PHARMEASY

Submitted in partial fulfilment of the requirements for MBA

Submitted By – Anshi Bhadauria Under the guidance of –

Dr. Mohd Mehndi

Name of the Student – Anshi Bhadauria Name of Faculty –

Dr. Mohd Mehndi

Father’s Name – Devendra Singh Bhadauria

Batch of 2020-2022

LLOYD INSTITUTE OF MANAGEMENT & TECHNOLOGY

PLOT NO 11, KNOWLEDGE PARK-2

GREATER NOIDA – 201306(UP)

 ACKNOWLEDGEMENT

I would like to express my gratitude to Dr. Mohd Mehndi my mentor who guided me through
the mini project 2 and also gave valuable suggestions and guidance for completing the
project.

He helped me to understand the particular issues involved in making the project, besides
effectively presenting it.

I would also like to extend my gratitude to the Director of LBS “ Dr. Bhupender Kumar
Som” for providing me with all the facility that was required.

It is my esteemed pleasure to project and i whole heartedly thank each and everyone who
helped me in completing the task.

Anshi Bhadauria

MBA 1ST Semester

 CONTENT

 Introduction

 Logo and Tagline

 Scope of Innovation

 Feasibility

 Description

 USP

 Any other information about the project

 Conclusion

 References
 INTRODUCTION

PharmEasy is made Easy. They make the best use of Mobile, App and Web Technology to
make sure that you get access to the best health products, with attractive discounts in the
shortest time possible. But remember, discounted medicines does not mean a discount in
quality!

Most often, the consumers are unaware of how they get their medicine and therefore, do not
trust the e-pharmacy completely. PharmEasy works towards keeping all of their customers
informed and provides a transparent platform so as to provide the best service possible.

How PharmEasy works :

Step 1

This is the part where you upload the prescription. As soon as your upload is complete and
submitted, they receive it. Then verify the prescription based on the criteria (as mentioned in
– https://pharmeasy.in/blog/how-to-upload-prescriptions-on-pharmeasy/) specified.

The prescription is then sent out to the pharmacy in your vicinity.

They have tied up with many pharmacies that have multiple qualified pharmacists on board
who scan thousands of products to provide you with the relevant and useful information
about your medicines.

Step 2

The delivery agent collects your prescription and gets it validated at the store. The sale of
medicines is governed by various laws. Therefore, it will be handled under the supervision of
a pharmacist on the basis of a valid prescription by a registered medical practitioner.
The pharmacist then gathers all the required medicines. In case the prescription contains salt
names and not brand names, the pharmacist will call you regarding the substitutes available
or you can call the pharmacist and seek counsel.

Please keep in mind that we pick up prescriptions from customers for verification and only
then we deliver medicines. Once the prescription is verified at the store, then the order is
dispatched for delivery. The medicines are sealed in a special PharmEasy package hassle-
free doorstep delivery of medicines. Payment for medication can be made on delivery via
COD or online via the app. 
For further reference, go through their terms & conditions and privacy policies to understand
better about our working, responsibilities and liabilities.

Step 3

There delivery agent will collect the package and bring it to your doorstep!  We offer hassle-
free doorstep delivery of medicines. Payment for medication can be made on delivery via
COD or online via the app. 
For further reference, please go through our terms & conditions and privacy policies to
understand better about our working, responsibilities and liabilities.

Contact Information
  Website - www.pharmeasy.in
 Ownership Status - Privately Held (backing)
 Financing Status - Venture Capital-Backed
 Primary Industry - Other Healthcare Services
 Other Industries - Application Software

Primary Office -

301-B-wing, Raheja Plaza 1, Opposite R-city Mall

L.B.S. Marg, Ghatkopar West
Mumbai, Maharashtra 400086
India

Contact Number - +91 099929 00000

LOGO AND TAGLINE

 SCOPE OF INNOVATION

With the rise in popularity of e-pharmacies, it is expected that the growth will continue
strongly, and the overall number of households served is set to cross the 70 million mark by
2025. The impact of e-pharmacies is being felt in the area of streamlining chronic disease
management through tech-driven pharmacy delivery.

The pandemic clearly demonstrated how the physical and online pharmacies need to work in
tandem and both play a crucial role in improving access to quality and affordable medicines
across the country. All over the world, wherever e-pharmacies operate, they co-exist
peacefully with retail pharmacies. While e-pharmacies are viable due to their focus on
chronic therapies, retail pharmacies are necessary for the immediate requirement of acute
medicines such as pain killers and antibiotics.

It has also shown that there is a need for a future-ready digital health system in India, with a
resilient digital backbone and, in this light, ePharmacies have the potential to ensure
efficient and affordable universal health coverage. Evidently, the technology driven
efficiencies ushered into the pharmacy retail sector by e-pharmacies are essential for the
future development and growth of the sector.

Moreover, e-pharmacies have put in various self-checks and voluntary protocols to ensure
transparency and genuineness. All orders for medicines are processed only upon the
furnishing of a valid doctor’s prescription and any prohibited medicines/drugs are not even
listed on the inventory. Further, the online platform only works as an order receipt and
processing mechanism, and each order is cross-checked by the physical pharmacy that fulfills
it. Thus, the last mile connectivity issue is also resolved more efficiently with the integration
of the country-wide network of physical pharmacies. These technology-driven value
additions result in the consumers getting the medicines faster, easier, and in a more
affordable manner.

What PharmEasy is providing:

 FINANCIAL AND OPERATING FEASIBILITY

PharmEasy’s trading entity, run by Thea Technologies Pvt. Ltd earned Rs 637 crore in
FY20, compared to Rs 340 crore in FY19, according to its unaudited financial
statements. Its losses before tax for the period also doubled to Rs 100.7 crore from Rs 50
crore a year earlier.

PharmEasy, India’s largest online pharmacy, has nearly doubled its revenue in FY20 to Rs
637 crore although its losses also increased during the same period, according to documents
viewed by Money control.

PharmEasy’s trading entity, run by Thea Technologies Pvt. Ltd, earned Rs 637 crore in FY20
- compared to Rs 340 crore in FY19, according to its unaudited financial statements. Its
losses before tax for the period also doubled to Rs 100.7 crore from Rs 50 crore a year
earlier.

The FY20 numbers, ending March 31, only factor in a small portion of the corona-virus
lockdown while the last six months have been a busy time for the industry amid fundraises,
acquisitions and orders going through the roof.

Compared to other online pharmacies, at least on paper, PharmEasy has been able to keep its
cash burn and losses in check. A loss of Rs 100 crore on revenue of Rs 640 crore of revenue
 is better compared to rivals Medlife (which PharmEasy is acquiring) and Sequoia Capital-
backed 1mg. For FY19. Medlife’s revenue grew 165% to Rs 363 crore, on a loss of Rs 404
crore, while 1mg more than doubled to Rs 240 crore in FY19, while losses also almost
doubled to Rs 170 crore.

But, PharmEasy’s losses also seem lower because among other reasons, it counts its
marketing cost- a large expense in this business- as part of its parent API Holdings’
statements.

PharmEasy  Overview

 Founded 2014 Status Private Employees 1,163

 Latest Deal Type Later Stage VC Latest deal Amount $300M Investors
26

PharmEasy Valuation & Funding

Deal Type Date Amount Raised Post- Status Stage

to Date Val

28-Jun- Generating
1. Later Stage VC $300M 00.000 00.00 Completed
2021 Revenue
2. Secondary 17-Jun- Generating
0000 00000 00.00 Completed
Transaction - Private 2021 Revenue
3. Later Stage VC 07-Apr- Generating
00000 00000 00.00 Completed
(Series E) 2021 Revenue
01-Feb- Generating
4. Later Stage VC 000.00 00000 Completed
2021 Revenue
5. Secondary 12-Mar- Generating
00.000 00000 Completed
Transaction - Private 2020 Revenue
 Deal Type Date Amount Raised Post- Status Stage
to Date Val

6. Later Stage VC 26-Nov- Generating

00000 00000 00000 Completed
(Series D) 2019 Revenue
7. Later Stage VC 25-Mar- Generating
00000 Cancelled
(Series D) 2019 Revenue
8. Later Stage VC 26-Sep- Generating
0000 0000 00000 Completed
(Series C) 2018 Revenue
12-Sep- Generating
9. Debt – General $5.5M $31M Completed
2018 Revenue
10. Early Stage VC 25-Apr- Generating
$18M $25.5M 0000 Completed
(Series B) 2017 Revenue

PharmEasy Competitors

Company Name Financing Status Location Employees Total Last

Raised Financing
Date/Type

Netmeds.com Venture Capital-Backed Chennai, India 000 00000

00000000000

0000000 0000000000 Formerly VC-backed Bangalore, India 000 000

000000&0
New Delhi,
000 Venture Capital-Backed 000 00000 0&0
India
000000000 Venture Capital-Backed Pune, India 00 00000 000000000
Company Name Financing Status Location Employees Total Last
Raised Financing
Date/Type

0000000 (000000000 Formerly VC-backed Bengaluru, India 000.00 000000&0

Summary Metrics
Founding Date 2015

PharmEasy total $673.7 m
Funding

PharmEasy latest $350 m
funding size

Time since last funding 3 months ago

PharmEasy investors Bessemer Venture Partners, TPG, Temasek Holdings, Caisse de

Depot et Placement du Quebec, Aarin Capital, Orios Venture
Partners, Eight Roads Ventures, Nandan Nilekani, JM
Financial, Manipal Group, Astarc Ventures, F-Prime
Capital, LGT group, Fundamentum, Eight Roads Ventures
India, KB Financial Group, Think Investments, Prosus Ventures

DESCRIPTION

PharmEasy is a company developing a healthcare delivery platform. It helps patients

to connect with local pharmacy stores and diagnostic centers enabling them to order
medicines, healthcare products, and diagnostic tests. The company aims to improve
the supply chain in the pharmaceutical sector by digitizing the process.
Various products that PharmEasy is providing :

 Prescribed Medicines –

 Healthcare products –

 Skincare Products –
 Health and wellness –

USP- UNIQUE SELLING PROPOSITION

The core values of PharmEasy –

 Unique Selling Proposition or USP is the one feature or the perceived benefit of a good
which makes it unique from the rest of the competing brands in the market. It is that very
reason which motivates a buyer to purchase that product even though it might be costlier than
other product.

Unique Selling Proposition or USP is a very important concept used during the time when a
company promotes its product through its advertisements in both TV as well as print media
which eventually attracts a consumer to buy a particular product. The key to boost the sales
of the product effectively through advertising is to highlight the USP of the product
prominently. Unless you highlight the USP, consumers will not be tempted to buy your
product. Every product should have its own USP, which makes it stand apart from other
products in the similar category.

We all know 6th November 2019 etched a new milestone in the history of PharmEasy, the
day we launched our new campaign which reiterates our value proposition “Ease of ordering
medicines online”. But a lot of us may not know what we did and most importantly WHY we
did it! So here’s a tiny peek into the journey. 
Like humans, companies change over time. It’s like when children are all grown up and need
a whole new wardrobe! Similarly, PharmEasy is evolving and evolving fast. It was important
for us to reflect on our core proposition and make our branding more relevant. To kick-off of
the entire rebranding exercise, we had Leo Burnett on board as are our consulting agency. 

What are the chief pillars of quality healthcare we stand by?

The 3 pillars our new look exhibits are – Ease, Empathy and Trust. The world of medicine
may be complex but PharmEasy is here to make it easy for one and all!

What was the insight for our TVC campaign?

“Medicines order karne ko lekar Bollywood is so filmy! But now, you can take it easy with
PharmEasy!”

We tackled the problem OR let’s just say the drama around ordering medicines by
positioning PharmEasy as the perfect healthcare solution for one’s medical needs!!
https://www.youtube.com/watch?v=cC4W-GbESow
https://www.youtube.com/watch?v=kSppcijbgBk
This 360-degree campaign, which started with TVCs, will be followed by a detailed
influencer-led campaign for digital platforms. It takes a new communication route for
PharmEasy which goes beyond the pricing benefit, and drives our vision of-
 SIMPLIFYING HEALTHCARE, IMPACTING LIVES!
 REFERENCES

www.google.co.in

www.youtube.com

www.slideshare.com

www.project.com
www.pharmacy.in

www.medicalhealth,in
THANKYOU!