Professional Documents
Culture Documents
Application of Artificial Intelligence To Cross Screen Marketing
Application of Artificial Intelligence To Cross Screen Marketing
This study provides strategies to assist the marketers successfully deliver their goals while
implementing the application of artificial intelligence to cross-screen marketing. It also helps
to integrate the multi-screen marketing platform in a chronological order which is showcased
by a framework. Then there is a mention of AI technology company Appier that helps the
companies to use AI in a cross-screen era. The study consists of neutral networks, pattern
classifications, forecasting, maketing analysis. It helps the companies effectively leverage the
multi-screen advertising opportunity. The motive of this study is to examine that how AI
makes it easy for the businesses to grow in the highly competitive environment