Article Review

EFFECTIVENESS of SOCIAL MEDIA AS A TOOL OF

COMMUNICATION AND ITS POTENTIAL FOR
TECHNOLOGY ENABLED CONNECTIONS : A MICRO-LEVEL
STUDY.
Submitted to:
Dr.Samia Manzoor.
Submitted by:
Hanzala Javed
Roll no 31
Bs(communication studies)
Session:2017-21
6th semester

Title:
EFFECTIVENESS of SOCIAL MEDIA AS A TOOL OF
COMMUNICATION AND ITS POTENTIAL FOR TECHNOLOGY
ENABLED CONNECTIONS : A MICRO-LEVEL STUDY.

Citation:
Tarisha Dowerah Baruah,Krishna Kanta Handikui
( EFFECTIVENESS of SOCIAL MEDIA AS A TOOL OF
COMMUNICATION AND ITS POTENTIAL FOR TECHNOLOGY
ENABLED CONNECTIONS : A MICRO-LEVEL
STUDY.).International journal of scientific and research
publications May 2012.Vol-2(2250-3153)

Article Identification:
The article (EFFECTIVENESS of SOCIAL MEDIA AS A TOOL OF
COMMUNICATION AND ITS POTENTIAL FOR TECHNOLOGY
ENABLED CONNECTIONS : A MICRO-LEVEL STUDY) was written
by Trisha Dowerah Baruah and Krishna Kanta Handiqui 2012.

Introduction:
This study aims to examine the (EFFECTIVENESS of SOCIAL
MEDIA AS A TOOL OF COMMUNICATION AND ITS POTENTIAL
FOR TECHNOLOGY ENABLED CONNECTIONS : A MICRO-LEVEL
STUDY).
The findings reveal that This online sharing of information also
promotes the increase in the communication skills among the
people especially among the learners/students of educational
institutions. There is also a flip side to the use of social media
tools. Sometimes, such tools are misused by people which leads
to interference into one‘s privacy. Such instances can lead to
dangerous proportions keeping in view the ethical aspect of the
use of such media.
Indeed, web-based social networking is changing the way
associations convey — the numerous social apparatuses that
are accessible today are very financially savvy contrasted with
customary approaches, for example, email and internet
publicizing. Blog entries and tweets empower organizations to
make networks, offer prompt input or help, and advance their
items and administrations. This paper essentially attempts to
break down the impacts of the development of online life and
its suggestions in the general public. This paper too attempts to
discover the helpfulness of web based life as an apparatus of
correspondence.
Summary:
The given research paper aims to examine With the world
amidst an online networking insurgency, it is more than evident
that internet based life like Facebook, twitter, orkut, MySpace,
Skype and so forth., are utilized widely with the end goal of
correspondence.

One of the most significant preferences of the utilization of

web based life is the web based sharing of information and
data among the various gatherings of individuals.

This web based sharing of data additionally advances the

expansion in the relational abilities among the individuals
particularly among the students/understudies of instructive
organizations. Online apparatuses and innovation has
interceded correspondence in incalculable manners, yet that
the very ways we convey and even the manners in which we
talk and consider correspondence are changing subsequently.
Online networking can possibly essentially change the character
of our social.
Online life is media for social collaboration as a superset past
social correspondence. Empowered by pervasively open and
adaptable correspondence procedures, web based life has
generously changed the way associations, networks, and
people impart. Online life takes on a wide range of structures
including magazines, Internet gatherings, weblogs, social
websites, microblogging, wikis, digital recordings, photos or
pictures, video, rating and social bookmarking.

Critiques:
In the given research paper the authors has very well addressed
the topic that how social media effects s a tool of
communication.
The method was perfectly designed to collect the data which
shows quite shocking results.
Authors has showed the results in descriptive statistics of scales
to check the effects of gender and age group on the scales .
As a reviewer i consider this research paper so much
informative and beneficial for others to study.

Conclusion:
The given research paper concluded that Joint effort through
online mode turns out to be simple in the event that it is
encouraged by web based life advances. For example , students
can work together on group ventures . Students in a similar
report gatherings can co-draft records, spreadsheets,
introduction slides what's more, more with Google Docs.
Employees are getting the money for on the developing
prevalence of blogging and miniaturized scale blogging by
utilizing web journals as extra instructing/learning assets.
Online life give basic, cheap approaches to sort out individuals,
mastermind gatherings, spread data, and check feeling. As
more frameworks develop, there will be more noteworthy limit
with respect to gatherings to sort out and take an interest in
aggregate activity, a sign of common society. Web based life
can be powerful for building social authority; people or
associations can build up themselves as specialists in their
fields, and afterward they can start to impact these fields. In
this way, one of the central ideas in social media is that, with
online networking, one can't control one's message totally, yet
one can add to talks. Social media advancements are equipped
for contacting crowds everywhere throughout the world.