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Kuliah 4 Bisnis Internasional
Kuliah 4 Bisnis Internasional
Kuliah 4 Bisnis Internasional
4
International Trade
Theory
4-2
Trade theory-overview
Trade theory-overview
Mercantilism-zero-sum game
Fig 4.1
Fig 4.2
Diminishing returns:
Diminishing returns to specialization suggests
that after some point, the more units of a good
the country produces, the greater the additional
resources required to produce an additional item
Different goods use resources in different
proportions
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
International Business, 5/e
4-13
Fig 4.3
Fig 4.4
Fig 4.5
Porter’s diamond
Factor endowments
communications
skilled labor
research
Technology
education
Demand conditions
Demand:
creates capabilities
creates sophisticated
and demanding
consumers
Company Strategy,
Structure,
and Rivalry
Factor Demand
Conditions Conditions
Related
and Supporting
Industries
Government
Porter’s Theory-predictions
Location implications:
Disperse production activities to countries
where they can be performed most efficiently
First-mover implications:
Invest substantial financial resources in building
a first-mover, or early-mover advantage
Policy implications:
Promoting free trade is in the best interests of the
home-country, not always in the best interests of
the firm, even though, many firms promote open
markets
McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
International Business, 5/e