Question 1

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Seen as only suitable in one single market.

Select one:
a.
local products
b.
international products
c.
multinational products

Question 2
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Time series forecasts can be obtained from historical data on past product sales to project
into the future for short-term sales figures.

Select one:
True
False

Question 3
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Psychological characteristics include range, shape, size, color, quality, quantity and
compatibility.

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True
False

Question 4
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_____________may have to be multilingual, especially if the product is a world brand.

Select one:
a.
Labels

b.
Brands

c.
Packaging

Question 5
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 Question text
Although this is less common (and perhaps less desirable if customer input is an
afterthought), it is an organizational form that can fit certain needs.

Select one:
True
False

Question 6
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Problems or opportunities are the conclusions drawn from any part of the background
analysis.

Select one:
True
False

Question 7
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Product components are used to assist with the operation of the organization but are not
directly used in producing goods or services

Select one:
True
False
Question 8
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Costs of packaging have always to be weighed against the advantage gained by it.

Select one:
True
False

Question 9
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The consumer discussion panel, or as it is usually called the consumer ___________, is
invaluable for building up the product concept. About 30-60 consumers can take part in
small discussion groups of 6-8 people.

Select one:
a.
focus groups

b.
panel

c.
respondents

Question 10
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Causal forecasts are derived from relating sales to the factors that cause the sales to
happen.

Select one:
True
False

Question 11
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Local product life cycle discusses the consumption pattern of the product in many countries.
This concept explains that the products pass through several stages of the product life cycle.

Select one:
True
False

Question 12
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A ____________ is a combination of physical attributes say, size and shape; and subjective
attributes say image or "quality". A customer purchases on both dimensions.

Select one:
 a.
package

b.
service

c.
product

Question 13
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The synthesis is the section of the annual product marketing plan that ties together the
background analysis with the vision by indicating what steps will be taken this fiscal year to
move closer to the future picture of the company’s product line.

Select one:
True
False

Question 14
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____________ by the consumers of the product characteristics in a product profile for a
number of prototypes and their ideal product gives the designer a greater understanding of
the product for further development.

Select one:
a.
Scoring
 b.
Testing

c.
Evaluating

Question 15
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Product packaging, labeling, physical characteristics and marketing have to adapt to the
cultural requirements when necessary. Religion, values, aesthetics, language and material
culture all affect production decisions.

Select one:
True
False

Question 16
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A ___________ is a guarantee on the product performance as stipulated by the manufacturer.
In other words, it defines the manufacturer's liability in the case of non-performance, or
under-performance of the product.

Select one:
a.
label
 b.
trademark

c.
warranty

Question 17
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It include price, value for money, ease of storage, use and disposal.

Select one:
a.
Package benefits

b.
basic product benefits

c.
psychological benefits

Question 18
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Specifications are often set by the producers.

Select one:
True
 False

Question 19
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Packaging which is non-degradable - plastic, for example - is more in demanded.

Select one:
True
False

Question 20
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Fixed costs are those that vary (in total) with production of the product or service. This could
include direct materials and labor.

Select one:
True
False

Question 21
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Export strength is evident by innovator country: Products are normally innovated in the
developed countries because they possess the resources to do so.

Select one:
True
False

Question 22
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Seen as having extension potential into other markets.

Select one:
a.
local products

b.
international products

c.
multinational products

Question 23
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The product director is responsible for forecasting product sales or, at a minimum,
understanding the forecasts received.

Select one:
True
False
Question 24
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Branding and packaging might or might not be a crucial part of the plan, but they should at
least be considered.

Select one:
True
False

Question 25
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Purchase decisions occur when customer is exposed to promotional activity, like
salesperson’s persuasion or incentives like special discounts.

Select one:
True
False

Question 26
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 Question text
Both product and communication strategies need attention to fit the peculiar need of the
market.

Select one:
a.
Product adaptation - communications extension

b.
Product adaptation - communications adaptation

c.
Product invention

Question 27
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Which of the following is a factor encouraging adaptation?

Select one:
a.
government

b.
consumers

c.
business owners

Question 28
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 Flag question

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The producers in the low income importing country gain sufficient experience in producing
and marketing the products. They attain the _______________and gradually become more
efficient than the innovator country.

Select one:
a.
absolute advantage

b.
economies of scale

c.
comparative advantage

Question 29
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Products adapted to the perceived unique characteristics of national markets.

Select one:
a.
multinational products

b.
local products

c.
international products

Question 30
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Synthesis starts with forecasting the sales that need to be addressed in the annual plan.

Select one:
True
False

Question 31
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The importing firms in the middle income country realize the demand potential of the
product in the home market. The manufacturers also become familiar in producing the
goods.

Select one:
True
False

Question 32
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If the product basically fits the different needs or segments of a market it may need an
adjustment in marketing communications only. Again this is a low cost strategy, but
different product functions have to be identified and a suitable communications mix
developed.
Select one:
a.
Extended product - communications adaptation

b.
Product invention

c.
Product communications extension

Question 33
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Seen as only suitable in one single market.

Select one:
a.
local products
b.
international products
c.
multinational products

Question 34
Complete
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 Flag question

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Labeling not only serves to express the contents of the product, but may be promotional.

Select one:
True
False

Question 35
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Packaging serves many purposes. It protects the product from damage which could be
incurred in handling and transportation and also has a promotional aspect.

Select one:
True
False

Question 36
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Food industry designers could benefit from studying the work of designers in other
industries and vice versa. The industrial designers do little consumer research during the
design and could benefit from studying the techniques of the food designers; the food
designers could benefit from the more technically rigorous design procedure and also the
aesthetic qualities of the industrial design.
Select one:
True
False

Question 37
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The product is adapted to fit usage conditions but the communication stays the same. The
assumption is that the product will serve the same function in foreign markets under
different usage conditions.

Select one:
a.
Product communications extension

Product communications extension

Product communications extension
aptation - communications extension

b.
Product adaptation - communications extension

c.
Product adaptation - communications adaptation

Question 38
Complete
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The purpose of the annual product marketing plan is to provide middle management with a
concise marketing and financial summary of objectives and strategies along with the
requirements to achieve the objectives.

Select one:
True
False

Question 39
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This strategy is very low cost and merely takes the same product and communication
strategy into other markets. However it can be risky if misjudgments are made.

Select one:
a.
Extended product - communications adaptation

b.
Product adaptation - communications extension

c.
Product communications extension
Question 40
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Safety and security of the product within the package in terms of temperature limits,
barometric pressure,color retention, vibrations, and even the ecological effect of the
package in itself.

Select one:
True
False

Question 41
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It include convenience in buying and carrying, information on use, easy preparation,
attractive presentation, recipes and nutritional information.

Select one:
a.
package benefits

b.
psychological benefits

c.
use benefits

Question 42
Complete
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The contemporary dynamic environment determines the consumers’ position in the
qualitative and quantitative dimensions of life. The current world of consumers and
consumption is shaped by the impact of two basic factors: globalization and modernization.

Select one:
True
False

Question 43
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Product managers work closely with _________________ on the technical specifications and
ensure that teams have all of the information they need to deliver a complete product to
market.

Select one:
a.
engineering

b.
marketing

c.
sales

Question 44
Complete
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In decisions on producing or providing products and services in the international market it
is essential that the production of the product or service is well planned and coordinated,
both within and with other functional area of the firm, particularly marketing.

Select one:
True
False

Question 45
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The firms in low income country also realize the demand potential in the domestic market.
They start producing the products in their home country by exploiting cheap_________.

Select one:
a.
labor

b.
raw materials

c.
operational costs

Question 46
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It include prestige, fun and friendliness, aesthetics, healthiness.

Select one:
a.
package benefits

b.
psychological benefits

c.
use benefits

Question 47
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Causal forecasts, as the term implies, are compilations of data from qualitative and
quantitative research.

Select one:
True
False

Question 48
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 Flag question

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This needs a totally new idea to fit the exclusive conditions of the market. This is very much
a strategy which could be ideal in a Third World situation. The development costs may be
high, but the advantages are also very high.

Select one:
a.
Product adaptation - communications extension

b.
Product invention

c.
Product adaptation - communications adaptation

Question 49
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A ________________ typically is responsible for the strategy, road map, and feature definition
of a product or product line.

Select one:
a.
product manager
 b.
associate product manager

c.
product owner

Question 50
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Quality, method of operation or use and maintenance (if necessary) are catchwords in
international marketing. A failure to maintain these will lead to consumer dissatisfaction.

Select one:
True
False