Professional Documents
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The Challenges of Replicating
The Challenges of Replicating
by
Julia A. Metcalf
Doctor of Philosophy
Capella University
September 2013
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Abstract
replicate HR processes and systems that can be detrimental to the MNC’s viability.
need to understand the replication challenges for three areas: formal mechanisms,
informal mechanisms, and the interaction between the two. The purpose of this study is
Herzberg’s two-factor theory, also known as the motivation-hygiene theory. The two-
factor theory identified factors related to individual motivation and satisfaction, which
parallel the areas of informal and formal indicators. The primary research question for
the study addresses HR leaders’ perception of the challenges associated with replicating
purposeful sampling was used to recruit participants for the study. The sample for this
The study will include use of a qualitative research method: specifically, a case study of
HR leaders working in an MNC. The data will be collected through interviews with each
research participant. Data were analyzed using Glaser and Strauss’ constant comparison
deductive analysis. The conducted research study supported existing research that
identified culture as the primary challenge to replicating HR mechanisms experienced by
HR professionals who support MNCs. The study proved to support the known cultural
but also brought to light the continued need to understand the implementation challenges
beautiful children, Ellesyn and Kenneth James. You are the greatest gifts that God could
have ever bestowed upon such an undeserving person. All that I am is because of you
and you are the best of what I have to offer to this world. Thank you for believing in me,
when I did not have the strength to believe in myself. Thank you for pushing me to move
iii
Acknowledgments
First, I would like to acknowledge the committee members for all of their
time and commitment to provide support throughout the dissertation process. Thank you
Thank you to the organizational leadership of the Manufacturing MNC and to all
of the research participants within the company. I truly appreciate your flexibility to
incorporate my research study into your busy schedules. You were all committed
I would like to extend a very special thank you to my military mothers, whose
support was unwavering throughout this entire journey. You two are the reason that I
started on this path and I could not have accomplished anything without your love and
encouragement.
iv
Table of Contents
Acknowledgments iv
List of Figures ix
CHAPTER 1. INTRODUCTION 1
Introduction 1
Research Question 8
Conceptual Framework 15
Definition of Terms 19
Introduction 27
Global Operations 28
Summary 41
v
CHAPTER 3. METHODOLOGY 43
Introduction 43
Research Questions 44
Research Design 45
Instrumentation 51
Ethical Considerations 59
Summary 60
Introduction 61
Data Collection 64
Summary 78
Introduction 80
vi
Discussion of the Conclusions in Relation to the Literature and 89
The Field
Limitations 95
Conclusion 99
REFERENCES 101
vii
List of Tables
viii
List of Figures
ix
CHAPTER 1. INTRODUCTION
Introduction
respective markets (Begley & Boyd, 2003; Razi, 2006). To achieve competitive
advantages within their industry, multinational companies (MNCs) must find approaches
for executing operations in the most efficient methods possible. One such approach is for
subsidiaries (Morris et al., 2009; Pudelko, 2005; Von Glinow, Drost, & Teagarden,
2002). The objective of this qualitative study was to explore HR leaders’ perceptions of
the challenges of replicating HR processes and systems on the global work environment.
international subsidiaries gains a competitive advantage over industry rivals (Begley &
Boyd, 2003; Von Glinow et al., 2002)). Replication refers to an organization’s ability to
transplant an existing process into another area with the expectation that the executed
process will yield outcomes similar to those of the process replicated. Replicating
contributes to an MNC’s competitive edge (Morris et al., 2009). However, not all
in diverse subsidiaries (Von Glinow et al., 2002). Frequently, the unique cultural and
1
attempt to replicate HR processes and systems with global subsidiaries (Von Glinow et
al., 2002).
Researchers have identified three potential benefits for an MNC that is able to
Pudelko, 2005). The first benefit includes shorter start-up times for processes and
systems. Second, organizations can benefit from reduced operational costs associated
with removing non-value added steps of vetted processes and retaining only beneficial
steps. The third benefit is related to the increased knowledge sharing that develops
practices.
support MNCs need to understand how formal mechanisms, informal mechanisms, and
systematic processes and the informal people-focused practices that comprise the
processes (Herzberg, 1966). The formal mechanisms consist of factors related to the
2
established HR processes and systems used to align organizational operations and
provide platforms for communication (Grant, 1996). Formal systems have a specific set
of guidelines and procedures for entering data across all subsidiaries in a company.
Formal mechanisms provide standardized processes and systems that can be replicated in
revealed that “Integrated information systems offer established databases and technology
encourage employees to align with the HR processes and systems (Morris et al., 2009).
packages. Other examples of informal mechanisms include things such as time off,
flexible work schedules, or use of company vehicles (Schuler & Rogocsky, 1998).
particularly in the areas of recruitment and retention (Herzberg, 1966. M). Informal HR
mechanisms and processes that motivate members of one cultural group may not
motivate members of another cultural group (Pudelko, 2005; Von Glinow et al., 2002).
For example, research has shown that monetary compensation may not be enough to
recruit or retain engineers in countries such as Asia. Potential employees in some Asian
(Harvey, 1993; Schuler & Rogocksy, 1998). Past research has revealed that companies
3
that did not offer those opportunities were somewhat disadvantaged when recruiting
engineers, especially if they competed against companies that did offer flexible work
In addition, incentive programs based on cultural norms may have a strong impact
the similarities and differences among cross-cultural subsidiaries when they work to
with multinational subsidiaries needed to find a balance between replicating formal and
leaders must develop a working understanding of how formal and informal mechanisms
Although the literature addresses how formal and informal mechanisms affect HR
practices, there is a gap in the literature regarding the interaction between formal and
interaction, between the formal and informal mechanisms associated with recruiting and
retention (Morris et al., 2009). Although understanding how formal and informal
important. Again, such understanding requires that HR leaders fully assess how their
existing objective, formalized processes and their subjective, culturally based subjective,
geographically and culturally diverse subsidiaries (Begley & Boyd, 2003). Replicating
4
standard HR processes and systems becomes exponentially more difficult to replicate and
apply in the diverse and subjective resource of human capital (Pudelko, 2005). Procter
and Gamble (P&G) documented the challenges the company faced when the company
global work environment (Grant, 1996). The P&G organization established successful
HR practices that some existing parts of the organization could utilize; however, the new
acquisitions and subsidiaries encountered difficulties in using the existing formal and
Grant (1996) indicated the primary challenge of replication for P&G was the lack
sets” (Grant, 1996, p. 115). The company failed to implement written guidelines or to
deploy a universal HR system that was applicable to all subsidiaries of the organization.
Past research has indicated that most MNCs do not fail capitalize on opportunities for
sharing knowledge within the organization. Frequently companies neglect to fully utilize
the on the knowledge and the career experience of existing organizational talent (Von
that fostered greater collaboration and potentially impacted the retention of employees.
The communities were established to explore both existing and new HR practices. The
result was both new acquisitions and existing organizational branches of P&G had a
5
common platform to drive the communication necessary to determine the best practices
that would work in the best interest of the entire organization. The company faced other
replication challenge requiring synergy between formal and informal mechanisms is the
operations. The HR professionals of MNCs that do not create complementary formal and
recruiting and retention, could result in failed mergers, failed recruiting strategies,
terminations (Badrtalei & Bates, 2007; Finkelstein, 2002). Universal HR processes and
systems created exclusively from a host-nation perspective rarely meet the diverse needs
6
geographic and cultural variations presented the most common challenges to replicating
HR processes and systems globally (Von Glinow et al., 2002). Those replication
challenges caused substantial complexity when HRM processes and systems were
system in a MNC that has global practices could result in processes and systems that do
not adequately address the needs of diverse subsidiaries, but instead only the specific
(2007) any attempt to integrate multiple locations of an organizations must “ work with
all facets of a company that have any bearing on why people behave the way they do on
the job from day to day” (p. 304). The primary facet to which Badrtalei and Bates
referred is that of people issues that are directly associated with cultural identification.
Although organizations attempt to prepare for the integration of formal mechanisms, the
of organizational success (Sturman, Trevor, Boudreau, & Gerhart, 2003). Again, the
challenge lies with providing enough flexibility in the processes and systems to
accommodate for regional and cultural differences. As Fink (2009) noted, much like
cannot always rely upon a single method of communicating processes with the
7
Past researchers have investigated how MNCs utilized formal or informal
is little research which has examined how formal and informal mechanisms complement
each other in the process of HR replication. Limited research addressed the challenges
The study examined the challenges that HR leaders of MNCs encounter when
attempting to replicate informal and formal HR recruiting and mechanisms for recruiting
professionals define the functional parameters for replicating formal and informal HR
The primary research question that guided, this research addressed the addressed
the global environment. This research question was augmented by several subquestions,
and the subquestions were further divided into two questions each. The subquestions
8
served as the foundation for the open-ended 9-item interview questions that were
presented to the participants (Singh, Hillmer, & Ze, 2011). According to Shelly and
encourage spontaneous and unstructured responses. Such questions are used when you
want to understand a larger process or draw out the interviewee’s opinions, attitudes, or
suggestions” (p. 160). The use of open-ended interview questions further enabled the
informal and formal HR mechanisms for recruiting and retention in a global work
environment?
9
3. Discuss the degree to which the formal and informal HR mechanisms your
company uses for recruiting and retention complement one another.
Morris et al. (2009) stated that there is a lack of research which addresses the
environment. The intent of the following research study was to contribute to the existing
leaders of MNCs. The research was based on the experiences of the HR leaders within
through the effective replication of best practices in their global subsidiaries. For this
reason, HR leaders who support MNCs need to understand the replication challenges
associated with three areas: formal mechanisms, informal mechanisms, and the
interaction between the two. Understanding the independent actions and complementary
replicated on a global scale (Von Glinow et al., 2002). The potential benefit was the
systems that allowed it to gain a competitive edge over less organized competitors. The
10
benefits to companies who can replicate processes may include increased sales and
revenues, reduced attrition rates, and the achievement of various human capital metrics,
The basic, key role of the researcher was to establish the parameters of the study.
The foundation for the study began with background research to determine the existent
research on the issue of interest. Based upon the existing research, the researcher
determined the best approach for the study was g to fill a gap in knowledge through new
research. From this point, the researcher determined the appropriate research design and
The case study method was used to collect data for this study. According to Stake
(2005) qualitative researchers have specific roles and responsibilities when it comes to
data collection and analysis. These researcher responsibilities for conceptualizing this
11
The researcher’s role regarding the data collection in this study was to execute the
reflect the individual research participant’s lens, or viewpoint. The researcher gathered
data from individuals who experienced the issue of interest (Giorgi, 1994). The
researcher also synthesized the data into a coherent whole by organizing and
characteristics were most relevant to the qualitative research approach: theoretical lens
and interpretive characteristics. For the following qualitative research study, using the
theoretical lens gave the intent to observe the “context of the problem under study” (p.
176). The lens enabled the analysis of participant responses related to the natural
organizational setting with Manufacturing MNC. Simply stated, the lens translated into
the individual viewpoint of each research participant, as based upon all of those factors
that caused an individual to process and understand an experience. The viewpoint of one
participant had the potential to vary greatly from the other participants, because each
identified through the theoretical lens with the approach of the interpretive characteristic
Because the researcher’s position within the company included responsibilities for
executing HR processes and systems, the potential for researcher bias was present. The
researcher minimized bias by utilizing specific steps for recording and verifying the
accuracy of each participant’s responses to the interview questions. The following five
12
1. An audio recording was made of each participant’s responses to the
interview questions.
responses for the following study, research bias was minimized by the researcher’s self-
awareness. Glesne (2011) stated, “Biases may be more apparent to me if I seek out
my subjectivity” (p. 50). Researcher self-awareness described the need for researchers to
identify the areas of the study that could have incorporated subjectivity or bias. The logic
for using the self-awareness technique is to interject varying perspectives of the issue of
interest that will challenge the researcher to explore more than one potentially biased
path. The validation step ensured that research participants’ data was crosschecked with
the identified themes for compatibility with the participants’ responses. The effective
application of the validation step ensured that the researcher’s experience did not
In using this approach to qualitative research, the researcher strived to capture and
13
responses to open-ended questions based on their experiences enhanced the integrity of
the responses (Cooper & Schindler, 2008; Creswell, 2009). During qualitative data
collection and analysis, the researcher was ensured the validity of the data by reviewing
the data for credibility, reliability, confirmability, and dependability. These four criteria
protected the integrity of the research study and reflected “the underlying assumptions
The goal of this study was to determine the challenges HR leaders experience
research was used to identify common replication challenges as they emerged from the
translate, and otherwise come to terms with the meaning, not the frequency of certain
more or less naturally occurring phenomena” (Cooper & Schindler, 2008, p. 162).
According to Denzin and Lincoln (2005), the qualitative research design is appropriate to
use when a problem or issue needed to be explored in further detail. The objective of the
study was to explore the challenges companies faced when attempting to replicate HR
processes in the global environment; therefore, the use of qualitative research was
leaders who participated in daily HR processes and systems of the identified MNC
(Shelly & Rosenblatt, 2012). The execution of a qualitative case study allowed the
14
researcher to look through the lenses of the participants to explore and understand the
interview allowed the participants to provide details of their personal experiences with
the phenomenon of interest (Denzin & Lincoln, 2005; Shelly & Rosenblatt, 2012).
recruit participants for the study. Purposeful sampling is used when the researcher has a
specific purpose and a specific population in mind (Collins, Onwuegbuzie, & Jao, 2006).
provided lenses through which the researcher explored the challenges associated with
Data analysis was conducted using Glaser and Strauss’ (1967) constant
comparison method, in order to identify themes in the aggregated data. The application of
the method required both inductive and deductive analysis of the participants’ transcribed
responses. Inductive analysis was used first, to determine recurring words or patterns
(Thomas, 2006). The complementary use of deductive analysis was to isolate the pre-
identified themes related to the research questions (Leech & Onwuegbuzie, 2007).
Conceptual Framework
Herzberg’s two-factor theory, also known as the motivation-hygiene theory. The two-
15
factor theory emerged from research conducted in an effort to identify the factors related
seminal, qualitative study in which 200 accountants and engineers provided narratives
regarding the positive and negative experiences of their work environments (Guha, 2010;
Islam & Ali, 2013). Results from the research aided HR leaders in determining factors
that led to either worker job satisfaction or job dissatisfaction. The factors that led to job
satisfaction were called motivator factors and the factors that contributed to job
dissatisfaction were called hygiene factors. See Figure 1 for a visual model of the two-
factor theory.
16
Figure 1. Hertzberg’s two-factor theory. Adapted with permission from by Management:
Challenges for Tomorrow's Leaders (6th ed.), 2013, by P. H. Lewis, S. H. Goodman, P.
M. Fandt, & J. Michlitsch, South-Western, a part of Cengage Learning. Copyright 2013,
Cengage Learning.
mechanisms associated with recruiting and retaining personnel in a MNC. The hygiene
The goals associated with hygiene factors and formal mechanisms are attracting
employees and maintaining worker satisfaction. The hygiene factors (or formal
17
mechanisms) refer to the universally applied standards that are created to maintain
organization and structure in the work environment (Guha, 2010; Islam & Ali, 2013).
mechanisms. This category of factors included the elements of job satisfaction that
unique and personal to the employee but often included the following:
Leaders in MNCs must understand the independent categories of factors that led
between the two categories. The right combination of hygiene and motivator factors was
critical to recruiting and retaining employees (Guha, 2010; Islam & Ali, 2013). The
hygiene and motivator factors (formal and informal HR mechanisms) are important to
18
recruiting efforts because these factors set the initial expectations for melding the needs
of the company with the expectations of the qualified candidates (Herzberg, 1966).
potential employees, the organization can incorporate formal and informal recruiting
mechanisms that detail the job purpose, job responsibilities, and performance
expectations (Herzberg, 1966). The proper application of hygiene and motivator factors
serve as the foundation for creating the right blend of formal and informal HR
mechanisms to recruit talent into the organization (Guha, 2010; Islam & Ali, 2013).
set of formal and informal HR mechanisms for retention. Research regarding the
Herzberg, 1966). Ahmadi et al. (2012) noted the industrial and manufacturing industries
must develop effective formal and informal HR mechanisms that will enable an
that has a scarcity of qualified talent. The changes in workforce composition require HR
leaders to reevaluate the hygiene and motivator factors that appeal to the new candidate
pool. The result could be the creation of formal and informal mechanisms that motivate
Definition of Terms
consistent level of standardization among multiple areas (Zander & Kogut, 1995).
19
Best practice. This is a process deemed as “A way or method of accomplishing a
business function or process that is considered to be superior to all other known methods”
with the intent of utilizing the merged practice throughout the organization (Pudelko,
2005).
procedures they can fully utilize across culturally and geographically diverse subsidiaries
Formal mechanisms. In HR, these are processes and systems are created to
Informal mechanisms. These are the factors and variables that encourage
employees to align with HR processes and systems and with organizational goals (Zander
Lens. This term refers to the viewpoint by which a research participant views his
or her experience as truth or fact. The lens is the observatory perspective of a research
participant that determines how the individual references the information as valid
20
Motivator factor. This category of factors is the elements of job that motivates
one geographic location with additional subsidiaries located in other countries (Von
geographically located with the headquarters of the parent company (Von Glinow et al.,
2002).
Assumptions
According to Cooper and Schindler (2008), all research is based on some set of
assumptions that influence both participant responses and the researchers’ interpretation
of those responses. Researchers must therefore identify and discuss those assumptions at
the outset of the study. Researchers make assumptions on the following aspects of their
research: (a) issue of interest being investigated, (b) chosen research methodology, (c)
data collection method, (d) data analysis procedures, (e) participants, and (f) researchers’
The first assumption arose from the belief that the issue of interest can be
researched and evaluated. The primary focus of this study was challenges associated
21
with replicating HR systems and processes in MNCs that have global operations.
(Ahmadi et al. (2012), Von Glinow, 2002. The assumption in this research was that HR
leaders could communicate what some of those challenges are and what could be done to
The second assumption is that qualitative research is a valid method for exploring
the issue of interest. The goal of generic qualitative research is to build a chain of
evidence that captured the essence of the issue studied (Wertz, 2005). The second
assumption was extended to presume that generic qualitative research could be used to
The third assumption presumed that with the use of open-ended questions was an
efficient and effective method for collecting data from the participants. DiCicco-Bloom
and Crabtree (2006) suggested that the use open-ended questions allow participants to
respond to questions from a direct and personal approach. The use of the open-ended
interview questions allowed the participants to provide truthful responses regarding the
challenges they experienced when attempting to replicate the HR practices of their parent
Several assumptions surrounded the participants for the study. The first
assumption was that each participant was an HR leader who supervised mid-level or
higher HR supervisors. In order to serve in such a capacity, the MNC targeted for this
study required the candidates to have career experience with HR practices. The
22
assumption was that all participants were HR leaders who had the career experience
The second assumption that was related to the qualitative research study
presumed that all participants were knowledgeable of the human resource management
formal and informal HR mechanisms that applied within the parent organization and the
subsidiaries. The assumption was that all participants had access to the same or similar
corporate HR mechanisms. The further assumption was that each participant utilized
some subset of the corporate-approved formal and informal human resource management
The third assumption regarding the participants was that each participant was an
actively employed HR leader within Manufacturing MNC at the time the study was
conducted. The assumption was that only active and current HR professionals from the
identified manufacturing company would provide input through the data collection
instruments. The final assumption concerning the participants was that each adhered to
The interpretation of the results depended on two primary assumptions. First, the
participants’ willingness to participate in the research was critical; the assumption was
they were honest in responding to the questions posed to them and their participation was
nonbiased (Dusick, 2011). The second assumption in area of interpretation was that the
results of the study were meaningful and relevant to potential stakeholders (Dusick,
2011).
23
Limitations
Cooper and Schindler (2008) identified a research limitation as any error in the
research design that could affect the validity or reliability of the data. Limitations are the
variables over which the researcher may or may not have control. Each factor that serves
as an assumption can also serve as a limitation (Dusick, 2011). Researchers must address
the known limitations of their research at the outset of the research. The following
factors were limitations that could have introduced potential bias into the research when
analyzing results.
The use of purposeful sampling to recruit participants may have introduced limiting
factors into the research study. Purposeful sampling was used to recruit participants for
the study. Researchers look for specific criteria when targeting individuals to participate
in a study and are likely to verify that each participant meets the criteria for being in the
sample. Using a purposive sample, researchers are more likely to get the opinions of
their target sample population (Collins et al., 2006). The use of purposeful sampling may
not have captured the challenges that others in the company face when attempting to
replicate HR practices.
Another limitation was that participants were members of the same MNC.
Collecting data from HR professionals of one MNC may have limited the generalizability
of the findings to other MNCs. Participants in the study may have experienced
replication challenges that are unique to the MNC in which they are employed. In
addition, the HR leaders in Manufacturing MNC may not have had knowledge of or
access to all internal and external corporate-level HR processes and systems in the
organization. Each participant was limited to his or her individual knowledge of the
24
external benchmarking of industry standards. Other MNCs with similar or dissimilar
goals and objectives may have or may not have experienced the same types of replication
challenges. Each of these factors limited the generalizability of the findings to areas of a
also posed a limitation in generalizing the findings of the study. The geographical
location of the targeted MNC was within an area with a homogeneous cultural
composition. The employees were mostly U.S.-born citizens. The HR leaders of the
MNC were also nearly homogeneous in terms of their age, gender, race, and ethnicity.
The homogeneity in the demographic mix of the HR leaders at MNC limited the degree
The final limitation related to gathering data for the international laws that
impacted the global subsidiaries of MNCs. The HR leaders of MNCs were expected to
comply with local and international laws when creating HR policies. Resources were not
specific laws. Research related to international law aside from potential participant
literature review of the existing research related to f formal and informal HR processes
and systems. The primary objective of the literature review is to determine what is
present in the literature regarding the challenges to replicating formal and informal HR
25
processes and systems in a global environment. Specific to the research study, the
literature review examines the formal and informal HR processes for recruiting and
retaining talent. The chapter begins with a comprehensive review of existing research to
define the current state of HR processes and systems currently utilized by the
the study. Chapter 4 presents a summary of the results. Chapter 5 contains a discussion
26
CHAPTER 2. LITERATURE REVIEW
Introduction
The study investigated the challenges that HR leaders of MNCs encounter when
attempting to replicate informal and formal HR mechanisms for recruiting and retention
in a global work environment. The objective of the research study was to determine the
within industry, MNCs must find approaches to execute operations in the most efficient
processes and systems among its international subsidiaries (Morris et al., 2009). For this
reason, HR organizational leaders who support MNCs need to understand the replication
challenges associated with three areas: formal mechanisms, informal mechanisms, and
27
The challenges to replicating HR processes and systems can be detrimental to an
immediately (Razi, 2006). In most cases, geographic and cultural variations present the
biggest challenges to replicating HR processes and systems globally and may cause
attempting to globally employ practices tailored for a specific group. This is the result of
practices that were not created to meet the diverse needs of subsidiaries, but instead only
the specific needs of an organizational component (Razi, 2006; Von Glinow et al., 2002).
The first step for successfully replicating HR processes is for a company to understand
Global Operations
A company’s ability to become a global operation entails much more than simply
geographic boundaries. As a first step the company must understand what defines a
global operation. Some of the most referenced research to initially establish guidelines
for defining globalization came from Kanter and Dretler in the late 1990s. Their initial
findings and theories have been repeatedly substantiated, over the last 14 years (Areiqat,
Kanter and Dretler (1998) observed the definition of global has become so
example of definition distortion involved the former CEO of Sun Microsystems, Scott
28
McNealy. In the mid-1990s, McNealy traveled to Southeast Asia for what was
categorized as personal travel. However, as referenced by the authors, The New York
Although McNealy’s travel may have planted a seed for future discussions of
global operations, personal travel is not indicative of globalized operations (Begley &
Boyd, 2003). The effective employment of global operations in the international work
environment goes far beyond mere travel and distorted terminology. It begins with the
with companies from other countries. The overall strategy had been to allow expansion
foothold within certain geographic locations. This was the case in the failed merger of
experts believed the merger of Daimler-Benz and Chrysler was a pairing of corporate
equals. However, the organizations quickly realized the failure between the previously
independent companies to integrate and standardize the formal and informal mechanisms
that had sustained the organizations separately. Essentially, the viability of two
29
independently successful companies was destroyed by the failure to create a
differences. The U.S.-based Chrysler company was isolated from decision-making and
suffered the negative consequences of being an acquired entity rather than a partner
during the 1990s for their respective market segments. Organizational leaders of both
companies assumed that combining the companies would exponentially increase the
consumer base and yield substantial returns to the combined company (Finkelstein, 2002;
cultures that did not mesh well and ultimately resulted in failed operations (Finkelstein,
2002). The results of the failed merger were plummeting share prices, plant closures, and
2002). To achieve global operations companies must develop formal and informal HR
Begley and Boyd (2003) researched the underlying connective thread that
researchers noted that achieving a global mindset was the major element in achieving
global operations. According to Begley and Boyd (2002) the first step of achieving global
operations is that a company must have a global focus at all levels of the company.
These researchers asserted that a global mindset does not mean forcing a singular strategy
into local markets, but rather a global mind set means taking the time to evaluate and
30
comparatively analyze how company-wide organizational strategies affect all
subsidiaries.
It's not enough for a few executives at a multinational to have a global mind-set.
All employees should excel at balancing global consistency with local
responsiveness. That's why many organizations are testing ways to embed a
corporate global mind-set in companywide policies (Begley & Boyd, 2003, p. 25)
strategic and operational components. Organizational leaders must determine the most
organizational strategy begins with a focused and common objective that can be
translated to its subsidiaries. The cornerstone of the strategic focus is the achievement of
(Razi, 2006).
There are a number of t myths and untruths about globalization that can quickly
derail any plans a company may have for expanding operations into the global work
environment. Organizational leaders can mistakenly accept myth for fact, which may
automatically encumber the achievement of a global mindset. Kanter and Dretler (1998)
identified six common myths that seem to permeate the mindset of organizational leaders
as they attempt to conduct global operations. The myths are only a subset of common
31
The myths and misunderstandings identified by Kanter and Dretler (1998) are
human resource practices, processes, and systems. Each of the obstacles presents faulty
logic that immediately undercuts the validity and reliability of the HR processes and
systems.
The first myth addresses the misconception that a company with international
locations is also a global company. Organizational leaders unintentionally use the terms
distinguishing characteristic between the terms “international” and “global” is the level of
global because decisions are made communally among the organizational components
(Pudelko, 2005).
or limitations the company fails to consider when making strategic decisions, then no
and develop cohesive formal and informal processes and systems reflective of the needs
32
absence of input from all subsidiaries, the subsidiaries are simply independent businesses
(Pudelko, 2005).
which questions the appropriateness of having a singular operational strategy for all of
the geographically separated subsidiaries (Kanter & Dretler, 1998). The second myth
purports that global operations mean doing everything the same way in every region.
balance global strategy with local market demands (Pudelko, 2005). The myth is that
companies have no requirement to analyze the preferences of the local consumer market
or tailor a subsequent strategy to meet customer demand (Razi, 2006). One company that
overcame the HR replication challenge associated with this myth was the Coca-Cola
to meet local market demands. The Coca-Cola brand is truly a global brand people
recognize in over 200 countries, and the company has almost 140,000 employees. Coca-
overarching global strategy. As a result, the company is an industry leader that has had
2011). According to the Coca-Cola annual shareholder report, the key to the company’s
global success is its ability to connect with the local market to provide a quality product.
Companies that have the ability to successfully incorporate local market requirements
33
into a global strategy are more readily able to conquer the challenges presented by the
The third myth of globalization implies the need for a company to sever all
national ties. A misconception similar to the third myth, the fourth myth suggests the
need to eliminate any affiliation with a specific country image. These myths are closely
inter-related as both may result in an MNC entering a realm of ambiguity that does not
clearly associate the company with any one nation or local community (Kanter & Dretler,
1998). The two myths imply that an MNC is not required to identify with the
Typically, there are two outcomes that occur when MNCs fail to identify with the
local environments. First, companies that globalize operations into the international work
companies have no CSR actions to ensure that the company gives back to the
communities and countries generating its products and services. Second and equally
important is that the company may fail to create a brand that both embraces and
encompasses the culture and values of the international regions. Both CSR and brand
members recognize the positive value of the MNC (Kanter & Dretler, 1998; McElroy,
2001). Symbolism does not occur when organizational leadership to recognize the value
of identifying with the communities and nations in which an MNC operates (Wiechmann,
globalization with the simple act of acquiring subsidiaries in other countries without
34
integrating those subsidiaries into the parent organization’s operations, processes, or
locations does not automatically categorize a company as globalized. Companies that fail
For example, Kanter and Dretler (1998) documented the results of what happened
when the Swedish pharmaceutical company, Pharmacia and Upjohn, failed to integrate
standardized operations among its American and Italian subsidiaries. The company
leaders failed to effectively integrate the diverse organizational cultures of its acquired
subsidiaries into its existing structure and made no attempt to create a synergistic
result, the divisions of the pharmaceutical giant underwent a series of mergers and
acquisitions with other companies such as Pfizer and Amersham Life Science.
(Pfizer, 2011).
The last myth associated with global operations perpetuates the belief that sales or
operations alone, in another country, signify that a company has a global operation. Truly
globalized operations require host companies to scour geographical entry points into the
market, by understanding the advantages and limitations of the local markets. Success at
effective as a global industry, companies must understand the nature and dictates of
35
global operations and they must develop a strategy that will enable them to establish a
Union Pacific Resources (UPR) of Fort Worth, Texas, was a U.S.-based company
that provided petroleum products. The company had a strong position in the U.S. market
and sought to expand its operations to the global market. The company first evaluated
the global market to determine the strengths and weaknesses of its industry competitors.
As a result, the UPR leaders determined they needed to use an integrated strategic
approach to establish footholds in key areas for international business (Anadarko, 2011).
continuous growth and merged with Anadarko Petroleum Corporation in 2000. The
company’s primary tenet for ensuring continued growth was to “employ a global business
approach” (para. 5). As a result, Anadarko was able to solidify its position as an industry
critical to the company’s success, and the approach must go beyond mere
internationalized operations. Kanter and Dretler (1998) stated, “Global success rests on
the ability to listen and learn in locations far from the home base. Searching
internationally for concepts as well as customers and suppliers can stimulate innovation
and ease eventual entry into new markets” (p. 62). A holistic HR strategy is an approach
36
that effectively integrates strategy and activities among the various international
components of a company.
Kanter and Dretler’s (1998) statement highlights a simple yet often overlooked
the concept of interconnection among and demands that organizations explore viable HR
practices from various locations, not just from those created by the host country business
For a global organization to have a holistic strategy, the organization must make a
concerted effort to develop the right collective mixture of people, processes, and systems.
Kanter (1999) noted, “The global economy is not the flow of goods . . . but the flow of
capital, people, and information” (p. 8). As HR leaders develop strategies for a global
market, the proper application of these three components is critical in determining the
organization’s future success. The strategy that ensues will create a common platform for
knowledge sharing to enable the people who comprise the organization to execute the
The acquisition and retention of the right talent is a critical component to the
must incorporate multiple generational and cultural variables into strategy development.
The variations among generational and cultural norms pose significant obstacles to
organizational and HR leaders who attempt to develop formal and informal resource
37
management mechanisms. For example, the recruiting practices for Millennials in the
U.S. could vary from the practices used to recruit millennial talent in Asia (Fink, 2009;
Guha, 2010).
MNCs that effectively implement holistic strategic human capital objectives, HR leaders
capital practices support an organization’s holistic strategy for acquiring and retaining
of organizational success (Sturman et al., 2003). Again, the challenge lies with providing
enough flexibility in the processes and systems to accommodate for regional and cultural
challenges, MNCs with multicultural challenges cannot always rely upon a single method
of communicating processes with the expectation of a shared understanding among all the
The efforts which an MNC expends to integrate people, processes, and systems is
the company’s strategic initiatives (Sturman et al., 2003). The success of a company is
directly related to the degree to which the HR practices align with the company’s
strategic initiatives. For example, Morris et al. (2009) stated, “Informal people alignment
38
consists of a common understanding of specific organizational objectives and why those
understanding that comes from social interaction and identified similarities” (p. 976). To
develop a shared set of company goals illustrated the need for early identification of how
The formal and informal mechanisms selected for recruiting and retaining talent
Businesses that have capitalized on the benefits to be derived from diversification have
increased demand for globalized operations. The concept of diversity is not limited to
superficial attributes, such as race and gender. The innovative knowledge or perspective
contribution (Meyer & Herscovitch, 2001). In the last three decades, researchers
further evaluate the need for formal and informal mechanisms to recruit and retain a
and informal mechanisms to recruit talent within different geographical regions. The
formal mechanisms were those HR processes and systems used to universally leverage
the brand of the MNC. Creative HR on-boarding and knowledge sharing systems were
39
used to drive standardization across various regions. The informal mechanisms that
complemented the formal mechanisms were the tailored recruiting and selection HR
processes that would attract the localized talent pool. Tailored HR processes consisted of
individual motivators that were created by regionalized recruitment teams that could
intermix with the local talent and determine the specific local needs (Meyer &
develop tailored recruiting and retention mechanisms that reflect of the needs of the
localized talent (Razi, 2006). According to Razi (2006), “In the recruiting and selection
ensuring local hiring practices remain consistent with the demands of the candidate pools
within their local domains” (p. 62). Tailored formal and informal mechanisms for
recruiting should not be created with a singular approach that is blindly applied to all
consist of complementary formal and informal mechanisms that incorporate the distinct
recruiting and retention strategies require a shift in the organizational mindset, and that
shift must occur to move HR leaders from viewing traditional HR practices as the only
method for talent management. Areiqat et al. (2010) stated that such a shift “Requires
organizations to reflect on how to attract, recruit, employ, and retain talented employees.
Organizations know that they must have the best talent in order to succeed in the
hypercompetitive and increasingly complex global economy” (p. 329). In order to recruit
and retain the best talent within any industry, the HR mechanisms used by MNCs must be
40
reflective of the expectations of the local candidate pool, when it comes to the superior
Areiqat et al. (2010) studied the recent efforts of Carilion Health System as an
mechanisms to improve the recruiting and retention efforts of the company. The focus
of the study was on attracting and retaining quality nurses from multiple regions to be
part of the same healthcare system. A representative sample of nurses from the
population was selected from all regions. The experiences of the research participants
practices that would attract and retain the best nurses within the system (Areiqat et al.,
2010).
mechanisms, like the compensation and benefits packages offered. For example, a
scholarship programs was modified to be more reflective and engaging for attracting new
quality candidates to remain engaged in the healthcare system. The results of improved
recruiting and retention processes yielded a higher number of nursing recruits into the
healthcare system and a higher rate of retention (Areiqat et al., 2010; Razi, 2006)
Summary
In summary, the literature review contains discussion of the existing literature and
41
environment were identified as the geographical and cultural differences that exist
between regions. Differences in geography and culture, in most cases, had historical
roots that did not easily yield to attempts to implement standardized global HR practices.
culturally diverse subsidiaries were often doomed to fail in successful operations. For
processes and systems presented a greater return on investment for the MNC. The
companies that created universal policies with latitude to address regional needs were
found to have a more competitive advantage within the given industry. Chapter 3
42
CHAPTER 3. METHODOLOGY
Introduction
The purpose of this qualitative study was to investigate the challenges that HR
when cultural subsidiaries are involved (Morris et al., 2009). This chapter has details of
the method chosen to collect data for the study. The chapter contains a description of the
research question, the research design, the data collection procedures, the sampling
A qualitative research design using the case study method was used to address the
research question. As noted by Punch (2005), case studies are “more a strategy than a
method” (p. 144). It is important to understand that a case study is merely a generic
strategic design for conducting qualitative research. However, a qualitative case study
allows for the exploration of an issue of interest that cannot be accomplished through a
rigorous quantitative research design. Findings from the research provided information
the global environment. The findings could be used to assist HR leaders in developing
43
strategies for addressing those challenges and minimizing the possible impact on global
operations.
Research Questions
The primary research question which guided this research addressed the
environment. The research question was augmented by several subquestions, and the
subquestions were further divided into two questions each. The purpose of the
presented to the participants (Singh, Hillmer, & Ze, 2011). As noted by Shelly and
Rosenblatt (2012), the value of open-ended questions was to “encourage spontaneous and
unstructured responses. Such questions are used when you want to understand a larger
process or draw out the interviewee’s opinions, attitudes, or suggestions” (p. 160). The
use of open-ended interview questions further supported the ability to examine the issue
informal and formal HR mechanisms for recruiting and retention in a global work
environment?
44
b. What recommendations do you have for improving the replication
of the formal HR recruiting and retention processes in the global
work environment?
3. Discuss the degree to which the formal and informal HR mechanisms for
recruiting and retention in your company complement one another.
Research Design
A generic, qualitative research design was chosen for this study. The objective of
look through the lenses of the participants to explore and understand the meanings of
their experiences. The process of exploration allows the participants to speak for
themselves and reveal meaning behind their experiences (Denzin & Lincoln, 2005). The
use of the qualitative research method was appropriate for the following study because
45
the case study allowed a more detailed exploration of any shared challenges encountered
Manufacturing MNC.
Cooper and Schindler defined qualitative research as the use of “an array of
interpretive techniques which seek to describe, decode, translate, and otherwise come to
terms with the meaning, not the frequency, of certain more or less naturally occurring
needs to be explored in further detail (Denzin & Lincoln, 2005). It is appropriate to use a
(Marshall & Rossman, 2006). According to Creswell (2009), the purpose of qualitative
research was “to establish the meaning of a phenomenon from the views of participants.
This approach means identifying a culture-sharing group and studying how it develops
shared patterns of behavior over time” (p. 16). The researcher of this study was
contacting individuals who had experience with the phenomenon of interest. The
participants were able communicate their first hand experiences with replicating formal
Therefore the use a qualitative research approach was appropriate for achieving the
46
conclusions about the theoretical and personal meaning of the participants’ responses.
employ a personal lens to sort, filter, arrange, and interpret the data (Creswell, 2009).
The theoretical lens and interpretive characteristics added to the validity of the qualitative
opinion (Creswell, 2009). As the researcher collected data from the research participants,
the data was inductively and deductively analyzed to objectively identify themes and
The qualitative research method was the most appropriate approach for the
following study for several reasons. First, a qualitative research design allowed the
researcher to investigate a specific area of interest (Denzin & Lincoln, 2005). The
problem area of interest was the challenges associated with replicating formal and
research approach allowed the researcher to obtain a detailed understanding of the issue
at hand (Denzin & Lincoln, 2005). The research was able to gather information from
participants who had direct experience with replicating such processes. Third, the
qualitative research design offered the benefit of collecting data from participants who
had direct experience with the issue of interest (Creswell, 2009; Marshall & Rossman,
2006). Participants in the study were HR professionals who had direct experience with
replicating HR processes in a global work environment. The nature of this study required
the structure of a research design that would enable the researcher to investigate an issue
based upon the shared interest among the selected HR professionals from Manufacturing
47
MNC; therefore the use of qualitative research was appropriate for studying the issue of
interest.
Within the broad realm of qualitative research design, a case study approach as
selected to capture data related to the issue of interest. Based on the aspects of exploring
the lived experiences of research participants, a case study was determined to be the most
applicable overarching strategy for the conducting the research. Glesne (2011)
researchers. Alone, a case study methodology was broad and ambiguous, and its
meaning “can vary, from one person to a village or from an event to a set of procedures”
(p. 22). To provide greater focus for the case study strategy, elements of a qualitative
study to explore the issue of interest was useful to capture the experiences of HR leaders
who participated in daily HR processes and systems of the identified MNC (Glesne,
2011). The latitude within the case study approach allowed the research to evolve, based
limitations to exploring the issue of interest. The following case study strategy was
operations. Sampling allows researchers to gather data from a smaller set of individuals
with the intent of being able to generalize results back to the larger theoretical population
48
(Trochim, 2006) of interest in the study. It was impossible to study the entire theoretical
the intended population. The accessible population was HR professionals from a single
manufacturing company located in the Midwest. For the purpose of the following
recruit participants for the study. Creswell (2009) provided the justification for
used to “Select participants or sites (or documents or visual material) that will best help
the researcher understand the problem and the research question” (p. 178). Purposeful
sampling is used when the researcher has a specific purpose and a specific population in
mind (Collins et al., 2006). The purposeful sampling scheme allowed the exploration of
professionals. For the purpose of this study, the purposeful sample consisted of
smaller sample of participants was purposefully selected from this group. A list of
qualified research participants was obtained from and reviewed by the Corporate HR
team. The participant list was provided directly to the researcher, who reviewed the list
with the participating company’s corporate HR point-of-contact. During this review the
HR contact removed the names of any potential participants who were prohibited from
participating in the research. The various company reasons for barring individuals from
49
participating in the research were not disclosed to the researcher. However, an example
of something that could have rendered an individual ineligible for participation would
have been an unannounced organizational realignment that would change the roles and
responsibilities of the HR professional. The corporate HR contact did not remove any
The targeted sample size was based on guidelines presented by other researchers,
such as Dukes (1984), who recommended including 3-10 subjects in qualitative studies to
examine an issue of interest. The recommendation for sample size is varied and
inconsistent, depending upon the source. The desired sample size for the proposed
qualitative research study was 20-25 participants who were HR leaders serving in
different capacities in the manufacturing industry MNC. The initial set of participants
was selected in a two-phased approach. In the first phase, the Corporate HR contact
provided a list of HR professionals with the same job function, who worked in different
functional areas of the company. There were approximately 12 individuals on the initial
list provided by the Corporate HR contact. Of the 12, only three agreed to participate in
the research study. In order to identify additional research participants for the qualitative
study, the Corporate HR contact provided a second list of HR professionals who had a
wider range of HR job functions. Using the existing organizational structure for the
50
The identified sample of HR professionals from Manufacturing MNC was
selected for the study because they met the criteria outlined by the researcher. The
Corporate HR point-of-contact also gave approval for the researcher to contact the
participants. The major criteria for including professionals in the study included the
have the opportunity to gather information to assess the effectiveness of the company’s
processes and systems. Third, each potential participant needed to have additional access
areas within the Manufacturing MNC. Fourth, the HR professionals within the
Manufacturing MNC who did not interact with global processes and systems nor gathered
input from multiple regions were limited to providing perspectives from only their
Instrumentation
The primary data collection instrument for the study was an interview (see
Appendix A) that consisted of nine open-ended questions. Swanson and Holton (2005)
identified the value of broad, open-ended questions as a potential source of data that
could aid researchers in understanding a subjective issue of interest. The value of using
open-ended questions lies in the ability to allow participants to give details of their
individual experiences. For this research study, the open-ended questions addressed
51
The interview protocol consisted of two separate sections. The first section
collected demographic data from the participants regarding their age, gender, and total
locations outside of the Midwest region, at locations outside of the continental U.S., in
participants who participated in the research. The second section of the interview
protocol consisted of nine open-ended responses that address challenges the participants
may have encountered when attempting to replicate HR processes and systems. The
feedback from the research participants, allowing uninhibited observance of the issue of
interest (Shelly & Rossenblatt, 2012). Participants had the opportunity to describe their
experiences in detail, and they were allowed to make suggestions regarding how to
improve the HR systems and processes used for recruitment and retention in the global
environment.
The use of an expert panel of HR professionals was utilized to review the research
study instrument. Weiss (1994) stated the parameters of utilizing an expert panel for
qualitative research as “People who are uniquely able to be informative because they are
expert in an area or are privileged witnesses to an event” (p. 17). An expert panel of
three HR professionals within the Manufacturing MNC constructed and reviewed the
data collection instrument. The members of the expert panel were selected because each
member had knowledge and experience with the formal and informal HR mechanisms
52
used by the Manufacturing MNC. The interview questionnaire is an original instrument
designed for the proposed study and had not been utilized for any other research study.
Field Test
The individuals selected for the field test were selected because each member
matched the criteria for research participants in the proposed sample. All of the feedback
from the field test, provided from September 4, 2012 through September 12, 2012, was
reviewed. Overall, the feedback from the field test was complimentary and had limited
corrections for the interview questions. The feedback contained recommendations for
simplifying the verbiage and minor refinements of the text. One panel member
Creswell (2009) stated that the validity of qualitative data requires the researcher
The following four criteria are commonly used to assess the validity of qualitative
2006). The following sections identified the actions that were completed during the
research study to assess the validity of the data, as related to Trochim’s four criteria. .
because only the participant can determine whether his or her experience is captured
53
correctly in the research study (Trochim, 2006). In the presented qualitative study,
participants.
Establishing credibility is a two-step process: the first step ensures the accuracy of
recorded and transcribed data. The second step ensures that narrative interpretations of
the data reflect the participants’ experiences with the issue of interest. In the proposed
transcribed data and ensuring correctness of the data from the perspective of the
participants. The following steps were taken to ensure the credibility of the data that was
interview questions.
54
3. The audio tapes were transcribed by a professional transcriptionist. The
from the internal participant-specific findings and attempts to generalize the findings to a
different context. The focus of the results shifts from individual results viewed by
the proposed qualitative research study, the researcher served as the external participant.
As external participant the researcher synthesized the recurring patterns and responses
from the individual participants into broader more general emergent themes. A detailed
summary of those emergent themes are presented in Chapter 4. The transferability of the
55
environment in which the research takes place (Trochim, 2006). Researcher oversight
ensures that the impact of environmental changes on the study is considered. Awareness
of any organizational changes that could affect the research criteria is essential. Such
changes could include the changes in the roles and responsibilities of research
participants that could influence the data. Dependability during the qualitative research
study required the researcher to remain abreast of all organizational movement for HR
professionals. The visibility over personnel movement and organizational change was
and reevaluating the results for accuracy (Trochim, 2006). Several steps were taken to
ensure the confirmability of the recorded and transcribed data. As the first step of
confirmability the researcher used a standardized process to collect data for the study. .
Standardized processes reduce the degree of variance associated with collecting data in
questions (see Appendix A) was administered to all participants. All participants were
presented each research question in the same order. As a second step of confirmability
The second step of confirmability occurred after the data were transcribed. The
participant responses were transcribed and recorded into text format using Microsoft
word processing software. The text documents were then uploaded into entered into
NVivo software for analysis. The data was then double-checked after being transferred
56
into the NVivo qualitative software for analysis. The confirmation of the data occurred
through the comparison of the text documents to the information that was uploaded into
the system, to ensure a match for each individual participant’s data. The purpose of the
double-checking was to verify that the data were correctly transferred and that the
transferred data were correctly linked to the appropriate participant, by comparing the
data transferred to the original text manuscripts containing the participants names
(Creswell. 2009).
in the study (see Appendix B). The letter contained the following information:
professionals, five individuals could not participate in the study. The final results consist
Participants were interviewed within a maximum period of two weeks after giving
their consent to participate to ensure minimal opportunity for variables to change (e.g.,
will be sent to remind participants of their pending interview, 48 business hours prior to
the interview (Fowler, 2009).Each interview was conducted in the office of the research
57
participant. The average length of time for the interviews was approximately 30 minutes
in duration.
No research took place until after approval was obtained from the proper sources.
Approval to conduct this study was obtained from the appropriate sources at
Manufacturing MNC. The research also gained to conduct this research must be obtained
The initial step for gaining approval from Manufacturing MNC involved going
through the company’s formal information release process. This step ensured that there
was no conflict of interest between the researcher, the participants, and their affiliation
with the company. The company’s information release process involved a review of the
proposed research study by the public affairs, corporate human resources, and legal
departments, as required. After the reviews were conducted the researcher obtained a
signed permission of consent from the appropriate official at Manufacturing MNC (see
Appendix D) before submitting an application for approval to conduct the research from
Capella University.
The purpose of the IRB was for the university to provide a thorough review of the
research topic prior to the researcher data collection process. Such review is especially
important when human subjects are involved in research. The researcher submitted a
detailed research proposal which outlined the parameters of the study. In addition the
58
researcher submitted to the IRB application for committee review. Members of the IRB
reviewed the proposal to ensure the researcher would maintain ethical standards and do
University IRB. No research took place until after the IRB approved the research study.
Ethical Considerations
and researchers must discuss how they will address those ethical considerations. The
primary ethical consideration for this research pertained to protecting the privacy and
confidentiality of the participants. The steps that were taken to address privacy and
Privacy Considerations
Several steps were taken to maintain the privacy of participants. The names of
check the data. After the transcription of the data, the name of each participant was
replaced with the term “Participant” and a corresponding letter of the alphabet (e.g.
Participant A). All individually identifying information (e.g. name, organization, position
title, etc…) was removed from the data analysis records. In addition to the unique
that could potentially link responses to individual participants or the Manufacturing MNC
59
Confidentiality Considerations
All participants’ responses and research data will be stored on the researcher’s
personal computer, which is protected by a user name and password combination and
biometric fingerprint scan. The data files will receive additional password protection,
which only the researcher will be able to access. Upon completion of the dissertation, all
participant responses, research data, and files will be transferred to an electronic storage
medium (e.g., a memory stick) and the data will be removed from the computer’s drives.
All research data will be maintained electronically with password protection remaining
intact, for the seven years required for data storage prior to data destruction. The data
will be deleted from the storage medium and the storage medium will be destroyed via
industrial shredder.
Summary
processes and systems in a global environment. A qualitative research method was used
to study the experiences of the Manufacturing MNC’s HR leaders who have global
responsibilities. The target population for the study was HR leaders within the
manufacturing company. The purposefully selected sample was chosen from one specific
geographic region. As the research study takes place, the confidentiality and ethical
treatment of the participants will be ensured by both the university’s review process and
60
CHAPTER 4. DATA ANALYSIS AND RESULTS
The purpose of this qualitative study was to investigate the challenges that HR
mechanisms for recruiting and retention in a global work environment. This chapter
presents a summary of the results from the data analysis. The chapter begins with a
summary of the demographic data for the participants. Next, findings from each research
question are presented in detail. This summary contains a description of the major
recurring themes for each research question. The chapter ends with a brief summary of
change resulted in the researcher having greater exposure to multiple facets of the HR
HR processes within multiple regions. Many of the challenges were due to variations in
requirements. The replication challenges experienced by the researcher were the catalysts
that motivated the research to pursue additional knowledge in the issue of interest.
61
challenges with replicating HR processes and systems in a global environment. With so
for knowledge sharing and potentially the opportunity to gather suggestions for
Prior to conducting the study the researcher had minimal experience with
conducting research. However the researcher had completed several research methods
the CITI training modules and Capella University tutorials on conducting qualitative
research. Due to the limited research experience, the researcher worked closely with the
dissertation committee to create a tool for capturing the participants’ experiences with
replicating HR systems and processes. The tool, an interview questionnaire, was vetted
through an expert panel and a field test before being utilized in the research. An expert
panel of three HR professionals in the Manufacturing MNC also reviewed the interview
protocol for sufficiency. Details regarding the expert panel review and the results of the
interview was audio-taped. Participants consented to being audio-taped and signed the
amongst the respondents’ interviews. Lastly, the compiled responses were reviewed
62
Description of the Population and Sample
employed in this study. The section begins with a description of the population of
interest. The next section describes the sampling procedure that was used to recruit
participants for this study. The section ends with a summary of the descriptive data for
the participants.
The Population
single manufacturing company located in the Midwest. Individuals who met the inclusion
were considered to be eligible for participation. The inclusion criteria indicated that
participants must be active, full-time HR leaders of the MNC. The researcher obtained a
personnel list of HR professionals who met the inclusion criteria from the Manufacturing
MNC’s corporate HR office. The personnel list was generated from the company’s
inclusion criteria for the study, thus comprising the population of interest. Purposeful
sampling was used to recruit participants for the study. Details of the procedures used for
process. A summary of the data collection process is presented in the next paragraph.
63
Data Collection
Data were collected through face-to-face interviews. The first set of questions in
the interview gathered demographic data from the participants. The second set of
and informal HR mechanisms in the global environment. Participants were also asked
about their perceptions of the interactions that occurred between the categories of
following paragraph.
The Sample
The sample for this study consisted of 14 participants who were full-time HR
demographic data about the research participants. Table 1 provides general data regarding
the participants’ age and gender. The table shows that participants were grouped into
three age groups that consisted of 10 year intervals. Results revealed that there was an
equal number of participants in the 40-50 year-old and 50-60 year old age bracket.
Regarding gender, 43% of participants were male and (57% were female.
64
Table 1. Research Participant Demographics
Age Group:
30 – 40 2
40 – 50 6
50 – 60 6
Gender:
Male 6
Female 8
participants had while working at the Manufacturing MNC. The data revealed that
Manufacturing MNC. Six participants indicated they had over 21 years of internal work
experience with the MNC. The majority of the participants (n = 8) had at least five years
years of experience. Twelve participants reported that they had work experience with
organizations outside of the Midwest. Six of the 14 participants had 10 years or less of
work outside of the Midwest, and eight participants reported having 11 to 21 years of
work experience outside of the Midwest. Lastly, most participants (n = 8) indicated they
had five years or less of work experience outside of the continental US. The remaining
six participants reported having 11 to 21 years of work experience outside of the US.
65
Table 2. Research Participant Demographics for Experience at Manufacturing MNC
HR-Related Experience
<1 0
1<5 0
5<11 8
11<21 6
21<31 0
31+ 0
includes experience both prior to and during tenure at the Manufacturing MNC. The data
66
positions. Several participants (n=7) had greater than 11 years of HR experience. The
largest number of participants (n = 8) indicated that they had between 1-5 years of
external work experience. Only one participant had more than five years of external work
experience.
Table 3. Research Participant Demographics for Total Work Experience Internal and
External to Manufacturing MNC
Data were analyzed using Glaser and Strauss’ (1967) constant comparison
prevalent themes within the compiled data. Simply stated, the analytical method
“discovers the latent pattern in the multiple participants’ words” (Glaser, 2012, p. 29).
Themes from constant comparison can emerge through inductive analysis or deductive
67
analysis (Leech & Onwuegbuzie, 2007). Both types of analyses were used to analyze data
gathered in this study. Details regarding the data analysis are presented in the paragraphs
which follow.
The first step of the constant comparison was a review of the transcripts of all 14
participants. This review was conducted for each research question and subquestion. This
review provided the researcher with a general idea of the overall content of the responses.
The second step of the constant comparison was a more systematic review of all
transcripts. During this review the researcher used inductive analysis to determine words,
patterns of words, ideas, or categories of ideas among the participants’ responses to each
findings to emerge from the frequent, dominant or significant themes inherent in raw data
After the third reading of the transcripts the researcher developed a code sheet to
document the recurring patterns of ideas. The transcripts were again read and constant
comparison was used to compare and code the emergent ideas. After the codes reached a
point of saturation, open coding was used to code the responses for each research
question via the use of NVivo software for qualitative data analysis.
The researcher also quantified the data in order to aid the interpretation of the
results (Collins et al., 2006; Onwuegbuzie & Leech, 2005). The researcher quantified the
data by conducting frequency counts to determine the relative frequency in which each of
the emergent themes appeared across the participants’ responses. The frequency count
served two distinct purposes. First, according to Leech and Onwuegbuzie (2007), a
frequency count can be used to improve the rigor of data analysis. The second function of
68
the word count was to assist the strategy for accomplishing the deductive aspect of the
data analysis. Deductive analysis involves looking for and coding pre-identified themes
in written text (Leech & Onwuegbuzie, 2007). The pre-identified passages and themes
derived from each interview question were used to guide the data coding phase. In the
next phase of data analysis the researcher used axial coding to connect related patterns of
ideas. The broader emergent themes were derived from the axial coding. The list of
emergent themes varied for each question and associated subquestions. The following
paragraphs present the data analysis of each interview question and the associated
There was one primary research question which guided this study was: What
total of nine interview questions, three primary and six subquestions, were presented to
each of the research participants during a face-to-face interview. Each interview was
audio-recorded and later transcribed. Results are presented for each question and the
associated subquestions.
The data analyses revealed three formal mechanisms that were most often
referenced by the participants. The Taleo system was the most frequently referenced
formal HR mechanism. Eight of the participants (57.1%) gave some reference to Taleo.
69
According to the participants the Taleo system was used for performance management
and recruiting functions. Four participants (28.6%) referenced the use of the PeopleSoft
data management system, and two participants (14.3%) references use of the KRONOS
timekeeping HR system.
historical lineage, social mores and regulatory requirements. One participant succinctly
summarized the challenges that cultural variations have on HR processes. That response
is presented below:
The challenges that we have is cultural, so many times one system or one process
can’t meet the needs of the different cultures. For example, we hire in India and
things that matter most to them are very different than things that matter most in
the U.S. An example could be in India, they have different ways of getting to
work and so therefore they value public transportation, they value safety, they
value things of that nature, where in the U.S. people have cars and people have
ways of getting to work and so when you are designing packages and designing
attracters, you have to be cognizant of what matters most in those regions to those
folks that are wanting to join the company.
The data revealed that the second most frequently occurring challenge pertained
to the lack of standardized processes or the failure to adhere to the existing standardized
processes or systems. Seven participants (50%) gave comments that related to this theme.
The following participant response captured the essence of the challenges that are
support has HR professionals that utilizes all the same tools and those who may be on
70
some of these tools may have alternate versions from corporate standards because of
previous and current autonomy some of our business units who may even use the same
identified the challenges they faced with attempting to deal with legal or regulatory
[F]rom a legal and regulatory compliance perspective on a global basis, even the
tools that are used there are legal and regulatory reasons certain facts and data that
we can gather in one country and cannot gather in another. For privacy reasons or
governmental reasons.
The recurring pattern for this theme was that the legal and regulatory constraints of
various cultures affect company recruiting and retention efforts. Participants suggested
locales affect the types of incentives that can be offered or mandate. The variations
Interview Subquestion 1b: What Recommendations Do You Have for Improving the
Replication of the Formal HR Recruiting and Retention Processes in the Global
Work Environment?
There was only one primary theme that emerged from the responses to this
question. Five participants (35.7%) indicated that they would improve the processes by
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Where legally able you should have standards from an enterprise perspective that
are non-negotiable that are truly mandated. Everyone must be on [the same
version of the formal mechanism]. Everyone who has [employees on] payroll
must use our KRONOS payroll system. Just some standards that should be non-
negotiable unless they are legal reasons to the contrary. And then once that is
determined, if I had control, not only must they be used but they must be
configured consistently.
There were four prevalent themes that emerged from the responses to this
question. The first theme was the no usage of informal mechanisms. Four (28.6%) stated
that their organization did not utilize any type of informal mechanisms. When asked
about the use of informal mechanisms with the organization, one participant stated “We
don’t do that [use informal mechanisms]. Everything is pretty standard from division
[perspective].” The four respondents suggested that their organizations were solely reliant
upon the use of formal mechanisms for the execution of processes and systems. The
justification was that standardized, universal processes and systems were the only way
The second emergent theme suggested that the informal mechanisms were based
participants indicated that the company had established broad guidelines for incentivizing
employees, but delegated the execution or delivery of those incentives to the regional
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We do have groups that – we have a social/recruiting club located in each region
that helps to determine what the recruiting strategy is going to be. so they help
determine what schools will be visited, what is the best way to advertise and
market jobs, what is the best way to have a presence on campus and then even to
help determine different activities that are planned for students to get awareness
of the company and what we do and what their engineers do.
The participant went on to provide a rationale for delegating some incentive programs to
regional leadership. The primary reason pertained to the regional/cultural variations in the
definitions of rewards or incentives. The participant explained that the terms are not
Human Resource Information Systems (HRIS) as being challenges. The HRIS are
information technology (IT) systems that are used to execute the company’s HR
HRIS technological mediums based on the type of data that needed to be collected or the
technological infrastructure that would support the systems. One respondent stated that
country).” The challenge is that each of the IT systems was modified based on regulatory
limitations for each geographical region and did not have a standard mechanism for
There were two themes which emerged from the responses to this question. The
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first theme addressed cultural limitations associated with replicating informal recruiting
Having lived in [location removed] and with responsibility for the entire region,
there are truly many, many cultural barriers between [location removed] and
(location removed), between different caste systems in [location removed], as
there are in other countries. So culturally there are reasons why there are barriers.
People either don’t want to give information or comply, don’t feel they have an
obligation to provide a company certain information and to the contrary, some
countries that I have worked for feel like absolutely everything is to be publicly
displayed and have a difficulty with confidentiality, they share salary information,
they share information that we would like to protect. Those are cultural in my
mind.
The participant noted above indicated that one prevalent cultural challenge that he
encountered was the caste system. The above participant identified the challenges of
attempting to implement a Western philosophy of working with a facility, when there are
existing caste systems with one country or competing caste systems between two
countries.
The second theme regarding the challenges associated with replicating informal
HR processes was again related to regulatory and/or legal requirements associated with
[To] go beyond the cultural [challenges] from a global perspective…you have the
legal regulatory [limitations]. They [regulatory limitations] are very deeply
immersed in some countries such as [location removed] that our government-
mandated on numerous things. Including what information can be shared and
who that information can be shared with and it’s not necessarily compliant with
our internal processes or desires. So you have to be aware and that’s the biggest
challenge we have is not recognizing sometimes until we fall in the rabbit hole of
what we do not legally comply with.
The respondents suggested that the legal requirements were neither universal nor
stagnant. They indicated that continuously changing policies present unique and pitfalls
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professionals face is the lack of knowledge to and the lack of visibility over the
Interview Subquestion 2b: What recommendations do you have for improving the
replication of the informal HR recruiting and retention processes in the global work
environment?
There was one prevalent theme that emerged from the data. Five participants
(35.7%) identified the need to standardize the informal HR mechanisms that the
organization used. HR professionals within the Manufacturing MNC recognize that there
is a need for regionalized processes and systems. However, these HR professionals also
identified the need to have standards or guidelines implemented to ensure that employees
Without that basic foundation of standardization, you can’t even begin to deploy
the efficiency for [HR process and systems] for execution because they [HR
professionals] are constantly investigating whether you [the organization] can do
it [process or system] this way there [within a geographical region]. So from a
legal and regulatory, that’s the first step.
For example, one participant noted that regionalized regulatory and/or legal requirements
should always be compared against the company’s existing processes and systems. A
could be time-consuming, the process ultimately protects the MNC from potential
75
Interview Question 3: Discuss the degree to which the formal and informal HR
mechanisms for recruiting and retention in your company complement one another.
Four of the 14 participants indicated that they did not use informal mechanisms.
Therefore those participants were not asked the third interview question as they would
not be able to discuss the interaction between formal and informal HR processes and
systems. There were ten remaining participants who did provide responses to Interview
Question 3. There were three prevalent themes that emerged from those 10 participants.
Four participants (40%) stated that the organizational formal and informal HR
Some of the structural elements that we put in place help so [the organization has]
a solid line to a regional director and a dotted line to the [global] process owner
we’ve kept the budget with the [global] process owner so there’s always an
awareness of where you are investing.
The “dotted line” reporting concept, referenced by the research participant allowed HR
professionals the latitude to create tailored informal mechanisms that met the need of the
local talent pool. Specifically for recruiting, HR professionals had the flexibility to create
processes and systems that complied with broad corporate policies, but only required
differences.
The second theme suggested that it was not possible for the formal an informal
that complementary interaction between formal and informal HR mechanisms was not
possible because of the unavoidable regional and/or national differences. One participant
stated, “To try to standardize them [formal and informal mechanisms] completely to
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bridge or to align the informal and formal processes more it’s not possible because of the
regional differences.” The challenge was attributed to the process rigidity caused by
mechanisms.
The third theme related to aligning individual goals with company goals and
values. Three of 10 participants (30%) stated that the balance between formal and
informal mechanisms allowed for greater understanding of and alignment to the company
compensation was used to retain leaders to support the long-term corporate strategy.
[O]ne filter would be what is our [company] philosophy, for example, in terms of
our [company] compensation philosophy is that as you [the employee] moves up
in the organization, you [the employee] have more pay at risk so you [the
employee] have a higher [short-term incentive compensation], you [the employee]
may get more [total compensation] in the way of [long-term incentive
compensation].
supporting regional subsidiaries had enough room to maneuver within the boundaries of
the corporate HR processes and systems and construct informal HR mechanisms. The
Interview Subquestion 3a: How would you improve or modify the mixture of formal
and informal mechanisms?
Interview Subquestion 3b: What challenges has your organization encountered when
77
global work environment?
3b. The lack of responses could be attributed to the construction of the subquestions.
Participants that attempted to respond to the subquestions either believed that Interview
Question 3 encompassed the content of the subquestions or they saw no relevance in the
Summary
environment. The instrument used for data collection was face-to-face interviews of 14
HR professionals within a single MNC. When analyzed, the findings from the data
presented prevalent themes for seven of the nine interview questions that were presented
challenge themes for formal mechanisms and informal mechanisms. There were three
primary themes associated with the formal mechanisms. The replication challenge
regional regulatory and legal compliance and lack of standardization in applying formal
challenges for informal mechanisms were very similar. Research participants again
identified variations among cultures and regional regulatory and legal compliance as the
most notable challenges. Further discussion related to the themes associated with the
interview questions will be presented in Chapter 5. The collected data will be synthesized
78
and comparatively reviewed against the existing literature related to the research
question. Chapter 5 will also present the opportunity to further explore research
79
CHAPTER 5. RESULTS, CONCLUSIONS AND RECOMMENDATIONS
Introduction
This study investigated the challenges that HR leaders of MNCs encounter when
attempting to replicate informal and formal HR mechanisms for recruiting and retention
in a global work environment. This chapter presents a summary and a discussion the
results from the data analysis. The chapter also presents a summary of the results within
the context of the literature review presented in Chapter 2. The limitations of the study
will also be presented in this chapter. The researcher will next present some suggestions
Summary of Results
A generic qualitative research design was used to investigate the topic of interest.
The focus of the study was on the challenges HR leaders experience when attempting to
2005). Past research has shown that the most common challenges to replicating HR
processes stem from issues related to geographic and cultural differences. The differences
globally diverse work environment (Areiqat et al., 2010; Meyer & Herscovitch, 2001;
Razi, 2006).
regarding the challenges associated with replicating formal and informal HR mechanisms
in the global work environment. Specifically, the study presents information about how
80
the interaction between the formal and informal HR processes affect replication of HR
processes in the global work environment. The target population for the research study
the study. A total of 14 invitees successfully completed the study. The results from the
study are discussed in the following section. Each research question will be presented
along with a brief summary of the results. The results will then be discussed within the
There primary research question which guided this study was: “What challenges
mechanisms for recruiting and retention in a global work environment? A total of nine
interview questions were used to answer the research question. The questions were
presented to each of the research participants during a face-to-face interview. The results
Formal Mechanisms
The first three research questions addressed the formal mechanisms associated
with HR processes. The first interview question asked participants to identify the formal
HR mechanisms being used by MNC. The constant comparison data analysis identified
three prevalent formal HR mechanisms that were being utilized by the HR professionals.
Two of the systems, Taleo and PeopleSoft, were used for performance management
81
initiatives. Although there were slight variations in the type of data that could be entered
into the systems based on regional requirements, Taleo and PeopleSoft served as standard
formal mechanisms for both gathering employee information. The third formal
a global work environment. The three replication challenge themes that emerged from the
indicated that corporate strategies cannot be universally applied to local cultures. Based
upon experiences, participants stated that the cultural and social mores do not always may
not easily complement the host-country’s perceived policy standars. Several participants
gave examples of cultural and geographical values that were incongruent with company
policies. For example, work councils were used to govern the regional policies and
procedures impacting workers. The guidelines for work councils varied by country and
in some cases varied by regions within companies. On a global scale, work ethic values
The second challenge to replicating formal mechanisms was related to the lack of
82
systems that do not roll up to a standardized set of metrics. The lack of standardization
impeded the ability of the organization to deploy processes and systems in support of the
corporate strategy.
limit the type of data that can be collected. In addition regional legal or regulatory
improving the existing processes or systems. There was no single process or system
improvement recommended by all of the participants. However, there was one prevalent
theme that arose during the data analysis. Several participants stated a need to standardize
the existing formal mechanisms used within the corporation. Those participants felt that
all subsidiaries should be required comply to comply with corporate mandates. The
Informal Mechanisms
mechanisms being used by MNC. The data analysis identified four themes amongst the
83
mechanisms, regional recruiting mechanisms, HRIS and incentive packages. The first
emerged from the data. Based on the literature, the assumption was that MNCs must
work environment (Guha, 2010; Islam & Ali, 2013). The systems allowed little to no
latitude for cultural, regional or operational differences. Rigidity in the systems limited
The remaining three themes were regional recruiting mechanisms, HRIS and
incentive packages. As indicated by the participants’ responses, the three themes shared a
common objective for supporting the corporate strategy. Each of the informal
mechanisms supporting the three themes was considered essential to allowing the
encountered with the cultural differences of employees within global subsidiaries. There
was limited flexibility in the corporate HR mechanisms that allowed the recruiting,
ways to motivate global subsidiaries to comply with the corporate strategy, which was
extremely challenging.
existing systems. Challenges were experienced with the lack of standardized Human
84
where the regional infrastructure supported, the common HRIS was not consistently used.
Participants stated that the collection of employee data for all subsidiaries of the company
guidance for employee incentive packages. Participants had to identify creative solutions
to tailor incentive packages based upon the demands of the local talent pool. The broad
corporate policy constraints did not always lend support to the creation incentive
packages would allow some level of standardization and uniformity, regardless of the
region.
Several participants cited cultural variations as the primary major obstacle for
and the traditions that create them tend to be rigid and unyielding. As noted by research
participants who had work experience external to the US, their experiences indicated it is
virtually impossible to implement any process or system that could change a culture’s
thought. For example, the caste system in some countries does not allow or support the
introduce a western philosophy of hiring qualified workers into a factory, without taking
into consideration the social and historical limitations of the existing culture. As
professionals supporting MNCs understand the history and culture of the regions in
85
which they execute operations, in order to better understand how to create flexibility in
corporate HR formal and informal processes that allow latitude for the tailored regional
HR practices.
requirements vary from country-to-country and region-to-region, and could change at any
MNCs, which can only be equated to hitting a moving target. As noted by Fasterling
(2009), “In the last two decades, legal practice has changed most dramatically where lawyers
represent large and internationally active corporate clients” (p. 21). Combined with limited
knowledge of the culture and lack of visibility over potentially thousands of legal
(Fasterling, 2009). Violations of this nature have to potential not only to limit
profitability and operational success, but there is the even greater potential to do
irreparable damage to the corporate image which could result in long-term organizational
damage.
There was one prevalent theme that emerged from the participants’
stressed that there was a need for standardizing the informal HR mechanisms. The
86
and guidelines within which all subsidiaries must operate. Some participants believed
that the potential for corporate risk could be minimized if these policies could be
As part of the research participants were asked to discuss the interaction that
occurred between the form and informal HR mechanisms. Several participants indicated
that they did not utilize informal HR mechanisms for their operational functions.
Therefore, these participants were unable to provide relevant experiences related to the
interaction that occurs between formal and informal HR mechanisms. Of the remaining
ten participants, there were three themes that emerged related to the interaction between
the two types of mechanisms, but no additional relevant data was collected in relation to
challenges or improvements for interaction. The three themes for interaction are as
follows: not possible to balance formal and informal mechanisms, allow for diversity, and
between formal and informal mechanisms because of the regional or national differences
involved. Participants who supported this theme stated that informal and formal HR
policies that the two categories of HR processed cannot be proactively influenced. The
HR professionals that supported the MNC’s non-host country subsidiaries stated they
87
strategy, because of the rigidity and sometimes unpredictability associated with regional
or national differences.
A second recommendation that emerged from the data was the recommendation
that HR leaders be given the ability to be flexible in managing regional and cultural
differences in a manner that would allow better alignment of localized HR processes and
procedures to the corporate strategy. The participants stated that formal mechanisms
provided a standardized foundation for supporting a centralized, global strategy while the
sentiment among participants was that they had a desire to have the ability to be
and while achieving company objectives. As noted by one research participant, the
theme. Participants for this theme consistently referenced the need to support corporate
strategy, even when presented with process and system challenges. The HR professionals
who experienced this theme stated the ability to again have some level of flexibility in
managing the regionalized employees in a manner that helped them to understand and
conform to the larger corporate strategy. The HR professionals noted that there is an
siloed approach to business can benefit the regional subsidiary and diminish the returns
for the collective company. The ability to balance the interaction between formal and
88
informal mechanisms allowed HR professionals to realign regional subsidiaries, as
Introduction
The theoretical perspective that provided the conceptual framework for the
conducted qualitative research study was Herzberg’s two-factor theory, also known as the
motivation-hygiene theory. For the purpose of the study formal mechanisms were
motivators. The hygiene factors were most directly related to formal HR mechanisms, as
both were used to attract employees and maintain worker satisfaction, not necessarily
worker motivation. Both hygiene factors and formal mechanisms were categorized as
universally applied standards created to maintain organization and structure in the work
each is founded on the individual motivations within the work environment. The focus of
both motivator factors and informal mechanisms was to impact the job satisfaction that
to Herzberg’s variables for motivator factors, the conducted study supported the assertion
employees in a global work environment through the following: opportunities for career
advancement / succession planning; awards and recognitions; feelings of value for work
contributions (Guha, 2010; Islam & Ali, 2013). Based upon individual experiences,
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research participants provided data related to the types of HR mechanisms used, the
Types of HR Mechanisms
The findings from the conducted study supported existing research defining the
variables of formal mechanisms, as well as the need for MNCs to establish universal
systems to connect global subsidiaries (Razi, 2006; Ryan, et. al, 2003; Wiechmann, et. al,
2003; Winter & Szulanski, 2002). The study presented three universal systems that
clearly documented company policies and procedures for the execution of recruiting,
performance management and time keeping. There were several formal HR mechanisms
prevalent within the Manufacturing MNC, but few that were identified as compulsory for
system allowed for a standardized mechanism to track employee work time, which
controls and monitors labor costs. Although these formal mechanisms should provide
location, 100% of the participants stated some level of challenge experienced when
There was not a single theme that emerged from the data regarding the type of
informal mechanisms that were being used by MNC. The data analysis did reveal four
themes amongst the participants’ responses. These themes included the following:
90
Challenges to Replicating HR Mechanisms
for the formal HR mechanisms; there were three prevalent themes that arose during the
data analysis. The three replication challenge themes that emerged from the data were
informal mechanisms; however there is limited research on the interaction that occurs
between the two distinctive types of mechanisms. Researchers explored the use of formal
mechanisms to create universal HR processes and systems that provided standards for all
Formal mechanisms included HR resources such as corporate guidelines for the ethical
modify processes and systems to meet regional markets. The greatest focus identified
within the literature for informal mechanisms was in the recruiting and retention areas.
recruitment teams, to gain a greater understanding of the local talent pool. Increased
insight of the local talent pool allowed HR professionals to determine the most effective
recruiting and retention tools, such as company branding and compensation packages
(Areiqat et al., 2010; Begley & Boyd, Meyer & Hercovitch, 2001; Razi, 2006).
challenges when HR process and system replication was attempted in the various
geographical regions. The most current research relevant to the issue interest, from as
91
recent as 2012, was incorporated into the conducted literature review. Regardless of the
time-period for the presented research studies, the most prevalent recurring challenges to
the literature were the undeniable influences that geography and culture had on a local
that were universally applicable. The creation of informal mechanisms could be equally
pools (Fink, 2009; Finkelstein, 2002; Guha, 2010; McElroy, 2001; Razi, 2006). The
environment. The study also revealed replication challenges associated with regulatory
and compliance initiatives based on regional differences (Herzberg, 1966; Meyer &
The participants were asked to provide information regarding the challenges they
environment. The two prevalent themes that emerged from the data analysis were
differences in cultures, just as experienced with the formal mechanisms (Badrtalei &
92
Recommendations for Improving HR Mechanisms
The Two-Factor Theory initially explored those work stimuli that created a
notably positive or negative experience within the work environment. The experiences
were categorized into two groups, hygiene factors and motivator factors, as noted by
Guha (2010), motivator factors shared certain attributes “because all these involved self-
direction and productivity. The factors or themes that led to job dissatisfaction were
termed ‘hygiene” (p. 122). For the purpose of the conducted study, hygiene factors were
likened to “hygiene” factors because of the factors are not influenced by individual
geographical location or cultural identification (Guha, 2010; Islam & Ali, 2013).
However, there was one prevalent theme that arose during the data analysis. The one
replication process improvement theme that emerged from the data analysis was
standardization.
Existing research studies in the field supports the need for standardization in HR
processes and systems helped to communicate to all regions of the company corporate
expectations for compliance, but also educated individuals on their employee rights.
related communications between employees and supervisors (Guha, 2010; Harvey, 1993;
Islam & Ali, 2013; Meyer & Herscovitch, 2001; Razi, 2006; Wiechmann et al., 2003).
The majority of participants in the study supported the need to consistently apply
93
standard policies and procedures through the execution of standardized processes and
existing informal HR mechanisms. There was one prevalent theme which emerged from
the data: a need for standardizing the informal HR mechanisms. Participants identified
which all subsidiaries must operate. Participants in the study stated that there is a need to
have broad guidelines that ensure consistency across the organization. The broad
guidelines for informal mechanisms should allow enough latitude to address cultural
The last series of interview questions asked participants to describe the interaction
that occurred between formal and informal mechanisms within the Manufacturing MNC.
For a plethora of reasons, the majority of the research participants did not provide
The participant responses to Interview Question 3 did not yield valid responses
that contributed to the executed research study. Data that was gathered for this particular
interaction and balance that occurred between formal and informal mechanisms. Only 10
of the 14 participants provided any response to the interview question. Although themes
were identified, based upon the word-count of participant responses, the themes did not
address the fundamental issue of interest for the interview question. The three themes for
94
interaction are as follows: not possible to balance formal and informal mechanisms, allow
Limitations
There were a number of variables that posed limitations to this research. First, the
use of purposeful sampling to select research participants introduced a limiting factor into
the study. Of the approximately 200 HR professionals that met the criteria for the
result, less than 7% of the total population was represented in the research study.
Although purposeful sampling allowed the exploration of the issue of interest, a larger
sample size may have yielded more representative data from the population. In addition,
a random selection of participants may have also yielded more representative data
regarding the challenges of replicating formal and informal HR processes in the MNC.
Again, the use of a purposeful sampling method may not have successfully resulted in a
The second limitation of the study was the participants’ affiliation with a single
company. Although the participants had varying lengths of work experience both internal
and/or external to the company, all of the participants had been with the company for the
technological advances and cultural shifts, the research participants may not have had
knowledge of the most current HR processes and systems. Potentially having limited
95
participants may have been relegated to only those processes and systems used within the
Manufacturing MNC..
A limitation was the limited ability to gather data related to international laws that
impacted the global subsidiaries of MNCs. Although, the HR leaders of MNCs were
expected to comply with local and international laws when creating HR policies,
nevertheless there were legal and/or regulatory challenges identified for replicating
resources would have been required to evaluate the mandatory, bright-line regulations
associated with country-specific laws. At the time of the research study, additional
resources were not available and further study of the legal and/or regulatory implications
The last limitation that emerged during the study related to the role of the
purpose of the study, operational definitions of relevant terms, and reviewing the
questions with each participant. As the researcher conducted the interviews, in some
cases exploratory questions were required to redirect the participant back to the original
interview question. The use of exploratory questions varied among the research
participants in order to redirect him or her back to the original questions. The use of non-
standardized questions may have introduced an unanticipated level of bias into the
research data.
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Recommendations for Further Study
organizational success and longevity, the researcher has several recommendations for
further research that will contribute to understanding the challenges that companies
1. Replicate the existing study, but identify additional resources that would
areas that had diverse strategic initiatives for replicating formal and informal
mechanisms that were unique to his/her functional area. A future study could
the company. This would allow the participants to select from the same list,
rather than use memory recall to identify the formal and informal
97
questions, only participants within one functional area should be researched.
Members of one functional area should have more related experiences to the
4. Chapter 4 data analysis identified legal and/or regulatory challenges for both
professionals. Due to the limited resources for the conducted study, the
by HR professionals who support MNCs. Data was collected from HR professionals who
global environment. Analysis of the research participants’ experiences with the issue of
98
interest confirmed the challenges associated with formal HR mechanisms as culture and
standardization (Guha, 2010; Harvey, 1993; Islam & Ali, 2013; Meyer & Herscovitch,
2001; Razi, 2006; Wiechmann et al., 2003). The study additionally supported the
literature as culture (Guha, 2010; Islam & Ali, 2013; Schuler & Rogocsky, 1998;
Vaitkuvienė, Balvočiūtė, & Stoškus, 2010). The conducted study also highlighted need
for increased focus on increased exploration of the legal and regulatory compliance
stated that there is a lack of research which addresses the challenges faced by companies
following research study was to contribute to the existing body of knowledge that
research was based on the experiences of the HR leaders within the same manufacturing
company.
Conclusion
that occurs between the two categories. Through the use of inductive and deductive
analysis, themes in participant experiences were identified and explored for each of the
nine interview questions that supported the primary research question. It was only
99
through the research participants’ experiences with the issue of interest was the study
The study proved to support the known cultural challenges of replicating both
formal and informal mechanisms in a global environment, but also brought to light the
legal/regulator concerns. As stated in Chapter 1, the conducted research study should aid
HR leadership within an MNC to better understand the challenges they face when
100
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