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    03 Final Research Homework

    Uploaded by

    Atilla Candido
    The document provides questions and prompts for research homework on writing copy and sales pages. It asks about coming up with headlines, the ultimate way to do research, the top 11 best ideas to generate ideas, why learning to read copy will save money, the difference between active and passive reading, the goal of active reading, the one question to constantly ask when reading copy, the 4 P's, two sales pages to write by hand, why research is important for good copy, the 3 things showing enough research, two approaches to research, the easiest places to do research, and the Incidental Witness research tactic. It concludes by prompting the start of research and enjoying understanding the market through this process.

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    03 Final Research Homework

    Uploaded by

    Atilla Candido
    15 views4 pages
    The document provides questions and prompts for research homework on writing copy and sales pages. It asks about coming up with headlines, the ultimate way to do research, the top 11 best ideas to generate ideas, why learning to read copy will save money, the difference between active and passive reading, the goal of active reading, the one question to constantly ask when reading copy, the 4 P's, two sales pages to write by hand, why research is important for good copy, the 3 things showing enough research, two approaches to research, the easiest places to do research, and the Incidental Witness research tactic. It concludes by prompting the start of research and enjoying understanding the market through this process.

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    03-Final-Research-Homework

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    The document provides questions and prompts for research homework on writing copy and sales pages. It asks about coming up with headlines, the ultimate way to do research, the top 11 best ideas to generate ideas, why learning to read copy will save money, the difference between active and passive reading, the goal of active reading, the one question to constantly ask when reading copy, the 4 P's, two sales pages to write by hand, why research is important for good copy, the 3 things showing enough research, two approaches to research, the easiest places to do research, and the Incidental Witness research tactic. It concludes by prompting the start of research and enjoying understanding the market through this process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views4 pages

    03 Final Research Homework

    Uploaded by

    Atilla Candido
    The document provides questions and prompts for research homework on writing copy and sales pages. It asks about coming up with headlines, the ultimate way to do research, the top 11 best ideas to generate ideas, why learning to read copy will save money, the difference between active and passive reading, the goal of active reading, the one question to constantly ask when reading copy, the 4 P's, two sales pages to write by hand, why research is important for good copy, the 3 things showing enough research, two approaches to research, the easiest places to do research, and the Incidental Witness research tactic. It concludes by prompting the start of research and enjoying understanding the market through this process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    www.getwsodo.

    com
    www.getwsodo.com

    Research Homework 
     
    1. What does Eugence Schwartz say about coming up with a headline? 
     
     
     
     
    2. What’s the ultimate way to do research? 
     
     
     
     
    3. What are the top 11 best ideas to generate ideas? 
     
     
     
     
    4. Why will learning to read copy will save you SO much money? 
     
     
     
     
    5. What is the difference between active and passive reading? 
     
     
     
     
    6. What is the goal of active reading? 
     
     
     
     
    7. What is the one question you must constantly be asking yourself when reading copy? 
     
     
     
     
    www.getwsodo.com
    www.getwsodo.com

     
     
    8. What are the 4 P’s? 
     
     
     
     
    9. What two sales pages will you be writing by hand? (put them below and get to it!) 
     
     
     
     
    10. Why is research so important to writing good copy? 
     
     
     
     
    11. What are the 3 things that have shown you’ve done enough research? 
     
     
     
     
    12. What are the two approaches when it comes to research? 
     
     
     
     
    13. Where are the easiest places to do research? 
     
     
     
     
    14. What is the Incidental Witness research tactic? 
     
     
    www.getwsodo.com
    www.getwsodo.com

     
    Workbook Assignment 

    Start digging into your research. It will take time. Don’t rush it. 
     
    Enjoy understanding your market the more you do this, the faster at it you’ll get and the more data 
    you have upfront, the less likely you are to need to go back and do more if you don’t hit the mark the 
    first time around.  

     
    www.getwsodo.com
    www.getwsodo.com

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