StraMa Worksheet 18 – Internal-External Matrix (IE Matrix)

Name Longui, Malaybalay, Reyes, Sotelo (GRP 3) Date

Section 3-BLM

TOTAL IFE RATING

2.58

T Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to 1.99
O

A
High I II III
L 3.0 to 4.0

E Medium IV V VI
2.0 to 2.99
R Hold and maintain

T
Low VII VIII IX
I 1.0 to 1.99

2.54

Based on the Internal-External Matrix, the firm falls in cell V, meaning it should hold and maintain its strategies. In
holding and maintaining its strategies, the firm could either pursue market penetration or product development.

1. Get your EFE rating and determine the appropriate box.

2. Get your IFE rating and determine the appropriate box.
3. Shade the corresponding box where the 2 scores converge.