HOME ASSIGNMENT

PROFESSIONAL
PRACTICE-IV

SUBMITTED BY:-

NAME- UTPALA BORO

ROLL NO- ATI/18/GT/FT/001

BRANCH- GARMENT TECHNOLOGY

MERCHANDISING-
Merchandising is a process of planning right merchandise at
right time in the right quantity and at the right price to meet the
needs of the company’s target customers. It includes the
determination of quantities, setting prices for goods and services,
creating display designs, developing marketing strategies, and
establishing discounts or coupons. Merchandising may also refer to
retail sales itself, the provision of goods to end-user consumers.

MERCHANDISER-
Merchandiser is basically a coordinator, one who liaises
between a buyer and a manufacturer to ensure quality
merchandise at right delivery time. Actually speaking,
merchandiser will be working from the buyer side, fulfilling his
needs by coordinating with the manufacturer, interacting with
every department of the organization. Merchandiser has to
balance quality, price and delivery simultaneously with
coordination, supervision and control. Thus merchandiser is an all
in all in the organization which involves coordination and follow up
against tight schedules. Merchandiser thus has to be organized,
possess good communication skill and have an eye for details.
TYPES OF MERCHANDISING-
The types of merchandising are:-

Retail Merchandising- Retail merchandising is a process of

attracting shoppers to sell products and services by using
marketing and promotional activities. The products are
available for sale only in physical stores like malls, some
events or brick and mortar stores.

Visual Merchandising- Visual merchandising is used to make

the products and its qualities prominent through different
display techniques. It could be proper lighting, product
placement, the spacing between the products or creative
designs.

Product Merchandising- Product merchandising is all about

promoting the products to generate revenue. The products
can be of any type like a digital product or physical product
that is available at retail stores. The promotional activities
occur both online or offline depending upon the kind of
product and its availability

Digital Merchandising- Digital merchandising includes all the

activities used to sell a product on the internet. This is also
known as online merchandising or Ecommerce. Email marketing
initiatives, digital product displays, and digital marketing are
also a part of digital merechandising.
Omnichannel Merchandising-Omnichannel merchandising is a
practice to give a better experience to the customers
throughout their purchasing pathway. Also, all kinds of
activities are used at all points. It does not matter if a
customer is buying online or at a retail store; he/she is
subjected to omnichannel merchandising at every point.

REASONS OF MARKUP AND DOWN

Markup occurs when certain marketable securities are

available for purchase by retail investors from dealers who
sell the securities directly from their own accounts. The
dealer’s only compensation comes in the form of the markup,
the difference between the security’s purchase price and the
price the dealer charges to the retail investor.

Markdowns are inevitable, but when done right, they can

keep the store fresh and inviting. Some common reasons for
markdown includes:-

 Seasonal Sales
 Poor Performance
 Competition
 CONCLUSION
Merchandiser plays a vital role in garments business. The
experienced merchandiser is always demandable in every country.
It may be an honorable profession for educated person. For
developing garments sector merchandising management systems
will have to focus on modern system.