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Sakina Isah Umar T-P
Sakina Isah Umar T-P
Sakina Isah Umar T-P
HEALTH PROMOTION
BY
ABSTRACT
1
policies and environments at the center, and conceptualizing the ways in
which individuals, their social networks, and organized groups produce a
community context that fosters healthy policy and environmental
development. The researcher conclude by describing how health promotion
practitioners and researchers can foster structural change by (1) conveying
the health and social relevance of policy and environmental change
initiatives, (2) building partnerships to support them, and (3) promoting more
equitable distributions of the resources necessary for people to meet their
daily needs, control their lives, and freely participate in the public sphere.
Keywords: Environmental change, public policy, social ecological model,
structural interventions
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OBJECTIVES OF THE PAPER
The paper is said to build on the social ecological model, a framework widely
INTRODUCTION
In the decades since the 1978 Alma Ata declaration and the 1986 Ottawa
people live, work, and play, is essential to improving population health and
Health Education & Behavior was initiated to describe the ways in which
promotion field and what we have learned about their effectiveness. In the
what types of changes have been made and why funders continue to
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health.” Here we ask how policy and environmental changes are brought
(Marmot, 2005), fundamental causes (Link & Phelan, 1995), structural factors
(Golden & Earp, 2012), and wider levels of the health impact pyramid
“root causes” of public health problems or are modeled as the fount from
which other more proximal causes are produced, leaving the impression that
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themselves, or are not inherently modifiable. Both fundamental cause theory
(Link & Phelan, 1995) and the health impact pyramid (Frieden, 2010), for
Neither the theory nor the pyramid, however, describes how socioeconomic
circumvented.
of money, power, and resources shape social determinants of health, the focus
of most related work is on the conditions in which people are born, grow, live,
work, and age, and only more recently on the processes that determine these
conditions (Solar & Irwin, 2007). Similarly, the social ecological model is
among individuals, groups, and their proximal and distal social environment
(Green, Richard, & Potvin, 1996). Many public health interventions, however,
change, rather than on the conditions and environments within which health-
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Insufficient articulation of how health-related structures, including systems,
reach a broader range of people and require less effort on the part of the
people who are directly affected, they are assumed to be both more effective
and more efficient, and implicitly more equitable, than other health promotion
be overly simplistic and fail to account for how such changes actually operate
concepts from the field of systems thinking, such as feedback loops, stocks
(Schensul, 2009; Sterman, 2000; Trickett, 2009), to elicit the mechanisms that
2015; Stempski et al., 2015), food legislation (Dinour, 2015), and wage policy
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(Freudenberg, Franzosa, Chisholm, & Libman, 2015) highlight the enormous
2015; Kegler et al., 2015) are critical to policy change, as are data in support
and may not demonstrate desired results (Shin et al., 2015). Structural
Public health policy defined as laws, regulations, plans, and actions that are
undertaken to achieve public health goals in a society. These principles are
based on the authors’ collective public health policy experiences and are
grounded in the policy sciences literature.
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The four principles are:
All policies, but especially new policies, little studied policies, or evidence-
based policies that are tailored to meet the needs of various subpopulations,
should include mechanisms for monitoring and evaluation to determine the
policy’s effectiveness. Evaluation results can be used to refine
implementation and support policy scale-up in additional jurisdictions.
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Health equity refers to every person having an opportunity to attain his or her
highest level of health. In formulating policy, considering health equity means
“optimizing the conditions in which people are born, grow, live, work, learn,
and age; working with other sectors to address the factors that influence
health; and naming racism as a force in determining how these social
determinants are distributed.”
For example, data support the important role that residential segregation of
black and white people, because of racist housing policies, has played in
health disparities by race in the United States, leading to higher rates of child
poverty and adverse birth outcomes among black children than among white
children.
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Policy should be designed with implementation in mind. Too often,
enactment of a new policy (e.g., when a bill is signed into law) is seen as the
end of the policy process. Instead, it is only the beginning. Implementation
determines the policy’s success or failure. Policies that include clear, concrete
definitions of the target population and detailed regulations are more likely to
be successfully implemented than policies that leave such criteria subject to
interpretation. For example, to be effectively implemented, a state law
prohibiting the sale of sugar-sweetened beverages in schools should define
which types of schools are subject to the law, criteria for defining a sugar-
sweetened beverage, the date by which schools must comply with the law,
and the sanctions that will be imposed on schools that do not comply with the
law. These types of details are typically developed during the regulatory
process, after enactment of federal, state, and local laws.
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4. Use Proactive Research-Policy Translation Strategies
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partnerships and national coalitions focused on advancing evidence-based
policy). An example of the coalition model of research-policy translation is
the Consortium for Risk-Based Firearm Policy, a partnership between
researchers from across the United States and an advocacy group based in
Washington, DC, that focuses on advancing evidence based firearm policy.
Since its formation in 2013, the consortium has developed an evidence-
informed gun violence prevention policy, created a gun violence restraining
order law, and conducted a range of activities including hosting forums in
which consortium researchers discuss the evidence with state legislators and
advocates that contributed to the law’s passage in 8 states.
In addition, these types of models can help to identify gaps in the evidence
base of public health policy issues and, by strengthening partnerships between
researchers and policy makers, inform the development of policy-relevant
research to fill those gaps.
Various actors play important roles in applying these principles to the design
and implementation of evidence-based public health policy. Public health
departments are responsible for numerous local and state public health
policies. For these public health professionals, applying these principles
involves engaging with stakeholders from other sectors (e.g., transportation
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and planning) in other salient government agencies to promote strong cross-
sector partnerships. Decisions made in sectors outside of public health and
health care, such as education, transportation, and criminal justice, strongly
influence health and well-being. Thus, efforts to improve public health
through policy change must involve decision makers and stakeholders from
these other sectors. In the United States, more communities than before are
adopting Multi-sector approaches, and local and state health departments are
initiating much of this activity.46
Tools such as Health Impact Assessments (HIAs) are being used to identify
potential public health effects of decisions proposed by other sectors. An HIA
is a practical approach to determine the potential, and often overlooked,
health effects of proposed policies, projects, or programs from non-health
sectors, as well as provide practical recommendations to minimize risks and
improve health.47 Involving these other sectors in decisions that influence the
determinants of health can also address underlying inequities and present an
opportunity for health departments to consider health equity.
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Some faculty are reluctant to engage in these translational and policy
engagement activities because these activities are often not evaluated as part
of their promotion process. Having institutional supports that recognize policy
engagement and translational activities as part of scholarship and consider
these activities during the faculty promotion process could bolster faculty
participation in policy change activities.
Academics also have the important role of training future public health
leaders to amplify public health policy change. Policy development is one of
the core functions of public health; however, public health professionals have
cited policy development as one of the areas in which training is needed.
Future leaders need to be trained in policy sciences, including policy analysis,
communication, implementation, evaluation, and translational research, along
with the politics of the policy process. In addition to these policy
competencies, training in health equity and research translation will further
prepare future leaders to engage in effective public health policy change.
practice, by turning it inside out, placing health related and other social
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which individuals, their social networks, and organized groups produce a
development.
whom they interact, available resources and institutions, and societal norms
models have been used to understand and identify targets for both general and
LEVEL-SPECIFIC OUTCOMES
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choices. These include public policies with obvious ties to health, such as
health insurance laws and bicycle helmet requirements; public policies that
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support of implementing policies and environmental changes to improve
policy or environmental topic comprise the next level of the model. Interest
placement of key topics on policy agendas, and identify a host of policy and
responsibility, and disparities both reflect and perpetuate beliefs about them
that affect their interests (Laumann, Knoke, & Kim, 1985), often by tying
2006).
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Interpersonal Connections That Foster Collective Action: Informal social
high levels of trust and norms of reciprocity (Kawachi, Kennedy, Lochner, &
support (Berkman & Glass, 2000), and lay leadership (Pérez & Martinez,
which people can meet their daily needs, control their lives and their
resources, and freely participate in the public sphere may partially determine
capabilities and providing more for those who are least well-off (Rawls,
2013; Powers & Faden, 2006). Research on the social determinants of health
control over one’s life and work facilitate collective action, minimize health
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disparities, and foster healthy populations (Kawachi & Kennedy, 1999;
Professionals
Environments
assess the extent to which policies are enforced and environmental changes
are maintained, and evaluate the effect of both on health outcomes. Many
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good examples of policy and environmental evaluations exist in some fields,
such as tobacco control and injury prevention (Chaloupka, Straif, & Leon,
2011; Hyland, Barnoya, & Corral, 2012; Shope, 2007), but process and
impact evaluations for other health outcomes, and among diverse populations,
expert witnesses or helping arrange for other people, especially those most
can evaluate the potential and relative health effects of varied policy or
Health promotion professionals can also help frame the public understanding
determining health. In a recent U.S.-based opinion poll, fewer than half the
would be effective strategies for improving health (Robert & Booske, 2011).
conditions and health but also by reconsidering how these linkages are
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described, could be targets of educational outreach. The Robert Wood
suggestions for choosing words, facts, and pictures to talk about social
determinants of health.
diverse groups around health issues. They have a history of partnering with
non health groups, including churches (Campbell et al., 2007), youth forums
related advocacy may be a natural fit for many health educators. For example,
Goodman, & Wandersman, 1996; Clark et al., 2014; Hill et al., 2007).
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For example, Kegler and Swan (2011) recently operationalized the
community coalition action theory, which, among other things, links member
achievement.
models like these are important for best understanding the role and limitations
More informally, health promotion professionals can also leverage their own
and advocate for inclusion of more diverse voices in the organizations and
groups to which they belong. At times, this may mean providing support to a
identity to which a health educator may not belong (Jagosh et al., 2012;
Wallerstein & Duran, 2006). Many researchers already study the ways in
2011). Extending the body of work on social networks, social norms, and
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change action may shed insight into how health educators can use what they
know about building social relationships for health to support policy and
The health promotion field has long been driven by attention to health
a wage theft ordinance in San Francisco (Minkler et al., 2014). Even health
population groups and enhance the capabilities of people to live their desired
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lives, we can connect the inner- and outermost levels of the traditional and
revised ecological models and ensure attention to the justice efforts that guide
CONCLUSIONS
In proposing the use of an “inside out” ecological model for policy and
from a variety of fields to illustrate the multiple layers of the social system
that produce policy and environmental change, and guide health promotion
Freudenberg et al. note in their article in this issue, breaking away from
“downstream” interventions that maintain the status quo can be difficult when
there is resistance to redistributive politics, when there are legal and political
limits on the work of health educators, and in the face of limited evidence for
such work.
Luckily, tools for engaging in policy and environmental change at all levels of
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Several countries that have experienced significant health improvements after
De Paepe, Buitrón, & Soors, 2008) and Brazil (Victora et al., 2011), could
serve as models in the United States and elsewhere. This special issue
them in a way that continues to build the evidence base (Lifsey, Cash,
Anthony, Mathis, & Silva, 2015). Finally, the Association of Schools and
Programs of Public Health is revising its recommended core content for all
resources, and frameworks for applying those skills to structural change, and
the lessons presented in this special issue and elsewhere, should have much to
disparities.
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