Q2. Answer the following questions by referring to the tables given below.

(15
Marks)

1. Explain the test perform in table 1. (2 marks)

2. Correct and Re-draw Table 2 after extracting the relevant factor loadings. (3 marks)

3. By using the answers from part (ii), compute the variables for regression (2 marks)

4. Mention which values are considered from Table 3, 4, 5. Interpret these values. (2 marks)

5. Interpret Table 6 completely. (5 marks)

Table 1
Cronbach’s
Variables Items
alpha
Brand image 0.599 5
Brand Awareness 0.645 5
Word of mouth 0.558 4
Attitude 0.675 4
Purchase Intention 0.409 4
Overall 0.809 17

Table 2
Component
1 2 3 4 5
BI_1 0.628 0.08 0.88
BI_2 0.791 0.681 0.585
BI_3
BI_4 0.888 0.792 0.767
BI_5
BA_1 551
BA_2 0.421 0.822
BA_3 s 0.618
BA_4 0.736 0.851
 BA_5 0.693
WoM_1 0.828
WoM_2 0.557
WoM_3 0.825 0.566
WoM_4 0.806
Att_1 0.628
Att_2 0.937
Att_3 0.837
Att_4 0.725
PI_1 0.625
PI_2 0.928 0.86
PI_3 0.841 0.752
PI_4 0.763

Table 3
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. 0.767
Bartlett's Test of Sphericity Approx. Chi-Square 1237.260
Df 120.00
Sig. 0.000
Table 4
R Adjusted R Std. Error of
Model R Durbin-Watson
Square Square the Estimate
1 .314a 0.099 0.087 0.61051 1.596
Table 5
Sum of Mean
Model Squares df Square F Sig.
1 Regression 12.913 4 3.228 8.661 0.000
Residual 118.153 317 0.373
Total 131.065 321

Table 6
Unstandardized
Model t-value Sig. value
Coefficients
B Std. Error
(Constan
1 t) 4.536 0.372 9.5 0.000
BI 0.046 0.076 0.474 0.636
BA 0.347 0.058 4.233 0.000
WOM -0.014 0.056 -0.234 0.812
ATT 0.195 0.063 2.924 0.004
Dependent variable: PI