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SUMMER TRAINING PROJECT REPORT

ON
“To explore if the use of the 360-degree feedback brings a
behavioural change in the employees of the organization”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

MASTER’S DEGREE IN BUSINESS ADMINISTRATION
SUBMITTED TO:

INTERNAL GUIDE EXTERNAL GUIDE

Name : Dr. Ankita Dwivedi Name: Pritam Singh
Designation : Assistant Professor Designation: HR Manager
IMS UNISON UNIVERSITY Company Name:
Outlook Group
Dehradun Location: New Delhi

SUBMITTED BY:

ANAMIKA

(IUUMBA007)

IMS UNISON UNIVERSITY, DEHRADUN

BATCH 2020-22
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ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals. I would like to extend
my sincere thanks to all of them. It has been great honour and privileged to
undergo training at “The Outlook Group”.

I am highly indebted to Dr. Ankita Dwivedi mam for their guidance and constant
supervision as well as for providing necessary information regarding the project
and also for their support in completing the project. Her constant guidance and
willingness to share her vast knowledge made us understand this project and its
manifestations in great depth and helped us to complete the assigned task on
time.

I would like to express my gratitude towards my parents and members of The

Outlook Group for their kind cooperation and encouragement which help me in
completion of this project,

My thanks and appreciation also go to the people in developing the project and
people who have willingly helped me out with their abilities.
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CERTIFICATE

I have the pleasure in certifying that Ms. Anamika is a bonafide student of 4 th

Trimester of the master’s degree in Business Administration (Batch 2020-22), of
IMS Unison University, Dehradun, Roll No. IUU20MBA007.

She has completed her project work entitled “To explore if the use of the 360-degree
feedback brings a behavioral change in the employees of the organization” under my
guidance.

I certify that this is her original effort & has not been copied from any other source.
This project has also not been submitted in any other Institute / University for the
purpose of award of any Degree.

This project fulfils the requirement of the curriculum prescribed by this Institute for
the said course. I recommend this project work for evaluation & consideration for the
award of Degree to the student.

Signature : ……………………………………

Name of the Guide : Dr. Ankita Dwivedi

Designation : Assistant Professor

Date : ……………………………………
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CERTIFICATE

This is to certify that Mr. / Ms. ________________________ (Mention your ID), S/o.
/ D/o. Shri ______________________________, student of Master’s Degree in
Business Administration (Batch 2020-22), at IMS Unison University, Dehradun has
successfully completed his / her compulsory Summer Training with us, as part of his
/ her Course Curriculum.

The duration of his / her training was from _____________ to _____________ on

the project _______________________________________________________

________________________________________________________________

*Under the supervision of Mr. / Ms.………………………, Designation …………….

During the training we found him / her quite sincere, hardworking and his / her
conduct & behaviour was good.

We wish him / her all success in his / her academic endeavour’s and in life.

Signature: ____________________

** (HR Manager)

Name: __________________

Designation: __________________
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EXECUTIVE SUMMARY
The Outlook Group is an Indian company with its headquarters in New Delhi, West Bengal.
IPrint Media as anybody can comprehend is perhaps the main elements coming through in the
manner a country works. Paper magazines, books and so forth are prepared by a many individuals
and are positively perhaps the most confided in vehicles of National and International News.

Viewpoint is important for the RAJAN RAHEJA GROUP which made its start in the development
business and subsequent to building an enormous presence in the realty market, the gathering
differentiated horizontally into assembling, monetary administrations and media. The magazine
division of Outlook comprises of OUTLOOK ENGLISH, OULOOK MONEY, OULOOK Traveler,
OUTLOOK HINDI, OUTLOOK BUSINESS and OUTLOOK LUXURY Traveler.

In this undertaking first I have investigated the print media industry at the underlying stage. Then, at
that point I have attempted to contemplate the market regarding Outlook Group and the different
systems it embraces. Considering a market chief's system is vital from the point of getting deals and
promoting.

In the powerful we were distributed distinctive assignment. The initially was to deal with the product
or the information base of the Knowledge jockey Software. Then, at that point we completed the
assignment of promoting and deals followed by B2B lead age and toward the end email advertising
The principal objective of this venture is to see how the CRM functions in the print media area. The
examination was performed through organized survey and unstructured meetings. The Loyalty
Program and its relationship with the repurchase rates were considered.

Additionally, the components which impacts the repurchase rates were considered. The examination
additionally investigated how the print media industry utilizes the IDIC structure. After the whole
investigation and field study and examining the purchaser conduct proposal was given to the
organization.
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Contents

IMS UNISON UNIVERSITY, DEHRADUN..................................................................................1

CERTIFICATE...............................................................................................................................2
CERTIFICATE.........................................................................................................................................3
EXECUTIVE SUMMARY.........................................................................................................................4
1.1 MEANING OF 360 DEGREE FEEDBACK.....................................................................................7
Fig 1.1: 360 degree feedback...........................................................................................................9
1.1.1 PROCESS OF 360 DEGREE FEEDBACK.............................................................................10
ELEMENTS OF 360 DEGREE FEEDBACK..........................................................................................12
Cautions to be addressed:.............................................................................................................12
Review by the peer group:.............................................................................................................13
Cautions to be addressed:.............................................................................................................13
Review by the subordinates:..........................................................................................................13
Cautions to be addressed:.............................................................................................................14
Review by customers:....................................................................................................................14
EVOLUTION OF 360 DEGREE FEEDBACK........................................................................................14
1.1.1 HISTORY OF 360 DEGREE FEEDBACK..............................................................................16
BEHAVIORAL IMPACT OF 360 DEGREE FEEDBACK.............................................................................19
1.1 360 DEGREE FEEDBACK AND SELF PERCEPTION....................................................................25
1.2 ARGUMENTS IN FAVOUR OF 360 DEGREE FEEDBACK...........................................................30
9.1 ARGUMENTS AGAINST 360 DEGREE FEEDBACK METHOD.....................................................32
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10.1 SUPERIORITY OF 360 DEGREE FEEDBACK METHOD OVER TRADITIONAL METHODS OF

PERFORMANCE APPRAISAL................................................................................................................33
3.1 MEANING OF RESEARCH DESIGN.............................................................................................6
3.1.1 TYPES OF RESEARCH DESIGN...................................................................................................7
3.1 RESEARCH OBJECTIVES.............................................................................................................7
3.1 RESEARCH HYPOTHESES...........................................................................................................8
Vs.....................................................................................................................................................8
4.2 ADDRESSING OF HYPOTHESES.................................................................................................8
Vs..................................................................................................................................................8
Table 4.41: ANOVA Table of H1...................................................................................................8
Table 4.42: ANOVA( Behavioural Change).................................................................................10
Factor Analysis of the Hypothesis 1...............................................................................................10
Table 4.44: Total Variance Explained...........................................................................................1
Table 4.45: Factor Analysis Results of different variables of Behavioral change........................3
5.1 CONCLUSION AND RECOMMENDATIONS................................................................................5
5.1 RECOMMENDATIONS.............................................................................................................14
5.1.1 GUIDELINES FOR IMPLEMENTING 360 - DEGREE FEEDBACK.............................................14
5.1.2 OBSERVATIONS...................................................................................................................17
5.1 AREAS FOR IMPROVEMENT...................................................................................................21