OUR LADY OF LA PORTERIA ACADEMY

San Antonio, Calabanga, Camarines Sur

A/Y 2020-2021

ORGANIZATION
AND
MANAGEMENT

Submitted by:

John Emman Dela Cruz

Grade 12 GAS
Submitted to:

Mr. Jay-Ron Piamonte

Teacher
Background

The business type that will be used is Limited Liability Company (LLC) thus it is a hybrid entity
that combine the characteristics of a corporation with those of a partnership or sole proprietorship. In
clothing brand, it is best to choose LLC as the business type since it enables to split the shares evenly
among the partners, while protecting ourselves from double taxation. A limited liability company is a
somewhat new form of business. It was created for small businesses to avoid double taxation on both
income and dividends.

Logo of the Clothing Brand

JED (stands for John Emman Dela Cruz) Clothing
Fashion and Apparel

Characteristics

 Native content and unique design

 Authentic
 Great at networking
 Compelling products and services
 Tremendous value in terms of quality, sustainability, luxury, etc.
 Creates identity
 Trendy
 Understand pricing
 Connect with the market
 Flourishing brand loyalty
Business Structure

JED CLOTHING

BRANDING STRUCTURE

Chairman

Managing Editor

Executive Editor

General Manager

Department Manager

Assistant Manager

Operators & Workers

Goal and Objectives

Objectives:
1. Understand the preferences and need of the customers when it comes to fashion and
apparel clothing.
2. Provide more superior value to our customers as compare to our competitor.
3. Get maximum profit at minimum cost.
4. Try to make our customers loyal to our brand that they prefer our brand than others.
5. Make products that should be beneficial to every person in the society.

Goals:
1. Expand our business by opening new outlets for the convenience and betterment of
the target consumers.
2. Give awareness about our product through attractive advertisements to capture the
interest of the customers.
3. Build and manage lasting customer relationships.
4. Make outfits by using more quality raw material.
5. Deliver intended customer value.

Operation

JED Clothing Brand (Fashion and Apparel) is a starting up establishment that will sell
fashionable clothing to both men and women. We will locate JED Clothing Brand in Panganiban Drive
Naga City which is a public area and easy to navigate. The fashion and apparel industry tends to be overly
youth focused. However, by closely following generational fashion trends as well as our own customers’
purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele.
Products and Services

JED Clothing Brand will closely follow generational fashion trends as well as our own
customers’ purchasing preferences. While apparel, such as business clothing, casual wear, jeans and
formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.
We will earn profits by selling our merchandise. Our pricing structure will remain flexible, as we
will implement suggested retail pricing on common brands as well as the standard practice of key stoning
prices. Additionally, we will use a value-based pricing structure, which measures the value of our
products to our customers such as easy access, quality, customer service and styles flattering to our target
consumer. We will implement end of season sales, holiday and overstock sales, multi-buy savings and
promotional coupons at strategic intervals. As our company grows and our boutique earns a positive
reputation, several opportunities will open to us. And we are considering some options already. Should
we choose to remain a small local boutique, we will develop and grow our company by increasing
existing clothing lines and expanding our selection to include additional products such as swim wear,
lingerie, or sportswear. Within five years, we will assess the potential for franchising our stores in select
locations.
As we build our business, we plan to simultaneously develop an online clothing store for JED
Clothing Brand (Fashion and Apparel). The power and ease of an online storefront is obvious to us, and
we plan to develop one quickly and efficiently. We also see the potential for regional and/or national
expansion at some point.
Our online clothing store will help to spread awareness of our product line and brand to a wider
community.
We base our projections on the assumption that the economy, consumer spending habits and
population growth in Panganiban Drive Naga City will continue for the foreseeable future.
We must also assume that our present and future suppliers will continue to sell inventory to us at
prices that allow us to maintain our present margins. It is also important that we are able to hire reliable
employees at reasonable wages.