (08 Hrs)

 Introduction to E-learning
 Learning Management Systems
 Learning Content Management Systems

 Case lets to be used wherever necessary

Practical: (10 Hrs)

Visit an organization, conduct an organizational study and analyze the role of MIS, various
decision making process in various levels of hierarchy in the organization.
A report has to be prepared and presented. A viva-voce to be conducted for evaluation of the
same.

Suggested Reading:
1. Management Information Systems -Waman Jawadekar, McGraw Hill

2. Management Information Systems Text and Cases -Dr. Milind Oka, Everest Publishing
House.

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester IV
BBA 4.2 MARKETING RESEARCH
W.e.f. academic year 2014-15 & onwards
MARKS : 100 TOTAL HOURS: 50
CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objectives: To Teach Students Fundamentals of' Marketing Research and to Introduce the
Students to Applied Research Techniques.

Module 1: (8 Hrs)
Introduction: What Is Marketing Research? Marketing Research And Market Research Application
And Limitations, Marketing Research Department, The Research Industry (Indian Scenario)
Careers In Marketing Research.

Module 2: (8 Hrs)
The Research Process and Research Design, Steps in Research Design Process, Potentials Errors
Affecting Research Design.

Module 3: (10 Hrs)

Sources of Research Data:
a. Primary Data Vis, Secondary Data Sources of Secondary Data, Providing
Secondary Data in India, Validation of Secondary Data.
b. Survey Research The Nature of Survey Research, Criteria for Selection of Survey
Method
c. Experimentation, Experimental Designs, Laboratory Experiments. Field
Experiments Test Marketing.

Module 4: (10 Hrs)

Measurement Techniques:
a. Questionnaire Design, Steps in Construction of a Questionnaire, With Illustration.
b. Attitude Scales, Rating Scales, Attitudes Scales, Which Scale to Use? Measuring
Emotions Perceptual Mapping.
c. Qualitative Research: Depth Interview, Projective Techniques, Observation and
Physiological Measures.

Module 5: ( 8 Hrs)
Sampling Process; Census V/S Sample, Characteristics of a Good Sample, the Sampling Process,
and Types of Sampling Process, Sample Size Determination. Methods of Determining Sample Size
Problems.

Module 6: ( 6 Hrs)
Data Reduction and Univariate Analysis: Coding, Elimination of Incomplete Responses, Null and
Alternate Hypothesis, Type I and Type II Error, Need for Testing Hypothesis.
Usage of T-Test, Z-Test, Chi-Square Test, F-Test. Marketing Research Reports: Preparing the
Written Report.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:
1. Marketing Research Measurement and Method -Donald and Dell Hawkins - Prentice Hall
India 1998.
| ASPCC/BBA/3 & 4 Sem./2017-18
 2. Marketing Research -G.C. Beri - Prentice Hall India.2000.
Semester IV
BBA 4.3 COSTING FUNDAMENTALS
W.e.f. academic year 2017-18 & onwards

MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objective: To Develop A Preliminary Understanding of The Fundamental Aspects of Concepts &
Practical Aspects of Cost Accounting For Business Administration.

Module 1: (06 Hrs)

Introduction, Nature and Scope of Cost Accounting, Distinction between Cost and Financial
Accounting.

Module 2: (10 Hrs)

Elements of Cost, Classification of Cost, Cost Sheet (Problems on output Costing, Tenders &
Estimate)

Module 3: (08 Hrs)

Materials meaning, importance, Inventory Management, material control & its benefits, problems
on FIFO & LIFO methods.

Module 4: (08 Hrs)

Overheads - Collection & Classification of Overheads, Allocation And Apportionment Of Service
Department Cost to Production Department, (Problems on Simultaneous Equation Method Only),
Absorption of Overhead Methods - Percentage of Direct Material Equation, Direct Labor Cost,
Prime Cost, Labor Hour Rate, Machine Hour Rate, (Problems on Machine Hour Rate Only).

Module 5: (12 Hrs)

Methods of Costing- Job Costing(Problems), Contract Costing (Only theory), Process
Costing(Problems), Normal, Abnormal loss and Abnormal Gain (Problems), Operating Costing
Problems on Goods & Passenger Transport only.

Marginal Costing - Meaning, Contribution, P.V. Ratio, Margin of Safety, BEP (No Detail
Analysis). Theory on Application of Marginal Costing for Decision Making.

Module 6: (06 Hrs)

Reconciliation of Cost & Financial Accounting, Reasons for Non-Agreement, Reconciliation
Statement.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:
1. Cost Accounting -Jain & Narang - Kalyani Publication.
2. Cost Accounting -Nigam & Sharma - Himalaya Publishing House, New Delhi.
3. Cost Accounting -Pattanshetti & Palekar - S Chand & Co, Delhi.
4. Practical Costing -M.N. Arora - S Chand & Co. Delhi.
| ASPCC/BBA/3 & 4 Sem./2017-18
 Semester IV
BBA 4.4 HUMAN RESOURCE MANAGEMENT

W.e.f. academic year 2017-18 & onwards

MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objectives:

1. To acquaint students with need and importance of HRM.

2. To familiarize the students with the relevance of modern HR requirements and challenges
in the dynamic business environment.

Module 1: (10 Hrs)

Meaning of HRM, evolution of HRM, functions of HRM, Characteristic of HRM, role and status
of HR Managers.
Meaning of concept of HRP, need for HRP, functions of HRP, challenges of HRP.

Module 2: (10 Hrs)

Concept of Job Analysis, benefits of Job analysis, job analysis process, methods of job analysis,
concept of Job description and job specification, Job design concept, techniques of job designs.

Module 3: (08 Hrs)

Concept of Training, sources of recruitment, factors affecting recruitment. Concept of selection,
steps in scientific selection process, barriers to selection.

Module 4: (08 Hrs)

Meaning of compensation , components of CTC (cost-to-company), definition of incentives,
Monetary and Non-monetary incentive.

Module 5: (08 Hrs)

Meaning and importance of Training and development, on-the-job and off-the-job training
methods, meaning and benefits of induction, process of an induction system.

Module 6: (06 Hrs)

Terminology of Performance appraisal, modern performance appraisal methods (360 Degree,
BARS and HR Accounting), employee counseling, performance counseling, Quality of work life,
Quality center circle, Employee morale.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:
1. Human Resource Management -Dr Saini &. S.A. Khan - Sage Publication Ltd.
2. Human Resource Management -P Subbaroa - Himalaya Publishing Co, Mumbai
3. Human Resource Management -C V Subramaniam, S C.
4. Human Resource Management -Subhash Garg & S C Jain - Arihant Publication, Jaipur

| ASPCC/BBA/3 & 4 Sem./2017-18

5. Human Resource Management -Ian Beardwell & Len Holden - Mac Millan Publishers.

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester IV
BBA 4.5 CONSUMER BEHAVIOR
W.e.f. academic year 2014-15 & onwards

MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================

Objective: To make the students understanding the concepts of consumer behavior.

Module 1: (08 Hrs)

Introduction to the study of Consumer Behavior:

Concepts and need of CB, Development of consumer behavior as a field of study. Consumer
Research Process.

Module 2: (08 Hrs)

Consumer Behavior Models:

1) Howard-Sheth Model of Buying behavior
2) Nicosia Model
3) Engel-Kollat-Blackwell Model
4) Sheth Model of Industrial Buying.

Module 3: (12 Hrs)

Individual Determinants of CB
Perception: meaning, definition, factor affecting perception, process, perceived risk and types,
effects of perception in consumer behavior.
Learning: meaning, components of learning process, types of learning process, low involvement
learning theory.
Personality: meaning, definition, nature of personality, types of personality, personality influence
on consumer behavior.
Attitudes and behavior: meaning, definition, nature of attitude, factor involved in attitude
formation, effects of attitude on consumer behavior.
Motivation: meaning, definition, Maslow’s Need Hierarchy Theory, effects of motivation on
consumer behavior.

Module 4: (08 Hrs)

Social Processes
Influence of social Class – culture, Sub-culture.

Group Dynamics and Reference Groups:

Group, Types of groups, Family life cycle, Friendship groups, Formal Social Club, Work Group,
Reference group.

Module 5: (08 Hrs)

Consumer Decision Making Process: meaning, Industrial buying process, Types of decision
making, Diffusion and Innovation. The Adoption Process, Opinion Leadership.

| ASPCC/BBA/3 & 4 Sem./2017-18

Module 6: (06 Hrs)

Consumerism:
Meaning, Consumerism in India, reasons for Consumerism, consumer Protection Act 1986:
objectives, rights of consumer, Social responsibilities of a Business Organization towards
Customers.

Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:

1. Consumer Behaviour - L.G. Schiffman & L. L. Kanuk - Pub: Prentice Hall India
2. Marketing Management - Kotler – PHI
3. Consumer Behaviour - Suja R Nair - Pub: HPH

| ASPCC/BBA/3 & 4 Sem./2017-18

 Semester IV
BBA 4.6 PROJECT MANAGEMENT
W.e.f. academic year 2017-18 & onwards

MARKS : 100 TOTAL HOURS: 50

CREDITS :4 TEACHING HOURS: 4 hrs/week
=====================================================================
Objective: To introduce the students above Project Management.

Module 1: (10 Hrs)

Introduction: Meaning, Scope and Objectives, Peculiarities, types of Projects, Capital budgeting
Decision. Importance and Difficulties, Phases of Capital budgeting, Objectives of Capital
Budgeting, Steps in Capital Budgeting. Generation and Screening of Ideas, Generation of Ideas,
Monitoring the Environment, Corporate Appraisal, Preliminary Screening.

Module 2: (08 Hrs)

Analysis of Project Proposal:
Markets and Demand Analysis: Situational analysis and Specification of Objectives, Collection of
Secondary Information, Conduct of Market Survey, Characterization of the Market, Demand
Forecasting, Market Planning.

Module 3: (12 Hrs)

Technical Analysis: Material Inputs and Utilities, Manufacturing Process/Technology, Product
Mix, Plant Capacity, Location and site, Machineries and Equipment’s, Structures and Civil Works,
Project Charts and Layouts, Work Schedule and Need for considering alternatives.
Financial Analysis: Cost of Project, Means of finance, Estimates of sales production, cost of
production, working capital requirements and its financing, profitability projections (or estimates
of working results), Break-even Point, Projected cash flow statements, projected balance sheets.
Cost, Schedule & Scope.

Module 4: (10 Hrs)

Project Evaluation for Selection: Methods of evaluation, ROR and ROI Meaning, Pay Back
Period, Net Present Value Method etc.
Project Evaluation, Monitoring and control:- PERT & CPM techniques, problems in estimating,
time required, slack, critical path project audit & post project review.

Module 5: (04 Hrs)

Human aspects of Project Management:-Pre requisites for successful project implementation.

Module 6: (06 Hrs)

Closing the Project- Types of project termination, Termination procedure & evaluation of
termination possibilities.
Note: Extra 10 hours devoted for activities like Seminars, GD, Projects, Role-Plays,
Management Games etc.

Suggested Reading:
1. Project-Planning-Analysis-Selection-Implementation and Review - Prasanna Chandra -
TATA Mc Graw Hill Publishing Co.
2. Indian Capital Market - V.A. Avadhani - Himalaya Publishing.
3. Financial Management - R.P. Rustagi.
4. Financial Management - Ravi M. Kishore.

| ASPCC/BBA/3 & 4 Sem./2017-18

Additional English:
Semester IV
BBA 4.7 MODERN INDIAN LANGUAGES (MIL)/ ADDITIONAL ENGLISH
nd
Detailed Syllabus for BA / BSW / BA in CCJ 2 Year

Semester – IV Additional English

Teaching Hours : 5 Hours per Week

(80 Marks per paper of three hours) (20 Marks for I.A)

Pattern of question paper

1. Objective type questions 10X1=10

2. Comprehension Questions (Answer in a sentence or two) 5X2=10
3. Essay type Question on the lessons (One out of two) 10
4. Essay type question on lessons (One out of two) 10
5. Short notes on the lessons (Two out of Four) 2X5 = 10
6. Identification of errors 5X2 = 10
7. Expansion of outlines into a story 10
8. Letters to Newspaper editors 10
80

Text Book:

The Spectrum of Life (Ed) Manmohan K. Bhatnagar, Delhi : Macmillan, 2000

1. Khushwant Singh : Mother Theresa

2. Khushwant Singh : Postumous
3. Tagore : Subha
4. Ruskin Bond : The Night Train at Deoli
5. Kamala Das : Nalapat House
6. Raja Rao : Kanthapura
7. Nehru : Last Will and Testament

| ASPCC/BBA/3 & 4 Sem./2017-18