PALAWAN STATE UNIVERSITY

College of Community Resources Development

Coron, Palawan

FRANCHISING
COURSE SYLLABUS
First Semester, S.Y. 2014-2015

Course Code: Elec 1

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Course Title: Franchising
Course Description: Franchising is the study of the practice of selling the right to use a firm's successful business model. The franchise is an alternative to building

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"chain stores" to distribute goods that avoids the investments and liability of a chain.
Course Prerequisite: Basic Entrepreneurship and management subjects
Credit: 3 units

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PSU Vision: World class knowledge centre in Palawan for community empowerment towards sustainable development.

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PSU Mission: The Palawan State University is committed to upgrade the quality of life of the people by providing higher quality education opportunities
through excellent instruction, research, extension and production services. Specifically, it seeks to produce globally competitive graduates

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who are morally upright, humane, competent, productive and prime movers of the development, engage in research development that will
further the frontiers of knowledge in their profession, propel the sustainable development of the province, the region and the country
and deliver extension services that will contribute to the progressive transformation of communities and clientele groups.

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Course Objectives: At the end of the course, the students should be able to:

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1. Acknowledge the importance of investment specially in terms of franchising in the realization of the goals of the enterprise.
2. Have a fair amount of understanding of its mechanisms applied in the management of the enterprise.

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3. Identify strategies that would best address the problems of management of a franchise.

Course Requirements:
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Case studies 20%
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Quizzes 10%
Midterm and Final Exams 50%
Business Plan / Research 20%
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Total 100%
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SPECIFIC OBJECTIVES CONTENT TEACHING-LEARNING TIME FRAME EVALUATION OF

STRATEGIES / ACTIVITIES TEACHING / LEARNING
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PART I Mission and values statement Course outline 27 hours Recitation
1. To discuss the role of franchising in the creation Overview Time table Assignment
of wealth of a nation Definition Lecture – discussion Quizzes
2. To illustrate the environment of franchising History Question and answer
Social Franchise Case Study
Event Franchise

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PART II. International Regulations Lecture-discussion 27 hours Recitation
1. To explain the different legal requirements Obligations Question and answer Assignment

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and implications in franchising. Franchise termination Case Study Problem solving

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2. To help the student understand the firm through a simple model Franchise agreement Business plan Quizzes
of a franchise. Franchise consulting

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Franchise Disclosure
Document
Franchise fraud

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List of franchises
The Franchise Rule

Course Requirements: Case studies 20%

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Quizzes 10%
Midterm and Final 50%

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Business Plan / Research 20%
Total 100%

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Course References:
Books:
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Havinal, Veerabhadrappa, “Management and Entrepreneurship”, New Age International (P) Limited, Publishers,
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New Delhi, India. 2009.
Soriano, Emmanuel V. and Lee c Nehrt, Business Policy in an Asian Context. Sinag-Tala Publishers, Inc.,
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Manila, Philippines, 3rd Edition. 1990.
Nati C. San Gabriel. “Business Finance and Philippine Business Firms.” Goodwill trading Co., Inc. 1980.
Myers, Stewart C. “Outside Equity.” Journal of Finance, June 2000.
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Internet Sources:
1. ^ http://www.ftc.gov/bcp/edu/pubs/business/franchise/bus70.pdf
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2. ^ http://business.ftc.gov/documents/inv05-buying-franchise-consumer-guide
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Prepared By:
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 GERARD BIENVENIDO B. PALANCA Approved By: ATTY. ALBERT C. GARRAEZ

Instructor Director

TABLE OF SPECIFICATIONS – MIDTERM EXAMS (WORKSHEET)

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NSTRUCTIONAL OBJECTIVES CONTENT AREA BEHAVIORAL OBJECTIVES No of % of Teaching
K C A A S E Items Emphasis Time

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PART I Mission and values Test 1 Test 2 100 27
1. To enumerate the role of franchising in the creation statement 1 1 Item
of wealth of a nation Overview Items 1-50 20 points

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2. To define the environment of franchising Definition 50 points
History

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Social Franchise
Event Franchise

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Prepared By:

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GERARD
BIENVENIDO B. PALANCA

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TOTAL 50 20 70 100 27
Approved By: ATTY.
PERCENTAGE 100 100
ALBERT C. GARRAEZ
SUGGESTED TYPE OF ITEM Modified Identification Essay
Instructor Director

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 MID TERM EXAMINATION IN FRANCHISING

Name: ________________________________________ Date: ___________ Score: ____ Grade:____

Answer the following questions:
1-10 What are the top ten franchisors in the USA?
________________1. _________________2. ________________3. _______________4. ________________5.
________________6. _________________7. ________________8. _______________9. ________________10

11-13. What are the three important payments made to a franchisor?

______________________________________11. ______________________________________________12.
_______________________________________________________________________________________13.
14-16. What are the three main obligations of a franchisor to a franchise agreement?
__________________________14. _________________________15. _____________________________16.

17-25.What local laws of the following countries/continent regulate franchising in each of those
countries/continent?

____________________________17. USA ___________________________________18. New Zealand

____________________________19. Brazil __________________________________ 20. China
____________________________21. Australia ________________________________22. India
___________________________ 23. Kazakshtan _______________________________23. Europe
____________________________24.France ___________________________________25.Spain
____________________________26. U.K. ____________________________________27. Germany
____________________________28. Russia ___________________________________29. Norway

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____________________________30. Italy

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31.-47. What are the typical contents of a franchise agreement?
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___________________________31. ___________________________32. _________________________33.
___________________________34. ___________________________35. _________________________36.
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___________________________37. ___________________________38. _________________________39.

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___________________________40. ___________________________41. _________________________42.

___________________________43. ___________________________44. _________________________45.
___________________________46. ___________________________47.
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48-50. What are the three documents required for a transfer of license?
___________________________48. ___________________________49. _________________________50.
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Test 2. Explain the Franchise Rule. What is it and what is its objective? What it covers and what it does not
regulate? 20 Points.
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Prepared by: Approved by:

GERARD B.B. PALANCA ATTY. ALBERT C. GARRAEZ
Instructor Director

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