Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
Schools Division Office I Pangasinan
BAYAMBANG NATIONAL HIGHSCHOOL
SENIOR HIGHSCHOOL
S.Y. 2020-2021

Business Plan for

Applied Entrepreneurship
Alvin Balaois
Janderick Devera
Johanna Cabael
Jezcel Junio
Grade 12-Isaiah (Group 4)
Submitted to:
CHRISTINA SORIANO
Subject Teacher

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 Table of Contents

I. The Business
A. Description of Business ………………………………………………………… 4
B. Products/Services ………………………………………………………………. 5
C. Market Analysis ………………………………………………………………... 6
D. Marketing Plan
Product Strategies …………………………………………………..……… 7
Pricing Strategies ………………………………………………………….. 8
Promotional Strategies ……………………..……………………………… 9
E. Location ………………………………………………………………….……. 12
Sample Layout ………………………………………..………………….. 13
F. Competition ……………………………………………………………………. 14
G. Management and Operations
Operational Chart ………………………………..……………………….. 15
Flow Chart ……………...………………………………………………… 17
H. Application and Effect of Loan or Investment ………………………..………. 18
II. The Financial Data
Fixed Assets/ Start-up Expenses List …………….………………………………. 20
Projected Income ……………………...………………………………………….. 22
III. Supporting Documents
Mayor’s Permit ………………………………………………………………..….. 24
Barangay Permit ………………………………………………………………….. 25
Sanitary Permit ………………………………...…………………………………. 26
BIR Permit ………………….……………………………………………………. 27
Policy and Guidelines ……………………………………………………………. 28
Survey Questionnaire …………………………………………………………….. 30
Resume …………………………………………………………………...………. 31
Picture of Actual Place of the Business …………….……………………………. 40
Pictures during the Exhibit …………………………….…………………………. 41

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 Section
One:
The Business

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A. Description of the Business
Learning through printed and digital modules emerged as the most preferred

distance learning method of parents who enrolled their children in the coming school year.

The modular distance learning is a response to the call for education among students

who prefer the traditional way of learning. Teachers hand over the printed modules to the

parents or guardians of students once a week. In these new methods/ways of learning,

students can't assure the quality of learning they will get because the parents who will

assist them are busy with their works. Some parents feel unable to help their children with

school work. This is where the parents decide to hire a tutor for their children. Tutoring

works exceptionally well for elementary school students.

Tutoring programs can help your child develop study and learning skills like

improving its academic performance, helps develop critical thinking and it will encourage

intellectual independence that will help set up your child for success for his or her entire

life. According to the Statistics in Belief article, Students Use of Tutorial Services (2009),

“tutoring has a history as a toll to improve students’ academic achievement in the United

States.” Tutoring is a means by which all pupils can ensure they are making the most of

their college experience. By doing so, graduates are able to apply all they’ve learned into

a rewarding and successful after college experience.

Excel Academics (Elementary Educating Center) is a sole proprietorship business,

a tutoring service for grade school students that is committed to making lessons engaging

and fun which in turn motivates students to learn and retain more knowledge. This

pandemic has drastically changed the education landscape and revealed old and new

challenges. With the sudden shift in our lifestyles and uncertainties surrounding the

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pandemic, learning is becoming harder as well. Seeking to effectively engage the students

in this ‘new norm’ is difficult but manageable through proper assisting and guiding them.

B. Products/ Services
The proponents take a unique and innovative approach to tutoring that helps
students connect with the subject matter they need to master. Through personalized and
focused teaching processes, our students develop the tools they need for ongoing
success in their fields of study. Moreover, the tutorial services has its own features and
benefits to ensure proper teaching and learning.

FEATURES BENEFITS
Your child will receive an individualized
Individual and unique learning learning experience he or she can’t always
experience get in a classroom setting. Tutors can
customize the lessons and activities just for
your child.
Tutors get to know your child’s individual
One-on-one attention learning style and can adapt teaching
methods accordingly. They act as your child’s
own private teacher.
With tutoring, your child will learn to take the

Encourages self-paced and self- initiative his or her school work. Your child will
directed learning also learn how to control the learning pace.

Provides an environment free of distractions,

Positive work place with fewer students and disruptions around so
your child is better able to focus on learning
Table 1: Features/ Benefits of the service

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 Tutoring is on high-demand nowadays because of pandemic. Parents are wrestling
with how and where students should learn and what they need to be successful
academically, socially and emotionally. What sets this business apart from that is its
mission and the attention paid to individual needs of students. Excel Academics establish
to help students.

C. Market Analysis
The business will be located in Bayambang and provide services to residents

located near Bayambang area. In order to know how in demand tutorial nowadays, the

proponents conduct survey on parents regarding how they are willing to acquire tutors for

their child.

POTENTIAL CUSTOMERS

WILLINGLY TO NUMBER OF PERCENTAGE OF

ACQUIRE RESPONDENTS RESPONDENTS

Yes 39 78%
No 11 22%
Table 2: Percentage of potential customers of tutorial service

The table above depicts the data gathered from survey questionnaire. Out of 50
respondents 39 of them are willing to acquire tutors. This sort of tutorial service business
has the force that might be feasible to develop and in growth to have sectors because the
proponents likewise have this under-served client which is elementary students and other
individuals who are willing to purchase.

The clients will purchase the proponent’s service because of the knowledge that
can be gained that can develop the skills of clients. This knowledge of giggling for this
business is the edge to the aspirants and will likewise urge clients and have some good
times to upgrade the advancement of this business.

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D. Marketing Plan

The proponents’ business is to deliver quality tutorials and provides services such

as consultations, assessment testing test reviews and study skills to students. It also

offers less intimidating approach to tutoring while encouraging students to see how

learning can be fun, by providing interactive tutoring lessons.

Product Strategies
Tutoring is on high-demand nowadays

because of pandemic. Parents are wrestling

with how and where students should learn and

what they need to be successful academically,

socially and emotionally. What sets this

business apart from that is its mission and the

attention paid to individual needs of students.

Excel Academics establish to help students and

parents. Through personalized and focused

teaching processes, our students develop the

tools they need for ongoing success in their

Photo 1: Logo of Excel Academics
fields of study.

The proponents came up with the idea of creating logo to improve the exposure of

the business on the global platform. Aside from having its own logo, the Excel Academics

has also tagline that states the business overall purpose, “Abot kayang pagtuturo, tunay

na maaasahan aktibo’t totoo”

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Pricing Strategies
Generally, for tutorial services flat fees on a weekly or monthly basis is what is

obtainable. As a result of this, Excel Academics will charge the students flat fees on hourly

basis. The proponents use the Market Penetration Pricing. The initial price of the tutorial

service is at a low price but profitable for the tutors and in order to penetrate the target

market quickly and deeply to attract a large number of consumers quickly to gain market

share.

Php 125.00per hour

24% 16%

Php 75.00 per hour

60%
Php 100.00 per hour

Graph 1: Percentage of Preferred prices

The graph details the percentage of the affordability in acquiring tutors. 60% of the
respondents choose Php 75.00 service fee while the remaining 40% are those who are
willing to pay Php 100.00 and above. Briefly to conclude, customer are more in favor in
low-cost price service.

Promotional Strategies
A presence on social media is significantly important for tutoring service. It will

allow the tutoring service to immediately receive referrals from parents within the market.

The costs associated with developing a presence on Facebook, Twitter, and other social

networking platform are absolutely minimal.

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 Photo 2: The Facebook page of the business Photo 3: Sample Fliers

The proponents create a Facebook Page for the business that will surely help to

promote the product online. As such, usage of social media platforms can drastically

boost the visibility of the tutoring service while ensuring that reviews can be made among

happy parents. In addition, the proponents will distribute flyers to target customers. The

fliers contains detailed information about the service and contact information.

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E. Location

Photo 4: Business Area

The business location is at Amancosiling Sur, Bayambang, Pangasinan near

Amancosiling Elementary School. Since the target customers are elementary students

we would like to locate our plan location near elementary schools. On the next page is

the location of the business.

Sample Layout
The layout is formulated to support the smooth procedure of Excel Academics. A

tutoring area is a place where all interested customers are being found. Figure 5 shows

the formulated layout of the tutoring area of Excel Academics business. The disinfecting

area will be the location where the disinfectants are required to go first before entering

the tutoring area.

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 Photo 5: Layout or Floorplan

F. Competition

Competitors pop up everywhere. Competition is an inevitable part of the business

world for businesses of any size. It is not a necessary evil, but rather an important part of

the business ecosystem. In fact, competition can be an effective tool for growing and

improving your business. Knowing who your competitors are, and what they are offering,

can help you to make your products, services and marketing stand out. The direct

competitor of the Tutorial service are the one who also offers tutorial service either online

or face to face. The indirect competitor of the business are the easy to use student app.

Despite of having a lot of competitors, the proponents guarantee that the business will

provide a quality service that helps to increase and improve customers learning amidst a

pandemic
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G. Management and Operation
The operation and management plan is intended to portray exactly how the
business capacities on a proceeding with the premise. The activities plan will feature the
coordination of the association, for example, the different duties of the supervisory group,
the undertakings allocated to every division inside the organization, and capital and cost
necessities identified with the tasks of the business.

Operational Chart

Owner

Manager

Finance Marketing Operations

Personnel Personnel Tutors

Students/
Tutee

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  Owner - a person who possesses and works a business, little or huge, to get
benefit from its successful operation. It regularly follows set up plans of action,
leaning toward generally okay, and focuses on moderate development and benefit.
 Manager - is to oversee and lead an organization's tasks and workers. They play
out a scope of assignments to guarantee organization profitability and proficiency
including executing business techniques, assessing organization exhibitions, and
overseeing workers.
 Finance - deciding how much cash is required and when, how best to utilize the
accessible assets, and how to get the necessary financing. The finance duties
incorporate monetary arranging, contributing (going through cash), and financing
(fund- raising).
 Marketing - the work of marketing is to contact possibilities, clients, financial
backers as well as the local area while making a general picture that addresses
your organization in a positive light.
 Operations - answerable for overseeing exercises that are essential for the
creation of labor and products. Their immediate duties incorporate overseeing both
the activities cycle, accepting the plan, arranging, control, execution improvement,
and tasks system.
 Tutors- works with understudies and empowers them to perform at a more
significant level scholastically. They are by and large found in schools and
organizations that work in instruction and after-school coaching.
 Tutee - a person who is being tutored; the pupil of a tutor. As of now, different
obligations, undertakings, and obligations will be carried by the owner.

As the business becomes set up, he recruits more staff the have a decent
character, a decent communicator, and a capacity to take care of the job fast yet without
a doubt in a decent way. To completely accomplish great administration for the advocate's
business, they will go to training and workshops that can extend and reinforce their insight
for the business. On the next page, it shows the process how service of Excel Academics
will be available to the customers.

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 EXCEL ACADEMICS

Inquiring is the first thing to do, to decide

whether the customer is willing to avail
the service offered by Excel Academics.
To inquire, the customer must do
reservation by phone call or messaging
the page of the business.

After inquiring, the tutors will assign one to

assist the student and clients can choose who
they want to tutor their child. They will send
their location and the selected tutor depart to
the place based on the schedule reservation.

The last part is the tutorial session where the

service will take place. And the assigned tutor
will collect the payment after tutoring.

H. Application and Effect of Loan or Investment

Excel Academics requires Php 335.00 to put up and begin its operation.

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 Section
Two:
Financial
Data
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Start Up Costs and Financing Sources:

Starting a tutoring business does not require much in start- up costs. In fact, the
bare essentials need to purchase are pencils and paper as well as some books, all of
which will cost less than 200.

Supplies Price

Papers Php 20.00 (4) Excel Academics is

located at Barangay
Pens Php 10.00 (4)
Amancosiling Sur,
Books Bayambang, Pangasinan.
- The total cost of start-up
expenses is Php 335.00
Advertising/ Php 215.00

Promotions
Table 3: Start- Up Expenses of
Total Php 335.00
Excel Academics

Estimated Revenue: (per month) Php 2,400.00 (Php

600.00 x 4 Tutors) The Projected Income
Expenses: Statement of the business
Supplies- paper Php 80.00 per month is Php
Pens Php 40.00 1,825.00. The estimated
Transportation Php 240.00 revenue is amounting to
Advertising/Promotions Php 215.00 Php 2,400.00 while the
Total Expenses Php 575.00 total expenses cost Php
NET PROFIT Php 1,825.00 ( Php 575.00.
1,825.00/4= Php
456.25 per tutor)

Table 4: Projected Income Statement

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 Section
Three:
Supporting
Documents
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 Republic of the Philippines
Province of Pangasinan
Municipality of Bayambang
OFFICE OF THE MAYOR
PERMITS AND LICENSE DIVISION

MAYOR’S PERMIT

Pursuant to the provision of Revenue, Code of the Town of Bayambang, PERMIT is hereby
granted to

EXCEL ACADEMICS
Business Name

Amancosiling Sur, Bayambang, Pangasinan

Business Address

Jexcel Junio
Name of Tax Payer

This permit, however, subject of the provision of laws, and regulations pertinent to the same and
maybe revoked at any time during the calendar year.

HON. DR. CEZAR T. QUIAMBAO

TOWN MAYOR

Q.R. No.: 15
Date: October 23, 2018

(Note: This permit must be displayed in a conspicuous place within the establishment and must
likewise be renewed after every end of the quarter / semester year.)

This permit is not valid if Official Recipient number is not indicated here on.
VALID UP TO THE END OF 23th QUARTER, 2018.

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 Republic of the Philippines
Province of Pangasinan
Municipality of Bayambang
Barangay Dusoc
OFFICE OF THE BARANGAY CAPTAIN
BARANGAY BUSINESS CLEARANCE

TO WHOM IT MAY CONCERN:

Pursuant to existing ordinance of this barangay, CLEARNCE is granted to

Jimmy Eduria
Name of Applicant

And owner of EXCEL ACADEMICS

Business Name
Located at Amancosiling Sur, Bayambang, Pangasinan

Applicant is hereby advised to follow strictly existing ordinance in relation with the conduct
of his/her business. Violation of the same is ground for the revolution of this clearance.

Clearance is valid up to October 23, 2019 unless revoked due to a valid cause.
Issued this October 23, 2018 at Barangay Dusoc, Bayambang, Pangasinan, Philippines.

Clearance no. 25

Name and Signature of Applicant Punong Barangay

“To be posted inside the premises of the business establishment”

IMPORTANT
This Barangay Clearance is not valid without official seal.
Any erasure and alteration invalidates the same.

PERMIT NO. 12
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 Republic of the Philippines
Province of Pangasinan
Municipality of Bayambang

OFFICE OF THE MUNICIPALITY

HEALTH OFFICER

SANITARY PERMIT NO. 15-0902

SANITARY PERMIT TO OPERATE

EXCEL ACADEMICS
Issued to Jimmy Eduria
Address Amancosiling Sur, Bayambang, Pangasinan

Date Issued: October 23, 2018

Date of Expiration: October 23, 2019

Sanitary Inspector III City Health Officer

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 Excel Academics

99082989

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 Excel Academics
Survey

Name: Date:

Questions: Yes No
1. Do you think your child
can focus entirely on
academic work when they
are doing it at home?
2. Do you have enough
time to help your child
with their homework, to
reduce academic stress?
3. Do you plan to acquire
tutors?
4. Do you want to excel
your child academic
performance?

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JOHANNA CABAEL
09165379211
Cabaeljohanna08@gmail.com
Sanvicente, Alcala, Pangasinan

PERSONAL INFORMATION
Birth date: April 21, 2003
Citizenship: Filipino
Religion: Iglesia Ni Cristo
Age: 18
Sex: Female
Civil Status: Single

EDUCATIONAL BACKGROUND

Senior High School Bayambang National High School

(S.Y. 2019-Present)

Junior High School Cipriano P. Primicias National Highschool

(S.Y. 2015-2019)

Primary Laoac Elementary School

(S.Y. 2009-2015)

CHARACTER REFERENCES

Dr. Sharon Ferales-Sachez

Senior High School Teacher
Bayambang National High School
Bayambang, Pangasinan
09435964500

Mrs. Christina M. Soriano

Senior High School Teacher
Bayambang National High School
Bayambang, Pangasinan
09123426838

I hereby certify that the above information is true and correct to the best of my
knowledge and belief.

Johanna Cabael
Applicant

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JEXCEL JUNIO
09469989919
jezceljunio0@gmail.com
Amancosiling Sur Bayambang, Pangasinan

PERSONAL INFORMATION
Birth date: August 13, 2003
Citizenship: Filipino
Religion: Roman Catholic
Age: 17
Sex: Female
Civil Status: Single

EDUCATIONAL BACKGROUND

Senior High School Bayambang National High School

(S.Y. 2019-Present)

Junior High School SVCSBI

(S.Y. 2015-2019)

Primary Amancosiling Elementary School

(S.Y. 2009-2015)

CHARACTER REFERENCES

Dr. Sharon Ferales-Sachez

Senior High School Teacher
Bayambang National High School
Bayambang, Pangasinan
09435964500

Mrs. Christina M. Soriano

Senior High School Teacher
Bayambang National High School
Bayambang, Pangasinan
09123426838

I hereby certify that the above information is true and correct to the best of my
knowledge and belief.
Jezcel Junio
Applicant

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ALVIN BALAOIS
09126489041
alvinbalaois6@gmail.com
Bical Norte, Bayambang, Pangasinan

PERSONAL INFORMATION
Birth date: January 27, 2000
Citizenship: Filipino
Religion: Iglesia Ni Cristo
Age: 21
Sex: Male
Civil Status: Single

EDUCATIONAL BACKGROUND

Senior High School Bayambang National High School

(S.Y. 2019-Present)

Junior High School Bayambang National Highschool

(S.Y. 2015-2019)

Primary Bical Elementary School

(S.Y. 2009-2015)

CHARACTER REFERENCES

Dr. Sharon Ferales-Sachez

Senior High School Teacher
Bayambang, Pangasinan
09435964500

Mrs. Christina M. Soriano

Senior High School Teacher
Bayambang, Pangasinan
09123426838

I hereby certify that the above information is true and correct to the best of my
knowledge and belief.

Alvin Balois

Applicant

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JANDERICK DEVERA
09511788340
deveraderick704@gmail.com
Nalsian Sur, Bayambang, Pangasinan

PERSONAL INFORMATION
Birth date: October 24, 2003
Citizenship: Filipino
Religion: Roman Catholic
Age: 17
Sex: Male
Civil Status: Single

EDUCATIONAL BACKGROUND

Senior High School Bayambang National High School

(S.Y. 2019-Present)
St. Therese College of Arts and Science
(S.Y. 2019-2020)

Junior High School Masico National Highschool

(S.Y. 2015-2019)

Primary Primary Nalsian Elementary

(S.Y. 2009-2015)

CHARACTER REFERENCES

Dr. Sharon Ferales-Sachez

Senior High School Teacher
Bayambang, Pangasinan
09435964500

Mrs. Christina M. Soriano

Senior High School Teacher
Bayambang, Pangasinan
09123426838

I hereby certify that the above information is true and correct to the best of my
knowledge and belief.

Janderick Devera
Applicant

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