TITLE S.O.

P IV RRS
DV

The effects of product of packaging in
consumer buying decision statement of
the problem
Respondent:
ABM student of Grade 12
Research locale:
Sariaya, Quezon
Research instrument:
The research instrument use in the
study are test questionnaire
1. What is the demographic profile of
the Grade 12 ABM students in terms of:
1.1. Age
1.2. Sex
2. What is the main effects of product
packaging of Grade 12 ABM students in
terms of advantages about buying
decision?
2.1. Service
2.2. Packaging
2.3. Quality
3. What is the main effects of product
packaging of Grade 12 ABM students in
terms of disadvantages about buying
decision?
3.1. Cost of product
3.2. Income/allowance
Independent:
Effects of product packaging
Dependent:
Consumer buying decision
“Effects of product packaging in
consumer buying decision”
According to Brewer(2007), found the
customer lean colors associations from
current brands in the market, which
lead them to prefer certain colors for
various product categories. Using color
as a cue on packaging can be potentially
strong association, especially when it is
unique to a particular brand. However,
people in different culture’s are
exposed to different color association
and develop color preferences based on
their own culture’s associations.
Furthermore, Brewer(2006), found that
informational elements tend to be less
important than visual in low
involvement product decisions: “so
graphics and color become critical”.